Shu Uemura represents Japanese excellence in hair care, combining art, nature, and science in innovative formulas that have revolutionized the world of professional haircare.
The Shu Uemura Philosophy
Founded in 1958 in Tokyo by the visionary make-up artist Shu Uemura, the brand brought a revolution to the world of beauty by introducing innovative concepts such as cleansing oil, which has become iconic in professional haircare routines. The brand's philosophy is based on the perfect balance between Japanese tradition and technological innovation, creating products that respect the nature of the hair while delivering professional results.
Key Shu Uemura Lines
Cleansing Oil Shampoo: The iconic line that revolutionized hair cleansing. Formulated with precious natural oils, these shampoos gently cleanse without stripping, maintaining the natural balance of the scalp. Among the bestsellers, you'll find the Cleansing Oil Shampoo 400ml in the classic formula and the Cleansing Oil Shampoo Chocolat for dry hair in need of extra nourishment.
Essence Absolue: Luxurious nourishing oils that transform dry and damaged hair into silky, luminous locks. The Essence Absolue Oil 150ml is one of the most beloved products, formulated with precious oils that deeply penetrate the hair fiber for intense and long-lasting nourishment.
Straightforward: Specific treatments for the perfect style, such as the Straightforward Blow Dry Oil which protects against heat and facilitates professional styling.
Who Are Shu Uemura Products For?
Shu Uemura products are ideal for those seeking high-end professional treatments, particularly suitable for hair that needs deep nourishment, protection, and luminosity. Perfect for dry, damaged, colored, or chemically treated hair. The oil-based texture makes them particularly suitable for those who love rich and sensorial formulas that transform the haircare routine into a beauty ritual.
Professional Tips
To get the most out of Shu Uemura products, apply Cleansing Oil Shampoo to wet hair, gently massaging the scalp, then emulsify with water to activate the lather. Follow with Cleansing Oil Conditioner for perfect cuticle closure. Nourishing oils like Essence Absolue should be applied to damp lengths and ends, avoiding the roots, for an anti-frizz effect and extreme shine without weighing hair down.
Why Buy Shu Uemura from Planethair
Planethair has been an authorized Shu Uemura retailer since 2000, guaranteeing original products with professional salon formulas. With over 25 years of experience in the professional haircare industry, we offer specialized assistance to help you choose the products best suited to your needs. Fast delivery throughout Italy.
Frequently Asked Questions
How do you use Shu Uemura Cleansing Oil Shampoo?
Apply to wet hair, massage the scalp, add water to emulsify and create lather, then rinse thoroughly. The oil texture transforms into a delicate foam on contact with water.
What is the difference between the various Cleansing Oil lines?
Each line is formulated for specific needs: the classic version for all hair types, Antigras for oily hair, Chocolat for dry and damaged hair requiring extra nourishment.
Does Essence Absolue Oil weigh hair down?
No, if used correctly. Apply a few drops only to lengths and ends, avoiding the roots. The light formula penetrates the fiber without leaving greasy residue.
Are Shu Uemura products suitable for color-treated hair?
Absolutely yes. The delicate and nourishing formulas are ideal for preserving color and keeping hair healthy after chemical treatments.
