Moroccanoil is the pioneering brand of professional Argan oil treatments, founded in 2006 and now a global icon in the luxury haircare sector. Each product combines pure Moroccan Argan oil with innovative technologies to transform damaged, dry, or frizzy hair into healthy, shiny, and silky locks.
Who is Moroccanoil
Founded in 2006, the brand transformed the haircare industry by introducing the first professional Argan oil treatment that redefined hair beauty standards. Today, it is present in over 100 countries and is the preferred treatment of professional hairdressers and celebrity stylists worldwide.
The philosophy is based on the highest quality natural ingredients, innovative formulations, and immediate, visible results. The Argan oil used is rich in vitamin E, essential fatty acids, and antioxidants that deeply nourish, repair, and protect the hair fiber. Every formulation is free of sulfates, phosphates, and parabens, respecting the health of hair and scalp.
Iconic Products and Specialized Lines
Treatment - The Iconic Treatment
The original treatment is the cult product that revolutionized the haircare world. This multi-functional oil nourishes, moisturizes, eliminates frizz, and provides instant shine. Also available in a light version for fine hair, it is the absolute bestseller with visible results from the first application.
Hydration Line - Deep Hydration
For dry and dehydrated hair, this range offers intensive nourishment. The hydrating shampoo and the intensive mask restore softness, elasticity, and long-lasting hydration without weighing hair down.
Repair Line - Intensive Repair
Dedicated to hair damaged by chemical treatments, coloring, or thermal stress. The repairing shampoo and the restructuring mask rebuild the hair fiber, repairing visible and invisible damage.
Curl Line - Curl Definition
For curly and wavy hair, professional solutions that define, control, and enhance natural curls. The defining cream and the intensive version guarantee defined, elastic, and frizz-free curls.
Other specialized lines
The range also includes volumizing shampoo for fine hair and smoothing shampoo for frizz control, ensuring targeted solutions for every need.
Values and Innovation
The company is committed to sustainability through partnerships with Moroccan women's cooperatives for the ethical extraction of Argan oil, recyclable packaging, and environmentally friendly formulas. It constantly invests in research to develop patented technologies that maximize the benefits of natural ingredients.
Strengths:
- 100% pure Moroccan Argan oil, rich in vitamin E and antioxidants
- Immediate and visible results from the first application
- Professional formulas free of sulfates, phosphates, and parabens
- Iconic and recognizable signature fragrance
- Multi-functional products that simplify the haircare routine
- Approved by professional hairdressers and international celebrity stylists
Who are the products for?
Ideal for those seeking luxurious professional treatments with immediate results. Perfect for dry, damaged, frizzy, curly, fine, or color-treated hair, they offer targeted solutions for every need. Thanks to the versatility of the formulations, they are suitable for all hair types and can be used daily to maintain healthy, shiny, and protected hair.
Professional Tips
For optimal results, apply Treatment Oil to damp hair before blow-drying for thermal protection and shine, or to dry hair as a finish to eliminate frizz. Intensive masks require a 5-7 minute processing time to allow the Argan oil to penetrate deeply. For very damaged hair, use the restorative mask 2-3 times a week, alternating with your usual conditioner.
Why buy from Planethair
Planethair has been an authorized retailer since 2000, with over 25 years of experience in the distribution of professional hair products. By purchasing from Planethair, you are guaranteed:
- 100% original products with a seal of authenticity
- Free shipping in Italy for orders over €39
- Specialized assistance to choose the most suitable treatment
- Fast and secure delivery with professional packaging
- Over 25 years of experience in the luxury haircare sector
- Competitive prices and exclusive promotions on gift sets
Frequently Asked Questions
How to use Treatment Oil?
Apply 1-2 pumps of product to damp hair before blow-drying for thermal protection and nourishment, or to dry hair as a finish for shine and frizz control. For very long or thick hair, increase the amount. Avoid roots if hair tends to get greasy easily.
What is the difference between Treatment and Treatment Light?
The original Treatment is suitable for normal, thick, or color-treated hair and offers intensive nourishment. The Treatment Light is specifically formulated for fine, light, or delicate hair with a lighter texture that doesn't weigh it down, maintaining natural volume and body.
Are the products suitable for color-treated hair?
Absolutely yes. All formulations are sulfate-free and safe for color-treated hair. They help preserve color brilliance, protect treated hair fiber, and extend color longevity. They are particularly recommended after chemical treatments to repair and nourish.
How long does a bottle of Treatment last?
The duration depends on hair length and density, and frequency of use. On average, the 100ml size lasts 2-3 months with daily use on medium hair. The 125ml size is ideal for those who use the product regularly, while the 25ml size is perfect for travel or trying the product.
Can I use the products on curly hair?
Yes, there is a complete line dedicated to curls. The Curl Defining Cream and Intense Curl Cream are specifically formulated to define, control, and enhance natural curls by eliminating frizz. The Treatment Oil can be used as a finish for extra shine without weighing down curls.
