{"product_id":"murad-environmental-shield-superactive-moisturizer-spf-50-brightening-50-ml","title":"Murad Superactive Moisturizer SPF 50 Brightening 50 ml","description":"\u003cp\u003e\u003cstrong\u003eMurad Superactive Moisturizer SPF 50 Brightening\u003c\/strong\u003e is the multitasking day cream from the Environmental Shield line: it provides 24-hour hydration, brightens the complexion with the latest generation ultra-stable Vitamin C, and protects with broad-spectrum SPF 50. Perfect for those who want to simplify their morning routine without sacrificing efficacy and protection.\u003c\/p\u003e\n\n\u003ch2\u003eA 3-in-1 formula for your morning routine\u003c\/h2\u003e\n\u003cp\u003eHydrate, brighten, protect: three fundamental needs resolved in a single step. This cream evolved from Murad's historic Essential-C Day Moisture, with an enhanced formula that meets the needs of all skin types – normal, combination, dry, and sensitive.\u003c\/p\u003e\n\u003cp\u003eThe texture is light, fast-absorbing, and leaves a natural, radiant finish. It layers perfectly under makeup without white residue, making it ideal even for those who use foundation or BB cream.\u003c\/p\u003e\n\n\u003ch3\u003eUltra-stable Vitamin C: why it makes a difference\u003c\/h3\u003e\n\u003cp\u003eNot all Vitamin C is created equal. The formula uses a next-generation form of Vitamin C, designed to resist oxidation and maintain its effectiveness over time. The result is a visible brightening action within the first few weeks: a more even complexion, diminished sun and post-acne spots, and a more radiant skin tone.\u003c\/p\u003e\n\u003cp\u003eFor this reason, the product is particularly suitable for those with discoloration, hyperpigmentation, or simply wanting to keep their skin radiant year-round.\u003c\/p\u003e\n\n\u003ch2\u003eBroad-spectrum SPF 50 sun protection\u003c\/h2\u003e\n\u003cp\u003eUVA and UVB protection is among the highest available in day creams. With a PA++++ rating, this formula actively counteracts photo-aging and cellular oxidation caused by daily sun exposure – even in the city, even in winter.\u003c\/p\u003e\n\u003cp\u003eIntegrating effective sun protection into your morning routine is one of the most important steps for long-term skin health. This treatment makes it simple: a single product replaces moisturizer, brightening serum, and sunscreen.\u003c\/p\u003e\n\n\u003ch3\u003eIntense 24-hour hydration\u003c\/h3\u003e\n\u003cp\u003eThe moisturizing component is designed to last all day, with no need for reapplication. Skin remains soft, firm, and comfortable from morning application until evening. Also ideal for dry skin that tends to feel \"tight\" after a few hours.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply every morning after serum, to clean face and neck. Distribute evenly with upward circular motions. Can be used as a makeup base. For optimal protection, apply as the last step of your morning routine.\u003c\/p\u003e\n\u003cp\u003eIf you use active serums like Vitamin C or retinol, this cream integrates perfectly as the final step before daylight exposure.\u003c\/p\u003e\n\n\u003ch3\u003eKey active ingredients\u003c\/h3\u003e\n\u003cp\u003eThe formula is based on three pillars:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-stable Vitamin C\u003c\/strong\u003e — antioxidant and brightening action, targets spots and evens skin tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUVA\/UVB SPF 50 filters with PA++++\u003c\/strong\u003e — broad-spectrum protection against photo-aging\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting moisturizing complex\u003c\/strong\u003e — maintains hydration for 24 consecutive hours\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRelated Murad Products\u003c\/h2\u003e\n\u003cp\u003eTo complete your skincare routine with Murad, pair this cream with a gentle cleanser like \u003ca href=\"\/fr-fr\/products\/murad-refreshing-cleanser-detergente-viso-200ml\" title=\"Murad Refreshing Cleanser facial cleanser 200ml\"\u003eMurad Refreshing Cleanser\u003c\/a\u003e or a toner like \u003ca href=\"\/fr-fr\/products\/murad-hydrating-toner-tonico-idratante-180ml\" title=\"Murad Hydrating Toner Moisturizing Facial Toner 180ml\"\u003eHydrating Toner\u003c\/a\u003e. If you're looking for a serum to pair in the evening, \u003ca href=\"\/fr-fr\/products\/murad-rapid-collagen-infusion-siero-collagene-30ml\" title=\"Murad Rapid Collagen Infusion collagen serum 30ml\"\u003eRapid Collagen Infusion\u003c\/a\u003e is a complementary choice. For an alternative day cream with SPF, also discover \u003ca href=\"\/fr-fr\/products\/murad-perfecting-day-cream-spf30-crema-da-giorno-idratante-50ml\" title=\"Murad Perfecting Day Cream SPF30 50ml\"\u003eMurad Perfecting Day Cream SPF30\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eWhy buy from Planethair\u003c\/h2\u003e\n\u003cp\u003eSince 2000, we have been selecting professional products for hairdressers and end customers. The leading Italian e-commerce specializing in salon brands, with over 25 years of experience and dedicated pre- and post-sales assistance. Original Murad products with official warranty. Free samples with every order.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it every day?\u003c\/strong\u003e\u003cbr\u003eYes, it is formulated for daily morning use on all skin types, including sensitive skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable under makeup?\u003c\/strong\u003e\u003cbr\u003eAbsolutely yes. The light texture leaves no white residue and layers perfectly as a makeup base.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it in winter too?\u003c\/strong\u003e\u003cbr\u003eYes, sun protection is recommended all year round, even without direct sun exposure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it replace Vitamin C serum?\u003c\/strong\u003e\u003cbr\u003eIt can supplement or replace it for those who prefer a simplified routine. For more intense results on dark spots, pairing it with a dedicated serum is the optimal choice.\u003c\/p\u003e","brand":"Murad","offers":[{"title":"Default Title","offer_id":52741411897691,"sku":"02030206.4","price":73.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Murad_Environmental_Shield_Superactive_Moisturizer_SPF_50_Brightening_50_ml_flacone.webp?v=1775230239","url":"https:\/\/www.planethair.it\/fr-fr\/products\/murad-environmental-shield-superactive-moisturizer-spf-50-brightening-50-ml","provider":"Planethair","version":"1.0","type":"link"}