{"product_id":"alfaparf-color-wear-7-35-biondo-medio-dorato-mogano-60ml","title":"Alfaparf Color Wear 7.35 Medium Golden Mahogany Blonde 60ml","description":"\u003cp\u003e\u003cem\u003e\u003cspan style=\"display: block;margin: 0 0 1em 0;line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eProduct Color Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous professional color result\u003c\/span\u003e : \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear expertise is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Technical, \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e a \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for an incorrect homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e . \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e by adding \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Cart \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result for the\u003c\/span\u003e customer \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e confirmed \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Having \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e notions \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e techniques \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e that \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e exclusively \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e in use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a professional homogeneous color result\u003c\/span\u003e .\u003c\/p\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352842322033,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297040004-planethair-7116266.webp?v=1777031576","url":"https:\/\/www.planethair.it\/fr-fr\/products\/alfaparf-color-wear-7-35-biondo-medio-dorato-mogano-60ml","provider":"Planethair","version":"1.0","type":"link"}