The difference between a routine that works and one that irritates often starts here: with cleansing. When it comes to skincare, Murad, cleansing, and choosing the right product, the most common mistake is using a cleanser that is too aggressive or, conversely, too mild for one's skin needs. The result is predictable: tight skin, increased oiliness, persistent impurities, or a sensation of only apparent cleanliness.
Murad is a highly-regarded professional brand because it approaches cleansing as a primary treatment, not just a simple cleaning step. This approach is particularly appealing to those who already have a structured routine and desire more controllable results at home, with standards close to those of professional channels.
Murad Skincare Cleansing: Why Cleansing Truly Impacts Results
A good cleanser should not only remove sebum, make-up, SPF, and smog particles. It must do so without excessively altering the hydrolipidic film and without creating a rebound effect. If your skin feels very tight after washing, it doesn't mean it's cleaner. It often means that the skin barrier has been stressed.
In facial skincare, cleansing also affects the performance of subsequent treatments. Serums, exfoliating acids, vitamin C, or anti-aging creams work better on properly cleansed skin. If residues remain or the skin is already irritated by the cleanser, the rest of the routine loses effectiveness or becomes less tolerable.

How to Choose Murad Cleansing Based on Skin Type
Here, real needs matter, not just the "dry skin" or "oily skin" label. Oily but dehydrated skin, for example, should not be treated like resistant sebaceous skin. Similarly, mature skin may have anti-aging needs but remain sensitive to overly degreasing surfactants.
Combination, Oily, or Blemish-Prone Skin
In this case, the priority is to control excess sebum, visible pores, and impurities without triggering irritation. The ideal cleanser has good purifying capacity, a fresh texture, and rinses clean. However, if overly astringent formulas are used excessively, sebum production can increase. For those also managing signs of aging and the periorocular area, it may be useful to coordinate cleansing with targeted treatments like those we delve into in our guide on the best anti-aging eye creams.
Normal, Dehydrated, or Sensitive Skin
Here, more balanced formulas are needed, with effective cleansing action but immediate comfort after rinsing. Texture matters greatly: cream, milk, or gentle gel cleansers tend to be better tolerated than cleansers that leave the skin feeling too stripped. The Murad Renewing Cleansing Cream 200ml is the best-selling Murad cleanser on Planethair: creamy formula, immediate comfort, suitable even for the most reactive skin types. If the skin is mature or tends to show signs of aging easily, it makes sense to combine non-aggressive cleansing with a more nourishing evening routine, as we also explain in our in-depth article on anti-wrinkle night cream for mature skin.
Skin Stressed by Actives or Intensive Treatments
Those who use retinol, chemical exfoliants, or frequent anti-blemish treatments must pay even more attention. In these cases, the cleanser should not add further stimulation. The Murad AHA-BHA Exfoliating Cleanser 148ml is a calibrated exception: chemical exfoliation integrated into cleansing, to be used judiciously and not every evening. It is better to prioritize a cleanser that cleans well but has a gentle profile, especially in the evening.
Gel, Mousse, or Cream: Texture Changes the Experience
It's not just a sensory matter. A cleansing gel is usually preferred by those looking for freshness and a distinctly clean feel. A cleansing cream is often preferred by those who experience discomfort, dryness, or skin fragility. Mousse is practical, but it's not always the best choice for all skin types: it depends on the formula, not just the format.
Even double cleansing needs to be contextualized. If you use high SPF, long-lasting make-up, or live in an urban environment, a double cleanse in the evening can make sense: the Murad Double Cleansing Balm 50g is the ideal first step, with a buttery texture that transforms into an oil and removes lipophilic residues without aggressively stripping the barrier. However, if your skin is thin, sensitive, or already treated with strong actives, insisting on two steps every evening may be excessive.
Common Mistakes in Facial Cleansing
The first mistake is choosing based on current trends. The second is using the same cleanser all year round. In summer, with more perspiration and sunscreens, the skin may require a different cleansing than in winter, when the skin barrier tends to be more vulnerable.
Another very common mistake is contact time. A cleanser is not a mask: leaving it on the face for too long does not make it more effective. What matters more is massaging well, rinsing thoroughly, and patting the skin dry without rubbing.
Also, be careful with water that is too hot. It provides an immediate sensation of comfort, but it can increase redness and dryness. Lukewarm water and a regular routine, morning and evening, adapted to your actual needs, are better.

When Cleansing Needs to Be Integrated with the Rest of the Skincare Routine
Cleansing alone does not solve impurities, spots, wrinkles, or loss of firmness, but it can greatly improve the performance of the routine. If the focus is anti-aging, the cleanser must prepare the skin without stripping it. If the focus is radiance, it must effectively remove residues and surface dullness. If the need also concerns seasonal body care, it is advisable to maintain the same targeted selection logic for all treatment categories, as we delve into leg care before summer: what to do.
For those who purchase professional skincare online, the advantage is being able to select the cleanser based on the problem, texture, and objective, not just the brand's reputation. On a specialized e-commerce site like www.planethair.it, this approach is particularly useful because it allows you to navigate as in a professional store, with filters closer to real needs.
If you want more consistent results, start with the cleanser and not the strongest product in the routine. Correct cleansing doesn't make a fuss, but it's often the point where the skin truly changes its behavior.
Most Purchased Murad Cleansers
A selection of Murad cleansers most chosen by Planethair customers, based on actual sales.




