Joico InnerJoi Preserve Protective Milk heat protectant for colored hair

Joico InnerJoi Preserve Protective Milk is a milk for color-treated hair, formulated with naturally derived ingredients such as beetroot extract and raspberry seed oil, which detangles beautifully, thermally protects from heat styling and helps preserve hair color.

Red raspberry seed oil promotes hair softness, prevents moisture loss, and adds elasticity and smoothness. It also provides instant shine and brilliance and helps repair split ends. Beet root extract helps protect hair from harmful environmental factors that tend to prematurely fade color.

Benefits of Joico InnerJoi Preserve Protective Milk :

• 97% ingredients of natural origin
• It detangles and smells delicious.
• Nourishes and protects hair color
• Protects against heat styling damage up to 232°C
• Sulfate-free SLS/SLES
• Vegan formula

How to use :

• Spray on clean, towel-dried hair.
• Comb.
• Proceed with the desired styling.
• Perfect to use as a primer before styling.

Active ingredients :

• BEET ROOT EXTRACT: It has many properties, including protecting hair color and preventing color fading.
• RASPBERRY SEED OIL: A natural source of linoleic acid, phytosterols, omega-3 and -6 fatty acids, and vitamin E.
• VEGAN PROTEIN: Made from peas and vegetables, it mimics the proteins naturally found in hair.
• OLIVE ESTERS: Biodegradable and recycled from olive oil production, they help keep hair healthy.

Ingredients (INCI):
Aqua (Water, Eau), Cetearyl Alcohol, Glycerin, Isoamyl Laurate, Phenoxyethanol, Behentrimonium Chloride, Parfum (Fragrance), Dicetyldimonium Chloride, Rubus Idaeus (Raspberry) Seed Oil, Isopropyl Alcohol, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, Lauryl Glucoside, Sodium Gluconate, Ethylhexyl Olivate, Caprylyl Glycol, Lactic Acid, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Squalane, Sodium Benzoate, Potassium Sorbate, Lecithin, p-Anisic Acid, Benzoic Acid, Dehydroacetic Acid, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone, Linalool, Benzyl Alcohol, Citronellol.

The manufacturer is responsible for the product's ingredients. Check the ingredient list; they may differ from those listed.