GHD announces Chiara Ferragni Brand Ambassador

We are pleased to publish the GHD press release, since 2000, after testing the exclusive features, we believed in the brand and were the first in Italy to start the online sale of GHD, after 20 years GHD has evolved with even more innovative and performing ... " ghd good hair day "!

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The Italian fashion icon and digital entrepreneur, Chiara Ferragni, will represent the brand of luxury professional hair-styling tools ghd (good hair day) as International Brand Ambassador.

A longtime ghd fan and user, Ferragni has partnered with the brand on successful social media campaigns for 2 years. In his new elevated position, Ferragni will be the face - and hair - of ghd with a focus on a new launch to be revealed this year, which features Ferragni in the global advertising campaign.

For the first time, ghd - the world leader in professional hair styling tools - has announced a digital star as an international brand ambassador. The announcement coincides with the 20th anniversary of the British brand celebrating 20 years of Good Hair Day throughout 2021.


“We are thrilled to welcome Chiara Ferragni as ghd International Brand Ambassador in our 20th anniversary year – she is the global fashion icon who speaks directly to the social media generation and our digitally savvy consumers,” he says. Jeroen Temmerman, CEO of ghd. «With Chiara's unparalleled global digital appeal and ghd's leading technology, we are confident that this new partnership and the upcoming launch of a
new product will help ghd deliver more Good Hair Days around the world."
Montse Passolas, CMO of ghd, says: «Chiara Ferragni is an entrepreneur with an unquestionable spirit, an attitude and a unique sense of style - she perfectly represents the essence and energy of ghd.
Chiara was a spontaneous choice for ghd to become the first digital star announced as International Brand Ambassador. Chiara loves the brand and uses it to style her hair so that it is always flawless and in perfect condition. She relies on ghd to style her hair, so that it is always flawless and in perfect condition. She relies on ghd for safer hair styling and glossy, lustrous results»