{"product_id":"loreal-majirel-hight-lift-ash-cenere-intenso-60ml","title":"Loreal Majirel Hight Lift Ash + Intense Ash","description":"\u003cp\u003e\u003cem\u003eLong-lasting permanent color that leaves hair soft\u003c\/em\u003e . Hair can be lightened up to 4.5 tones without preliminary bleaching. The creamy consistency of Majirel High Lift coloring allows you to give the hair softness and elasticity never experienced with other colors. This is possible because the treatment is formulated with the innovative Ionène G and Incell technology, capable of reaching inside the fibers for extreme hair care, from roots to ends. \u003cspan data-mce-fragment=\"1\"\u003eIt can cover up to 30% of sparse and rare white hair. Does not cover up to 100% of white hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eExposure time\u003c\/strong\u003e : 50 minutes.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use it\u003c\/strong\u003e : it should be used in a 1:2 mixture (with the oxidant at 30 or 40 vol). On clear bases, use L'Oréal Professionnel oxidant at 30 vol.\u003c\/p\u003e\n\n\u003ch2\u003e\n\u003cstrong\u003e\u003c\/strong\u003e \u003c\/h2\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/L'Oreal%20Professionnel\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":50954051158363,"sku":"02000000.2","price":11.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-3474637280161-planethair-8835715.png?v=1777031303","url":"https:\/\/www.planethair.it\/en-in\/products\/loreal-majirel-hight-lift-ash-cenere-intenso-60ml","provider":"Planethair","version":"1.0","type":"link"}