{"product_id":"wella-true-grey-tonalizzante-capelli-grigi","title":"Wella True Gray Toning Gray Hair 60ml","description":"\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003eA toning cream for women and men to be used on natural white or gray hair\u003c\/em\u003e . A treatment with silver pigments and oxidation to revitalize gray hair. Without ammonia, MEA, ingredients of animal origin and fragrances. ph7, gentle on the hair like water. Revives the hair while respecting its original structure. \u003cstrong\u003eWella True Gray\u003c\/strong\u003e has 7 shades of gray in cream form that mimic the beauty of natural gray or white hair, reduce yellow tones and add shine. With AquaTone technology for customers who want to embrace their natural grey, even without commitment and damage. After this treatment the hair is soft and manageable with a reduction of yellow highlights and natural looking results. These shades not only rejuvenate the hair but also improve eye color and skin tones.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003cbr\u003e\u003c\/p\u003e\n\n \u003cul\u003e\n\n\u003cli\u003eReduces yellow undertones\u003c\/li\u003e\n\n\u003cli\u003eSoft and disciplined hair\u003c\/li\u003e\n\n\u003cli\u003eSuitable for different percentages of gray hair, from 50 to 100% grey\u003c\/li\u003e\n\n\u003cli\u003eDermatologically tested\u003c\/li\u003e\n\n\u003cli\u003eWith gray oxidative pigments\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003cbr\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eSilver Glow Partial or total application: For partial or total treatments, on women or men (hair + beard). Creamy consistency, ideal for freehand techniques. Mix 1:1 for example 30g of Toning Cream + 30g of Activator ( \u003ca href=\"https:\/\/www.planethair.it\/products\/wella-true-grey-n1-attivatore\" title=\"wella\"\u003esee here\u003c\/a\u003e ). Apply to dry hair. (Perform a wash first if necessary). Leave on for up to 30 minutes.\u003c\/li\u003e\n\n \u003cli\u003eAfter the treatment: Once the processing time is over, emulsify the nuance with warm water, shampoo and rinse. Apply 1-2 pumps of Clear Conditioning Perfector ( \u003ca href=\"https:\/\/www.planethair.it\/products\/wella-true-grey-n2-clear-conditioning-perfector\" title=\"wella\"\u003esee here\u003c\/a\u003e ), comb hair and leave on for up to 3 minutes. Rinse and proceed with the desired styling.\u003c\/li\u003e\n\n\u003cli\u003eExpress Silver Glow: For a silver color that gently neutralizes yellow tones. Mix 1:1:1 for example 20g of Toning Cream + 20g of Activator + 20g Clear Conditioning Perfector. Apply to washed and towel-dried hair. Leave on for up to 15 minutes, rinse and proceed with the desired styling. No post-treatment necessary.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\u003cem\u003e\u003ca p=\"\"\u003e \u003c\/a\u003e\u003c\/em\u003e\u003ca p=\"\"\u003e \u003c\/a\u003e\n\u003ch5\u003e\u003ca title=\"Wella Professionals\"\u003e\u003c\/a\u003e\u003c\/h5\u003e","brand":"Wella Professionals","offers":[{"title":"Pearl Mist Dark","offer_id":39701898625137,"sku":"0300001","price":10.99,"currency_code":"EUR","in_stock":false},{"title":"Graphite Shimmer Medium","offer_id":39701898690673,"sku":"0300003","price":10.99,"currency_code":"EUR","in_stock":false},{"title":"Graphite Shimmer Dark","offer_id":39701898723441,"sku":"0300004","price":10.99,"currency_code":"EUR","in_stock":false},{"title":"Steel Glow Medium","offer_id":39701898756209,"sku":"0300005","price":9.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/4064666052793-planethair-1814780.png?v=1777030536","url":"https:\/\/www.planethair.it\/fr-fr\/products\/wella-true-grey-tonalizzante-capelli-grigi","provider":"Planethair","version":"1.0","type":"link"}