L'Oreal Professional

L'Oréal Professionnel is the leading brand for professional hair care, chosen by hairdressers and haircare enthusiasts who seek high-performance formulas. Founded in 1909 by Eugène Schueller, this French house combines over a century of scientific research with a passion for beauty, developing products tested in the best international salons.

A Brand Born for Professionals

The original mission was as simple as it was ambitious: to make salon-quality treatments accessible to anyone who wants to seriously care for their hair. Today, the brand partners with over 100,000 salons worldwide, and every formula is born from the collaboration between advanced research laboratories and internationally renowned hairstylists. The result is products with concentrated active ingredients, patented technologies, and measurable performance.

Key Product Lines

Metal Detox — Anti-Breakage Protection

The line designed for those who frequently color their hair or live in areas with mineral-rich water. The anti-metal technology neutralizes copper, iron, and calcium accumulated in the hair fiber, reducing breakage during chemical treatments by up to 87%. The Metal Detox Shampoo is the ideal starting point for a protective routine, to be combined with the anti-metal mask for intensive results.

Absolut Repair Molecular — Deep Repair

A new-generation treatment that acts on molecular bonds broken by bleaching, straightening, and aggressive treatments. Thanks to the Peptide Bonder system and 5 Amino Acids, it restores strength, elasticity, and shine from the first application. The Absolut Repair Molecular Oil is the perfect complement to protect and nourish the most stressed hair.

Vitamino Color — Color Protection

The professional range for maintaining color vibrancy and intensity for up to 8 weeks. The antioxidant Resveratrol technology seals the cuticles and protects pigments from oxidation and UV rays. Vitamino Color shampoo is among the most popular in the range for those who want to preserve salon results for a long time.

Scalp Advanced — Scalp Well-being

Targeted treatments for common scalp problems: sensitive scalp, oily hair, dandruff. Dermatologically tested formulas that restore natural balance without weighing hair down. The kit for sensitive scalp and the anti-dandruff system are the most requested solutions in the line.

Who They Are For

These products are aimed at those who are not content with ordinary results: hairdressers and colorists looking for reliable formulas in the salon, clients with chemically treated hair who need intensive repair, and anyone who wants to replicate salon results at home. The Scalp Advanced lines, on the other hand, are designed for those with specific scalp needs.

Patented Technologies

Each line is distinguished by an exclusive technology: Glycoamine penetrates deeply, repairing damage from within; Peptide Bonder recreates broken molecular bonds; Resveratrol protects color from oxidation; Pro-Keratin strengthens the keratin structure. This is not just marketing: these are patented molecules with supporting clinical studies.

Tips for Best Results

Always use shampoo and conditioner from the same line to benefit from the complete system. Apply masks to towel-dried hair, not wet hair, and respect the processing times: professional treatments need time to act deeply. For very damaged hair, alternating Metal Detox and Absolut Repair Molecular on a weekly basis is one of the most effective routines recommended by professionals.

Why Buy from Planethair

Planethair has been online since 2000, the first Italian e-commerce specializing in professional hairdressing and haircare products. In over 25 years, we have built direct relationships with official distributors, guaranteeing authenticity for every item. Our team of experts is available for personalized advice on the most suitable routine for your needs.

Frequently Asked Questions

What is the difference between the professional and consumer lines?

The professional division features more concentrated formulas, high-performance active ingredients, and patented technologies specifically developed for salon use. The results are superior to the consumer Paris line, especially for treated hair or specific problems.

Are professional products suitable for home use?

Yes, they are safe and effective at home too. By following the application instructions, you will achieve results comparable to those of the salon in the comfort of your own bathroom.

Can I alternate different lines?

Absolutely. You can use Metal Detox before coloring and Absolut Repair Molecular for weekly maintenance, or integrate Scalp Advanced if you have scalp-related needs. Our team can help you build the ideal personalized routine.

Are the products cruelty-free?

The group has not tested finished products on animals since 1989 and has developed internationally recognized alternative testing methods. Many lines use naturally sourced ingredients and recyclable packaging.