matrix

Matrix is a professional American brand founded in 1980 that revolutionized the world of haircare with innovative formulas designed for salons. From the famous botanical-inspired Biolage line to the Total Results restorative treatments, Matrix offers complete solutions for every hair type and specific need.

Matrix History and Philosophy

Founded by a hairdresser for hairdressers, Matrix has always prioritized professional innovation. The brand combines advanced scientific research and natural ingredients to create products that deliver visible and long-lasting results. Each line is developed to address specific needs: deep hydration, intensive repair, volume, frizz control, and color protection.

Main Matrix Lines

Biolage: the most iconic range, inspired by the power of plants. It includes moisturizing treatments like Biolage HydraSource, anti-frizz solutions like SmoothProof, and volumizing formulas like VolumeBloom. Perfect for those seeking natural yet high-performing haircare.

Total Results: a versatile and complete line that covers all needs. From Sleek smoothing products to Re-Bond repairing treatments, up to Heat Resist thermal protection formulas. Ideal for those who want professional results at home.

So Silver: a specific anti-yellow treatment for blonde, bleached, or gray hair. It neutralizes unwanted warm tones, keeping the color bright and cool.

Style Link: a complete styling range with hairsprays, molding creams, texturizing sprays, and finishing products. To create and fix any look, from natural to more structured.

Who Are Matrix Products For?

Matrix is for those seeking professional quality and concrete results. If you have dry and dehydrated hair, Biolage HydraSource masks restore softness and shine. For hair damaged by chemical treatments or heat, the Total Results Re-Bond line deeply rebuilds the hair fiber. Those with colored hair will find lasting protection and shine, while those seeking volume can rely on lightweight formulas that don't weigh hair down.

Professional Tips for Choosing Matrix

First, identify your primary need: hydration, repair, volume, frizz control, or color protection. Then, choose the specific line. For optimal results, use shampoo and conditioner from the same range, complementing with weekly masks and leave-in treatments when necessary. Matrix products are concentrated: a small amount is enough to achieve the desired effect.

Matrix formulas integrate botanical active ingredients and patented technologies. Aloe vera, avocado oil, orchid extract in the Biolage lines; ceramides and proteins in repairing treatments; UV filters for color protection. Each ingredient is selected for professional effectiveness.

Why Buy Matrix on Planethair

Planethair specializes in professional hair products and has been operating online since 2000 as the first Italian e-commerce dedicated to salon brands. We offer only original Matrix products with an official guarantee, dedicated assistance to help you choose the right treatments, and over 25 years of experience in the professional haircare sector. We ship quickly from Italy with secure packaging.

Frequently Asked Questions about Matrix

Is Matrix suitable for daily use? Yes, all Matrix lines are formulated for frequent use. Shampoos are gentle yet effective, conditioners do not weigh hair down.

How long do Matrix treatment results last? With constant use, the benefits are progressive and long-lasting. Intensive masks show visible results from the first application.

Can I use Matrix on colored hair? Absolutely. Many Matrix lines are specifically formulated to protect and prolong color brilliance.

Is Matrix cruelty-free? Matrix is part of the L'Oréal group, which has eliminated animal testing for finished products, in compliance with international regulations.