{"product_id":"kerastase-genesis-bain-hydra-fortifiant-shampoo","title":"Kérastase Genesis Bain Hydra-Fortifiant Anti-Hair Fall Shampoo","description":"\u003cp\u003eKérastase Genesis Bain Hydra-Fortifiant is a strengthening anti-hair loss shampoo that reduces breakage by up to 80.9% and strengthens fine and fragile hair. Formulated with 97% naturally derived ingredients, it gently cleanses while rebuilding the hair fiber from within. Ideal for those suffering from breakage-related hair loss and seeking stronger, more resilient, and visibly healthier hair.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis shampoo is designed for fine, normal, and fragile hair prone to breakage and hair loss. Suitable for those who notice hair on their pillow, in their brush, or during washing due to structural fragility. Perfect for sensitive scalps needing gentle cleansing without aggression.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cp\u003eThe formula reduces hair loss caused by breakage by up to 80.9% after completing the Genesis routine. It strengthens the hair fiber, increasing resistance to traction and preventing breakage during brushing and styling. It cleanses gently without stripping hair of essential natural oils. It hydrates and nourishes without weighing hair down, maintaining volume and lightness. Result: visibly stronger, denser, and more resilient hair after just 6 weeks of use.\u003c\/p\u003e\n\n\u003ch3\u003eActive ingredients and technology\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eEdelweiss Native Cells\u003c\/strong\u003e, extracted from edelweiss stem cells, possess antioxidant properties that protect the hair fiber from oxidative stress. \u003cstrong\u003eGinger root\u003c\/strong\u003e strengthens hair from the root, improving resistance to breakage. \u003cstrong\u003eAmino acids\u003c\/strong\u003e penetrate the cortex, rebuilding damaged protein bonds and increasing internal cohesion. The \u003cstrong\u003eHydra-Fortifiant\u003c\/strong\u003e technology combines deep hydration and structural reinforcement for fine hair that needs body without weight.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eThoroughly wet hair with lukewarm water. Apply a coin-sized amount of product to the scalp and gently massage with fingertips for 1-2 minutes, promoting microcirculation. Emulsify by adding a little water and distribute through the lengths without rubbing. Rinse completely. Repeat if necessary. For optimal results, follow with \u003ca href=\"\/en-in\/products\/kerastase-genesis-fondant-renforcateur\" title=\"Anti-hair loss strengthening conditioner\"\u003eGenesis Fondant Renforcateur\u003c\/a\u003e and apply \u003ca href=\"\/en-in\/products\/kerastase-genesis-siero-anticaduta-fortificante\" title=\"Anti-hair loss strengthening serum\"\u003eGenesis Sérum Anti-Chute\u003c\/a\u003e to the scalp. Once a week, replace the conditioner with \u003ca href=\"\/en-in\/products\/kerastase-genesis-masque-reconstituant\" title=\"Anti-hair loss reconstructive mask\"\u003eGenesis Masque Reconstituant\u003c\/a\u003e for an intensive treatment.\u003c\/p\u003e\n\n\u003ch3\u003eExpected results\u003c\/h3\u003e\n\u003cp\u003eVisibly stronger and more break-resistant hair after just 6 weeks. Up to 80.9% reduction in hair loss with the complete routine. Hair fiber strengthened from within with increased elasticity and tensile strength. Hair appears fuller and denser without loss of volume. Purified and rebalanced scalp. Soft, shiny, and easy-to-comb hair.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does it take to see results?\u003c\/strong\u003e\u003cbr\u003eThe first improvements are visible after 6 weeks of consistent use. The 80.9% reduction is achieved with the complete Genesis routine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan it be used daily?\u003c\/strong\u003e\u003cbr\u003eYes, the gentle formula is suitable for daily use. For very fine hair, alternate with less frequent washes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDoes it work on all types of hair loss?\u003c\/strong\u003e\u003cbr\u003eThis shampoo specifically targets breakage-related hair loss, not hormonal or genetic hair loss. Consult a trichologist for precise diagnoses.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDoes it weigh down fine hair?\u003c\/strong\u003e\u003cbr\u003eNo, the lightweight texture strengthens without weighing hair down. It maintains the natural volume and body of fine hair.\u003c\/p\u003e\n\n\u003ch3\u003eTechnical details\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e 80ml \/ 250ml \/ 500ml \/ Refill 500ml\u003cbr\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Strengthening anti-hair loss shampoo\u003cbr\u003e\n\u003cstrong\u003eNatural ingredients:\u003c\/strong\u003e 97%\u003cbr\u003e\n\u003cstrong\u003eEfficacy:\u003c\/strong\u003e -80.9% breakage-related hair loss (complete routine)\u003cbr\u003e\n\u003cstrong\u003eResults timeline:\u003c\/strong\u003e 6 weeks\u003cbr\u003e\n\u003cstrong\u003epH:\u003c\/strong\u003e Gentle for daily use\u003cbr\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Fine, normal, fragile hair\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"250ml","offer_id":39548036251761,"sku":"02010708","price":22.9,"currency_code":"EUR","in_stock":true},{"title":"500ml","offer_id":39548036284529,"sku":"01000706","price":44.98,"currency_code":"EUR","in_stock":true},{"title":"500ml refill","offer_id":48988414673243,"sku":"02020102","price":33.53,"currency_code":"EUR","in_stock":true},{"title":"80ml","offer_id":51352329290075,"sku":"06020611","price":14.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/caduta-capelli-3474636857814-planethair-9559200.png?v=1777030065","url":"https:\/\/www.planethair.it\/en-in\/products\/kerastase-genesis-bain-hydra-fortifiant-shampoo","provider":"Planethair","version":"1.0","type":"link"}