Redken is the world's leading professional haircare brand, present in salons worldwide for over 60 years. Founded in New York in 1960 by the vision of Paula Kent Meehan and hairdresser Jheri Redding, the brand revolutionized professional haircare through scientific research on proteins and respect for physiological pH.
Who is Redken
The brand was born from the personal needs of Paula Kent Meehan, a model and actress with sensitive skin and hair that reacted negatively to products available on the market. Determined to understand the science behind hair cosmetics, she founded a company that today holds over 60 global patents on innovative ingredients and technologies.
The core of the brand's philosophy is protein technology: since hair is primarily made of proteins, patented protein complexes work to mimic, rebuild, and repair the hair fiber, strengthening it from root to tip. Every formula respects natural pH to ensure long-lasting professional results.
Product Lines for Every Need
Damaged and Fragile Hair
Acidic Bonding Concentrate: the most innovative line to repair the internal bonds of hair damaged by chemical treatments, heat, and mechanical stress. It includes repairing shampoo, conditioner, leave-in treatment, and the revolutionary 5 Min Liquid Mask.
Extreme: strengthens damaged hair, seals split ends, and rebuilds the fiber while preserving natural shine. Extreme Shampoo is one of the best-selling products in the range, also available in a convenient 1000ml size.
Chemistry: deep reconstruction for weak and chemically treated hair, ideal after bleaching and perms.
Dry and Dehydrated Hair
All Soft: restores softness and shine to dry and brittle hair. The line includes All Soft hydrating shampoo and the famous Heavy Cream mask for intensive hydration.
All Soft Mega: extreme nourishment for very dry hair, with strengthening properties for healthy and radiant hair.
All Soft Argan-6 Oil: multi-functional oil with argan for instant hydration and thermal protection.
Color-Treated Hair
Acidic Color Gloss: protects color vibrancy with acidic pH technology, prolongs durability, and provides a professional salon gloss effect.
Color Extend Magnetics: the mega mask is the perfect treatment to nourish and protect color-treated hair, preserving brilliance.
Color Extend Blondage: strengthens blonde hair and neutralizes unwanted yellow-orange tones thanks to purple pigments.
Color Extend Brownlights: keeps brown hair color fresh and bright by eliminating orange and yellow tones.
Color Extend Graydiant: for gray or white hair, neutralizes yellow tones leaving hair invigorated and shiny.
Frizzy and Unmanageable Hair
Frizz Dismiss: gentle formula without sulfates and sodium chloride to tame frizz, increase softness, and improve shine. Frizz Dismiss anti-frizz shampoo is perfect for unruly hair and includes conditioner, mask, and leave-in treatments.
Curly Hair
Acidic Bonding Curls: the new line that combines bond repair and curl definition for healthy and defined curls.
Curvaceous: specific products for the care and styling of curly and wavy hair, formulated to enhance every type of curl without weighing it down.
All Soft Mega Curls: intense hydration for very dry curly hair that needs deep nourishment.
Fine Hair Lacking Volume
Volume Injection: adds body and shine to fine hair. The High Rise Volume Lifting Conditioner conditions without weighing hair down thanks to filloxane and volumizing polymers.
Scalp Care
Scalp Relief: shampoo with zinc pyrithione to combat and control dandruff gently.
Amino Mint: for oily scalp, provides freshness and purifies without being aggressive.
Cerafill: complete anti-hair loss system with shampoo, densifying ampoules, and specific treatments for thinning hair.
Men's Haircare
Brews: complete line dedicated to men with shampoo, conditioner, styling products (gel, pomade, wax), beard care (beard oil), and face/shaving products.
Who Are These Products For?
Professional treatments are ideal for those seeking salon-quality results at home and targeted solutions for specific hair needs. Perfect for professional hairdressers and end-users who do not want to compromise on quality, the range offers scientifically tested solutions for every hair type: damaged, color-treated, dry, frizzy, curly, fine, or with scalp problems.
Particularly appreciated by those with chemically treated hair (bleaching, perms, straightening), frequently colored hair, or hair exposed to thermal stress from straighteners and hairdryers.
Professional Tips to Maximize Results
To get the most out of professional treatments, follow these expert tips:
- Use shampoo and conditioner from the same line for a complete synergistic action and optimal results
- Apply masks to towel-dried (not wet) hair, leave on for 5-10 minutes, and rinse thoroughly with lukewarm water
- Leave-in treatments should be applied to damp hair before drying for thermal protection up to 230°C
- For very damaged hair, alternate protein treatments (Extreme, Acidic Bonding) with hydrating treatments (All Soft) to avoid protein overload
- 1000ml sizes are ideal for family use and offer the best value for money
- Use lukewarm or cold water for the final rinse: it seals the cuticles and increases shine
Why Buy on Planethair
Planethair has been online since 2000 and represents an authoritative reference point for purchasing professional hair products in Italy. When you choose Planethair, you get:
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100% original products guaranteed directly by authorized official distributors
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Over 25 years of experience in the professional haircare and beauty sector
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Free shipping for orders over 39€ throughout Italy with express courier
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Specialized assistance to help you choose the most suitable products for your specific needs
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Wide availability of professional sizes, convenient kits, and gift sets
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Fast deliveries and secure packaging to preserve product quality
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Competitive prices with exclusive promotions throughout the year
Frequently Asked Questions
What is the difference between Acidic Bonding Concentrate and Extreme?
Acidic Bonding Concentrate works at a molecular level, repairing the internal bonds of hair with acidic pH technology (pH 3.5-4), ideal for hair severely damaged by bleaching and aggressive chemical treatments. Extreme focuses on external strengthening of the hair fiber and sealing split ends, perfect for hair damaged by heat and daily mechanical stress.Are the products suitable for color-treated hair?
Absolutely yes. Specific lines like Acidic Color Gloss and Color Extend Magnetics are formulated to preserve color brilliance and extend its duration for up to 9 weeks. Many lines are also free of aggressive sulfates that can fade color prematurely.
Can I use them if I have a sensitive scalp?
Yes, the brand was born precisely from Paula Kent Meehan's need to find gentle products for sensitive skin. Lines such as Frizz Dismiss (sulfate-free), Scalp Relief, and Nature + Science are particularly suitable for sensitive, reactive scalps or those prone to irritation.
How long do the treatment results last?
With consistent and correct use, results are progressive and long-lasting. For damaged hair, visible improvements are noticed after 2-3 applications, while for optimal results and deep repair, a treatment cycle of at least 4-6 weeks with regular use is recommended.
What is the best product for very damaged hair?
For severe damage from bleaching or chemical treatments, the Acidic Bonding Concentrate line represents the most advanced solution. In particular, the complete kit with shampoo, conditioner, leave-in treatment, and the 5 Min Liquid Mask offers a complete and synergistic professional repair system.
Can I use the products every day?
Yes, the formulas are balanced for daily use. However, for very damaged or treated hair, it is advisable to alternate washes with a gentle shampoo and intensive treatments 2-3 times a week to avoid an overload of active ingredients.
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