Welcome to the world of professional hair products that, since 1975, have transformed damaged hair care into an exact science. Planethair has been an authorized retailer since 2000 and offers you the entire original range to rebuild, protect, and revitalize your hair.
Who is Joico?
Founded in 1975 in California by a visionary hairstylist, Joico was born with a clear mission: to restore health, strength, and shine to hair with every use. With over 40 years of innovation, the brand is present in the best professional salons worldwide and represents a benchmark in hair reconstruction thanks to its patented Keratin Silicone Complex technology and the SmartRelease Technology system, which continuously releases reparative ingredients, protecting against future damage.
The philosophy is based on the beauty of healthy hair: every formulation combines advanced science and high-quality ingredients to restore hair to its optimal state, regardless of the level of damage. Professional results are visible from the first use, both in the salon and at home.
Main Lines for Every Need
K-Pak - Deep Reconstruction
The iconic line for severely damaged hair from chemical treatments, bleaching, and heat styling. The Deep Penetrating Reconstructor uses Keratin Silicone Complex technology to repair and strengthen the hair structure from within, rebuilding damaged protein bonds. Perfect for those seeking immediate and lasting results on very compromised hair.
Defy Damage - Advanced Protection
This line prevents damage before it occurs, protecting against heat styling, chemical treatments, and environmental aggressors. The In A Flash treatment strengthens hair in just 60 seconds, while the KBond20 Power Masque offers intensive repair. Ideal for keeping hair healthy and preventing breakage.
Blonde Life - Perfection for Blondes
Dedicated to blonde, bleached, and highlighted hair, it neutralizes unwanted yellow tones and imparts brilliant luminosity. The Blonde Strong Detangler strengthens fragile hair, while the Color Enhancing Masque revives highlights while maintaining strong hair structure.
InnerJoi - Sustainable Beauty
The new line combines professional performance and sustainability with vegan formulations and eco-friendly packaging. Available in three variants: Preserve for color-treated hair, Hydrate for dry hair, and Strengthen for damaged hair.
Other Specialized Lines
The catalog also includes Moisture Recovery for intense hydration, YouthLock with collagen for mature hair, Curls Like Us for defined curls, and Scalp Vitality for sensitive scalp well-being.
Who Are These Products For?
Professional solutions are ideal for various needs:
- Severely damaged hair from bleaching, repeated coloring, or excessive use of heat tools
- Professional hairstylists looking for reliable products with guaranteed results
- Haircare enthusiasts who want to replicate salon results at home
- Blonde hair that needs yellow tone neutralization
- Dry and dehydrated hair requiring deep hydration
- Mature and weakened hair that has lost density and elasticity
- Those seeking professional quality with concentrated formulations and patented technologies
Professional Tips for Optimal Results
To maximize the benefits of the treatments, follow these expert tips:
- Always use shampoo and conditioner from the same line for a complete synergistic action
- For very damaged hair, apply K-Pak Reconstructor 2-3 times a week, leaving it on for 5-10 minutes
- If you have blonde hair, alternate Blonde Life with reconstructive treatments to maintain strength and shine
- Apply masks to towel-dried, not wet, hair for better active ingredient penetration
- Respect the processing times: concentrated formulations act deeply according to studied durations
- Always protect from heat with thermal protectors before using flat irons or high-temperature blow dryers
- For color-treated hair, choose the InnerJoi Preserve or Colorful line to preserve vibrancy
Why Buy from Planethair?
Choosing Planethair means trusting an experienced partner in the professional beauty sector:
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100% original and certified products - As an authorized retailer, we collaborate directly with official distributors
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Over 25 years of experience - Planethair has been a recognized authority in online professional product sales since 2000
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Fast shipping throughout Italy - Receive your purchases in 24-48 hours with tracked courier service
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Specialized assistance - Our team is available to advise you on the most suitable line
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Free shipping over €49 - Save on shipping costs
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Manufacturer's warranty - Every product is covered by the official warranty
Also discover other excellent professional products available: Kerastase for French luxury, Olaplex for bond reconstruction, Wella Professionals for German haircare innovation.
Frequently Asked Questions
What is the difference between K-Pak and Defy Damage?
K-Pak is an intensive reconstructive line for already damaged hair, which repairs broken protein bonds and strengthens the structure from within. Defy Damage, on the other hand, is preventive and protects against future damage caused by heat, chemical treatments, and environmental stress. For very damaged hair, you can start with K-Pak and then switch to Defy Damage to maintain the results.
Are they suitable for home use or only professional?
The formulations are professional but safe and effective even at home. While some lines, like colorations, require professional expertise, all treatment lines (K-Pak, Defy Damage, Blonde Life, InnerJoi) can be used safely by following the instructions. Many customers achieve salon-like results comfortably at home.
How long does it take to see results with K-Pak?
Results are visible from the very first application: hair immediately appears softer, shinier, and more manageable. However, for deep and lasting reconstruction, it is recommended to use the treatment 2-3 times a week for at least 4-6 weeks. Severely damaged hair may require a longer cycle, but progressive improvements will be evident.
Does Blonde Life really eliminate yellow tones?
Yes, it is specifically formulated with purple pigments that neutralize unwanted yellow and orange tones on blonde, bleached, or highlighted hair. The Color Enhancing Masque offers intensive anti-yellow action, while the shampoo and conditioner maintain cool reflections. For optimal results, use 1-2 times a week, alternating with reconstructive treatments if necessary.
Are the products tested on animals?
No, the brand does not test its products on animals and is committed to ethical and sustainable practices. The InnerJoi line is also completely vegan, formulated without animal-derived ingredients and with eco-friendly packaging. Certified cruelty-free and compliant with international animal protection regulations.
Can I use them on color-treated or chemically treated hair?
Absolutely, yes, they are particularly suitable for color-treated and chemically treated hair. The InnerJoi Preserve line is specifically formulated to protect color and prevent fading, while K-Pak and Defy Damage repair damage caused by coloring, bleaching, and chemical treatments. Many hairstylists use them precisely during and after coloring services.
Transform your damaged hair into healthy, strong, and shiny hair with the professional quality that has been the choice of the best hairstylists worldwide since 1975.
