Sebastian Professional is the brand that revolutionized hairstyling with a creative and unconventional approach. Established in the 1970s in Los Angeles, it celebrates individuality through innovative products that combine technical performance and expressive freedom. Every formula is designed for industry professionals and those seeking salon-quality results.
Brand History and Philosophy
Founded by visionary hairstylist Geri Cusenza, the brand was born with a clear mission: to unleash the creativity of hairdressers through rule-breaking products. It introduced some of the most revolutionary innovations to the market, such as Cellophanes (the first ammonia-free color treatment), Shaper (the world's first multi-directional spray), and Potion 9, which has become a cult product worldwide. The philosophy is based on limitless creativity, professional quality, and visible results.
Main Lines and Collections
The range is divided into several specialized lines. Penetraitt is dedicated to damaged and stressed hair, with a shampoo that strengthens the fiber from within. Hydre offers deep hydration for dry hair, with a gentle cleanser and an intensive treatment that restore softness. The Sebastian Man line is dedicated to male grooming, with a multifunctional shower gel and an anti-dandruff cleanser. Finally, Reset removes product buildup and impurities.
Who They Are For
These products are aimed at those seeking professional solutions for all hair types. If you have hair damaged by chemical treatments or heat styling, Penetraitt rebuilds the structure. For dry and dehydrated hair, Hydre offers intense nourishment without weighing it down. Men will find practical and high-performing products in the Man line. Those who use many styling products will appreciate Reset for its deep detoxifying action.
Tips for ChoosingFor best results, always pair shampoo and treatment from the same line: this creates synergy between the active ingredients. If your hair is very damaged, start with Penetraitt for 4-6 weeks, then alternate with Hydre to maintain hydration. Use Reset once a week as a purifying cleanser, especially if you use many styling products. For fine hair, prefer light textures; for thick hair, opt for richer treatments in professional sizes.
Why Shop on Planethair
Planethair specializes in professional hair and skincare products, online since 2000 as the first e-commerce in Italy dedicated to salon brands. We only offer original products with over 25 years of experience in the sector. Our team provides dedicated assistance to help you choose the most suitable products. Every order is handled with care to ensure fast and secure shipments.
Frequently Asked QuestionsAre they suitable for home use or only for hairdressers?The formulations are designed for professional use but are also perfectly suitable for home use. The textures and concentrations guarantee salon results with simple and intuitive applications.
How long does a treatment last?A 250ml bottle typically lasts 2-3 months with regular use (2-3 times a week). Professional sizes of 500ml or 1000ml offer greater convenience for those who use the product daily.
Can I alternate different lines?Absolutely. Many professionals recommend alternating Penetraitt (repair) with Hydre (hydration) to keep hair strong and nourished. Reset can be used weekly with any line as a detox cleanser.
Do they contain sulfates or parabens?Professional formulations are balanced. Some lines contain gentle sulfates for effective cleansing, while others are formulated without. Always check the specific product's INCI for your particular needs.
