Goldwell is the global leading German brand for professional hairdressers, recognized for excellence in hair color, keratin treatments, and high-quality styling products. With over 70 years of experience in the professional haircare industry, Goldwell combines German scientific innovation, premium formulations, and extraordinary results that have won over salons and professionals worldwide.
Who is Goldwell
Goldwell was founded in Germany in 1948 with the mission of offering innovative, high-performance, and reliable solutions to haircare professionals. The brand is distinguished by three fundamental pillars: Elumen (direct dye without oxidants), Kerasilk (luxury keratin treatments), and Topchic (professional permanent color). Each line is developed with patented technologies and exclusive active ingredients that guarantee top-level salon results.
Goldwell's philosophy is based on German excellence: precision, quality of materials, advanced scientific research, and continuous training for professionals. The brand doesn't just sell products; it offers a complete ecosystem of education, technical support, and constant innovation to elevate industry standards.
Goldwell Products: Professional Lines for Every Need
The Goldwell catalog includes specialized lines that cover every aspect of professional hair care:
Elumen - The revolutionary high-tech direct color that uses neither ammonia nor oxidants. Elumen penetrates the hair fiber through an electrostatic physical process, guaranteeing ultra-bright colors, extreme shine, and superior durability. The line includes pure shades such as VV@all (intense violet), Pk@all Pink Pure (pure pink), Clear (clear diluent), and Lock (sealing fixative for maximum durability).
Kerasilk - The premium line of keratin treatments that transforms frizzy, damaged, or volume-less hair into silky, shiny, and perfectly disciplined hair. The absolute bestseller is Kerasilk Control Shape Intense, a smoothing keratin treatment for extremely frizzy and unruly hair. The line also includes a 1000ml purifying shampoo professional size and an intensive smoothing mask to maintain results over time.
Topchic - The professional permanent color that guarantees total grey hair coverage, brilliant colors, and long-lasting shine. Available in over 100 shades across the Naturals, Cool Browns, Warm Browns, Cool Blondes, Warm Blondes, and Warm Reds families, Topchic is the preferred choice of professional colorists for precision and reliability.
Colorance - Demi-permanent pH 6.8 color that respects hair structure, ideal for toning, tone-on-tone, and neutralizing unwanted reflections. Perfect for those looking for a natural color without permanent commitment.
Dualsenses - Daily treatment line with MicroPROtec technology offering targeted solutions for every hair type: Rich Repair (damaged hair), Color (colored hair), Scalp Specialist (sensitive scalp), Just Smooth (anti-frizz), Ultra Volume (volume), Bond Pro (reconstruction), Sun Reflects (sun protection).
StyleSign - Professional styling products to create and set any type of hairstyle: volumizing mousses, defining gels, heat protection sprays, strong hold hairsprays, and modeling waxes. Each product is formulated to guarantee professional hold without weighing down the hair.
Professional Tools - Goldwell also offers professional tools such as the Flatmaster Pro Iron, designed for salon results with advanced technology and tourmaline ceramic plates.
Also discover other professional lines such as Wella Professionals and Milk Shake.
Brand Values and Commitment
Goldwell is committed to sustainability through the "Goldwell Cares" program, reducing environmental impact with recyclable packaging, more sustainable formulations, and initiatives to reduce CO2 emissions. The brand constantly invests in research and development to create increasingly high-performance products that are respectful of the environment and hair health.
Professional training is a fundamental pillar: Goldwell organizes courses, workshops, and masterclasses worldwide to update hairdressers and colorists on the latest techniques, trends, and product innovations.
Who Goldwell Products Are Suitable For
Goldwell products are ideal for:
- Professional hairdressers, colorists, and hair stylists looking for reliable and high-performance products
- High-end salons that want to offer premium services to their clients
- Those who desire creative, vibrant, and long-lasting colors with Elumen technology
- Frizzy, unruly, or damaged hair that needs smoothing keratin treatments
- Those seeking perfect gray hair coverage with professional permanent colors
- Professionals who want access to continuous training and specialized technical support
- Those who appreciate German quality, precision, and innovation in the haircare sector
Professional Tips for Use
To achieve optimal results from Goldwell products, follow these professional tips:
Elumen: apply to washed and towel-dried hair (not wet). Distribute evenly from root to tip, leave on for 30 minutes without heat or 20 minutes with heat. Rinse thoroughly and apply Elumen Lock to seal the color and maximize durability. Do not use shampoo for at least 48 hours after application.
Kerasilk Control: start with purifying shampoo to remove residue and prepare the hair. Apply the Shape Intense treatment to towel-dried hair, distributing section by section. Leave on for the indicated time, rinse, and proceed with blow-drying and straightening at a controlled temperature. The result lasts up to 5 months with proper maintenance.
Topchic: mix with Cream Developer in a 1:1 ratio (1:2 for lightening). Apply to dry hair, starting from the roots and distributing to lengths and ends. Processing time: 30-40 minutes at room temperature. Emulsify with lukewarm water before the final rinse.
Colorance: mix with Express Toning Developer 1:2 for pastel tones or 1:1 for coverage. Processing time: 5-20 minutes depending on desired intensity. Ideal for frequent touch-ups without damaging the hair.
Maintenance: always use specific Dualsenses products for the type of treatment performed (Color for colored hair, Rich Repair for chemically treated hair) to preserve results and maintain hair health.
Why Buy Goldwell on Planethair
Planethair has been an authorized Goldwell reseller since 2000 and guarantees:
✓ 100% original products with authenticity and direct traceability guarantee
✓ Free shipping in Italy for orders above the minimum threshold
✓ Specialized assistance since 2000: over 25 years of experience in the professional haircare sector
✓ Technical consultancy for hairdressers and professionals on products, techniques, and applications
✓ Competitive professional prices reserved for salons and industry operators
✓ Fast delivery with reliable couriers and real-time order tracking
✓ Secure payments with data protection and various available methods
✓ Always available stock of the most requested items to avoid waiting
✓ After-sales support for any technical need or product question
Planethair, online since 2000, is a reference point for haircare professionals, offering a selected catalog of the best international brands with high quality standards and dedicated service.
Frequently Asked Questions about Goldwell
What is the difference between Elumen and Topchic?
Elumen is a direct color without ammonia or oxidants that works through an electrostatic physical process, ideal for creative, vibrant, and ultra-bright colors. Topchic is an oxidative permanent color that guarantees total gray hair coverage and long-lasting results. Elumen is perfect for those seeking fashion colors and extreme shine, Topchic for those needing complete coverage and natural shades.
How long does the Kerasilk Control treatment last?
The Kerasilk Control Shape Intense treatment guarantees smoothing results that last up to 5 months with proper maintenance. The duration depends on the hair type, washing frequency, and the use of specific maintenance products. It is recommended to use Kerasilk Control shampoo and conditioner to preserve results.
Are Goldwell products only suitable for professionals?
Goldwell is a professional brand primarily designed for hairdressers and salons, but many products from the Dualsenses and StyleSign lines can also be used at home by those who desire professional results. Elumen and Topchic colors and Kerasilk treatments require specific technical skills and are recommended for professional salon use.
How do you use Elumen Lock?
Elumen Lock is the sealing fixative applied after rinsing the Elumen color. After thoroughly rinsing the color, apply Elumen Lock evenly throughout the hair, leave on for 5 minutes, then rinse again. Lock seals the color inside the hair fiber, ensuring maximum durability and shine.
Does Goldwell Colorance cover gray hair?
Colorance is a demi-permanent color that offers partial gray hair coverage (up to 50-70% depending on the chosen shade). For total gray hair coverage, it is recommended to use Topchic or the Colorance Cover Plus line, specifically formulated for greater coverage.
Can I mix different Topchic shades?
Yes, Topchic shades can be mixed together to create personalized colors. It is recommended to mix shades from the same family (e.g., Naturals with Naturals) for predictable results. For lightening or complex coloring, it is advisable to rely on a professional colorist experienced in Goldwell techniques.
