Joico Color Intensity Semi-Permanent Color

Joico Color Intensity is a professional semi-permanent hair color that deposits vibrant pigments without ammonia or oxidants, ensuring intense shades for up to 20 washes. Formulated with reconstructive K-PAK technology and a quadramine complex, it protects the hair fiber during the coloring process. Ideal for those seeking creative and personalized results without compromising hair health.

Who it's for

This color is designed for professional hairdressers and creative coloring enthusiasts who desire vibrant and temporary shades. Suitable for all hair types, especially for those who want to experiment with fashion colors without a long-term commitment. Perfect on pre-lightened bases or light natural hair for more intense results.

Key benefits

The formula deposits pure pigments without lifting the cuticles, maintaining the structural integrity of the hair. K-PAK technology reconstructs keratinized bonds damaged during the coloring process. The quadramine complex strengthens the fiber from within, while kukui nut oil nourishes and adds shine. Visible results from the first application with shades that last up to 20 shampoos.

Technology and active ingredients

K-PAK technology uses low molecular weight peptides that deeply penetrate the hair cortex, repairing structural damage. The quadramine complex combines four essential amino acids that strengthen the hair's internal bonds. Kukui nut oil, rich in essential fatty acids, seals the cuticles and prevents color loss. Ammonia and peroxide-free formula for a gentle treatment.

How to use

Apply to washed and towel-dried hair. Distribute evenly from roots to ends with a professional brush. Processing time: 20-30 minutes without heat, 15-20 minutes with heat. For pastel shades, mix with Color Therapy Conditioner. Rinse thoroughly until color residue is removed. To maintain brightness, use K-PAK Color Therapy Shampoo and complete with Color Endure Treatment Masque once a week.

Expected result

Vibrant, multidimensional colors that reflect light. Hair that is soft, shiny, and visibly healthier than with permanent colorings. Shades that gradually fade without obvious demarcation lines. Lasts up to 20 washes on bleached hair, less on natural bases. Possibility of layering different shades for personalized effects.

Frequently asked questions

How long does the color last?
Up to 20 washes on bleached hair. Durability varies based on hair porosity and frequency of washing.

Can I apply it on dark hair?
On dark bases, the result will be a tonal reflection. For vibrant colors, pre-lightening is necessary.

Can it be mixed with other products?
Yes, you can dilute it with white conditioner for pastel shades or mix different nuances together.

Does it damage the hair?
No, the ammonia and oxidant-free formula does not damage the hair structure. K-PAK technology strengthens during application.

Technical details

Size: 118ml
Type: Semi-permanent color
Technology: K-PAK Quadramine Complex
Durability: Up to 20 washes
Application: Professional
Processing time: 15-30 minutes
Free from: Ammonia, peroxide