{"title":"Selective Professional","description":"\u003cp\u003e \u003cem\u003eShop Online Professional Hair Products\u003c\/em\u003e . It is a 100% Italian brand, aimed at satisfying all the needs of hairdressers and their customers. \u003cem\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSelective Professional\u003c\/strong\u003e\u003c\/em\u003e takes care of your hair to create refined and sophisticated looks. For every need, discover its products on \u003cstrong\u003ePlanethair\u003c\/strong\u003e !\u003c\/p\u003e","products":[{"product_id":"selective-hyper-fix-150ml","title":"Selective Hyperfix 150ml","description":"\u003cp\u003e \u003cem\u003eHyper-fixative gelatinous fluid\u003c\/em\u003e . Easy to apply and distribute, it is particularly suitable for directional looks on short to medium hair. Keeps hair hydrated and shiny. It leaves no residue and visibly increases the shine of the hair giving a long-lasting wet look.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMassage a small amount of gel into the palm of your hand and work through dry or damp hair according to the desired styling.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eActive principles:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eNATURAL GLYCERIN: leaves hair hydrated and full-bodied. \u003c\/li\u003e\n\n\u003cli\u003eCROSS-LINKING RESINS: give a long-lasting and moisture-proof hyper fixation.\u003c\/li\u003e\n\n\u003cli\u003ePANTHENOL: strengthens the fiber.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/selective\" data-vivaldi-spatnav-clickable=\"1\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/selective\"\u003e\u003cem\u003ePlanethair.it: Authorized Dealer - Selective Professional Online Shop Hyper Fix 150ml - Click here to buy other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003ch2\u003eSelective Hyperfix 150ml\u003c\/h2\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31353294585969,"sku":"06020106","price":13.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/gel-8027483783062-planethair-6107383_-_planethair-itmyshopifycom_-_Selective_207b5cbce5974376.png?v=1777028879"},{"product_id":"selective-shampoo-every-day-250ml","title":"Selective Shampoo Every Day 250ml","description":"\u003cp\u003e \u003cem\u003eOne\u003cb\u003e \u003c\/b\u003especific moisturizing shampoo for frequent use\u003c\/em\u003e . Gently cleanses the scalp and hair, providing a pleasant feeling of freshness and cleanliness.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIndicated for:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe man who constantly takes care of his hair.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cp\u003eMassage a small amount of product into hair and scalp. Rinse carefully.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003e\n\n\u003cstrong style=\"background-color: initial;\" data-mce-style=\"background-color: initial;\"\u003eGREEN COFFEE BEANS\u003c\/strong\u003e : with antioxidant and anti-aging properties.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong style=\"background-color: initial;\" data-mce-style=\"background-color: initial;\"\u003eGUARANA SEEDS\u003c\/strong\u003e : with toning and astringent properties.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong style=\"background-color: initial;\" data-mce-style=\"background-color: initial;\"\u003eKOLA SEEDS\u003c\/strong\u003e : stimulate the microcirculation and toning the skin.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong style=\"background-color: initial;\" data-mce-style=\"background-color: initial;\"\u003eCHINESE TEA\u003c\/strong\u003e : with purifying and astringent properties.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/selective\" data-vivaldi-spatnav-clickable=\"1\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/selective\"\u003e\u003cem\u003ePlanethair.it: Authorized Dealer - Selective Professional Online Shop Shampoo Every Day 250ml - Click here to buy other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003ch2\u003eSelective Shampoo Every Day 250ml\u003c\/h2\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354226770033,"sku":"05030502.2","price":16.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/lavaggi-frequenti-8027483783017-planethair-9847185_-_planethair-itmyshopifycom_-_Selective_d0a44d2314eeaa3f.png?v=1777029478"},{"product_id":"selective-shampoo-gray-250ml","title":"Selective Gray Shampoo 250ml","description":"\u003cp\u003e \u003cem\u003eOne\u003cb\u003e \u003c\/b\u003enourishing and delicate shampoo, ideal for neutralizing the yellow undertones of white or gray hair\u003c\/em\u003e . It guarantees maximum protection for the hair structure, softness and hydration.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIndicated for:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe man who takes care of his hair.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMassage a small amount of product into hair and scalp. Rinse carefully.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong style=\"background-color: initial;\" data-mce-style=\"background-color: initial;\"\u003eGREEN COFFEE BEANS\u003c\/strong\u003e : with antioxidant and anti-aging properties.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong style=\"background-color: initial;\" data-mce-style=\"background-color: initial;\"\u003eGUARANA SEEDS\u003c\/strong\u003e : with toning and astringent properties.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong style=\"background-color: initial;\" data-mce-style=\"background-color: initial;\"\u003eKOLA SEEDS\u003c\/strong\u003e : stimulate the microcirculation and toning the skin.\u003c\/li\u003e\n\n \u003cli\u003e\n\n\u003cstrong style=\"background-color: initial;\" data-mce-style=\"background-color: initial;\"\u003eCHINESE TEA\u003c\/strong\u003e : with purifying and astringent properties.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch5\u003e\u003ca style=\"outline-width: 0px !important; user-select: auto !important;\" href=\"https:\/\/www.planethair.it\/collections\/selective\" data-vivaldi-spatnav-clickable=\"1\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/selective\"\u003e\u003cem\u003ePlanethair.it: Authorized Dealer - Selective Professional Online Shop Shampoo Gray 250ml - Click here to buy other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003ch2\u003eSelective Gray Shampoo 250ml\u003c\/h2\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354227458161,"sku":"05030509.2","price":16.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/antigiallo-8027483783024-planethair-1325934_-_planethair-itmyshopifycom_-_Selective_e16b7c5564dec261.png?v=1777029478"},{"product_id":"selective-shampoo-powerizer-250ml","title":"Selective Shampoo Powerizer 250ml","description":"\u003cp\u003e\u003cem\u003eA delicate shampoo, refreshes, tones and stimulates the scalp\u003c\/em\u003e . With \u003cstrong\u003eCreatine\u003c\/strong\u003e , \u003cstrong\u003eMenthol\u003c\/strong\u003e , \u003cstrong\u003eCaffeine\u003c\/strong\u003e and stimulating active ingredients to promote optimal physiological conditions for the growth of strong and healthy hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIndicated for:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe man who wants to prevent hair loss.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eApply to damp hair, massage gently and rinse. Repeat the operation if necessary. Increase the frequency of washing in case of scalp with a seborrheic tendency. Suitable for daily use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003e\n\n\u003cstrong style=\"background-color: initial;\" data-mce-style=\"background-color: initial;\"\u003eCREATINE\u003c\/strong\u003e : natural amino acid, conditions and improves the structure of the cuticles, strengthening the hair from within.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\" data-mce-style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\"\u003eMENTHOL\u003c\/strong\u003e : soothes the skin, providing a feeling of freshness and well-being\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cem style=\"background-color: initial; font-weight: bold; outline-width: 0px !important; user-select: auto !important;\" data-mce-style=\"background-color: initial; font-weight: bold; outline-width: 0px !important; user-select: auto !important;\"\u003e\u003ca data-vivaldi-spatnav-clickable=\"1\" href=\"https:\/\/www.planethair.it\/collections\/selective\" style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/selective\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\"\u003e\u003cem\u003ePlanethair.it: Authorized Dealer - Selective Professional Online Shop Shampoo Powerizer 250ml - Click here to buy other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003eSelective Shampoo Powerizer 250ml\u003c\/h2\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354228146289,"sku":"05030510.2","price":19.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/caduta-capelli-8027483783000-planethair-6067238_-_planethair-itmyshopifycom_-_Selective_2fa5f692b3a825d9.png?v=1777029478"},{"product_id":"selective-powerizer-lotion-125ml","title":"Selective Powerizer Lotion 125ml","description":"\u003cp\u003e \u003cem\u003eA treatment that reactivates the microcirculation of the scalp and normalizes it,\u003c\/em\u003e favoring the maintenance of optimal physiological conditions for the growth of strong and healthy hair. With Caffeine and Guarana to tone the skin and stimulate the activity of the hair bulb.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eStart the treatment with the daily application of the product for 2 weeks. Continue with 3 applications a week for another 6 weeks.\u003c\/li\u003e\n\n\u003cli\u003eRepeat the treatment 2 times a year, especially in spring and autumn.\u003c\/li\u003e\n\n\u003cli\u003eDistribute thoroughly on the scalp.\u003c\/li\u003e\n\n\u003cli\u003eMassage with the fingertips by applying light pressure combined with circular movements.\u003c\/li\u003e\n\n\u003cli\u003eWithout rinsing, move on to styling. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Ingredient:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCAFFEINE\u003c\/strong\u003e : reactivates the microcirculation of the scalp.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem style=\"background-color: initial; font-weight: bold; outline-width: 0px !important; user-select: auto !important;\" data-mce-style=\"background-color: initial; font-weight: bold; outline-width: 0px !important; user-select: auto !important;\"\u003e\u003ca data-vivaldi-spatnav-clickable=\"1\" href=\"https:\/\/www.planethair.it\/collections\/selective\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/selective\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\"\u003e\u003cem\u003ePlanethair.it: Authorized Dealer - Selective Professional Online Shop Powerizer Lotion 125ml - Click here to buy other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003eSelective Powerizer Lotion 125ml\u003c\/h2\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354228834417,"sku":"05030507","price":24.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/caduta-capelli-8027483783086-planethair-2628199_-_planethair-itmyshopifycom_-_Selective_96e04d9e1eac9ccf.png?v=1777029478"},{"product_id":"selective-olio-per-barba-50ml","title":"Selective Beard Oil 50ml","description":"\u003cp\u003e \u003cem\u003eA detangling and softening beard and mustache oil, enriched with precious vegetable oils\u003c\/em\u003e . Nourishes and gives shine without greasing and weighing down. Neutralizes food and sweat odors. It absorbs quickly, gives a pleasant fragrance and a wonderful appearance to beard and mustache.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIndicated for:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe man who takes care of the beard.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cp\u003eMeasure a small amount of oil into the palm of your hand, rub and distribute evenly over the beard. Do not rinse.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong style=\"background-color: initial;\" data-mce-style=\"background-color: initial;\"\u003eAbyssinica oil\u003c\/strong\u003e : with a conditioning action, it significantly increases softness and improves combability.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong style=\"background-color: initial;\" data-mce-style=\"background-color: initial;\"\u003eSweet Almond Oil\u003c\/strong\u003e : performs an emollient, refreshing, softening, nourishing and soothing action.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cem style=\"background-color: initial; font-weight: bold; outline-width: 0px !important; user-select: auto !important;\" data-mce-style=\"background-color: initial; font-weight: bold; outline-width: 0px !important; user-select: auto !important;\"\u003e\u003ca data-vivaldi-spatnav-clickable=\"1\" href=\"https:\/\/www.planethair.it\/collections\/selective\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/selective\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\"\u003e\u003cem\u003ePlanethair.it: Authorized Dealer - Selective Professional Online Shop Beard Oil 50ml - Click here to buy other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003eSelective Beard Oil 50ml\u003c\/h2\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354229522545,"sku":"05030505","price":18.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/novita-8027483783123-planethair-2438802_-_planethair-itmyshopifycom_-_Selective_1f57920d363c82af.png?v=1777029478"},{"product_id":"selective-matt-molder-100ml","title":"Selective Matt Molder 100ml","description":"\u003cp\u003e\u003cem\u003eModeling wax that gives a matt effect to the hairstyle and keeps the hair hydrated\u003c\/em\u003e . Thanks to the perfect balance of its waxy components, it gives a natural fixative effect with medium hold. Does not weigh down the hair and leaves no residue.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMassage between hands and work into dry or damp hair according to the desired styling.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eVegetable lipids\u003c\/strong\u003e : create a protective film on the hair and leave the fiber hydrated.\u003cbr\u003e \u003cstrong\u003eMix of modeling waxes\u003c\/strong\u003e : guarantee resistance to humidity, do not dirty the hair and can be easily removed even with water alone.\u003cbr\u003e \u003cstrong\u003eSun filter\u003c\/strong\u003e : protects hair from the harmful action of UV rays.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem style=\"background-color: initial; font-weight: bold; outline-width: 0px !important; user-select: auto !important;\" data-mce-style=\"background-color: initial; font-weight: bold; outline-width: 0px !important; user-select: auto !important;\"\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/selective\" data-vivaldi-spatnav-clickable=\"1\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/selective\"\u003e\u003cem\u003ePlanethair.it: Authorized Dealer - Selective Professional Online Shop Matt Molder 100ml - Click here to buy other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003eSelective Matt Molder 100ml\u003c\/h2\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354232799345,"sku":"05030503","price":16.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/cere-8027483783031-planethair-2049480_-_planethair-itmyshopifycom_-_Selective_1fdec887b62f4508.png?v=1777029478"},{"product_id":"selective-extra-shine-100ml","title":"Selective Extra Shine 100ml","description":"\u003cp\u003eA modeling wax with a soft and ultra-shiny control. Ideal for defining the style ensuring an elegant look with a shiny and lively effect. It does not grease or weigh down the hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eMassage between hands and work into dry or damp hair according to the desired styling.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eVegetable lipids\u003c\/strong\u003e : create a protective film on the hair and leave the fiber hydrated.\u003cbr\u003e \u003cstrong\u003eMix of modeling waxes\u003c\/strong\u003e : guarantee resistance to humidity, do not dirty the hair and can be easily removed even with water alone.\u003cbr\u003e \u003cstrong\u003eSun filter\u003c\/strong\u003e : protects hair from the harmful action of UV rays.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem style=\"background-color: initial; font-weight: bold; outline-width: 0px !important; user-select: auto !important;\" data-mce-style=\"background-color: initial; font-weight: bold; outline-width: 0px !important; user-select: auto !important;\"\u003e\u003ca data-vivaldi-spatnav-clickable=\"1\" href=\"https:\/\/www.planethair.it\/collections\/selective\" style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/selective\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\"\u003e\u003cem\u003ePlanethair.it: Authorized Dealer - Selective Professional Online Shop Extra Shine 100ml - Click here to buy other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003eSelective Extra Shine 100ml\u003c\/h2\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354234208369,"sku":"05030403","price":16.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/cere-8027483783048-planethair-9931031_-_planethair-itmyshopifycom_-_Selective_c4b1c6d92e4f1410.png?v=1777029478"},{"product_id":"selective-back-to-black-150ml","title":"Selective Back to Black 150ml","description":"\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003eA reversible black styling gel to effortlessly mask white hair\u003c\/em\u003e . Gives a grey\/black color with a natural effect and fixes the shape with a long-lasting strong hold. The exclusive patented pigment gives a black color without unwanted reflections, is completely removed with shampoo and leaves no residue.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMassage a small amount of gel into the palm of your hand and distribute evenly over dry or damp hair according to the desired styling.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCarbon Black\u003c\/strong\u003e : brings color without unwanted reflections.\u003cbr\u003e \u003cstrong\u003eSun filter\u003c\/strong\u003e : protects hair from the harmful action of UV rays. \u003cbr\u003e\u003cstrong\u003eInnovative Cross-Polymer\u003c\/strong\u003e : combines in a single molecule the fixing action of resins and the polishing action of special active ingredients, for a result of hold and brilliance never achieved before.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem style=\"background-color: initial; font-weight: bold; outline-width: 0px !important; user-select: auto !important;\" data-mce-style=\"background-color: initial; font-weight: bold; outline-width: 0px !important; user-select: auto !important;\"\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/selective\" data-vivaldi-spatnav-clickable=\"1\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/selective\"\u003e\u003cem\u003ePlanethair.it: Authorized Dealer - Selective Professional Online Shop Back to Black 150ml - Click here to buy other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003eSelective Back to Black 150ml\u003c\/h2\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354234929265,"sku":"06020102","price":15.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/gel-8027483783055-planethair-1063732_-_planethair-itmyshopifycom_-_Selective_2bef2dd7450e4511.png?v=1777029478"},{"product_id":"selective-hemp-sublime-shampoo-250ml","title":"Selective Hemp Sublime Shampoo 250ml","description":"\u003cp\u003e It is enriched with moisturizing, strengthening and nourishing hemp oil. Gently cleanses and restores the hair's natural moisture balance. \u003cstrong\u003eSelective Hemp Sublime shampoo\u003c\/strong\u003e leaves hair visibly healthy, vital, silky and shiny. Great for \u003cstrong\u003ecurly hair\u003c\/strong\u003e and \u003cstrong\u003efrizzy hair\u003c\/strong\u003e .\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eGently cleanses\u003c\/li\u003e\n\n\u003cli\u003eRestores the hydrolipidic balance\u003c\/li\u003e\n\n\u003cli\u003eGives silkiness and shine \u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBeautiful healthy and vital hair\u003c\/strong\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIndicated for\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDry and brittle hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eDistribute on moistened scalp.\u003c\/li\u003e\n\n\u003cli\u003eMassage bringing the product into the hair, then rinse thoroughly. Repeat if necessary.\u003c\/li\u003e\n\n\u003cli\u003eContinue treatment with Hemp Sublime Conditioner or Hemp Sublime Mask depending on the level of hydration needed.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eActive principles\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003e\n\n\u003cstrong\u003eHemp seed oil:\u003c\/strong\u003e infused with high nourishing and fortifying power for scalp and hair, whose nourishments penetrate deeply, giving softness and absolute brightness.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eOmega 3 and 6:\u003c\/strong\u003e promote the replacement processes, improve keratinization and protect the skin from premature aging. They also perform an antioxidant action, fighting free radicals and preventing capillary ageing.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCeramide complex:\u003c\/strong\u003e phospholipids of vegetable origin, restore strength and resistance, reinforcing the keratin chains present inside the hair and restoring the lipid level. The hair is visibly more hydrated, bright and shiny.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch5\u003e\u003ca data-vivaldi-spatnav-clickable=\"1\" href=\"https:\/\/www.planethair.it\/collections\/selective\" style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/selective\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\"\u003e\u003cem\u003ePlanethair.it: Authorized Dealer - Shop Online Selective Hemp Sublime Shampoo 250ml - Click here to buy other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354542063729,"sku":"05030612.2","price":19.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-secchi-8027483737300-planethair-2702795_-_planethair-itmyshopifycom_-_Selective_bcc10401112e2909.png?v=1777029732"},{"product_id":"selective-hemp-sublime-conditioner-200ml","title":"Selective Hemp Sublime Conditioner 200ml","description":"\u003cp\u003e\u003cem\u003eConditioner that gives \u003cstrong\u003ehydration\u003c\/strong\u003e and takes care of dry and brittle hair\u003c\/em\u003e . \u003cstrong\u003eSelective Hemp Sublime Conditioner\u003c\/strong\u003e intensively conditions and detangles hair without weighing it down. Great for \u003cstrong\u003ecurly hair\u003c\/strong\u003e and \u003cstrong\u003efrizzy hair\u003c\/strong\u003e .\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eIt conditions and detangles\u003c\/li\u003e\n\n\u003cli\u003eMaintains an optimal level of hydration for a long time\u003c\/li\u003e\n\n\u003cli\u003eHair acquires new strength and shine\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIndicated for\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDry and brittle hair.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003c\/div\u003e\n\n\u003cstrong\u003eHow to use\u003c\/strong\u003e :\n\u003cul\u003e\n\n\u003cli\u003eApply to washed and towel-dried hair.\u003c\/li\u003e\n\n \u003cli\u003eComb through to facilitate distribution.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 1-2 minutes.\u003c\/li\u003e\n\n\u003cli\u003eRinse thoroughly and proceed with styling.\u003c\/li\u003e\n\n\u003cli\u003eUse regularly for best results.\u003c\/li\u003e\n\n\u003cli\u003eComplete the treatment by applying Hemp Sublime Elixir.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eActive principles\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eHemp seed oil:\u003c\/strong\u003e infused with high nourishing and fortifying power for scalp and hair, whose nourishments penetrate deeply, giving softness and absolute brightness.\u003c\/li\u003e\n\n \u003cli\u003e\n\n\u003cstrong\u003eOmega 3 and 6:\u003c\/strong\u003e promote the replacement processes, improve keratinization and protect the skin from premature aging. They also perform an antioxidant action, fighting free radicals and preventing capillary ageing.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCeramide complex:\u003c\/strong\u003e phospholipids of vegetable origin, restore strength and resistance, reinforcing the keratin chains present inside the hair and restoring the lipid level. The hair is visibly more hydrated, bright and shiny.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eSelective Hemp Sublime Conditioner 200ml\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354542096497,"sku":"05030506.1","price":18.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-secchi-8027483737317-planethair-8777012_-_planethair-itmyshopifycom_-_Selective_f4d02aaca06a5066.png?v=1777029731"},{"product_id":"selective-hemp-sublime-mask-250ml","title":"Selective Hemp Sublime Mask 250ml","description":"\u003cp\u003e \u003cem\u003eIntensive moisturizing treatment for dry and brittle hair\u003c\/em\u003e . \u003cstrong\u003eSelective Hemp Sublime Mask\u003c\/strong\u003e acts in depth, restoring the right level of hydration in the capillary structures. Great for \u003cstrong\u003ecurly hair\u003c\/strong\u003e and \u003cstrong\u003efrizzy hair\u003c\/strong\u003e .\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eRestore the right level of \u003cstrong\u003ehydration\u003c\/strong\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003eFabulously soft and shiny hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIndicated for\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDry and brittle hair.\u003c\/p\u003e\n\n\u003cdiv\u003e\n\u003cstrong\u003eHow to use:\u003c\/strong\u003e \u003c\/div\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply to washed and towel-dried hair.\u003c\/li\u003e\n\n\u003cli\u003eComb through to facilitate distribution.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 3-5 minutes.\u003c\/li\u003e\n\n\u003cli\u003eRinse thoroughly and pass to drying.\u003c\/li\u003e\n\n\u003cli\u003eUse 1-2 times a week, alternating with Hemp Sublime Conditioner according to the level of hydration needed.\u003c\/li\u003e\n\n\u003cli\u003eFor deeper conditioning, mix with a few drops of Hemp Sublime Elixir.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eActive principles\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eHemp seed oil:\u003c\/strong\u003e infused with high nourishing and fortifying power for scalp and hair, whose nourishments penetrate deeply, giving softness and absolute brightness. \u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eOmega 3 and 6:\u003c\/strong\u003e promote the replacement processes, improve keratinization and protect the skin from premature aging. They also perform an antioxidant action, fighting free radicals and preventing capillary ageing.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCeramide complex:\u003c\/strong\u003e phospholipids of vegetable origin, restore strength and resistance, reinforcing the keratin chains present inside the hair and restoring the lipid level. The hair is visibly more hydrated, bright and shiny.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eSelective Hemp Sublime Mask 250ml\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003ch2\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354542260337,"sku":"05030404","price":23.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-secchi-8027483737324-planethair-9873163_-_planethair-itmyshopifycom_-_Selective_a52cf64eeac2487e.png?v=1777029732"},{"product_id":"selective-caviar-sublime-shampoo-250ml","title":"Selective Caviar Sublime Shampoo 250ml","description":"Revitalizing shampoo for weakened hair. Enriched with black caviar extract, with high antioxidant, nourishing and moisturizing properties, it protects hair from daily stress, giving it extreme brightness, softness and silkiness. \u003cstrong\u003eSelective Caviar Sublime Shampoo\u003c\/strong\u003e intensely defends and restructures the scalp for \u003cstrong\u003ebeautiful, healthy hair\u003c\/strong\u003e .\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eOptimal hydration\u003c\/li\u003e\n\n\u003cli\u003eRevitalizes hair\u003c\/li\u003e\n\n\u003cli\u003eCounteracts the negative effects of aging\u003c\/li\u003e\n\n\u003cli\u003eAlso perfect for \u003cstrong\u003ecolored hair\u003c\/strong\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003ePreserve hair color\u003c\/li\u003e\n\n\u003cli\u003eLeaves hair enviably soft, silky and shiny \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e dry, dull and lifeless hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e Distribute on damp scalp. Massage bringing the product into the hair, then rinse thoroughly. Repeat if necessary. Follow with the Caviar Sublime Mask treatment.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eActive principles\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBlack Caviar:\u003c\/strong\u003e it is rich in Omega3 fatty acids, useful against cellular aging as they stimulate the production of collagen and keratin, two proteins which help to preserve hydration and make the hair luminous. They also bring elasticity and shine to the hair, nourish the follicles and counteract fragility and dryness.\u003c\/li\u003e\n\n \u003cli\u003e\n\n\u003cstrong\u003eGreen Caviar:\u003c\/strong\u003e nicknamed sea grapes, it is a macroalgae with renowned restructuring and anti-aging properties.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eOrange Caviar:\u003c\/strong\u003e contains a high concentration of Omega 3 fatty acids, carotenoids and vitamin E which, in synergy, contribute to the general well-being of skin and hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch5\u003e\u003ca data-vivaldi-spatnav-clickable=\"1\" href=\"https:\/\/www.planethair.it\/collections\/selective\" style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/selective\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\"\u003e\u003cem\u003ePlanethair.it: Authorized Dealer - Shop Online Selective Caviar Sublime Shampoo 250ml - Click here to buy other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354543341681,"sku":"05030403.2","price":14.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/products\/selective-caviar-sublime-shampoo-250ml-8027483737003-capelli-danneggiati-520154_-_planethair-itmyshopifycom_-_Selective_ac24f4f33f0b2974.jpg?v=1777024020"},{"product_id":"selective-caviar-sublime-serum-drops-6x10ml","title":"Selective Caviar Sublime Serum Drops 6x10ml","description":"\u003cp\u003e Instant restructuring serum without rinsing. It immediately regenerates and protects the hair fiber and gives it a healthy and shiny look. \u003cstrong\u003eSelective Caviar Sublime Serum Drops\u003c\/strong\u003e instantly repairs and films the hair fiber, giving new life and shine to the entire hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eInstantly restructures, repairs and films the hair fiber\u003c\/li\u003e\n\n\u003cli\u003eCreates a protective barrier on the hair\u003c\/li\u003e\n\n\u003cli\u003eIt has an anti-aging effect and adds shine\u003c\/li\u003e\n\n\u003cli\u003eMore elastic and vital hair \u003c\/li\u003e\n\n\u003cli\u003eProduct without rinsing\u003c\/li\u003e\n\n\u003cli\u003eContains no silicones\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eInstructions for use\u003c\/strong\u003e Apply to washed and towel-dried hair. Comb to facilitate its distribution, and without rinsing, proceed with the hairstyle.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eActive principles\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eRed Caviar\u003c\/strong\u003e : with protein, rejuvenating and regenerating properties.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePackaging\u003c\/strong\u003e : 6x10ml.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003ch5\u003e\u003ca style=\"outline-width: 0px !important; user-select: auto !important;\" href=\"https:\/\/www.planethair.it\/collections\/selective\" data-vivaldi-spatnav-clickable=\"1\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/selective\"\u003e\u003cem\u003ePlanethair.it: Authorized Dealer - Shop Online Selective Caviar Sublime Serum Drops 6X10ml - Click here to buy other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354544062577,"sku":"05030401.2","price":36.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/products\/selective-caviar-sublime-serum-drops-6x10ml-8027483737058-capelli-danneggiati-627686_-_planethair-itmyshopifycom_-_Selective_4f31f95e89c90684.jpg?v=1777023824"},{"product_id":"selective-caviar-sublime-hydrate-booster-3x25ml","title":"Selective Caviar Sublime Hydrate Booster 3x25ml","description":"\u003ch2\u003e \u003cstrong\u003eSelective Caviar Sublime Hydrate Booster 3x25ml\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\n\u003cp\u003e Concentrated hydrating serum to provide extreme \u003cstrong\u003ehydration\u003c\/strong\u003e to the hair. The high concentration of mineral salts and vitamins develops an intensive hydrating action, giving softness, shine and vitality to the hair. \u003cstrong\u003eSelective Caviar Sublime Hydrate Booster\u003c\/strong\u003e , protects hair color with its antioxidant and anti-radical mode of action.\u003c\/p\u003e\n\n\n\u003cp\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cul\u003e\n\n\u003cli\u003e Intensive hydrating serum\u003c\/li\u003e\n\n\u003cli\u003e Antioxidant and anti-radical\u003c\/li\u003e\n\n \u003cli\u003eShiny, vital and smooth hair\u003c\/li\u003e\n\n\u003cli\u003e Also excellent for \u003cstrong\u003ecolored hair\u003c\/strong\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003cp\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e Add 2ml for every 10g of Caviar Sublime Mask and follow the use of the product with which it is mixed.\u003c\/p\u003e\n\n\n\u003cp\u003e \u003cstrong\u003eActive principles\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eVitamins\u003c\/strong\u003e : with a hydrating and restructuring action, they provide body and shine, revitalizing the hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003cp\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e \u003cstrong\u003ePackaging\u003c\/strong\u003e : 3 x 25 ml.\u003c\/p\u003e\n\n\n\u003cp\u003e\u003c\/p\u003e\n\n\n\u003ch5\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/selective\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\" data-vivaldi-spatnav-clickable=\"1\" href=\"https:\/\/www.planethair.it\/collections\/selective\" style=\"outline-width: 0px !important; user-select: auto !important;\"\u003e\u003cem\u003ePlanethair.it: Authorized Reseller - Online Shop Selective Caviar Sublime Hydrate Booster 3X25ml - Click here to purchase other Selective products\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h5\u003e\n\n\n\u003cp\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354544095345,"sku":"05030401","price":30.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-secchi-8027483737225-planethair-1504981_-_planethair-itmyshopifycom_-_Selective_9c5b3ae0a0aba2cc.png?v=1777029737"},{"product_id":"selective-caviar-sublime-anti-age-booster-3x25ml","title":"Selective Caviar Sublime Anti-Aging Booster 3x25ml","description":"\u003ch2\u003e\u003cstrong\u003eSelective Caviar Sublime Anti-Age Booster 3x25ml\u003c\/strong\u003e\u003c\/h2\u003e\n\n \u003cp\u003eConcentrated serum to give extreme vitality to the hair. \u003cstrong\u003eSelective Caviar Sublime Anti-Age Booster\u003c\/strong\u003e , thanks to the high concentration of collagen and hyaluronic acid, develops an intensive anti-aging action, bringing volume and density to the hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Concentrated serum\u003c\/li\u003e\n\n\u003cli\u003e Regenerates and provides elasticity\u003c\/li\u003e\n\n\u003cli\u003e Restores hydration\u003c\/li\u003e\n\n\u003cli\u003e It gives vitality, volume and greater body\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Add 2ml for every 10g of Caviar Sublime Mask and follow the use of the product with which it is mixed.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eActive principles\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e restores hair hydration, with significant results in terms of beauty and firmness.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eCollagen:\u003c\/strong\u003e thanks to its sealing action, it maintains hyaluronic acid in the hair allowing it to carry out its intensive hydrating action. Fills the hair from the inside, with an immediate filler effect. The hair is regenerated, full-bodied and elastic.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003ePackaging\u003c\/strong\u003e : 3 x 25 ml.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch5\u003e \u003ca data-vivaldi-spatnav-clickable=\"1\" href=\"https:\/\/www.planethair.it\/collections\/selective\" style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/selective\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\"\u003e\u003cem\u003ePlanethair.it: Authorized Reseller - Online Shop Selective Caviar Sublime Anti-Age Booster 3X25ml - Click here to purchase other Selective products\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h5\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354544193649,"sku":"05030610","price":30.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-secchi-8027483737201-planethair-8518250_-_planethair-itmyshopifycom_-_Selective_cdf8ceb9c7ff167a.png?v=1777029737"},{"product_id":"selective-caviar-sublime-repair-booster-3x25ml","title":"Selective Caviar Sublime Repair Booster 3x25ml","description":"\u003cp\u003e \u003cem\u003eConcentrated serum for particularly stressed and weak hair\u003c\/em\u003e . \u003cstrong\u003eSelective Caviar Sublime Repair Booster\u003c\/strong\u003e , brings extreme restructuring to the hair. The high concentration of proteins and keratin develops an intensive restructuring action, repairing and regenerating particularly damaged hair structures.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Repairs and regenerates damaged hair fibers\u003c\/li\u003e\n\n\u003cli\u003e Gives healthier and shinier hair\u003cbr\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eAdd 2ml for every 10g of Caviar Sublime Mask and follow the use of the product with which it is mixed.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eActive principles\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eProteins:\u003c\/strong\u003e penetrate deep into the hair, rebuild damaged hair structures, strengthening them from the inside.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eKeratin:\u003c\/strong\u003e with regenerating, restructuring and hydrating properties, for healthier and shinier hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003ePackaging\u003c\/strong\u003e : 3 x 25 ml.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354544324721,"sku":"05030613","price":45.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-secchi-8027483737218-planethair-9171695_-_planethair-itmyshopifycom_-_Selective_e9758c4d44cd35bc.png?v=1777029737"},{"product_id":"design-curl-glaze-definizione-ricci-250ml-selective-professional","title":"Selective Professional Design Curl Glaze Curl Definition 250ml","description":"\u003cp\u003e\u003cem data-mce-fragment=\"1\"\u003eModeling fluid for curly hair\u003c\/em\u003e . Defines and smoothes frizzy and unruly hair, giving it shine. It even manages to give straight hair a wavy look. The right product that answers the problem of \u003cstrong data-mce-fragment=\"1\"\u003ehow to make curly hair\u003c\/strong\u003e perfectly! \u003cstrong data-mce-fragment=\"1\"\u003eSelective Professional Design Curl Glaze Curl Definition\u003c\/strong\u003e eliminates frizz and protects hair from UV rays, leaving it beautiful and shiny.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eDefines and fixes curls\u003c\/li\u003e\n\n\u003cli\u003eRemoves frizz\u003c\/li\u003e\n\n\u003cli\u003eGives brightness\u003c\/li\u003e\n\n\u003cli\u003eStrong hold\u003c\/li\u003e\n\n\u003cli\u003eProtects hair from UV rays\u003c\/li\u003e\n\n\u003cli\u003ePleasant scent\u003c\/li\u003e\n\n\u003cli\u003eBrilliant finish\u003c\/li\u003e\n\n \u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply evenly to washed and towel-dried hair.\u003c\/li\u003e\n\n\u003cli\u003eProceed with the desired styling.\u003c\/li\u003e\n\n\u003cli\u003eTo add definition, apply the product to dry hair after styling.\u003c\/li\u003e\n\n\u003cli\u003ePerfect with hair dryer, iron, curlers or diffuser.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eActive principles\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e : penetrates the hair and keeps it hydrated, elastic and full-bodied.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eFixative polymer\u003c\/strong\u003e : gives hold and strength to the hairstyle.\u003c\/li\u003e\n\n \u003cli\u003e\n\n\u003cstrong\u003eSilicone complex\u003c\/strong\u003e : gives softness and silkiness to the hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSun filter\u003c\/strong\u003e : protects hair from the harmful action of UV rays.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354649673841,"sku":"05030205","price":18.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-ricci-8027483825007-planethair-9631400_-_planethair-itmyshopifycom_-_Selective_ba8e7ff9afb2ef63.png?v=1777029784"},{"product_id":"selective-professional-now-volumizer","title":"Selective Professional Now Volumizer Volumizing Mousse 250ml","description":"\u003cp\u003e \u003cem\u003eVolumizing, modeling and conditioning mousse with a strong and decisive hold.\u003c\/em\u003e Ideal for medium to fine hair, it offers a strong hold that gives body to hair without weighing it down. \u003cbr data-mce-fragment=\"1\"\u003eControls curly hair without leaving any residue. It prevents frizz and gives even the flattest hair a renewed vitality. \u003cem\u003eIt makes\u003c\/em\u003e the hair more voluminous, guarantees a strong hold and prepares the hair for brushing. \u003cstrong\u003eSelective Professional Now Volumizer\u003c\/strong\u003e gives hair shine while protecting it from the heat of the hair dryer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eShape and condition\u003c\/li\u003e\n\n\u003cli\u003eExtra hold\u003c\/li\u003e\n\n\u003cli\u003eGive definition\u003c\/li\u003e\n\n\u003cli\u003eGives volume and shine\u003c\/li\u003e\n\n\u003cli\u003ePrevents frizz\u003c\/li\u003e\n\n\u003cli\u003eProtects from the heat of the hair dryer\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eShake well before use.\u003c\/li\u003e\n\n \u003cli\u003eDispense 1 or 2 knobs of product between your hands and distribute with a comb or with your hands on washed and towel-dried hair.\u003c\/li\u003e\n\n\u003cli\u003eProceed with the desired styling.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eActive principles:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003ePANTHENOL: provitamin B5 penetrates the hair, keeping it hydrated, flexible and full of body. Gives dull and damaged hair renewed shine, volume and vitality. \u003c\/li\u003e\n\n\u003cli\u003eCATIONIC SILICONE POLYMERS: cosmetically replenish and restructure, eliminating the electrostatic effect and protecting the stem from the heat of the hair dryer during drying. The hair is softer and much easier to detangle.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eRelated products\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eSelective Professional ( \u003ca href=\"https:\/\/www.planethair.it\/collections\/Selective\" title=\"selective\"\u003esee here\u003c\/a\u003e )\u003c\/li\u003e\n\n\u003cli\u003eVolumizing Mousse ( \u003ca title=\"planet hair\" href=\"https:\/\/www.planethair.it\/collections\/styling-capelli?pf_t_effetto_desiderato=Effetto+Desiderato%3AVolume\"\u003esee here\u003c\/a\u003e )\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/Selective?pf_t_tipo_prodotto=Prodotto%3AStyling\" title=\"selective\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlanethair.it: Authorized Dealer - Buy Online Selective Professional Now Volumizer Volumizing Mousse 250ml ➽ Click here for other products\u003c\/span\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003ch2\u003e\u003cstrong\u003eSelective Professional Now Volumizer Volumizing Mousse 250ml\u003c\/strong\u003e\u003c\/h2\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354652557425,"sku":"05030406","price":18.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/mousse-8027483825151-planethair-9900005_-_planethair-itmyshopifycom_-_Selective_77925f2a7b1e63ea.png?v=1777029789"},{"product_id":"up-to-230-now-200ml-selective-professional","title":"Selective Professional Now Up To 230 200ml","description":"\u003cp\u003e \u003cem\u003eConditioning spray with thermal protection and high antistatic properties\u003c\/em\u003e . \u003cstrong\u003eVegetable proteins\u003c\/strong\u003e and \u003cstrong\u003esilk proteins\u003c\/strong\u003e provide complete thermal protection, protecting the hair from the heat of the hair dryer, iron and straightener. The \u003cstrong\u003eheat protection spray\u003c\/strong\u003e moisturizes the hair, gives it a beautiful shine and makes styling easier. \u003cstrong\u003eSelective Professional Now Up To 230°C\u003c\/strong\u003e is ideal to apply before using styling tools.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\nFull \u003cstrong\u003ethermal protection\u003c\/strong\u003e\n\u003c\/li\u003e\n\n \u003cli\u003eGives hydration and shine\u003c\/li\u003e\n\n\u003cli\u003eAntistatic effect\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e all hair types.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003cbr\u003e Spray on damp or dry hair from a distance of about 20 cm before using the hair dryer or hot tools.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRelated products\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eSelective Professional\u003c\/li\u003e\n\n\u003cli\u003eThermoprotective spray\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354652590193,"sku":"05030609.2","price":16.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/protettore-termico-8027483825113-planethair-4396221_-_planethair-itmyshopifycom_-_Selective_94ed137c54fe51ca.png?v=1777029789"},{"product_id":"selective-professional-now-extreme-200ml-gel-extra-forte-capelli","title":"Selective Professional Now Extreme 200ml extra strong hair gel","description":"\u003cp\u003e\u003cem\u003eGel with a strong and decisive hold both for extreme styling and for natural styling\u003c\/em\u003e . Ideal for creating looks with an indestructible structure, resistant even in the most difficult conditions. The hair is shinier, \u003cstrong\u003eSelective Professional Now Extreme\u003c\/strong\u003e leaves no residue and is practically invisible, without the unpleasant sticky effect. Its active ingredients, \u003cem\u003epanthenol\u003c\/em\u003e and \u003cem\u003eglycerin\u003c\/em\u003e , nourish and soften the hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul dir=\"ltr\"\u003e\n\n\u003cli\u003eExtreme fixation\u003c\/li\u003e\n\n\u003cli\u003ePerfect for short hair\u003c\/li\u003e\n\n\u003cli\u003eIt is easily removed with shampoo\u003c\/li\u003e\n\n\u003cli\u003eLeaves no residue\u003c\/li\u003e\n\n\u003cli\u003eFights frizz\u003c\/li\u003e\n\n\u003cli\u003eEven the most rebellious hair remains sculpted, for a long-lasting style \u003c\/li\u003e\n\n\u003cli\u003eThe hair is visibly transformed from dull to luminous\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e short and medium hair to create extreme styles.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul dir=\"ltr\"\u003e\n\n\u003cli\u003eApply a small amount of product to your hands.\u003c\/li\u003e\n\n\u003cli\u003eDistribute on damp hair for a wet and extra shiny effect.\u003c\/li\u003e\n\n\u003cli\u003eDistribute through dry hair to create a look with absolute hold.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eActive principles\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul dir=\"ltr\"\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e : keeps the hair hydrated, flexible and full-bodied.\u003c\/li\u003e\n\n \u003cli\u003e\n\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e : gives shine and fights frizz, making hair soft and silky.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/selective\" title=\"Selective Professional Now Extreme 200ml extra strong hair gel\"\u003e\u003cem style=\"outline-width: 0px !important; user-select: auto !important;\"\u003ePlanethair.it: Authorized Reseller - Online Shop Selective Professional Now Extreme 200ml extra strong hair gel - Click here to buy other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003ch2\u003e\u003cstrong\u003eSelective Professional Now Extreme 200ml extra strong hair gel\u003c\/strong\u003e\u003c\/h2\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354653016177,"sku":"05030610.2","price":22.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/gel-8027483825014-planethair-7317404_-_planethair-itmyshopifycom_-_Selective_b4f6fa8c11e74659.png?v=1777029789"},{"product_id":"power-circle-now-150ml-selective-professional","title":"Now Power Circle Selective 150ml curl volumizing foam","description":"\u003cp\u003e\u003cem\u003eA volumizing and eco-friendly curly hair foam\u003c\/em\u003e . Eliminates frizz by contrasting humidity. The mousse is ideal for \u003cem\u003estrengthening\u003c\/em\u003e natural or permed curly hair. \u003cstrong\u003eNow Power Circle Selective\u003c\/strong\u003e gives curls and waves a wonderful natural elastic effect. The perfect professional product to define curls giving density and shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eDefines curls\u003c\/li\u003e\n\n\u003cli\u003eEliminates frizz\u003c\/li\u003e\n\n\u003cli\u003eGives an elastic effect to curls and waves\u003c\/li\u003e\n\n\u003cli\u003eStrengthens the hair\u003c\/li\u003e\n\n\u003cli\u003eGives density and shine\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003ePut 1-2 knobs of product on your hands. \u003c\/li\u003e\n\n\u003cli\u003eDistribute evenly with a comb or fingers through towel-dried hair.\u003c\/li\u003e\n\n\u003cli\u003eDry with a diffuser or freehand.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eActive principles\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCationic polymer\u003c\/strong\u003e : for maximum elasticity to curls with conditioning effect and resistance to humidity.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eDecyl Glucoside\u003c\/strong\u003e : gives softness and elasticity.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eRelated products\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eSelective Professional\u003c\/li\u003e\n\n\u003cli\u003eFoam for Curly Hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354653245553,"sku":"05030608","price":19.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-ricci-8027483825083-planethair-4058242_-_planethair-itmyshopifycom_-_Selective_ea3f460930d19b63.png?v=1777029790"},{"product_id":"liquify-now-100ml-selective-professional","title":"Selective Professional Now Liquify 100ml liquid wax","description":"\u003cp data-mce-fragment=\"1\"\u003e \u003cem data-mce-fragment=\"1\"\u003eLiquid wax for a sculpted look, suitable for both men and women\u003c\/em\u003e . Innovative liquid hair wax that gives definition and separation on all hair types. The malleability of \u003cstrong\u003eSelective Professional Now Liquify\u003c\/strong\u003e allows you to create long-lasting unstructured and sculpted styles.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul data-mce-fragment=\"1\"\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003eIt defines and separates\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003eKeeps the style for a long time\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003ePerfect for both men and women\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003eSculpted look\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e : \u003c\/p\u003e\n\n\u003cul data-mce-fragment=\"1\"\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003eShake well before use.\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003eApply an appropriate amount to the palms of your hands.\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003eWork through the hair to create the desired look.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eActive ingredients\u003c\/strong\u003e :\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul data-mce-fragment=\"1\"\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003eBAMBOO EXTRACTS: rich in vitamins, fibers and organic silicon, it tones and regenerates the hair, giving it strength, resistance and elasticity\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003eVITAMIN E: performs an important antioxidant and moisturizing action, protects the hair from external agents\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003eFIXING COMPLEX: complex of high-tech film-forming polymers that creates a memory effect without leaving residues on the hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354653278321,"sku":"05030409.1","price":17.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/cere-8027483825045-planethair-5050763_-_planethair-itmyshopifycom_-_Selective_d6f00ac74deed83e.png?v=1777029789"},{"product_id":"powder-vol-now-selective-professional-5gr-polvere-volumizzante","title":"Powder Vol. Now Selective Professional 5gr powder","description":"\u003cp\u003e \u003cem\u003eTexturizing volumizing powder suitable for all hair types\u003c\/em\u003e , perfect for giving support and volume to the roots and lengths. \u003cstrong\u003ePowder Vol. Selective Professional\u003c\/strong\u003e leaves no residue, is odorless and gives a matte finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eInstant and long-lasting volume\u003c\/li\u003e\n\n\u003cli\u003eLeaves no residue\u003c\/li\u003e\n\n\u003cli\u003eIt's odorless\u003c\/li\u003e\n\n\u003cli\u003eMatte finish\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply to dry hair from the roots and shape with your hands. \u003c\/li\u003e\n\n\u003cli\u003eA higher dosage allows for greater control and hold.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eRelated products\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eSelective Professional\u003c\/li\u003e\n\n\u003cli\u003eVolumizing Hair Powder\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354653311089,"sku":"05030410","price":19.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/volumizzanti-8027483825182-planethair-5231904_-_planethair-itmyshopifycom_-_Selective_b864682dbab7a55e.png?v=1777029789"},{"product_id":"selective-all-in-one-color-150ml","title":"Selective All In One Color 150ml","description":"\u003cp\u003e Spray \u003cstrong\u003emask for colored and bleached hair\u003c\/strong\u003e that gives you 15 benefits:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eEffectively nourishes the hair \u003c\/li\u003e\n\n\u003cli\u003eProtects colour\u003c\/li\u003e\n\n\u003cli\u003eKeeps streaks shiny\u003c\/li\u003e\n\n\u003cli\u003eIncreases the duration of the colour\u003c\/li\u003e\n\n\u003cli\u003eMoisturizes dry hair\u003c\/li\u003e\n\n\u003cli\u003eProtects from environmental agents\u003c\/li\u003e\n\n\u003cli\u003eRestores the hair's essential trace elements\u003c\/li\u003e\n\n\u003cli\u003eMaintains natural elasticity\u003c\/li\u003e\n\n\u003cli\u003eIt conditions without weighing down\u003c\/li\u003e\n\n\u003cli\u003eDetangle your hair\u003c\/li\u003e\n\n\u003cli\u003eMakes hair soft and silky\u003c\/li\u003e\n\n\u003cli\u003eEliminates frizz\u003c\/li\u003e\n\n\u003cli\u003eProtects from the heat of styling tools\u003c\/li\u003e\n\n\u003cli\u003eExtends the duration of the fold\u003c\/li\u003e\n\n\u003cli\u003eGives shine and vitality\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e : \u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eOn damp hair\u003c\/strong\u003e : after washing the hair, spray on the hair from a distance of about 20 cm. Comb through to favor distribution. Do not rinse and proceed with styling.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eOn dry hair\u003c\/strong\u003e : apply the product to hydrate, revive the style and protect the hair. Spray into the palm of your hand, distribute along the lengths and ends, work the hair with your hands to achieve the desired style.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003ch5\u003e\u003ca style=\"outline-width: 0px !important; user-select: auto !important;\" href=\"https:\/\/www.planethair.it\/collections\/selective\" data-vivaldi-spatnav-clickable=\"1\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/selective\"\u003e\u003cem\u003ePlanethair.it: Selective Professional Online Shop Authorized Reseller, Buy Online Selective All In One Color 150 ml - Click here for other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003ch2\u003e\u003cstrong\u003eSelective All In One Color 150ml\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354665205873,"sku":"05030604","price":20.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-colorati-8027483705989-planethair-6670198_-_planethair-itmyshopifycom_-_Selective_bb8b6def5785ccab.png?v=1777029819"},{"product_id":"selective-all-in-one-spray-150ml","title":"Selective All In One Spray 150ml","description":"\u003cp\u003e It is a \u003cstrong\u003ehair mask\u003c\/strong\u003e that gives 15 different benefits in a single product:\u003c\/p\u003e\n\n \u003cul\u003e\n\n\u003cli\u003eRepair damaged hair\u003c\/li\u003e\n\n\u003cli\u003ePrevents split ends\u003c\/li\u003e\n\n\u003cli\u003eNourishes effectively\u003c\/li\u003e\n\n\u003cli\u003eMoisturizes dry hair\u003c\/li\u003e\n\n\u003cli\u003eProtects from UV rays\u003c\/li\u003e\n\n\u003cli\u003eGives body and volume\u003c\/li\u003e\n\n\u003cli\u003eIt conditions without weighing down\u003c\/li\u003e\n\n\u003cli\u003eDetangles easily\u003c\/li\u003e\n\n\u003cli\u003eGives softness and silkiness\u003c\/li\u003e\n\n\u003cli\u003eSmooth the cuticle\u003c\/li\u003e\n\n\u003cli\u003eEliminates frizz\u003c\/li\u003e\n\n\u003cli\u003eProtects from heat\u003c\/li\u003e\n\n\u003cli\u003eFacilitates styling\u003c\/li\u003e\n\n\u003cli\u003eExtends the duration of the fold\u003c\/li\u003e\n\n\u003cli\u003eLeaves hair shiny and vital\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIndicated for\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAll hair types. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eOn damp hair\u003c\/strong\u003e : after washing the hair, spray on the hair from a distance of about 20 cm. Comb through to favor distribution. Do not rinse and proceed with styling.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eOn dry hair\u003c\/strong\u003e : apply the product to hydrate, revive the style and protect the hair. Spray into the palm of your hand, distribute along the lengths and ends, work the hair with your hands to achieve the desired style.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003ch5\u003e\u003ca data-vivaldi-spatnav-clickable=\"1\" href=\"https:\/\/www.planethair.it\/collections\/selective\" style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/selective\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\"\u003e\u003cem\u003ePlanethair.it: Selective Professional Online Shop Authorized Reseller, Buy Online Selective All In One Spray 150 ml - Click here for other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003ch2\u003e\u003cstrong\u003eSelective All In One Spray 150ml\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ciframe height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/z32ixoi8jyk\" width=\"650\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354665271409,"sku":"05030604","price":23.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-danneggiati-8027483704999-planethair-7164697_-_planethair-itmyshopifycom_-_Selective_4ee3a0cdbca22726.png?v=1777029819"},{"product_id":"dosatore-selective-litri","title":"Selective Liter dispenser","description":"\u003cp\u003e \u003cstrong\u003eSelective Liter Dispenser\u003c\/strong\u003e for Shampoo and Conditioner\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca data-vivaldi-spatnav-clickable=\"1\" href=\"https:\/\/www.planethair.it\/collections\/lisap\" style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/lisap\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":31354796736625,"sku":"06020809.1","price":5.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/products\/dosatore-selective-litri-prod-17216-dosatori-litri-702074_-_planethair-itmyshopifycom_-_Selective_b7bf55211c6b30c3.jpg?v=1777023924"},{"product_id":"selective-professional-pump-too-200ml-spray-volumizzante-capelli","title":"Selective Professional Pump Too 200ml volumizing hair spray","description":"\u003cp\u003e \u003cem\u003eVolumising spray specifically designed for fine, limp hair\u003c\/em\u003e . \u003cstrong\u003eSelective Professional Pump Too\u003c\/strong\u003e acts especially at the roots of the hair, giving an immediate toning effect, supporting the hair with an invisible and extremely long-lasting fixation. The quaternary polymer contained in its formulation wraps around the base of the hair, giving \u003cem\u003esupport\u003c\/em\u003e and creating \u003cem\u003evolume.\u003c\/em\u003e\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eIt works at the root of the hair to give a nice volume effect\u003c\/li\u003e\n\n\u003cli\u003eShape and support\u003c\/li\u003e\n\n\u003cli\u003eInvisible and long-lasting fixation\u003c\/li\u003e\n\n\u003cli\u003eWith the Blue Light, Smog and UV filter, it protects the hair from oxidative stress\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e all hair types, especially for \u003cem\u003efine hair\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eSpray at the roots of washed and towel-dried hair\u003c\/li\u003e\n\n\u003cli\u003eFor more volume, spray upside down throughout the hair.\u003c\/li\u003e\n\n\u003cli\u003eProceed with the desired style.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eActive principles\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e : keeps the hair hydrated, flexible and full-bodied.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eQuaternary polymer\u003c\/strong\u003e : gives maximum support and volume.\u003c\/li\u003e\n\n\u003cli\u003e\n\nBlue Light, \u003cstrong\u003eSmog\u003c\/strong\u003e , \u003cstrong\u003eUV\u003c\/strong\u003e \u003cstrong\u003efilter\u003c\/strong\u003e : triple protection from the main causes of capillary aging and causes of oxidative stress.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003ch5\u003e\u003ca data-vivaldi-spatnav-clickable=\"1\" href=\"..\/selective\" style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"..\/selective\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\"\u003e\u003cem\u003ePlanethair.it: Authorized Dealer - Online Shop Selective Professional Pump Too 200ml volumizing hair spray - Click here to buy other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003ch2\u003e\u003cstrong\u003eSelective Professional Pump Too 200ml volumizing hair spray\u003c\/strong\u003e\u003c\/h2\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":32261392171121,"sku":"05030512","price":22.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-fini-8027483825090-planethair-1589368.png?v=1777030245"},{"product_id":"selective-professional-fix-control-300ml-lacca-capelli","title":"Selective Professional Fix Control 300ml hairspray","description":"\u003cp\u003e\u003cem\u003eFixative spray with an intense but still elastic strength\u003c\/em\u003e , so as to allow you to comb and style your hair without hardening or making it sticky. Dries in minutes and maintains its effects even in humid conditions. \u003cstrong\u003eSelective Professional Fix Control\u003c\/strong\u003e tames even the most rebellious hair, disciplining and \u003cem\u003efixing\u003c\/em\u003e naturally.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eLong lasting strong hold\u003c\/li\u003e\n\n\u003cli\u003eGives brightness, volume and vitality\u003c\/li\u003e\n\n\u003cli\u003eThe memory effect resin ensures long-lasting styling\u003c\/li\u003e\n\n\u003cli\u003eDries very quickly\u003c\/li\u003e\n\n\u003cli\u003eWith Panthenol for deep nutrition\u003c\/li\u003e\n\n\u003cli\u003eThe hair is more hydrated and full-bodied\u003c\/li\u003e\n\n\u003cli\u003eProtects hair from humidity\u003c\/li\u003e\n\n \u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eTo ensure optimal vaporization, shake the can before use.\u003c\/li\u003e\n\n\u003cli\u003eSpray evenly on dry hair keeping a distance of 30 cm.\u003c\/li\u003e\n\n\u003cli\u003eShape the strands with the help of your hands to finish the look naturally.\u003c\/li\u003e\n\n\u003cli\u003eEliminate by brushing hair upside down for one to two minutes.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e all hair types and lengths.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eActive principles\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003e\n\n\u003cb\u003ePanthenol\u003c\/b\u003e : provitamin B5, penetrates the hair keeping it hydrated, flexible and full-bodied. Restores shine, volume and vitality to dry, dull and damaged hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cb\u003eMemory effect resin\u003c\/b\u003e : ensures shape and support to the hairstyle for a long time and in all conditions.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca style=\"outline-width: 0px !important; user-select: auto !important;\" href=\"..\/selective\" data-vivaldi-spatnav-clickable=\"1\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"..\/selective\"\u003e\u003cem\u003ePlanethair.it: Authorized Dealer - Shop Online Selective Professional Fix Control 300ml hairspray - Click here to buy other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n \u003ch2\u003e\u003cstrong\u003eSelective Professional Fix Control 300ml hairspray\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003ciframe width=\"600\" src=\"https:\/\/www.youtube.com\/embed\/3uInf1sXRfQ\" height=\"400\" frameborder=\"0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":32261392236657,"sku":"05070607","price":27.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/spray-fissanti-8027483825137-planethair-7439971.png?v=1777030244"},{"product_id":"selective-alpha-keratin-shampoo-1-cheratina-lisciante-ristrutturante-500ml","title":"Selective Alpha Keratin Shampoo 1 smoothing restructuring keratin 500ml","description":"\u003cp\u003e \u003cem\u003eShampoo that prepares stressed, dry hair and all types of frizzy hair for the technical regulating service\u003c\/em\u003e . A unique product as it cleans the hair shaft by gently cleansing the scalp in depth, ensuring clean and fresh hair. Thanks to the \u003cem\u003esmoothing keratin\u003c\/em\u003e , the hair will be soft and hydrated.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSelective Alpha Keratin Shampoo 1\u003c\/strong\u003e is the ideal pre-treatment as the hair, after cleansing is more receptive and ready to better absorb the products used immediately afterwards without suffering any aggression. The \u003cem\u003erestructuring keratin\u003c\/em\u003e shampoo is the first step \u003cem\u003ethat\u003c\/em\u003e allows you to say goodbye to frizzy and dull hair.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eDeeply cleanses the skin, preparing it for subsequent treatments\u003c\/li\u003e\n\n\u003cli\u003eWith keratin of vegetable origin\u003c\/li\u003e\n\n\u003cli\u003eClean, soft and shiny hair\u003c\/li\u003e\n\n\u003cli\u003eParaben free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eDistribute evenly on moistened scalp.\u003c\/li\u003e\n\n\u003cli\u003eMassage bringing the product all over the hair.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n \u003cli\u003eRepeat the operation 2 consecutive times.\u003c\/li\u003e\n\n\u003cli\u003eContinue treatment with fluid and mask.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eActive principles\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eFISION KERA VEG18: keratin of vegetable origin, derived from wheat, soy and other pure amino acids to imitate and replicate the function and characteristics of the keratin naturally present in the hair.\u003c\/li\u003e\n\n \u003cli\u003eCHELATING AGENTS: neutralize mineral residues and chlorine deposits, counteract the alkalinity of the water and prevent limescale deposits from making the hair hard, rough and dull.\u003c\/li\u003e\n\n\u003cli\u003ePANTHENOL: multifunctional vitamin, with moisturizing, nourishing and conditioning action.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":32261392269425,"sku":"05070705","price":20.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/stiratura-capelli-8027483727004-planethair-4913583.png?v=1777030245"},{"product_id":"selective-alpha-keratin-fluido-2-cheratina-lisciante-ristrutturante-500ml","title":"Selective Alpha Keratin Fluido 2 smoothing restructuring keratin 500ml","description":"\u003cp\u003e \u003cem\u003eSmoothing keratin fluid specific to control frizz and manage the shape of all hair types, both natural and treated\u003c\/em\u003e . Smoothes, disciplines and deeply restructures the hair. \u003cstrong\u003eSelective Alpha Keratin Fluid 2\u003c\/strong\u003e with silk proteins gives shine, light, silkiness and manageability to the hair. For professional use. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eEliminates frizz\u003c\/li\u003e\n\n\u003cli\u003eCheck it out\u003c\/li\u003e\n\n\u003cli\u003eStraightens all hair types\u003c\/li\u003e\n\n\u003cli\u003eGives shine and silkiness\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply to towel-dried hair immediately after cleansing with phase 1 of the treatment.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for at least 20 minutes.\u003c\/li\u003e\n\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\n\u003cli\u003eProceed with drying with a hair dryer and a flat brush.\u003c\/li\u003e\n\n\u003cli\u003ePass the plate.\u003c\/li\u003e\n\n\u003cli\u003eRinse with water.\u003c\/li\u003e\n\n\u003cli\u003eApply conditioning mask 3.\u003c\/li\u003e\n\n \u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eActive ingredients\u003c\/strong\u003e :\u003cbr\u003e FISION KERA VEG18: keratin of vegetable origin, derived from wheat, soy and other pure amino acids to imitate and replicate the function and characteristics of the keratin naturally present in the hair.\u003cbr\u003e GLYOXYLIC ACID: activates the straightening action of the product. Its functionality derives from the interaction with the natural amino acids of the hair, whose structure is modified but not negatively affected. The hair is restructured, strong and full of new life \u003cbr\u003eSILK PROTEINS: with moisturizing and protective properties\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca style=\"outline-width: 0px !important; user-select: auto !important;\" href=\"..\/selective\" data-vivaldi-spatnav-clickable=\"1\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"..\/selective\"\u003e\u003cem\u003ePlanethair.it: Selective Professional Online Shop Authorized Reseller, Buy Online Alpha Keratin Fluid 2 restructuring smoothing keratin 500ml - Click here for other Selective products\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003ch2\u003e\u003cstrong\u003eSelective Alpha Keratin Fluido 2 smoothing restructuring keratin 500ml\u003c\/strong\u003e\u003c\/h2\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":32261392302193,"sku":"05080201","price":104.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/stiratura-capelli-8027483727011-planethair-7028052.png?v=1777030245"},{"product_id":"selective-alpha-keratin-maschera-3-cheratina-lisciante-ristrutturante-500ml","title":"Selective Alpha Keratin Mask 3 smoothing restructuring keratin 500ml","description":"\u003cp\u003e \u003cem\u003eConditioning and nourishing mask that smoothes hair\u003c\/em\u003e . With its components of natural origin such as \u003cem\u003eAndiroba oil\u003c\/em\u003e and \u003cem\u003evegetable keratin\u003c\/em\u003e , it brings vitality to the hair and makes it shiny and healthy. \u003cstrong\u003eSelective Alpha Keratin Mask 3\u003c\/strong\u003e makes the locks nourished by the emollient action and therefore stronger and well protected from external damage.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e It makes hair more manageable and disciplined during styling\u003c\/li\u003e\n\n \u003cli\u003eIt penetrates deeply and softens the hair fiber\u003c\/li\u003e\n\n\u003cli\u003e Nourishes and smoothes\u003c\/li\u003e\n\n\u003cli\u003e Protects against damage caused by external agents, such as drying at high temperatures or using a straightener.\u003c\/li\u003e\n\n\u003cli\u003e It gives shine and softness\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Apply to well-dried hair.\u003c\/li\u003e\n\n\u003cli\u003e Comb gently with a wide tooth comb to distribute the product evenly.\u003c\/li\u003e\n\n\u003cli\u003e Leave on for approximately 3-5 minutes.\u003c\/li\u003e\n\n\u003cli\u003e Rinse thoroughly and proceed with drying and then styling as usual.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: to use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eActive principles\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eFISION KERA VEG18: keratin of plant origin, derived from wheat, soy and additional pure amino acids to imitate and replicate the function and characteristics of keratin naturally present in hair.\u003c\/li\u003e\n\n\u003cli\u003e ANDIROBA OIL: rich in omega 6 and omega 9 fatty acids, it has an emollient action on the hair fibre.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch5\u003e \u003ca href=\"https:\/\/www.planethair.it\/collections\/selective\" style=\"outline-width: 0px !important; user-select: auto !important;\" data-vivaldi-spatnav-clickable=\"1\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"..\/selective\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h5\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":32261392334961,"sku":"05080204","price":30.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/stiratura-capelli-8027483727028-planethair-6849004.png?v=1777030245"},{"product_id":"selective-alpha-keratin-maschera-cheratina-lisciante-ristrutturante-250ml","title":"Selective Alpha Keratin Restructuring smoothing keratin mask 250ml","description":"\u003cp\u003e \u003cem\u003eConditioning and nourishing mask that smoothes the hair\u003c\/em\u003e . With its components of natural origin such as \u003cem\u003eAndiroba oil\u003c\/em\u003e and \u003cem\u003evegetable keratin\u003c\/em\u003e , it brings vitality to the hair and makes it shiny and healthy. \u003cstrong\u003eSelective Alpha Keratin Mask\u003c\/strong\u003e makes the strands nourished by the emollient action and therefore stronger and well protected from external damage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eMakes hair more docile and disciplined during styling\u003c\/li\u003e\n\n\u003cli\u003ePenetrates deeply and softens the hair fiber\u003c\/li\u003e\n\n\u003cli\u003eIt nourishes and smoothes\u003c\/li\u003e\n\n\u003cli\u003eProtects against damage caused by external agents, such as drying at high temperatures or using a straightener.\u003c\/li\u003e\n\n\u003cli\u003eGives shine and softness \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply to towel-dried hair.\u003c\/li\u003e\n\n\u003cli\u003eComb gently with a wide-toothed comb to distribute the product evenly.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for about 3-5 minutes.\u003c\/li\u003e\n\n\u003cli\u003eRinse thoroughly and proceed with drying and then with the usual styling.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eActive principles\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eFISION KERA VEG18\u003c\/strong\u003e : keratin of vegetable origin, derived from wheat, soy and other pure amino acids to imitate and replicate the function and characteristics of the keratin naturally present in the hair.\u003c\/li\u003e\n\n \u003cli\u003e\n\n\u003cstrong\u003eANDIROBA OIL\u003c\/strong\u003e : rich in omega 6 and omega 9 fatty acids, it has an emollient action on the hair fiber.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch5\u003e\u003ca data-vivaldi-spatnav-clickable=\"1\" style=\"outline-width: 0px !important; user-select: auto !important;\" href=\"..\/selective\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"..\/selective\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":32261392367729,"sku":"05080207","price":18.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/stiratura-capelli-8027483727059-planethair-8197886.png?v=1777030250"},{"product_id":"selective-alpha-keratin-spray-anti-umidita-100ml","title":"Selective Alpha Keratin Anti-Humidity Spray 100ml","description":"\u003cp\u003e\u003cem\u003eAnti-humidity keratin spray for stressed, dry hair and all types of frizzy hair that eliminates frizz and static\u003c\/em\u003e. The hair is protected and repaired from roots to ends, thanks to the presence of \u003cem\u003eandiroba oil\u003c\/em\u003e, rich in Omega 3 and 6, which protects against humidity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eSelective Alpha Keratin Anti-Humidity Spray\u003c\/em\u003e\u003c\/strong\u003e has a very light texture, does not grease the hair but makes it beautiful and nourished. Ideal for use before styling with a straightener. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProtects hair from humidity\u003c\/li\u003e\n\u003cli\u003eWith vegetable keratin, it helps reconstruct the hair, preventing split ends and frizz\u003c\/li\u003e\n\u003cli\u003eSoft and smooth hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpray evenly over dry hair.\u003c\/li\u003e\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eActive ingredients\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFISION KERA VEG18: vegetable-derived keratin, from wheat, soy and other pure amino acids to imitate and replicate the function and characteristics of keratin naturally present in hair.\u003c\/li\u003e\n\u003cli\u003eANDIROBA OIL: rich in omega 6 and omega 9 fatty acids, it has an emollient action on the hair fiber.\u003c\/li\u003e\n\u003cli\u003eVITAMIN E: has a powerful antioxidant action.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\n\u003ca href=\"..\/selective\" style=\"outline-width: 0px !important; user-select: auto !important;\" data-vivaldi-spatnav-clickable=\"1\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/a\u003e\u003cbr\u003e\n\u003c\/h5\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":32261392400497,"sku":"05030410.2","price":19.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/stiratura-capelli-8027483727097-planethair-1254081.png?v=1777030250"},{"product_id":"selective-alpha-keratin-tone-control-100ml-neutralizzante","title":"Selective Alpha Keratin Tone Control 100ml neutralizing","description":"\u003cp\u003e\u003cem\u003eToning additive specifically formulated to customize and optimize the shades of light, blond or white hair and to neutralize unwanted reflections\u003c\/em\u003e by customizing the tones during the straightening treatment. All this with total protection of the hair fibre, thanks to its natural active ingredients such as \u003cem\u003eFision Kera Veg 18\u003c\/em\u003e , keratin of plant origin. \u003cstrong\u003eSelective Alpha Keratin Tone Control\u003c\/strong\u003e is to be used with Fluido 2.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e It deeply restructures the hair fibre. Glyoxylic acid, by interacting with the amino acids naturally present in the hair, activates the straightening action of the additive\u003c\/li\u003e\n\n\u003cli\u003e Shinier and softer hair has a more vital and renewed appearance\u003c\/li\u003e\n\n\u003cli\u003e The color is optimized and customized\u003c\/li\u003e\n\n\u003cli\u003e Unwanted reflections are canceled without any damage to the hair\u003c\/li\u003e\n\n\u003cli\u003e Hair appears stronger and healthier\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eAdd the product to the Disciplining Fluid 2 in a variable percentage depending on the desired result, considering that to keep the tone unchanged you need to use 10%.\u003c\/li\u003e\n\n\u003cli\u003e For warmer shades than the starting base use 5%.\u003c\/li\u003e\n\n\u003cli\u003e Colder than the starting point, use 15%.\u003c\/li\u003e\n\n\u003cli\u003e For an ash\/irise effect use 20% to 30%.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: to use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eActive principles\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e FISION KERA VEG18: keratin of plant origin, derived from wheat, soy and additional pure amino acids to imitate and replicate the function and characteristics of keratin naturally present in hair.\u003c\/li\u003e\n\n \u003cli\u003eGLYOXYLIC ACID: activates the straightening action of the product. Its functionality derives from the interaction with the natural amino acids of the hair, whose structure is modified but not negatively affected. The hair is restructured, strong and full of new life.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch5\u003e \u003ca href=\"..\/selective\" style=\"outline-width: 0px !important; user-select: auto !important;\" data-vivaldi-spatnav-clickable=\"1\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"..\/selective\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h5\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":32261392433265,"sku":"05030508","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-biondi-8027483727080-planethair-7118601.png?v=1777030250"},{"product_id":"selective-alpha-keratin-kit-cheratina-lisciante-ristrutturante","title":"Selective Alpha Keratin Kit smoothing restructuring keratin","description":"\u003cp\u003e\u003cem\u003eA shampoo, fluid and mask that smooth, discipline and restructure all frizzy hair\u003c\/em\u003e . \u003cem\u003eFormaldehyde-free\u003c\/em\u003e vegetable keratin treatment. Selective Alpha Keratin Kit smoothing restructuring keratin ensures results for over 12 weeks. The combined use of the 3 products makes the hair \u003cem\u003ehealthy\u003c\/em\u003e , \u003cem\u003esoft\u003c\/em\u003e , \u003cem\u003emanageable,\u003c\/em\u003e \u003cem\u003esmooth and shiny.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/keratin-spray.pdf?v=1658923328\" target=\"_blank\" title=\"PRODUCT GUIDE\" rel=\"noopener noreferrer\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eREAD THE PRODUCT GUIDE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe kit contains\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eSelective Alpha Keratin Shampoo 1 smoothing restructuring keratin 500ml\u003c\/li\u003e\n\n \u003cli\u003eSelective Alpha Keratin Fluido 2 smoothing restructuring keratin 500ml\u003c\/li\u003e\n\n\u003cli\u003eSelective Alpha Keratin Mask 3 smoothing restructuring keratin 500ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":32261392564337,"sku":"05080201","price":156.97,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/products\/selective-alpha-keratin-kit-cheratina-lisciante-ristrutturante-4637976232049-capelli-crespi-509554.jpg?v=1777024096"},{"product_id":"selective-now-flexi-touch-100ml-cera-gel","title":"Selective Now Flexi Touch 100ml gel wax","description":"\u003cp\u003e \u003cem\u003eWax for all hair types that separates and defines with clean, flexible control\u003c\/em\u003e . It gives elasticity to the hair, keeping it soft and malleable to the touch. \u003cstrong\u003eSelective Now Flexi Touch\u003c\/strong\u003e is ideal for short hair and for any type of finish. Helps prevent hair breakage, while increasing hydration and shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eSeparate and define\u003c\/li\u003e\n\n\u003cli\u003eHelps prevent hair breakage\u003c\/li\u003e\n\n \u003cli\u003eIncreases hydration and shine\u003c\/li\u003e\n\n\u003cli\u003eLeaves no residue\u003c\/li\u003e\n\n\u003cli\u003eIt allows you to touch up the look at any time\u003c\/li\u003e\n\n\u003cli\u003eKeeps hair soft and pliable to the touch\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply the appropriate amount of product into the palm of your hand.\u003c\/li\u003e\n\n\u003cli\u003eApply to dry hair, modeling the strands with your fingers until you reach the desired style.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/selective\"\u003e\u003cem\u003ePlanethair.it: Selective Now Authorized Dealer Flexi Touch 100ml gel wax\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003ch2\u003e\u003cstrong\u003eSelective Now Flexi Touch 100ml gel wax\u003c\/strong\u003e\u003c\/h2\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":32261407604849,"sku":"05030407","price":19.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/cere-8027483825038-planethair-9908862.png?v=1777030293"},{"product_id":"selective-professional-531-maschera-colorante-capelli-rosso-275ml","title":"Selective Professional 531 Red Hair Coloring Mask 275ml","description":"\u003cp\u003e\u003cem\u003eColor reviving mask shampoo that enhances the beauty of the hair\u003c\/em\u003e . Made to meet the needs of women in a hurry. An easy, fast and powerful all-round treatment that does it all in just 5 minutes. Its multifunctional formula is rich in \u003cstrong\u003ecoconut water\u003c\/strong\u003e concentrate that nourishes, strengthens and protects hair. A fast, effective service that can be done both in the salon and at home with a simple gesture. With \u003cstrong\u003eSelective Professional 531 Red Hair Coloring Mask\u003c\/strong\u003e the hair color will be bright and shiny.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eCleanses\u003c\/li\u003e\n\n\u003cli\u003eGives color\u003c\/li\u003e\n\n\u003cli\u003eIt feeds\u003c\/li\u003e\n\n\u003cli\u003eStrengthen\u003c\/li\u003e\n\n\u003cli\u003eBeautiful and shiny hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e : \u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eDistribute on moistened scalp.\u003c\/li\u003e\n\n\u003cli\u003eMassage bringing the product into the hair.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 3 to 5 minutes depending on the type of hair to be treated.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ciframe height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/meGoV8ZWEu8\" width=\"650\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":39276422824049,"sku":"05030605","price":19.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/balsamo-colorato-8027483829111-planethair-6391650.png?v=1777030327"},{"product_id":"selective-professional-531-maschera-colorante-capelli-rame-275ml","title":"Selective Professional 531 Copper Hair Coloring Mask 275ml","description":"\u003cp\u003e \u003cem\u003eColor reviving mask shampoo that enhances the beauty of the hair\u003c\/em\u003e . Made to meet the needs of women in a hurry. An easy, fast and powerful all-round treatment that does it all in just 5 minutes. Its multifunctional formula is rich in \u003cstrong\u003ecoconut water\u003c\/strong\u003e concentrate that nourishes, strengthens and protects hair. A fast, effective service that can be done both in the salon and at home with a simple gesture. With \u003cstrong\u003eSelective Professional 531 Copper Hair Color Mask\u003c\/strong\u003e the hair color will be bright and shiny.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n \u003cul\u003e\n\n\u003cli\u003eCleanses\u003c\/li\u003e\n\n\u003cli\u003eGives color\u003c\/li\u003e\n\n\u003cli\u003eIt feeds\u003c\/li\u003e\n\n\u003cli\u003eStrengthen\u003c\/li\u003e\n\n\u003cli\u003eBeautiful and shiny hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eDistribute on moistened scalp.\u003c\/li\u003e\n\n\u003cli\u003eMassage bringing the product into the hair.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 3 to 5 minutes depending on the type of hair to be treated.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ciframe height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/meGoV8ZWEu8\" width=\"650\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":39276423151729,"sku":"05030605.2","price":19.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-colorati-8027483829128-planethair-2837300.png?v=1777030328"},{"product_id":"selective-professional-531-maschera-colorante-capelli-cenere-275ml","title":"Selective Professional 531 Ash Hair Coloring Mask 275ml","description":"\u003cp\u003e \u003cem\u003eColor reviving mask shampoo that enhances the beauty of the hair\u003c\/em\u003e . Made to meet the needs of women in a hurry. An easy, fast and powerful all-round treatment that does it all in just 5 minutes. Its multifunctional formula is rich in \u003cstrong\u003ecoconut water\u003c\/strong\u003e concentrate that nourishes, strengthens and protects hair. A fast, effective service that can be done both in the salon and at home with a simple gesture. With \u003cstrong\u003eSelective Professional 531 Ash Hair Coloring Mask\u003c\/strong\u003e the hair color will be bright and shiny.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eCleanses \u003c\/li\u003e\n\n\u003cli\u003eGives color\u003c\/li\u003e\n\n\u003cli\u003eIt feeds\u003c\/li\u003e\n\n\u003cli\u003eStrengthen\u003c\/li\u003e\n\n\u003cli\u003eBeautiful and shiny hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eDistribute on moistened scalp.\u003c\/li\u003e\n\n\u003cli\u003eMassage bringing the product into the hair.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 3 to 5 minutes depending on the type of hair to be treated.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ciframe width=\"650\" src=\"https:\/\/www.youtube.com\/embed\/meGoV8ZWEu8\" height=\"400\" frameborder=\"0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":39276423217265,"sku":"05070802.2","price":19.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/balsamo-colorato-8027483829142-planethair-9427316.png?v=1777030328"},{"product_id":"selective-professional-531-maschera-colorante-capelli-viola-275ml","title":"Selective Professional 531 Purple Hair Coloring Mask 275ml","description":"\u003cp\u003e \u003cem\u003eColor reviving mask shampoo that enhances the beauty of the hair\u003c\/em\u003e . Made to meet the needs of women in a hurry. An easy, fast and powerful all-round treatment that does it all in just 5 minutes. Its multifunctional formula is rich in \u003cstrong\u003ecoconut water\u003c\/strong\u003e concentrate that nourishes, strengthens and protects hair. A fast, effective service that can be done both in the salon and at home with a simple gesture. With \u003cstrong\u003eSelective Professional 531 Purple Hair Color Mask\u003c\/strong\u003e the hair color will be bright and shiny.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eCleanses\u003c\/li\u003e\n\n\u003cli\u003eGives color\u003c\/li\u003e\n\n\u003cli\u003eIt feeds\u003c\/li\u003e\n\n\u003cli\u003eStrengthen\u003c\/li\u003e\n\n\u003cli\u003eBeautiful and shiny hair\u003c\/li\u003e\n\n \u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eDistribute on moistened scalp.\u003c\/li\u003e\n\n\u003cli\u003eMassage bringing the product into the hair.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 3 to 5 minutes depending on the type of hair to be treated.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ciframe height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/meGoV8ZWEu8\" width=\"650\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":39276423348337,"sku":"05030605.3","price":15.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/balsamo-colorato-8027483829135-planethair-7304589.png?v=1777030328"},{"product_id":"selective-professional-531-maschera-colorante-capelli-castano-275ml","title":"Selective Professional 531 Brown Hair Coloring Mask 275ml","description":"\u003cp\u003e \u003cem\u003eColor reviving mask shampoo that enhances the beauty of the hair\u003c\/em\u003e . Made to meet the needs of women in a hurry. An easy, fast and powerful 360 degree treatment that does it all in just 5 minutes. Its multifunctional formula is rich in \u003cstrong\u003ecoconut water\u003c\/strong\u003e concentrate which nourishes, strengthens and protects hair. A fast, effective service that can be done both in the salon and at home with a simple gesture. With \u003cstrong\u003eSelective Professional 531 Brown Hair Coloring Mask\u003c\/strong\u003e your hair color will be bright and shiny.\u003c\/p\u003e\n\n\n \u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\n\u003cul\u003e\n\n\u003cli\u003e Cleanses\u003c\/li\u003e\n\n\u003cli\u003e It gives color\u003c\/li\u003e\n\n\u003cli\u003e It nourishes\u003c\/li\u003e\n\n\u003cli\u003e Strengthen\u003c\/li\u003e\n\n\u003cli\u003e Beautiful, shiny hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003cp\u003e\u003cbr\u003e\n \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\n\u003cul\u003e\n\n\u003cli\u003e Distribute on damp scalp.\u003c\/li\u003e\n\n\u003cli\u003e Massage by bringing the product to the hair.\u003c\/li\u003e\n\n\u003cli\u003e Leave on for 3 to 5 minutes depending on the type of hair to be treated.\u003c\/li\u003e\n\n\u003cli\u003e Rinse carefully. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003cp\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003ciframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/meGoV8ZWEu8\" width=\"650\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":39276423413873,"sku":"05070802","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/balsamo-colorato-8027483829159-planethair-2063138.png?v=1777030327"},{"product_id":"selective-professional-531-maschera-colorante-capelli-dorato-275ml","title":"Selective Professional 531 Golden Hair Coloring Mask 275ml","description":"\u003cp\u003e \u003cem\u003eColor reviving mask shampoo that enhances the beauty of the hair\u003c\/em\u003e . Made to meet the needs of women in a hurry. An easy, fast and powerful all-round treatment that does it all in just 5 minutes. Its multifunctional formula is rich in \u003cstrong\u003ecoconut water\u003c\/strong\u003e concentrate that nourishes, strengthens and protects hair. A fast, effective service that can be done both in the salon and at home with a simple gesture. With \u003cstrong\u003eSelective Professional 531 Golden Hair Color Mask\u003c\/strong\u003e the hair color will be bright and shiny.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eCleanses\u003c\/li\u003e\n\n\u003cli\u003eGives color\u003c\/li\u003e\n\n\u003cli\u003eIt feeds\u003c\/li\u003e\n\n\u003cli\u003eStrengthen\u003c\/li\u003e\n\n\u003cli\u003eBeautiful and shiny hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eDistribute on moistened scalp.\u003c\/li\u003e\n\n\u003cli\u003eMassage bringing the product into the hair.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 3 to 5 minutes depending on the type of hair to be treated.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ciframe height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/meGoV8ZWEu8\" width=\"650\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":39276423544945,"sku":"05070802.3","price":19.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/balsamo-colorato-8027483829166-planethair-2316334.png?v=1777030333"},{"product_id":"selective-alpha-keratin-shampoo-cheratina-mantenimento","title":"Selective Alpha Keratin Shampoo Keratin Maintenance 250ml","description":"\u003cp\u003e\u003cem\u003eAre you looking for a shampoo that gently cleanses, nourishes and conditions your hair and scalp\u003c\/em\u003e ? Then look no further than \u003cstrong\u003eSelective Alpha Keratin Keratin Maintenance Shampoo\u003c\/strong\u003e ! The perfect treatment for hair care at home. Formulated with special ingredients such as Fision Kera Veg18 and panthenol, this delicate shampoo will leave your hair soft, hydrated and toned. Andiroba oil is a wonderful natural emollient that will make combing your hair a breeze. Don't miss out on this high-end shampoo: try it today!\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eWho is it suitable for\u003c\/strong\u003e ?\u003cbr\u003e For all types of frizzy hair that have undergone straightening treatment.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhat is it for\u003c\/strong\u003e ?\u003cbr\u003e To prolong the smoothing effect of the technical treatment.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow does it work\u003c\/strong\u003e ?\u003cbr\u003e A perfect combination of completely natural ingredients give visibly smooth hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhat results are obtained\u003c\/strong\u003e ? \u003cbr\u003eLeaves hair soft, hydrated and vital, making it easy to comb.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Removes all impurities and excess sebum\u003c\/li\u003e\n\n\u003cli\u003e It gives a feeling of freshness and cleanliness\u003c\/li\u003e\n\n\u003cli\u003e Prolongs the cosmetic effects of the straightening treatment\u003c\/li\u003e\n\n\u003cli\u003e Maintains hair elasticity\u003c\/li\u003e\n\n\u003cli\u003e Fills hair with a healthy shine\u003c\/li\u003e\n\n\u003cli\u003e With vegetable keratin\u003c\/li\u003e\n\n\u003cli\u003e Makes styling easier\u003c\/li\u003e\n\n\u003cli\u003e Softer and more hydrated hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e ?\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Apply evenly to damp scalp.\u003c\/li\u003e\n\n\u003cli\u003e Massage the product throughout the hair.\u003c\/li\u003e\n\n\u003cli\u003e Rinse carefully.\u003c\/li\u003e\n\n\u003cli\u003e Repeat if necessary.\u003c\/li\u003e\n\n\u003cli\u003e Complete with the application of the Restructuring Smoothing Keratin Mask.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eActive principles\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Fision Kera Veg18: keratin of plant origin, derived from wheat, soy and additional pure amino acids to imitate and replicate the function and characteristics of keratin naturally present in hair.\u003c\/li\u003e\n\n\u003cli\u003e Panthenol: multifunctional vitamin with hydrating, nourishing and conditioning action.\u003c\/li\u003e\n\n \u003cli\u003eAndiroba oil: oil with soothing properties.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch2\u003e \u003cstrong\u003eSelective Alpha Keratin Keratin Maintenance Shampoo 250ml\u003c\/strong\u003e\n\u003c\/h2\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":39910507249777,"sku":"05070517","price":24.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/stiratura-capelli-8027483727042-planethair-3895638.png?v=1777030633"},{"product_id":"selective-oncare-color-block-shampoo","title":"Selective Oncare Color Block Shampoo for colored hair 275ml","description":"\u003cp\u003e\u003cem\u003eA color stabilizing shampoo\u003c\/em\u003e . \u003cstrong\u003e\u003cem\u003eSelective Oncare Color Block Shampoo\u003c\/em\u003e\u003c\/strong\u003e cleanses hair in a special way. The hair is hydrated, the color stabilized and the color is prevented from losing intensity and shine in the long term. Selective Professional Color Block Shampoo makes hair easier to manage, shiny and vital.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Moisturize your hair\u003c\/li\u003e\n\n\u003cli\u003e Stabilizes color, preventing loss of intensity and shine\u003c\/li\u003e\n\n\u003cli\u003e Leaves hair soft and shiny full of vitality\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhat results are obtained?\u003c\/strong\u003e\u003cbr\u003e Vital and shiny hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Apply to damp scalp.\u003c\/li\u003e\n\n\u003cli\u003e Massage into hair and leave for 1-2 minutes.\u003c\/li\u003e\n\n\u003cli\u003e Rinse carefully.\u003c\/li\u003e\n\n\u003cli\u003e Follow with Oncare Color Block Balm\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Selective Oncare Color Block Shampoo for colored hair 275ml\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cimg height=\"60\" width=\"120\" alt=\"Selective\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/logo-Selective_480x480.jpg?v=1698225158\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":47245081117019,"sku":"05030411","price":18.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-colorati-8027483832012-planethair-1185281.png?v=1777030870"},{"product_id":"selective-oncare-color-block-balm","title":"Selective Oncare Color Block Balm for colored hair 250ml","description":"\u003cp\u003e \u003cem\u003eConditioning and color stabilizing conditioner\u003c\/em\u003e . \u003cstrong\u003e\u003cem\u003eSelective Oncare Color Block Balm\u003c\/em\u003e\u003c\/strong\u003e rebalances, conditions and protects the colored pigments within the hair fiber, leaving hair brighter, vital, healthier and completely protected. Selective Oncare Color Block Balm makes the color last longer as well as providing softness, nourishment and hair that is docile and easy to comb.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Stabilizes hair color\u003c\/li\u003e\n\n\u003cli\u003e Rebalances and protects colored pigments\u003c\/li\u003e\n\n\u003cli\u003e Leaves hair shiny\u003c\/li\u003e\n\n\u003cli\u003e Adds vitality\u003c\/li\u003e\n\n\u003cli\u003e Intensifies the duration of the color\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhat results are obtained?\u003c\/strong\u003e\u003cbr\u003e Your hair will take on a new shine and will be full of vitality.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Apply to clean, towel-dried hair.\u003c\/li\u003e\n\n \u003cli\u003eComb for even distribution.\u003c\/li\u003e\n\n\u003cli\u003e Leave on for 2-3 minutes or up to 5 minutes for deeper hydration.\u003c\/li\u003e\n\n\u003cli\u003e Rinse well before styling.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Selective Oncare Color Block Balm for colored hair 250ml\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cimg height=\"60\" width=\"120\" alt=\"Selective\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/logo-Selective_480x480.jpg?v=1698225158\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":47245157040475,"sku":"05030608.2","price":23.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-colorati-8027483832111-planethair-3598529.png?v=1777030870"},{"product_id":"selective-oncare-color-block-spray-equalizzante","title":"Selective Oncare Color Block Equalizing Spray 275ml","description":"\u003cp\u003e \u003cem\u003eThe leave-in pre-service spray for your hair\u003c\/em\u003e . \u003cem\u003e\u003cstrong\u003eSelective Oncare Color Block Equalizing Spray\u003c\/strong\u003e\u003c\/em\u003e takes care of your hair, conditioning and equalizing porosity to optimize the success of the technical service and prolong its duration. Be inspired by the results of perfect hair with Selective Oncare Color Block Equalizing Spray!\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Rebalances the hair structure before chemical treatments\u003c\/li\u003e\n\n \u003cli\u003eProlongs the result of the treatment\u003c\/li\u003e\n\n\u003cli\u003e Regenerates the hair structure and protects against porosity\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use Selective Oncare Color Block Equalizing Spray\u003c\/strong\u003e :\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Shake well before use.\u003c\/li\u003e\n\n\u003cli\u003e Spray evenly on clean, towel-dried hair or on dry hair, depending on the technique.\u003c\/li\u003e\n\n\u003cli\u003e Comb well, without rinsing and proceed with the technical work.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Selective Oncare Color Block Equalizing Spray 275ml\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cimg height=\"60\" width=\"120\" alt=\"Selective\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/logo-Selective_480x480.jpg?v=1698225158\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":47245239976283,"sku":"05030503.2","price":27.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-colorati-8027483832319-planethair-9852038.png?v=1777030870"},{"product_id":"selective-oncare-color-block-mask","title":"Selective Oncare Color Block Mask for colored hair 200ml","description":"\u003cp\u003e\u003cem\u003eThe \u003cstrong\u003eSelective Oncare Color Block Mask\u003c\/strong\u003e hair mask\u003c\/em\u003e is enriched with active ingredients designed to nourish and protect color-treated hair and preserve the hair fiber for longer-lasting, quality color. Repairs, conditions and deeply rebalances the hair fiber. Leaves hair full-bodied, nourished and easy to style. The application of Selective Oncare Color Block Mask enhances and protects the intensity and duration of the color.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Leaves hair soft, nourished and easy to detangle\u003c\/li\u003e\n\n\u003cli\u003e Improves the color and compactness of the hair fiber\u003c\/li\u003e\n\n\u003cli\u003e It has the effectiveness of a concentrate of youth\u003c\/li\u003e\n\n\u003cli\u003e It gives softness and shine to the hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhat results are achieved with Selective Oncare Color Block Mask?\u003c\/strong\u003e\u003cbr\u003e Leaves hair full-bodied, nourished and more manageable.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Apply to clean, towel-dried hair.\u003c\/li\u003e\n\n\u003cli\u003e Comb for even distribution.\u003c\/li\u003e\n\n\u003cli\u003e Wait 3-5 minutes or 10 minutes.\u003c\/li\u003e\n\n \u003cli\u003eTo increase effectiveness, use under a heat source with a cap.\u003c\/li\u003e\n\n\u003cli\u003e Rinse well before styling.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Selective Oncare Color Block Mask for colored hair 200ml\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cimg height=\"60\" width=\"120\" alt=\"Selective\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/logo-Selective_480x480.jpg?v=1698225158\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":47245278642523,"sku":"05030510","price":24.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-colorati-8027483832616-planethair-7009101.png?v=1777030870"},{"product_id":"selective-noyellow-shampoo-anti-giallo","title":"Selective Noyellow Anti Yellow Shampoo 275ml","description":"\u003cp\u003e \u003cem\u003eNo more yellow-orange tones on blonde hair\u003c\/em\u003e ! \u003cstrong\u003e\u003cem\u003eSelective Noyellow Anti Yellow Shampoo\u003c\/em\u003e\u003c\/strong\u003e neutralizes unwanted yellow\/orange tones and highlights cold tones. It gives body to the hair, protects the hair fiber and improves strength, elasticity and shine. Selective Noyellow Anti Yellow Shampoo gently cleanses and strengthens even the most damaged hair\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eWho is it suitable for?\u003c\/strong\u003e\u003cbr\u003e For blonde, bleached or white hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003e\u003cspan style=\"font-size: 0.875rem; color: #000000;\"\u003eHydrates and gives softness\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"font-size: 0.875rem; color: #000000;\"\u003eCleanses gently\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"font-size: 0.875rem; color: #000000;\"\u003eNeutralizes yellow-orange tones\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"font-size: 0.875rem; color: #000000;\"\u003eEmphasizes cold highlights\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"font-size: 0.875rem; color: #000000;\"\u003eRestores shine to dull and lifeless hair\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"font-size: 0.875rem; color: #000000;\"\u003eIt strengthens even the most damaged capillary structures\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"font-size: 0.875rem; color: #000000;\"\u003ePrevents the wash-out effect and increases the intensity of the blonde\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003col\u003e\u003c\/ol\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhat results are obtained?\u003c\/strong\u003e\u003cbr\u003e Enhances the beauty of blonde color, refreshing the shade.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Apply to wet hair.\u003c\/li\u003e\n\n\u003cli\u003e Massage the product into the hair and leave to act for 5 minutes.\u003c\/li\u003e\n\n\u003cli\u003e Rinse very well.\u003c\/li\u003e\n\n \u003cli\u003eFor optimal results, we recommend using it together with the conditioner and spray from the same line.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Selective Noyellow Anti Yellow Shampoo 275ml\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/logo-Selective_480x480.jpg?v=1698225158\" alt=\"Selective\" width=\"120\" height=\"60\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":47245725598043,"sku":"05030408.1","price":19.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-secchi-8027483110011-planethair-1252260.png?v=1777030870"},{"product_id":"selective-noyellow-conditioner-anti-giallo","title":"Selective Noyellow Anti Yellow Conditioner 275ml","description":"\u003cp\u003e\u003cem\u003eAn anti-yellow treatment for blonde, bleached or white hair.\u003c\/em\u003e \u003cstrong\u003e\u003cem\u003eSelective Noyellow Conditioner Anti Yellow\u003c\/em\u003e\u003c\/strong\u003e improves the structure, hydrates and revives the color of the hair. The ingredients of the Selective Noyellow Anti Yellow Conditioner are Iris, Violet and Lavender extracts which give fullness, body and nourish the hair. The purple and blue neutralizing pigments emphasize cold reflections by neutralizing yellow-orange reflections and improve the structure of the hair. The protein complex revitalizes and protects the hair fiber. With Selective Noyellow Conditioner Anti Yellow, elasticity and shine are improved.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eWho is it suitable for?\u003c\/strong\u003e\u003cbr\u003e For blonde, bleached or white hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Neutralizes unwanted yellow-orange reflections\u003c\/li\u003e\n\n\u003cli\u003e Rebuilds and strengthens the hair structure\u003c\/li\u003e\n\n\u003cli\u003e Adds body to thin, sensitive hair\u003c\/li\u003e\n\n\u003cli\u003e Creates a protective film\u003c\/li\u003e\n\n\u003cli\u003e Nourishes instantly\u003c\/li\u003e\n\n\u003cli\u003e Improves elasticity\u003c\/li\u003e\n\n \u003cli\u003eAdds vigor and shine\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhat is it for?\u003c\/strong\u003e\u003cbr\u003e To protect against the formation of unwanted reflections and to maintain cold shades with a brilliant effect for a long time.\u003c\/p\u003e\n\n\u003col\u003e\u003c\/ol\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhat results are obtained?\u003c\/strong\u003e\u003cbr\u003e Healthy and shiny hair.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Apply to damp hair and comb to aid distribution.\u003c\/li\u003e\n\n\u003cli\u003e Leave on for 3 - 5 minutes.\u003c\/li\u003e\n\n\u003cli\u003e Rinse very well.\u003c\/li\u003e\n\n\u003cli\u003e Move on to the desired styling.\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Selective Noyellow Anti Yellow Conditioner 275ml\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/logo-Selective_480x480.jpg?v=1698225158\" alt=\"Selective\" width=\"120\" height=\"60\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":47263058231643,"sku":"05030501","price":12.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-secchi-8027483110110-planethair-3572594.png?v=1777030876"}],"url":"https:\/\/www.planethair.it\/fr-fr\/collections\/selective.oembed?page=7","provider":"Planethair","version":"1.0","type":"link"}