{"product_id":"loreal-tecni-art-web-pate-150ml","title":"L'Oréal Tecni.Art Web Paste 150ml Modelling Paste","description":"\u003cp\u003eL'Oréal Tecni.Art Web Paste is a sculpting styling paste that offers strong hold and extreme flexibility to create deconstructed and texturized looks. Ideal if you are looking for a professional product that allows you to style your hair with a natural effect and long-lasting control, without weighing it down.\u003c\/p\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003cp\u003eThis paste is perfect for those who desire creative styling with defined texture and a natural finish. Particularly suitable for short and medium hair, it adapts to all hair types that need structure and definition without a shiny effect. Ideal for urban, deconstructed looks or to accentuate the hair's natural movement.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong and flexible hold\u003c\/strong\u003e: maintains styling throughout the day, allowing you to restyle it when needed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSculpting texture\u003c\/strong\u003e: creates separation and definition for deconstructed and contemporary looks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural matte finish\u003c\/strong\u003e: no shiny effect, just visible texture and movement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-humidity control\u003c\/strong\u003e: protects styling from atmospheric agents, maintaining its shape\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-heavy\u003c\/strong\u003e: lightweight formula that leaves no residue or greasy feeling\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eTake a small amount of product (about 2-3 cm) and warm it between your palms until it becomes malleable. Apply to dry or slightly damp hair, working strand by strand from roots to ends. Style with your fingers to create texture and separation, or use a comb to define the desired shape. For more volume, apply to the roots by lifting the strands. Reapply throughout the day if necessary to restyle without washing your hair.\u003c\/p\u003e\u003cstrong\u003eExpected result\u003c\/strong\u003e\u003cp\u003eAfter application, you will achieve a defined style with visible texture, strong yet flexible hold, and a natural matte finish. Hair will be moldable, with controlled movement and strand separation. The effect lasts all day, maintaining its shape even in humid conditions.\u003c\/p\u003e\u003ch3\u003eActive ingredients\u003c\/h3\u003e\u003cp\u003eThe professional formula contains \u003cstrong\u003emodeling polymers\u003c\/strong\u003e that ensure flexible hold and restylability, \u003cstrong\u003etexturizing waxes\u003c\/strong\u003e to create separation and definition, and \u003cstrong\u003emattifying agents\u003c\/strong\u003e that provide a natural, non-shiny finish. The sculpting texture allows the product to be easily worked and distributed evenly.\u003c\/p\u003e\u003cstrong\u003eTechnical specifications\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eSize: 150ml\u003c\/li\u003e\n\u003cli\u003eHold: strong\u003c\/li\u003e\n\u003cli\u003eFinish: natural matte\u003c\/li\u003e\n\u003cli\u003eTexture: sculpting styling paste\u003c\/li\u003e\n\u003cli\u003eApplication: dry or damp hair\u003c\/li\u003e\n\u003cli\u003eLine: L'Oréal Professionnel Tecni.Art\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eWhy buy it on Planethair\u003c\/strong\u003e\u003cp\u003ePlanethair is an Italian shop specializing in professional hair and skincare products, online since 2000 as the first e-commerce in Italy dedicated to salon brands. With over 25 years of experience in the professional sector, we offer dedicated assistance and guaranteed original products. Every item is selected for quality and performance, so when you purchase \u003ca href=\"\/fr-fr\/products\/loreal-tecni-art-depolish-100-ml\" title=\"L'Oréal Tecni.Art Depolish Matte Styling Paste\"\u003eDepolish\u003c\/a\u003e or other products from the Tecni.Art line, you can be sure to receive authentic professional formulations.\u003c\/p\u003e\u003ch3\u003eRecommended pairings\u003c\/h3\u003e\u003cp\u003eFor a complete style, combine this paste with \u003ca href=\"\/fr-fr\/products\/loreal-tecni-art-pli-spray-190-ml\" title=\"L'Oréal Tecni.Art Pli Thermal Protective Volume Spray\"\u003ePli Spray\u003c\/a\u003e as a heat-protective base before drying. If you want to further set the look, apply \u003ca href=\"\/fr-fr\/products\/loreal-tecni-art-6-fix-250ml-copia\" title=\"L'Oréal Tecni.Art Fix Design Strong Hold Spray\"\u003eFix Design\u003c\/a\u003e as a final touch. For even more marked texture on short hair, alternate with \u003ca href=\"\/fr-fr\/products\/loreal-professionnel-tecni-art-fix-max-gel-fissaggio-200ml\" title=\"L'Oréal Tecni.Art Fix Max Strong Hold Gel\"\u003eFix Max\u003c\/a\u003e. Discover the entire range of professional styling products in the \u003ca href=\"\/fr-fr\/collections\/loreal-professionnel\" title=\"Complete L'Oréal Professionnel collection for hairdressers\"\u003eL'Oréal Professionnel collection\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eCan I use Web Paste on long hair?\u003c\/strong\u003e\u003cbr\u003eYes, it also works on long hair if you want to create texture and separation on the lengths or define the ends. However, it is particularly effective on short and medium cuts where the texture is more evident.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes the paste wash out easily?\u003c\/strong\u003e\u003cbr\u003eYes, the formula completely removes with a normal shampoo. It leaves no buildup or residue that weighs hair down.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow much product should I use for each application?\u003c\/strong\u003e\u003cbr\u003eIt depends on the length: for short hair, 1-2 cm of product is enough; for medium hair, 2-3 cm. Always start with a small amount and add gradually if necessary, because a small quantity is very effective.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I restyle during the day?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. The flexible hold allows you to restyle your hair even hours after application, simply by working with your fingers. This is one of the distinctive features of the sculpting formula.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":31353044533361,"sku":"02080304.1","price":14.53,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/30165366-planethair-7575265_-_planethair-itmyshopifycom_-_LOreal_Professionnel_ab047cbb3e85d576.webp?v=1777028692","url":"https:\/\/www.planethair.it\/fr-fr\/products\/loreal-tecni-art-web-pate-150ml","provider":"Planethair","version":"1.0","type":"link"}