Davines is an excellent Italian brand in the professional haircare cosmetics sector, founded in Parma in 1983 from the Bollati family's passion for sustainable beauty. With over 40 years of experience, Davines is now a global benchmark for hairdressers and consumers seeking high-quality products, formulated with natural ingredients and respecting the environment.
The Davines philosophy is based on three fundamental pillars: effectiveness, sustainability, and beauty. Each product is born from advanced scientific research at the Parma laboratories, where natural active ingredients from sustainable and organic farming are selected. The formulas are designed to respect the structure of the hair and scalp, ensuring lasting professional results without compromise.
Who is Davines
Davines is an Italian company founded in 1983 in Parma, internationally recognized for excellence in professional hair cosmetics. The brand combines scientific research, selected natural ingredients, and a strong commitment to environmental sustainability. Every Davines product is developed in the Parma laboratories with innovative formulas that respect hair health and the environment, using renewable energy and sustainable packaging. Davines collaborates with professional hairdressers worldwide and supports reforestation projects through the "We Sustain Beauty" program, confirming its authority in the professional beauty sector.
The most loved Davines collections
The Davines catalog includes several specialized lines, each designed to meet specific trichological needs with tested professional formulas:
Naturaltech is the professional line dedicated to scalp and hair well-being, with targeted treatments such as Replumping Shampoo for stressed and lifeless hair, the anti-hair loss system Energizing Shampoo, and Purifying anti-dandruff shampoo. Each Naturaltech product contains natural active ingredients selected for their dermatologically tested effectiveness.
More Inside offers versatile and high-performing styling solutions. The famous Curl Building Serum 250ml has become a cult product for those who want defined, elastic, and frizz-free curls. Its light texture does not weigh down the hair and ensures natural hold for perfect curls. Also available in the Curl Building Serum 100ml travel size for those seeking practicality.
Essential Haircare includes iconic lines such as Dede (daily gentleness for frequent washes), Momo (deep hydration for dry hair), Oi (absolute beauty with Roucou oil), Love Curl (perfect curls), Nounou (repairing nutrition for damaged hair) and Minu (color protection). Each line is characterized by exclusive fragrances and sustainable packaging.
Oi is the absolute beauty line that provides extraordinary shine. The Oi Oil 135ml is a multi-function oil that nourishes, illuminates, and protects all hair types without weighing it down, perfect as a finish for impeccable styling. The range also includes Oi Shampoo, Oi Conditioner and Oi Hair Butter for a complete beauty routine.
Su is the collection dedicated to hair and body, with multi-functional formulas such as Su Hair Milk, a leave-in spray that protects against UV rays and saltiness, perfect for summer and for those who love the sea.
Who are Davines products for?
Davines products are ideal for those seeking high-end professional cosmetics, formulated with natural and sustainable ingredients. They are perfect for hairdressers who want to offer their clients effective and safe treatments, but also for those at home who want to replicate salon results with certified professional products. The different lines allow you to find the right solution for every hair type: from fine and delicate to curly, colored, dry, or with specific scalp problems such as dandruff, hair loss, or sensitivity. Davines meets the needs of those who do not compromise between effectiveness and sustainability.
Professional tips for using Davines products
To get the best results with professional Davines products, follow these tips from trichology experts:
• Choose your shampoo based on scalp needs, not just hair
• Use conditioner or mask concentrating on lengths and ends, avoiding roots
• For curls, apply Curl Building Serum to towel-dried hair and proceed with a diffuser at medium temperature
• Oi products are ideal as a finish to add shine without weighing down
• Concentrated Davines formulas require small quantities: correct use optimizes product longevity
• Alternate specific shampoos with gentle products for a balanced daily action
• Replumping Shampoo should be gently massaged into damp scalp and left on for a few minutes to maximize effectiveness
• For colored hair, the Minu line protects color and extends brilliance between treatments
• The Naturaltech line requires constant application for visible and lasting results
Why buy original Davines on Planethair
On Planethair you can buy original Davines products with the guarantee of authenticity and freshness. Planethair online since 2000 is your reference point for the sale of professional hair cosmetics, with over 25 years of experience in the professional beauty sector. We offer fast shipping from Italy, specialized pre and post-sales assistance, and a team of experts always available to advise you on the most suitable product for your specific needs. Our authority in the sector allows us to guarantee competitive prices, exclusive promotions on Davines shampoos on offer, and dedicated customer service that makes a difference. Each product is stored in optimal conditions to preserve its quality and effectiveness.
Most requested Davines best-selling products
Among the best-selling Davines products are the Curl Building Serum 250ml, perfect for defined and natural curls without frizz, the Oi Oil 135ml for extraordinary shine on all hair types, the Dede Shampoo for gentle frequent washes, the Replumping Shampoo from the Naturaltech line to give body back to stressed hair, and the Love Curl Conditioner as a base for wavy and curly hair. The Su line, with Su Hair Milk, is ideal for those seeking versatility and sun protection during summer.
Davines: certified sustainability and innovation
Davines stands out for its concrete commitment to certified environmental sustainability. The brand uses 100% renewable energy, recyclable and refillable packaging, certified biodegradable formulas, and supports reforestation projects through the "We Sustain Beauty" program. Every Davines purchase contributes to a more sustainable future, without compromising the quality and effectiveness of professional treatments. Davines has obtained B Corp certification, which attests to adherence to high standards of social and environmental performance, transparency, and accountability.
Frequently asked questions about Davines products
Are Davines products suitable for all hair types?
Yes, Davines offers specific lines for every hair type: from the Volu line for fine hair, to Love for curls, to Naturaltech for specific scalp problems. Each line is formulated with targeted active ingredients.
Where are Davines products made?
All Davines products are developed and produced in Italy, in the Parma laboratories, ensuring certified Italian quality and total control of the production chain.
How long does a Davines product last?
Thanks to concentrated formulas, Davines products last longer than traditional shampoos. A 250ml bottle can last 2-3 months with regular use, optimizing the quality-price ratio.
Are Davines products tested on animals?
No, Davines does not test its products on animals and is certified cruelty-free. The brand uses natural and sustainable ingredients respecting the environment and animals.
Can I use Davines products if I have colored hair?
Absolutely yes. The Minu line is specifically formulated to protect and extend color brilliance, while other lines like Oi and Nounou are perfect for nourishing colored hair without altering the color.
Discover the Davines universe on Planethair and find the perfect products for your professional beauty routine: from Naturaltech replumping formulas to Minu solutions for colored hair, from Energizing anti-hair loss treatments to innovative styling like the Curl Building Serum. Each product embodies Italian quality, advanced scientific research, and a commitment to a sustainable future that make Davines an internationally recognized excellence. Shop with confidence on Planethair, an authority in the sector since 2000.
