Kerastase

Kérastase Blond Absolu Bain Ultra-Violet Anti-Yellow Shampoo 250ml

Price history

Price changes in the past 30 days

June 03, 2026 21.90 €
June 02, 2026 22.40 €
May 28, 2026 22.90 €
Regulärer Preis 21.90 € Verkaufspreis 21.90 € Regulärer Preis 32.80 €
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Bain Ultra-Violet is a professional purple shampoo that neutralizes yellow and orange tones on blonde, bleached, and gray hair. Formulated by Kérastase for those seeking a cool, luminous blonde without compromising hair health.

Who It's For

This treatment was developed for natural blonde, bleached, highlighted, or balayaged hair that tends to turn yellow. It also works on gray hair that develops unwanted warm tones. If you notice orange or brassy reflections a few weeks after coloring, this product will restore your blonde to its original cool shade.

Concrete Benefits

The formula instantly neutralizes warm tones thanks to its high concentration of purple and blue pigments. After the first use, blonde hair appears cooler and brighter. With regular use, it protects color from daily oxidation caused by pollution and UV rays. Hair is 40% softer than with a traditional shampoo, thanks to the filling action of hyaluronic acid, which repairs areas damaged by bleaching.

Technology and Active Ingredients

The formula combines three scientifically tested components. Ultra-concentrated hyaluronic acid penetrates the hair fiber and fills micro-lesions created by chemical treatments, restoring body and strength. Edelweiss flowers provide antioxidants that create a protective shield against external aggressions. Direct ultraviolet pigments (purple and blue) deposit on the cuticle and chemically neutralize yellow and orange tones, according to the principle of complementary color theory.

How to Use

Apply the product to wet hair, distributing it from roots to ends with massaging movements. Leave on for 2-3 minutes to allow the pigments to deposit. This processing time is essential to achieve the neutralizing effect. Rinse thoroughly until the product is completely removed. For very porous or extremely bleached hair, you can alternate it with Bain Lumière as a second shampoo, to balance nourishment and color correction.

Expected Results

From the first application, you will notice a cooler blonde free of yellow tones. After 3-4 uses, the color will stabilize to an ash or platinum shade, depending on the starting base. Hair gains natural shine and is easier to comb. The anti-yellow effect lasts until the next wash, allowing you to maintain the desired tone with 1-2 applications per week.

Frequently Asked Questions

How often should it be used? It depends on your hair's porosity. For very bleached hair, 1-2 times a week. For natural blondes or those with slight lightening, even once every 10 days.

Can it stain hair purple? No, if you follow the recommended processing times. For extremely porous or platinum hair, reduce the time to 1-2 minutes the first few times.

Does it work on brown hair with highlights? Yes, it acts selectively on lightened areas without altering the natural base.

Should it be combined with other products? For optimal results, complete the treatment with the Masque Ultra-Violet once a week and Cicaplasme as a heat protectant before blow-drying.

Technical Details

Size: 250ml
Line: Blond Absolu
Hair type: blonde, bleached, gray
Problem treated: yellow and orange tones
Frequency of use: 1-2 times a week
Processing time: 2-3 minutes
PH: balanced for treated hair
Scent: delicate floral

Our Customer Reviews:

★★★★★
EXCELLENT!
Excellent shampoo, very rich and with a good anti-yellow effect. After washing, hair has a much cooler shade. Perfect when combined with the mask from the same line

★★★★★
Exceptional
I have finally found a shampoo that really eliminates yellow tones from blonde hair. My hair is now soft and shiny, and the scent is really pleasant. Just a few applications make a big difference. I highly recommend it!


Why Buy from Planethair.it

Planethair has been an authorized Kérastase retailer since 2000. Every order includes free shipping above a certain threshold in Italy, complimentary samples selected based on your hair type, and specialized assistance to help you choose the most suitable products. Receive your order in 24-48 hours, and if you have any questions, our team is available for personalized advice on blonde hair care.