Professional hair coloring used in salons by the best hairdressers, and the best technologies for a professional result and healthy hair. Indulge yourself in choosing the shade that's right for you: blonde, brunette, brunette or redhead. The range of colors we offer is so vast that it is able to satisfy every request, ranging from natural shades to those of ash up to the brilliance of fashion colors, use the best professional hair coloring.
Why do people want to change their hair color ? Changing hair dye is a practice of "decorative cosmetics", it can be compared to make-up which improves the appearance of the skin of the face by means of coloring substances and which emphasizes its merits while carefully concealing its defects. In the same way, hair can be made more beautiful by making use of coloring products, giving it a different colour. This treatment can be of a lasting or transitory type; today it is possible in the most varied ways. All the colors dreamed or desired can be made. The color, with the right and well-structured hairstyle, transforms the hair until it becomes the most communicative ornament of the person. In short, dyeing cosmetics is the complex and difficult art of making women more beautiful and self-confident and often even younger.
The desire for a coloring treatment is felt when the first gray hairs appear. Almost all women are frightened at the sight of the first white hair , and the question that arises is: how to cover white hair ? We color our hair, in most cases, to cover gray hair and the only color that can completely cover it is permanent. It is the "definitive" coloring of the hair. It is carried out thanks to the oxidation of the hair, which sets up a process of lightening the natural base and coloring of the hair thus lightened. Covers 100% of white hair and lightens up to 2 tones.
Choose the type of coloring you like best:
Tone on Tone : it is a dye that has no lightening power and colors the hair by adding to the pre-existing colour, compared to permanent colouring, it has a lower quantity of oxidant. It is indicated for covering the first gray hairs: they ensure coverage of whites while respecting the natural tone; to give reflections a longer duration; for those who refuse definitive colouring; to enhance one's natural color, to give greater brilliance and character to the hair; try without committing definitively, not transforming the natural tone.
Temporary and direct tint : it is in foam, lotion or liquid with pose. Contains direct and ready-to-use colors. Mask white hair, tone, enhance the reflection but not the tone. Lasts from 1 to 6 washes depending on porosity. Advantages: it is ready to use, it does not need to be mixed with the oxidant part; foams and lotions do not require exposure times while the others do (but the times are short); they don't stink because they don't contain ammonia.
Semi-permanent tint : it has a shorter duration than the permanent tint and also differs from the temporary tint in that the latter is ready for use, whereas the semi-permanent one must be mixed with an activator because, despite being relatively short-lasting, the Semi-permanent dye should color your hair for at least a month. This is only possible if the pigments penetrate the hair fiber just enough to not be "washed out" after a few shampoos. It is suitable for those who have their first white hair but also for those who want to try a new color and are undecided. Or, again, for those with fragile and sensitized hair, for those who want to add tone-on-tone reflections or make their color shinier. We have the best hair coloring products.
Permanent dye : permanent hair color allows you to color and lighten the hair up to 4 tones, guaranteeing a long-lasting result. It covers gray hair perfectly, whatever its percentage and distribution. Contains ammonia and is therefore able to change the natural color permanently. It is the one most requested by hairdressers, as it is the only one capable of modifying the natural colour. It covers white hair perfectly, is highly resistant to shampoos and allows for very bright tones. Choose the best hair color.
Ammonia-free dye : ammonia is a volatile substance whose function is to fix the color on the hair. Its basic ph opens the scales of the hair allowing better penetration of the pigments into the hair. The very strong smell makes it a dangerous and aggressive substance, but being volatile it evaporates quickly and does not settle on the skin. However it can create allergic reactions, and for this reason its use during pregnancy is not recommended, because the skin is more sensitive to external agents. The most modern ammonia-free dyes used by the best hairdressers manage to give the same results as ammonia-based dyes, plus their formula is aimed at improving the health and shine of the hair. Covers white hair. Contains vegetable and natural oils and mixes with oxygen at 10, 20, 30, 40 volumes.
To complete the hair coloring we must mention the hair highlighter, it is a water-based coloring product that adds tone-on-tone or contrasting highlights to the hair. It lasts a few shampoos.
Choose the most suitable hair color for your personality among the various brands ... Just to name a few: L'oreal Professionnel , Kemon , Matrix , Wella professionals , Alfaparf ....
Professional hair coloring
