Parlux Setra 40mm Professional Ceramic Hair Straightener

Parlux Setra® 40 is the professional hair straightener that redefines high-performance styling. Anti-adhesive plasma coating, advanced electronics, and ergonomic design combine in a tool designed for those who won't compromise on the final result.

Plasma Technology: The Visible Advantage

The exclusive anti-adhesive and anti-friction plasma coating is the heart of this tool. It glides through hair without snagging, distributes heat evenly, and minimizes thermal stress on the hair fiber. The result is smooth, shiny, and protected hair — even after repeated use.

The integrated electronics constantly monitor temperature, ensuring thermal stability with every pass. No sudden spikes, no cold spots: just precise and controlled heat.

Four Temperatures for Every Hair Type

Four selectable settings — 165°C, 185°C, 195°C, and 210°C — allow you to adapt the treatment to the hair structure. Fine and delicate hair finds its ideal temperature at 165°C; unruly and resistant hair responds best to 210°C. This flexibility is what distinguishes a professional tool from a consumer one.

If you're looking for the same thermal precision for waves, the Parlux Evolis 32mm is the ideal complement to complete your styling kit.

Integrated Accelerometer: Intelligence that Saves Energy

The automatic Low Power Mode activates when the straightener remains stationary for a few seconds. The accelerometer detects the absence of movement and reduces energy consumption without you having to do anything. When you resume styling, the treatment is already ready — a smart solution, designed for both salon and daily use.

Ergonomics and Freedom of Movement

The design is engineered to reduce hand fatigue during prolonged styling sessions. The low weight and ergonomic shape ensure a secure and natural grip. The 3.30-meter swivel cord eliminates tangles and offers the freedom of movement needed to work without interruption.

For those who prefer a more compact straightener at the same quality level, the Parlux Setra® 25 offers the same technology in a smaller format.

Details That Make the Difference

The 40 mm plate is the versatile format par excellence: wide enough for quick straightening, precise enough for defining waves and curls. Available in five colors — Light Blue, Lilac, Fuchsia, Black, and White — to match your style even with the tools you use.

Each package includes an elegant faux leather pouch for transport and a silicone plate protector shell: two accessories that reflect Parlux's typical attention to detail.

Who It's For

It's the right choice for professional hairdressers who work under pressure every day, but also for those at home who want salon results without compromise. For those also looking for a professional curling iron of equal quality, the Parlux Evolis 18mm is the solution for defined and long-lasting curls.

If you are also considering a professional Parlux hairdryer, the Parlux Ethos is among the most popular in the line for its power and quietness.

Why Planethair

Since 2000, we have selected professional products for hairdressers and end customers. The first Italian e-commerce specializing in salon brands, with over 25 years of experience and dedicated pre and post-sales assistance. Original Parlux products with official warranty. Free samples with every order.