Milk Shake is the professional Italian brand that has revolutionized hair care by combining the effectiveness of salon treatments with natural ingredients of the highest quality. Born from a passion for authentic beauty and hair wellness, Milk Shake offers innovative formulations enriched with milk proteins, organic plant extracts, and targeted active ingredients for every trichological need.
About Milk Shake
Milk Shake is an Italian professional haircare brand founded with the mission to offer effective, gentle products that respect the hair structure. The brand stands out for its use of milk proteins as a key ingredient, known for their nourishing, restructuring, and protective properties. Each line is designed to meet specific needs: colored hair, curly hair, dry hair, oily hair, blonde hair, or hair that needs volume.
The Milk Shake philosophy combines advanced scientific research and selected natural ingredients, creating professional treatments that respect the balance of the hair and scalp. The formulations are free from aggressive sulfates and parabens, ensuring visible results from the first applications.
Milk Shake Products: Professional Lines for Every Need
The Milk Shake catalog includes several specialized lines, each designed to solve specific problems:
Colour Maintainer - The line dedicated to colored hair preserves color intensity, prevents fading, and maintains shine thanks to UV filters and milk proteins. It includes shampoo, conditioner, and the famous Colour Whipped Cream, a colored mousse that revives color between colorings.
Curl Passion - Formulated specifically for curly and wavy hair, this line defines, controls frizz, and adds elasticity to curls. Bestselling products include the Curl Shaper styling cream, the Perfectionist anti-frizz cream, the Enhancing Fluid for elasticity, and the Defining Gel for strong hold.
Icy Blond - Specific treatment for blonde, bleached, or highlighted hair that neutralizes unwanted yellow tones and maintains cool, luminous shades. Icy Blond shampoo is a must-have for those who desire a pure, brilliant blonde.
Moisture Plus - Intensive moisturizing line for dry, brittle, and damaged hair. Enriched with murumuru butter and milk proteins, it restores softness, shine, and manageability. The Whipped Cream is a leave-in treatment that nourishes without weighing hair down.
Incredible Milk - The brand's iconic product: a multi-functional spray treatment with 12 extraordinary effects in one gesture. Incredible Milk repairs, protects from heat, prevents split ends, facilitates styling, and provides instant shine.
Make My Day - Gentle daily line enriched with fruit extracts and milk proteins, ideal for frequent washing. Make My Day shampoo gently cleanses while maintaining natural hydration.
Argan Oil - Treatments enriched with organic argan oil that deeply nourish, repair damaged fibers, and protect against external agents. Pure Argan Oil is perfect as a shining finish or pre-shampoo pack.
Energizing Blend - Anti-hair loss and strengthening line that stimulates the scalp, promotes growth, and counteracts hair thinning thanks to energizing natural extracts and vitamins.
Purifying Blend - Purifying and rebalancing treatment for oily scalp, with a tendency to dandruff or requiring deep detox. Also discover other professional lines such as Wella Professionals and Davines.
Brand Values and Commitment
Milk Shake is committed to environmental sustainability by using recyclable packaging, reducing the ecological impact of production, and selecting ingredients from controlled supply chains. The brand does not test on animals, and many lines are vegan or vegetarian, meeting the needs of conscious consumers.
Who Milk Shake Products Are For
Milk Shake treatments are ideal for:
- Industry professionals (hairdressers, hair stylists, colorists) seeking high-performing and reliable products
- Those who wish to replicate salon results at home with professional formulations
- People with colored hair who want to preserve color intensity and shine
- Those with curly or wavy hair seeking definition, frizz control, and elasticity
- Blonde, bleached, or highlighted hair that needs to neutralize yellow tones
- Dry, brittle, or damaged hair requiring deep hydration and restructuring
- Those seeking gentle products for frequent washing without compromising hair health
Professional Usage Tips
To achieve optimal results from Milk Shake products, follow these professional tips:
Shampoo: apply to wet hair, gently massage the scalp with circular movements to stimulate microcirculation, rinse thoroughly. For particularly dirty hair or with product build-up, double wash.
Conditioners and masks: distribute evenly over lengths and ends, blotting excess water. Leave on for 3-5 minutes for conditioners, 5-10 minutes for intensive masks. Use a wide-tooth comb to distribute the product and promote the penetration of active ingredients.
Leave-in treatments: apply to damp hair before drying or to dry hair as a finish. Incredible Milk is perfect when sprayed from a distance of 15-20 cm, while styling creams should be distributed strand by strand.
Frequency: alternate specific treatments (e.g., Icy Blond) with moisturizing products to maintain hair balance. Intensive masks can be used 1-2 times a week.
Why Buy Milk Shake on Planethair
Planethair has been an authorized Milk Shake reseller since 2000 and guarantees:
✓ 100% original products with authenticity and traceability guarantee
✓ Free shipping in Italy for orders above the minimum threshold
✓ Specialized assistance since 2000: over 25 years of experience in the professional haircare sector
✓ Personalized consultation to choose the products best suited to your needs
✓ Competitive prices and exclusive promotions reserved for registered customers
✓ Fast delivery with reliable couriers and order tracking
✓ Secure payments with data protection and various available methods
✓ Loyalty program with exclusive benefits for recurring purchases
Planethair, online since 2000, is a benchmark for professionals and enthusiasts of professional haircare, offering a selected catalog of the best international brands with high quality standards.
Frequently Asked Questions about Milk Shake
Are Milk Shake products suitable for all hair types?
Yes, Milk Shake offers specific lines for every hair type: colored, curly, straight, dry, oily, blonde, brittle. Each line is formulated with targeted active ingredients to meet specific needs. For normal hair or for frequent washing, the Make My Day or Daily Frequent lines are ideal.
How long does the effect of Incredible Milk last on hair?
Incredible Milk offers protection and benefits that last until the next wash. Applied daily, it creates a protective shield against heat, humidity, and external agents, progressively improving hair quality with continuous use.
Can the Icy Blond line be used on natural brown or dark hair?
No, the Icy Blond line is formulated specifically for blonde, bleached, highlighted, or balayaged hair. It would have no visible effect on dark hair. For brown or dark hair, we recommend the Colour Maintainer, Moisture Plus, or Make My Day lines depending on the needs.
Do Milk Shake products contain sulfates or parabens?
Many Milk Shake lines are formulated without aggressive sulfates (SLS/SLES) and parabens, favoring gentle surfactants and new-generation preservatives. Always check the specific INCI of the product to confirm the exact formulation.
Can I use Milk Shake products after chemical treatments like perms or straightening?
Absolutely yes. The Moisture Plus, Argan Oil, and Colour Maintainer lines are particularly suitable after chemical treatments because they restructure, hydrate, and protect damaged fibers. Wait 48-72 hours after the treatment before the first shampoo.
What is the difference between Colour Whipped Cream and a permanent color?
Colour Whipped Cream is a temporary colored mousse that revives and intensifies color between colorings, without ammonia or oxidants. It does not cover gray hair and gradually fades with washing (6-8 shampoos). It is perfect for maintaining bright color without damaging the hair.
