{"product_id":"loreal-curl-expression-shampoo-capelli-ricci","title":"L'Oreal Serie Expert Curl Expression Curls Shampoo","description":"\u003cp\u003eL'Oreal Serie Expert Curl Expression Shampoo is a moisturizing shampoo formulated for curly and wavy hair. It is designed for those seeking gentle cleansing and deep, long-lasting hydration.\u003c\/p\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003eA cream shampoo from the professional Serie Expert line that combines cleansing and hydration. The formula contains vegetable glycerin, urea H, and hibiscus seed extract to nourish curly hair from root to tip. The creamy texture cleanses without stripping the hair fiber.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eSuitable for curly and wavy hair prone to dryness and frizz. Ideal for those who want defined, soft, and shiny curls. Can be used on all curl types, from wavy to tight curls, including chemically treated hair.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cp\u003eGently cleanses without drying out hair. Provides 2 times more hydration than a standard shampoo. Improves curl definition up to 11 times. Combats frizz and puffiness. Leaves hair soft, shiny, and easy to comb. Facilitates styling and natural curl formation. Maintains long-lasting hydration between washes.\u003c\/p\u003e\n\u003ch3\u003eIngredients and technology\u003c\/h3\u003e\n\u003cp\u003eVegetable glycerin has high moisturizing power and creates a protective film that retains moisture. Urea H is an emollient agent that strengthens the hair's hydrolipidic barrier, preventing water loss. Hibiscus seed extract provides amino acids and vitamins that tone and nourish the hair fiber. The fragrance combines notes of star jasmine, freesia, orchid, sweet amber, vanilla, and cedarwood.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly with warm water. Apply a small amount of product to the scalp and lengths. Gently massage in circular motions to create lather. Leave on for 1-2 minutes to allow active ingredients to penetrate. Rinse thoroughly with warm water. For optimal results, follow with \u003ca title=\"Curl Expression Mask\" href=\"\/en\/products\/loreal-serie-expert-curl-expression-maschera\"\u003eCurl Expression Mask\u003c\/a\u003e or \u003ca title=\"Curl Activating Gel Cream\" href=\"\/en\/products\/loreal-serie-expert-curl\"\u003eActivating Gel Cream\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eResult\u003c\/h3\u003e\n\u003cp\u003eHair is clean without being stripped of its natural moisture. Curls appear defined, elastic, and separated. Hair feels soft to the touch and shiny. Frizz is visibly reduced. Hair maintains volume and lightness. The delicate scent lingers for hours.\u003c\/p\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow many times a week can I use it?\u003c\/strong\u003e\u003cbr\u003eYou can use it every wash. Curly hair generally requires 2-3 washes per week to maintain natural hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it also suitable for wavy hair?\u003c\/strong\u003e\u003cbr\u003eYes, the formula is ideal for both wavy and tight curly hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I absolutely have to use conditioner afterwards?\u003c\/strong\u003e\u003cbr\u003eYes, curly hair needs conditioning after every shampoo to maintain hydration and definition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it on colored hair?\u003c\/strong\u003e\u003cbr\u003eYes, the gentle formula is also suitable for colored or chemically treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow much product should I use?\u003c\/strong\u003e\u003cbr\u003eA pea-sized amount of product is sufficient for short to medium hair. For long or very thick hair, slightly increase the amount.\u003c\/p\u003e\n\u003ch3\u003eTechnical details\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hydrating shampoo\u003cbr\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Cream\u003cbr\u003e\u003cstrong\u003eHair type:\u003c\/strong\u003e Curly and wavy\u003cbr\u003e\u003cstrong\u003eActive ingredients:\u003c\/strong\u003e Vegetable glycerin, Urea H, Hibiscus seed extract\u003cbr\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e \u003ca href=\"https:\/\/www.planethair.it\/collections\/loreal-professionnel\" title=\"L'Oreal Professionnel\"\u003eL'Oreal Professionnel\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e Serie Expert Curl Expression\u003cbr\u003e\u003cstrong\u003eAvailable sizes:\u003c\/strong\u003e 300ml, 500ml, 1500ml\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"300ml","offer_id":39777446789233,"sku":"02080503-02080601.1","price":18.54,"currency_code":"EUR","in_stock":true},{"title":"500ml","offer_id":39777446822001,"sku":"02080701","price":20.99,"currency_code":"EUR","in_stock":true},{"title":"1500ml","offer_id":50247927693659,"sku":"02060104","price":31.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-ricci-3474637069193-planethair-9232284.png?v=1777030570","url":"https:\/\/www.planethair.it\/en\/products\/loreal-curl-expression-shampoo-capelli-ricci","provider":"Planethair","version":"1.0","type":"link"}