Murad Hydrating Toner 180ml

Murad Hydrating Toner is a water-based facial hydrating toner that prepares the skin for your skincare routine, replenishing hydration after cleansing and optimizing the absorption of subsequent products. Lightweight, refreshing, and suitable for all skin types, it's the step that transforms an ordinary routine into an effective ritual.

Who is it for?

Ideal for all skin types, especially dehydrated, dull skin or skin that tends to feel tight after cleansing. Also perfect for those who want to maximize the effectiveness of serums and moisturizing creams applied immediately afterward.

Key benefits

Immediate and long-lasting hydration

The formula, enriched with humectants, immediately replenishes water lost during cleansing, leaving the skin soft and comfortable from the very first application.

Prepares skin for absorption

Applied before serums and creams, the toner creates a hydrating layer that enhances the absorption of subsequent active ingredients, multiplying the effectiveness of the entire routine.

Rebalances skin pH

After cleansing, skin pH can be altered. This toner restores it to optimal levels, creating ideal conditions for healthy skin that responds well to treatments.

Ultra-light watery texture

Absorbs in a few seconds without leaving sticky residue, also suitable for combination or oily skin that doesn't tolerate heavy products well.

Soothing and refreshing effect

The immediate feeling of freshness upon contact with the skin makes application pleasant and relaxing, ideal both in the morning and in the evening.

Active ingredients

Murad Hydrating Toner's formula combines hyaluronic acid for deep and long-lasting hydration, glycerin as a highly effective humectant, and calming botanical extracts to reduce redness and discomfort. All in a light water base that respects the skin barrier.

How to use

Apply morning and evening after cleansing, to clean face and neck. Pour a small amount onto a cotton pad or directly into your hands and gently pat onto the skin. Follow immediately with serum and moisturizer to maximize results. Avoid contact with eyes.

Recommended pairings

For a complete hydrating routine, combine this toner with Murad Refreshing Cleanser as a cleansing step, followed by Hydro-Dynamic Ultimate Moisture for deep hydration. During the day, complete with Perfecting Day Cream SPF30 to protect hydrated skin. In the evening, pair with Revitalixir Recovery Serum for enhanced nocturnal regenerating action.

Technical details

Why buy from Planethair

Planethair has been online since 2000 — one of the first Italian e-commerce sites specializing in professional hair and skincare products. We distribute Murad as an authorized reseller: every product is original, with a warranty and complete traceability. Our team is available to help you build the routine that best suits your skin.

FAQ

Is Murad Hydrating Toner suitable for oily skin?

Yes, its ultra-light watery texture makes it suitable for combination and oily skin. It hydrates without weighing down and does not clog pores.

Can I use it around my eyes?

It's best to avoid direct contact with the periocular area. For the eye contour, use specific products like Revitalixir Recovery Serum.

Should it be applied with cotton or hands?

Both methods work. A cotton pad ensures more uniform distribution; hands allow for a more delicate and less wasteful application.

Can I use it multiple times a day?

Yes, it's so light that it can be applied multiple times a day as a hydrating boost, especially in dry environments or with air conditioning.