{"title":"FBT","description":"","products":[{"product_id":"kerastase-force-architecte-masque-200ml-capelli-danneggiati","title":"Kerastase Force Architecte Masque 200ml damaged hair","description":"\u003cp\u003e\u003cem\u003eHair mask that restructures and repairs damaged hair directly from within, reinforcing and revitalizing the fiber\u003c\/em\u003e . It protects hair from breakage and also prevents the formation of split ends while also assisting hair growth. The hair will immediately be softer and silkier and consequently also shinier and easier to untangle. \u003cstrong\u003eKerastase Force Architecte Masque\u003c\/strong\u003e is indicated for damaged hair, hair treated or frequently washed with too aggressive detergents.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eRefurbish and repair\u003c\/li\u003e\n\n\u003cli\u003eProtects hair from breakage\u003c\/li\u003e\n\n\u003cli\u003ePrevents the formation of split ends\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eApply 1 or 2 knobs of product on hair washed with the appropriate shampoo.\u003c\/li\u003e\n\n\u003cli\u003eMassage from lengths to ends.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 5 to 10 minutes.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003eThe main ingredients of the product are:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePro-keratin\u003c\/strong\u003e : it is a protein naturally contained in the hair which helps to restructure the fibers and repair the damaged ones.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCeramide\u003c\/strong\u003e : acts as a cement that repairs the cells inside the hair making it stronger and more robust.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eResurrection plant\u003c\/strong\u003e : natural element known for its regenerative properties. \u003c\/p\u003e\n\n\u003cp\u003eSale reserved for individuals - limit per product 5 packs (not billable to companies)\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":31352835899505,"sku":"02010307","price":43.16,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Kerastase-Force-Architecte-Masque-200ml-capelli-danneggiati-Kerastase-295136576.webp?v=1777031554"},{"product_id":"shu-uemura-muroto-volume-masque-200ml","title":"Shu Uemura Muroto Volume Masque 200ml","description":"\u003cp\u003e \u003cem\u003eIdeal mask for fine hair\u003c\/em\u003e . Extremely pure water, not exposed to UV rays, pollution and bacteria. Rich in oceanic minerals (such as magnesium) and nutrients to fortify the hair fiber.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003egives a brilliant shine to the hair\u003c\/li\u003e\n\n\u003cli\u003eregenerates the hair along its entire length\u003c\/li\u003e\n\n\u003cli\u003eacts deep into the hair fiber\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply to damp hair washed with shampoo.\u003c\/li\u003e\n\n\u003cli\u003eLeave to act for the time indicated on the package.\u003c\/li\u003e\n\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":31352835997809,"sku":"01080307","price":64.32,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-fini-3474636758623-planethair-6727026.webp?v=1777031560"},{"product_id":"alfaparf-eoc-5-65-ametista-castano-chiaro-rosso-mogano-60ml","title":"Alfaparf EoC 5.65 Amethyst - Light Chestnut Red Mahogany 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352839340145,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EoC-5.webp?v=1777031570"},{"product_id":"alfaparf-color-wear-5-45-castano-chiaro-rame-mogano-60ml","title":"Alfaparf Color Wear 5.45 Light Brown Copper Mahogany 60ml","description":"\u003ch2\u003e\n\u003cspan style=\"display: block; margin: 0 0 1em 0; line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cbr style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003e\u003cem style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Ubuntu, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352841994353,"sku":"04000000","price":8.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8032679466742-planethair-6076288.webp?v=1777031575"},{"product_id":"alfaparf-color-wear-5-53-castano-chiaro-mogano-dorato-60ml","title":"Alfaparf Color Wear 5.53 Light Brown Mahogany Golden 60ml","description":"\u003cp\u003e\u003cem\u003e\u003cspan style=\"display: block;margin: 0 0 1em 0;line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eProduct Color Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous professional color result\u003c\/span\u003e : \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear expertise is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Technical, \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e a \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for an incorrect homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e . \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e by adding \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Cart \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result for the\u003c\/span\u003e customer \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e confirmed \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Having \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e notions \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e techniques \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e that \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e exclusively \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e in use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a professional homogeneous color result\u003c\/span\u003e .\u003c\/p\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT, TECHNICAL SKILL IS REQUIRED, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352842092657,"sku":"04000000","price":6.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297039985-planethair-4377219.webp?v=1777031576"},{"product_id":"alfaparf-color-wear-7-35-biondo-medio-dorato-mogano-60ml","title":"Alfaparf Color Wear 7.35 Medium Golden Mahogany Blonde 60ml","description":"\u003cp\u003e\u003cem\u003e\u003cspan style=\"display: block;margin: 0 0 1em 0;line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eProduct Color Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous professional color result\u003c\/span\u003e : \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear expertise is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Technical, \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e a \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for an incorrect homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e . \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e by adding \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Cart \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result for the\u003c\/span\u003e customer \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e confirmed \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Having \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e notions \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e techniques \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e that \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e exclusively \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e in use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a professional homogeneous color result\u003c\/span\u003e .\u003c\/p\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352842322033,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297040004-planethair-7116266.webp?v=1777031576"},{"product_id":"alfaparf-color-wear-4-66-castano-rosso-intenso-60ml","title":"Alfaparf Color Wear 4.66 Intense Red Chestnut 60ml","description":"\u003cp\u003e Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look PATENTED TECHNOLOGY BASED OF ARGININA Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/p\u003e \u003cp\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352843763825,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297040158-planethair-3890826.webp?v=1777031583"},{"product_id":"alfaparf-eoc-10-31-bio-extra-chi-dorato-cenere-60ml","title":"Alfaparf EOC 10.31 Bio Extra Chi. Golden Ash 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352843862129,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-10.webp?v=1777031583"},{"product_id":"alfaparf-eoc-7-31-biondo-medio-dorato-cenere-60ml","title":"Alfaparf EOC 7.31 Medium Golden Blonde Ash 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352844812401,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-7_a05a2786-9834-47c1-b6e9-58985d7256e5.webp?v=1777031583"},{"product_id":"alfaparf-eoc-8-31-biondo-chiaro-dorato-cenere-60ml","title":"Alfaparf EOC 8.31 Light Blonde Golden Ash 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352844877937,"sku":"04000000","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297002170-planethair-4192720.webp?v=1777031582"},{"product_id":"eoc-6-53-biondo-scuro-mogano-dorato-60ml","title":"EOC 6.53 Dark Mahogany Golden Blonde 60ml","description":"\u003cp\u003e\u003cem\u003eAlfaparf Evolution Of The Color Cube Permanent Coloring\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003ca href=\"https:\/\/www.planethair.it\/collections\/images\/companies\/3\/eoc-alfaparf-scheda-tecnica.pdf?1481388279916\" target=\"_blank\"\u003eRead the Technical Data Sheet\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: this product requires technical expertise to use. Incorrect use may cause damage. By adding this product to the cart, the customer confirms that they have all the technical knowledge required to use it and that this product is intended for professional use only.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352845074545,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/EOC-6.webp?v=1777031583"},{"product_id":"alfaparf-eoc-6-4-biondo-scuro-rame-60ml","title":"Alfaparf EOC 6.4 Dark Copper Blonde 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352846188657,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-6_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_9287b094689f7c36.jpg?v=1777026459"},{"product_id":"alfaparf-eoc-4-45-diana-castano-medio-rame-mogano-60ml","title":"Alfaparf EoC 4.45 Diana- Medium Chestnut Copper Mahogany 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352846254193,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297001869-planethair-8305459_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_ebbd323d606751b0.png?v=1777028476"},{"product_id":"alfaparf-eoc-7-45-atena-biondo-medio-rame-mogano-60ml","title":"Alfaparf EoC 7.45 Atena - Medium Blonde Copper Mahogany 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352846352497,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EoC-7_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_5305fa5bcb2efc44.jpg?v=1777026581"},{"product_id":"alfaparf-eoc-7-21-biondo-medio-irise-cenere-60ml","title":"Alfaparf EOC 7.21 Medium Blond Irise Ash 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352846549105,"sku":"0400000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-7_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_b6ac36df171b45cf.jpg?v=1777026751"},{"product_id":"alfaparf-eoc-5-66-corallo-castano-chiaro-rosso-vivo-60ml","title":"Alfaparf EoC 5.66 Corallo - Light Brown Lively Red 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352847433841,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297166827-planethair-3325113_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_af93ada1c66b995e.png?v=1777028476"},{"product_id":"alfaparf-eoc-7-3-biondo-medio-dorato-60ml","title":"Alfaparf EOC 7.3 Medium Golden Blonde 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency. \u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightening Enhancer (000SSS:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003ewith Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThe 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase \u003c\/p\u003e\n\n\u003cp\u003ethe lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003eMaximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThey are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003eThey can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e\n\n\u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\n\u003cp\u003eof red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\n\u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series. \u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003eRed Boosters:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\n\u003cp\u003eintensity to the tendency of red reflex.\u003c\/p\u003e\n\n\u003cp\u003eVariable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\n\u003cp\u003e› minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e› maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\n\u003cp\u003euse the natural series specifically indicated for the fantasy nuance you want to use: \u003c\/p\u003e\n\n\u003cp\u003eNatural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e(.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\n\u003cp\u003eBahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n\u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003eIntense Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\n\u003cp\u003ecompact.\u003c\/p\u003e\n\n\u003cp\u003eCover Reds\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eContrasts\u003c\/p\u003e\n\n\u003cp\u003eColor contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\n\u003cp\u003ePlatinum\u003c\/p\u003e\n\n\u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\n\u003ch2\u003e\u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352850546801,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-7_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_54443305445b0130.jpg?v=1777026465"},{"product_id":"alfaparf-eoc-8-32-biondo-chiaro-dorato-irise-60ml","title":"Alfaparf EOC 8.32 Light Blonde Golden Irise 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352851234929,"sku":"04000000","price":6.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297001791-planethair-1725403_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_a4c0ec66411e1246.png?v=1777028476"},{"product_id":"alfaparf-eoc-1-11-nero-blu-60ml","title":"Alfaparf EOC 1.11 Black Blue 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional hair color\u003c\/strong\u003e has been a pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e , becoming an obsession when the goal is to achieve perfection. Every color created, every highlight enriched with it, is formulated to measure, thanks to the combination of cutting-edge technologies, typically Italian flair, and the craftsmanship that has always been cultivated at ALFAPARF MILANO. Every second, across five continents, a woman leaves a salon carrying our color with her in her look and her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e The first number of each shade indicates the tone level of the shade.\u003c\/li\u003e\n\n\u003cli\u003e The second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003e The third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003e When the second and third numbers are the same it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003e It has an intense reflection.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL NUANCES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\n \u003cp\u003eIt is mixable with all Evolution of the Color shades, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003e with Evolution of the Color it increases its lightening power by up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003e The Super Lightening Reinforcer 0SP can be mixed with all the shades of the Platinum series to increase their\u003c\/p\u003e\n\n\u003cp\u003e lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum shade + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003e They can be mixed together. YELLOW: It is used to accentuate the gold series. BLUE: It is used as\u003c\/p\u003e\n\n\u003cp\u003e countercolour to tone down orange and yellow reflections. GRAPHITE: is a grey shade ideal for toning down residues\u003c\/p\u003e\n\n\u003cp\u003e of red and orange and to strengthen the grey reflection tendencies of the Cenere, Nacré and Irisé series. VIOLET: yes\u003c\/p\u003e\n\n \u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e Red Booster:\u003c\/p\u003e\n\n\u003cp\u003e It can be mixed with all the Evolution of the Color shades, except the Platinum series, to give greater\u003c\/p\u003e\n\n\u003cp\u003e intensity of the tendency to red reflex.\u003c\/p\u003e\n\n\u003cp\u003e Variable mixing ratio, based on the desired red intensity:\u003c\/p\u003e\n\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e To obtain maximum coverage and total respect of the desired reflection tendency and intensity,\u003c\/p\u003e\n\n\u003cp\u003e use the natural series specifically indicated for the fantasy shade you want to use:\u003c\/p\u003e\n\n\u003cp\u003e Natural Series\u003c\/p\u003e\n\n\u003cp\u003e To be used in mixture with cold shades: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e (.21); Pure Violets (.22); Matt (.7).\u003c\/p\u003e\n\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003e To be used in mixture with warm shades: Golden (.3); Marrons Glacés (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n \u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\n\u003cp\u003e To be used in mixture with warm or cold shades if you want a more intense colour result and\u003c\/p\u003e\n\n\u003cp\u003e compact.\u003c\/p\u003e\n\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\n\u003cp\u003e To be used in mixture with red shades: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\n\u003cp\u003e Color contrasts on dark or medium-dark backgrounds (levels 1 to 6, natural or colored) in 15-20 minutes without bleaching. Mixing ratio: 1:1.5. Use Oxid'o volumes based on the desired tone intensity.\u003c\/p\u003e\n\n\u003cp\u003e Platinum\u003c\/p\u003e\n\n\u003cp\u003e To lighten up to 5 tones (if mixed with 0SP) and obtain extra-light, natural and luminous blondes without bleaching. The Platinum series is applied on a base no lighter than light brown (5). Dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Processing time 50'-55'. Do not mix the Platinum series with shades from other series due to the different dilution ratios.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he\/she is aware that this product is intended exclusively for professional use, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e \u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Authorized Alfaparf Reseller\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp\u003e \u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: this product requires technical expertise to use. Incorrect use may cause damage. By adding this product to the cart, the customer confirms that they have all the technical knowledge required to use it and that this product is intended for professional use only.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352851464305,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-1_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_a79e0349862bf644.jpg?v=1777026752"},{"product_id":"alfaparf-eoc-4-66-i-castano-medio-rosso-intenso-60ml","title":"Alfaparf EoC 4.66 I Medium Brown Intense Red 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency. \u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightening Enhancer (000SSS:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003ewith Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThe 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase \u003c\/p\u003e\n\n\u003cp\u003ethe lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003eMaximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThey are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003eThey can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e\n\n\u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\n\u003cp\u003eof red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\n\u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series. \u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003eRed Boosters:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\n\u003cp\u003eintensity to the tendency of red reflex.\u003c\/p\u003e\n\n\u003cp\u003eVariable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\n\u003cp\u003e› minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e› maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\n\u003cp\u003euse the natural series specifically indicated for the fantasy nuance you want to use: \u003c\/p\u003e\n\n\u003cp\u003eNatural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e(.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\n\u003cp\u003eBahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n\u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003eIntense Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\n\u003cp\u003ecompact.\u003c\/p\u003e\n\n\u003cp\u003eCover Reds\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eContrasts\u003c\/p\u003e\n\n\u003cp\u003eColor contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\n\u003cp\u003ePlatinum\u003c\/p\u003e\n\n\u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\n\u003ch2\u003e\u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352851988593,"sku":"04000000","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297166834-planethair-5484282_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_bf2e9abcb5f01c02.png?v=1777028476"},{"product_id":"alfaparf-eoc-6-66-i-biondo-scuro-rosso-intenso-60ml","title":"Alfaparf EoC 6.66 I Dark Blonde Intense Red 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency. \u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightening Enhancer (000SSS:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003ewith Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThe 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase \u003c\/p\u003e\n\n\u003cp\u003ethe lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003eMaximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThey are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003eThey can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e\n\n\u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\n\u003cp\u003eof red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\n\u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series. \u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003eRed Boosters:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\n\u003cp\u003eintensity to the tendency of red reflex.\u003c\/p\u003e\n\n\u003cp\u003eVariable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\n\u003cp\u003e› minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e› maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\n\u003cp\u003euse the natural series specifically indicated for the fantasy nuance you want to use: \u003c\/p\u003e\n\n\u003cp\u003eNatural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e(.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\n\u003cp\u003eBahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n\u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003eIntense Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\n\u003cp\u003ecompact.\u003c\/p\u003e\n\n\u003cp\u003eCover Reds\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eContrasts\u003c\/p\u003e\n\n\u003cp\u003eColor contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\n\u003cp\u003ePlatinum\u003c\/p\u003e\n\n\u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\n\u003ch2\u003e\u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352852054129,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EoC-6_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_ed11f0ed1f4a7ff9.jpg?v=1777026751"},{"product_id":"alfaparf-eoc-5-35-castano-chiaro-dorato-mogano","title":"Alfaparf EoC 5.35 Light Brown Golden Mahogany 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency. \u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightening Enhancer (000SSS:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003ewith Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThe 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase \u003c\/p\u003e\n\n\u003cp\u003ethe lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003eMaximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThey are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003eThey can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e\n\n\u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\n\u003cp\u003eof red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\n\u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series. \u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003eRed Boosters:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\n\u003cp\u003eintensity to the tendency of red reflex.\u003c\/p\u003e\n\n\u003cp\u003eVariable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\n\u003cp\u003e› minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e› maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\n\u003cp\u003euse the natural series specifically indicated for the fantasy nuance you want to use: \u003c\/p\u003e\n\n\u003cp\u003eNatural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e(.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\n\u003cp\u003eBahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n\u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003eIntense Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\n\u003cp\u003ecompact.\u003c\/p\u003e\n\n\u003cp\u003eCover Reds\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eContrasts\u003c\/p\u003e\n\n\u003cp\u003eColor contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\n\u003cp\u003ePlatinum\u003c\/p\u003e\n\n\u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\n\u003ch2\u003e\u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352852217969,"sku":"04000000","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297166933-planethair-4255876_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_ab16ce9668f7e90e.png?v=1777028476"},{"product_id":"alfaparf-eoc-7-35-biondo-medio-mogano-dorato-60ml","title":"Alfaparf EoC 7.35 Medium Mahogany Golden Blonde 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency. \u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightening Enhancer (000SSS:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003ewith Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThe 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase \u003c\/p\u003e\n\n\u003cp\u003ethe lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003eMaximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThey are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003eThey can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e\n\n\u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\n\u003cp\u003eof red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\n\u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series. \u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003eRed Boosters:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\n\u003cp\u003eintensity to the tendency of red reflex.\u003c\/p\u003e\n\n\u003cp\u003eVariable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\n\u003cp\u003e› minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e› maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\n\u003cp\u003euse the natural series specifically indicated for the fantasy nuance you want to use: \u003c\/p\u003e\n\n\u003cp\u003eNatural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e(.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\n\u003cp\u003eBahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n\u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003eIntense Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\n\u003cp\u003ecompact.\u003c\/p\u003e\n\n\u003cp\u003eCover Reds\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eContrasts\u003c\/p\u003e\n\n\u003cp\u003eColor contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\n\u003cp\u003ePlatinum\u003c\/p\u003e\n\n\u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\n\u003ch2\u003e\u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352852316273,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297166919-planethair-1639644_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_26ae5afc6c806624.png?v=1777028476"},{"product_id":"alfaparf-neutralizer-1lt","title":"Alfaparf Neutralizer 1lt","description":"\u003cp\u003eRecreates the texture of the hair leaving it perfectly conditioned and shiny. Thanks to its technology, the Hydra Texture Neutralizer is ideal for use during waving, straightening and multi-texture services.\u003c\/p\u003e\n\u003cp\u003e How to use:\u003c\/p\u003e\n\u003cp\u003e For optimal and correct use, follow the application procedure of the Hydra Texture system shown in the Technical Manual and on the packaging.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e Planethair.it: Alfaparf Authorized Reseller\u003c\/p\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf Neutralizer 1lt\u003c\/strong\u003e\n\u003c\/h2\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352858673265,"sku":"03040115","price":21.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/attivatore-8032679465769-planethair-8647834_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_554b578a71d2d140.png?v=1777028477"},{"product_id":"kerastase-ciment-anti-usure-conditioner-200ml","title":"Kerastase Ciment Anti Wear Conditioner 200ml","description":"\u003cp\u003e\u003cem\u003eReconstructive and unifying treatment for worn lengths and ends\u003c\/em\u003e , it restores internal solidity and a touch of smoothness, uniform to worn lengths and ends, which can be irregularly weakened due to multiple attacks. \u003cstrong\u003eKerastase Ciment Anti Usure Conditioner\u003c\/strong\u003e is specially designed to reconstruct each part of the hair with precision according to the degree of wear. It brings immediate uniformity to your hair and makes it easier to untangle.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eDab the hair after using the shampoo.\u003c\/li\u003e\n\n\u003cli\u003eDistribute over the whole hair.\u003c\/li\u003e\n\n\u003cli\u003eLeave to act for a minute.\u003c\/li\u003e\n\n\u003cli\u003eEmulsify.\u003c\/li\u003e\n\n\u003cli\u003eMassage carefully by adding a can of water with your hands.\u003c\/li\u003e\n\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\n \u003cli\u003eProceed with the usual drying.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003eSale reserved for individuals - limit per product 5 packs (not billable to companies)\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":31352860311665,"sku":"02010406","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-danneggiati-3474636397884-planethair-1277747_-_planethair-itmyshopifycom_-_Kerastase_4aafb9db5fbca927.png?v=1777028476"},{"product_id":"kerastase-densifique-shampoo-densificante","title":"Kérastase Densifique Densifying Shampoo Fine Hair","description":"\u003cp\u003eThe \u003cstrong\u003eKérastase Densifique Densifying Shampoo\u003c\/strong\u003e is the professional cleansing treatment designed for fine, thinning, or sparse hair. Thanks to an advanced formula with Stemoxydine, Hyaluronic Acid, Glucopeptides, and Ceramides, it works from the very first wash to restore volume, density, and body to the hair fiber.\u003c\/p\u003e\n\u003ch2\u003eWho is it for?\u003c\/h2\u003e\n\u003cp\u003eThis shampoo is ideal for anyone experiencing progressive loss of volume and density, hair that appears increasingly thin, or that flattens easily. It is suitable for both natural and chemically treated hair, and can be used daily or frequently.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cp\u003eThe professional formula works on multiple levels: \u003cstrong\u003eStemoxydine\u003c\/strong\u003e stimulates hair density from the root, \u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e deeply hydrates and plumps the hair fiber from within, \u003cstrong\u003eGlucopeptides\u003c\/strong\u003e strengthen the hair shaft structure, while \u003cstrong\u003eCeramides\u003c\/strong\u003e seal the cuticle and protect against breakage and split ends. The result is visibly fuller, softer, and shinier hair after just a few uses.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply the product to wet hair, gently massage the scalp with circular movements for a few minutes, then rinse thoroughly. For optimal results, pair it with other treatments from the line: the \u003ca title=\"Kérastase Densifique Mask densifying mask\" href=\"\/en-in\/products\/kerastase-densifique-mask-200ml\"\u003eDensifique Mask\u003c\/a\u003e as a weekly mask or the \u003ca title=\"Kérastase Mousse Densimorphose volumizing mousse\" href=\"\/en-in\/products\/kerastase-mousse-densimorphose\"\u003eMousse Densimorphose\u003c\/a\u003e for a volumizing finish.\u003c\/p\u003e\n\u003ch3\u003eKey active ingredients\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStemoxydine\u003c\/strong\u003e — Kérastase patented active ingredient for density\u003cbr\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — deep hydration and fiber plumping\u003cbr\u003e\u003cstrong\u003eGlucopeptides\u003c\/strong\u003e — structural hair reinforcement\u003cbr\u003e\u003cstrong\u003eCeramides\u003c\/strong\u003e — cuticle protection and sealing\u003c\/p\u003e\n\u003ch2\u003eThe Densifique line: a complete system\u003c\/h2\u003e\n\u003cp\u003eFor a truly effective anti-hair loss and densifying treatment, Kérastase recommends following a complete protocol. You can choose the \u003ca title=\"Kérastase Densifique Duo Kit Shampoo and Mask\" href=\"\/en-in\/products\/kerastase-densifique-duo-kit-shampoo-maschera\"\u003eDuo Kit Shampoo and Mask\u003c\/a\u003e to start, or opt for the \u003ca title=\"Kérastase Densifique Thinning Hair Kit complete\" href=\"\/en-in\/products\/kerastase-densifique-kit-capelli-diradati\"\u003eThinning Hair Kit\u003c\/a\u003e if you are looking for a more intensive approach. For men, the \u003ca title=\"Kérastase Densifique Bain Densité Homme men's shampoo\" href=\"\/en-in\/products\/kerastase-densifique-bain-densite-homme-shampoo-uomo\"\u003eBain Densité Homme\u003c\/a\u003e is available, specifically formulated for the male scalp.\u003c\/p\u003e\n\u003ch2\u003eWhy buy from Planethair\u003c\/h2\u003e\n\u003cp\u003ePlanethair has been online since 2000 — one of the first Italian e-commerce sites specializing in professional hair products. All Kérastase products sold in our store are original, purchased directly from the brand's official channels. Our team offers specialized assistance to help you choose the most suitable treatment for your needs, with over 25 years of experience in the sector.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eDoes this shampoo really help with hair loss?\u003c\/h3\u003e\n\u003cp\u003eThe densifying shampoo works on hair density and volume, not directly on hair loss. For a specific anti-hair loss treatment, we recommend pairing it with \u003ca title=\"Kérastase Densifique Homme Vials anti-hair loss treatment\" href=\"\/en-in\/products\/kerastase-densifique-homme-fiale\"\u003eDensifique Homme Vials\u003c\/a\u003e (for men) or consulting our team for a personalized recommendation.\u003c\/p\u003e\n\u003ch3\u003eHow often can it be used?\u003c\/h3\u003e\n\u003cp\u003eIt is formulated for frequent, even daily, use. For very fine or fragile hair, it is recommended to alternate it with a gentle shampoo.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for colored hair?\u003c\/h3\u003e\n\u003cp\u003eYes, the formula is compatible with chemically treated, colored, or bleached hair. It does not alter color and does not weigh down the fiber.\u003c\/p\u003e\n\u003ch3\u003eHow many format variants are available?\u003c\/h3\u003e\n\u003cp\u003eThe product is available in three sizes to meet every usage need, from travel size to professional salon size.\u003c\/p\u003e\n\u003cp\u003eSales reserved for private individuals, we do not issue commercial invoices.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"250ml","offer_id":48988731769179,"sku":"02020506","price":22.9,"currency_code":"EUR","in_stock":true},{"title":"500ml refill","offer_id":48988731801947,"sku":"02010103.1","price":39.8,"currency_code":"EUR","in_stock":true},{"title":"500ml","offer_id":52450334441819,"sku":"01000000","price":47.15,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-fini-3474636403912-planethair-3443028_-_planethair-itmyshopifycom_-_Kerastase_952e7352749e153e.png?v=1777028482"},{"product_id":"kerastase-densifique-mask-200ml","title":"Kerastase Densifique Mask 200ml","description":"\u003cp\u003e\u003cem\u003eMask indicated for thinning hair,\u003c\/em\u003e it gives body and vigor, perfect for hair that has lost density and elasticity over time. Its formula makes the \u003cstrong\u003ehair thicker\u003c\/strong\u003e making it shiny and soft with a plumping effect from roots to ends. It is a \u003cstrong\u003eregenerating\u003c\/strong\u003e and \u003cstrong\u003edensifying\u003c\/strong\u003e product that restores body, strength and volume to the hair. With \u003cstrong\u003eStemoxydine, Hyaluronic Acid, Glucopeptide and Ceramides\u003c\/strong\u003e for thick and thick hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eHydrates and gives body\u003c\/li\u003e\n\n\u003cli\u003eGives volume\u003c\/li\u003e\n\n\u003cli\u003eGives softness and shine\u003c\/li\u003e\n\n\u003cli\u003eThick thick hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eAfter shampooing, distribute \u003cstrong\u003eKerastase Densifique Mask\u003c\/strong\u003e evenly through the hair starting from the roots.\u003c\/li\u003e\n\n\u003cli\u003eMake the product penetrate well with a massage along the entire length.\u003c\/li\u003e\n\n\u003cli\u003eMassage into lengths and ends.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for about 5 minutes.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMain ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eStemoxydine \u003csup\u003e®\u003c\/sup\u003e\u003c\/strong\u003e : reproduces an optimal environment for stem cells, favoring their interaction and reawakening dormant follicles.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eHyaluronic acid\u003c\/strong\u003e : natural salt that retains hydration up to a thousand times its weight. Hydrates and gives strength and volume to the hair. \u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eGlucopeptide\u003c\/strong\u003e : penetrates the deepest layers of the cuticle to fill in the irregularities of the hair surface and make it uniform. The hair gains texture.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCeramides\u003c\/strong\u003e : strengthen the hair fiber.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/kerastase?_=pf\u0026amp;pf_t_linee_prodotto=Collezioni%20Kerastase%3ADensifique\" title=\"Densifique\"\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlanethair.it: Authorized Dealer - Buy Online Kerastase Densifique Mask 200ml ➽ Click here for other products\u003c\/span\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003ch2\u003e\u003cstrong\u003eKerastase Densifique Mask 200ml\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003eSale reserved for individuals - limit per product 5 packs (not billable to companies)\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":31352861425777,"sku":"02010310","price":42.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-fini-3474636403929-planethair-3266921_-_planethair-itmyshopifycom_-_Kerastase_4ae717295f69e21a.png?v=1777028481"},{"product_id":"kerastase-mousse-densimorphose","title":"Kerastase Mousse Densimorphose volumizing fine hair 150ml","description":"\u003cem\u003eA mousse suitable for those with very fine hair and little volume\u003c\/em\u003e . It is a mousse-serum that immediately creates volume and thickness to the hair, making it decidedly softer and more elastic. The product also has a moisturizing action which makes the hair more resistant and stronger, visibly healthier and brighter. The mousse is ideal for all hair types because it has a very light texture that does not weigh down or grease the hair but at the same time moisturizes it. \u003cstrong\u003eKerastase Mousse Densimorphose volumizing fine hair\u003c\/strong\u003e can also be used daily on damp hair and makes styling much easier. Using it constantly it will be possible to immediately notice a significant change in your hair which will appear voluminous, full-bodied and no longer flat.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003cbr data-mce-fragment=\"1\"\u003e\u003cul\u003e\n\n\u003cli\u003eMakes hair more voluminous and full-bodied\u003c\/li\u003e\n\n \u003cli\u003eLight texture that does not weigh down and is not greasy\u003c\/li\u003e\n\n\u003cli\u003eGives deep hydration to the hair\u003c\/li\u003e\n\n\u003cli\u003eMore elastic hair\u003c\/li\u003e\n\n\u003cli\u003eThe hair appears bright and shiny\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003cbr data-mce-fragment=\"1\"\u003e After shampooing, dab the hair well, eliminating excess water from the roots to the lengths.\u003cbr data-mce-fragment=\"1\"\u003e Take a small amount of product and distribute on damp hair.\u003cbr data-mce-fragment=\"1\"\u003e Do not rinse and proceed with styling.\u003c\/p\u003e\n\u003ch5\u003e \u003ca href=\"https:\/\/www.planethair.it\/collections\/kerastase?_=pf\u0026amp;pf_t_linee_prodotto=Collezioni%20Kerastase%3ADensifique\" title=\"Densifique\"\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlanethair.it: Authorized Dealer - Buy Online Kerastase Mousse Densimorphose volumizing fine hair 150ml ➽ Click here for other products\u003c\/span\u003e\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h5\u003e\n\u003ch2\u003e \u003cstrong\u003eKerastase Mousse Densimorphose volumizing fine hair 150ml\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003eSale reserved for individuals - limit per product 5 packs (not billable to companies)\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":31352861687921,"sku":"02020707","price":29.46,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-fini-3474630661073-planethair-3952311_-_planethair-itmyshopifycom_-_Kerastase_a64eba7277327fbd.png?v=1777028482"},{"product_id":"kerastase-ciment-thermique-150ml","title":"Kerastase Ciment Thermique 150ml","description":"\u003cp\u003e \u003cem\u003e\u003cspan data-mce-fragment=\"1\"\u003eA restructuring and invigorating milk\u003c\/span\u003e indicated for damaged and weakened hair\u003c\/em\u003e . A revolutionary product that allows you to have healthy and thick hair from the roots to the tips, restructures the fiber and protects from heat up to 180 degrees with a result of softness and shine. It intensely \u003cem\u003enourishes\u003c\/em\u003e the hair starting from the internal structure to sublimate the hair surface. Protects hair from heat avoiding the formation of \u003cem\u003esplit ends\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n \u003cul\u003e\n\n\u003cli\u003eRestructures the fiber\u003c\/li\u003e\n\n\u003cli\u003eProtects from heat up to 180°C\u003c\/li\u003e\n\n\u003cli\u003eGives softness and shine\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply \u003cstrong\u003eKerastase Ciment Thermique\u003c\/strong\u003e to towel-dried hair.\u003c\/li\u003e\n\n\u003cli\u003eMassage into the lengths.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 5 minutes.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMain ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eVita-Ciment \u003csup\u003e®\u003c\/sup\u003e :\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePro-keratin:\u003c\/strong\u003e protein that mimics the function of keratin, rebuilding the hair fiber. \u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCeramide:\u003c\/strong\u003e recreates the intercellular cement, strengthening the hair fiber from within.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eResurrection plant:\u003c\/strong\u003e known for its regenerative properties.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/kerastase?page=2\u0026amp;pf_t_linee_prodotto=Collezioni+Kerastase%3AResistance\" title=\"Kerastase\"\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlanethair.it: Authorized Reseller - Buy Online Kerastase Ciment Thermique ➽ Click here for other products\u003c\/span\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003ch2\u003e\u003cstrong\u003eKerastase Ciment Thermique\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003eSale reserved for individuals - limit per product 5 packs (not billable to companies)\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":39495596376177,"sku":"02020906","price":26.97,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-danneggiati-3474630652439-planethair-4189396_-_planethair-itmyshopifycom_-_Kerastase_5b1bcf6aeb2d9c38.png?v=1777028482"},{"product_id":"kerastase-discipline-bain-fluidealiste-shampoo","title":"Kerastase Bain Fluidealiste Anti-Frizz Shampoo 250ml","description":"\u003cp\u003eProfessional shampoo from the Discipline line that controls frizz for up to 72 hours, even in high humidity conditions.\u003c\/p\u003e\n\n\u003cp\u003eFormulated for unruly, rebellious, and difficult-to-manage hair that needs control and softness without being weighed down.\u003c\/p\u003e\n\n\u003ch2\u003eWhat is Bain Fluidealiste\u003c\/h2\u003e\n\n\u003cp\u003eA gentle anti-frizz cleanser that removes impurities and residues while respecting the hair fiber. The fluid texture spreads easily and creates a light lather that doesn't weigh hair down.\u003c\/p\u003e\n\n\u003ch2\u003eWho is it for?\u003c\/h2\u003e\n\n\u003cp\u003eSuitable for all types of frizzy hair: straight, wavy, or curly. Particularly effective on hair that reacts to humidity by losing definition and becoming puffy.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eLong-lasting frizz control:\u003c\/strong\u003e keeps hair disciplined for up to 72 hours thanks to the hydrophobic layer that repels humidity.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGentle cleansing:\u003c\/strong\u003e removes impurities without damaging the fiber, preserving natural hydration.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSoftness and fluidity:\u003c\/strong\u003e leaves hair silky to the touch with natural movement.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eEven surface:\u003c\/strong\u003e smooths cuticles for a neater and shinier appearance.\u003c\/p\u003e\n\n\u003ch2\u003eTechnology and active ingredients\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eAmino acids:\u003c\/strong\u003e strengthen the internal hair structure, improving resistance and elasticity.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWheat protein derivative:\u003c\/strong\u003e creates a protective film that seals cuticles and prevents moisture penetration.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCeramide R:\u003c\/strong\u003e repairs damaged areas of the hair fiber, reducing the porosity that causes frizz.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\n\u003cp\u003eApply to wet hair. Gently massage the scalp to create lather. Emulsify through the lengths. Rinse thoroughly. For optimal results, follow with \u003ca href=\"\/en-in\/products\/kerastase-discipline-fondant-fluidealiste-200ml\" title=\"Kerastase Discipline anti-frizz conditioner for soft and disciplined hair\"\u003eFondant Fluidealiste\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eExpected results\u003c\/h2\u003e\n\n\u003cp\u003eClean, light, and controlled hair. Hair appears neater, with a visible reduction in unwanted volume. Movement remains natural without a flat or weighed-down effect.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long does the anti-frizz effect last?\u003c\/strong\u003e\u003cbr\u003e\nUp to 72 hours under normal humidity conditions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDoes it weigh down fine hair?\u003c\/strong\u003e\u003cbr\u003e\nNo, the formula is designed not to weigh down any hair type.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use it every day?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is gentle enough for daily use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDoes it work on colored hair?\u003c\/strong\u003e\u003cbr\u003e\nYes, for colored hair there is also the specific version \u003ca href=\"\/en-in\/products\/kerastase-discipline-bain-fluidealiste-gentle-shampoo\" title=\"Kerastase Discipline gentle anti-frizz shampoo for colored hair\"\u003eBain Fluidealiste Gentle\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eComplete anti-frizz routine\u003c\/h2\u003e\n\n\u003cp\u003eTo maximize results, combine this shampoo with other products from the Discipline line: after washing, apply \u003ca href=\"\/en-in\/products\/kerastase-discipline-fondant-fluidealiste-200ml\" title=\"Kerastase Discipline anti-frizz conditioner for soft and disciplined hair\"\u003eFondant Fluidealiste\u003c\/a\u003e, once a week use \u003ca href=\"\/en-in\/products\/kerastase-discipline-maskeratine-maschera-capelli-crespi\" title=\"Kerastase Discipline intensive anti-frizz mask for deep treatment\"\u003eMaskeratine\u003c\/a\u003e and finish with \u003ca href=\"\/en-in\/products\/kerastase-fluidissime-discipline\" title=\"Kerastase Discipline anti-frizz heat protectant spray for styling\"\u003eFluidissime\u003c\/a\u003e before blow-drying.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical details\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml\u003cbr\u003e\n\u003cstrong\u003eLine:\u003c\/strong\u003e Discipline\u003cbr\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Anti-frizz shampoo\u003cbr\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Kérastase\u003cbr\u003e\n\u003cstrong\u003eCountry of production:\u003c\/strong\u003e France\u003c\/p\u003e\n\n\u003ch2\u003eWhy buy on Planethair.it\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eFree shipping\u003c\/strong\u003e for orders above the minimum threshold.\u003cbr\u003e\n\u003cstrong\u003eFree samples\u003c\/strong\u003e with every order to try new products.\u003cbr\u003e\n\u003cstrong\u003eSince 2000\u003c\/strong\u003e a benchmark for professional hair care.\u003cbr\u003e\n\u003cstrong\u003eSpecialized assistance\u003c\/strong\u003e for personalized advice on your routine.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":31352861884529,"sku":"02020607","price":21.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-crespi-3474636400188-planethair-5535555_-_planethair-itmyshopifycom_-_Kerastase_23961e3eb0b2e36d.png?v=1777028482"},{"product_id":"kerastase-discipline-maskeratine-maschera-anticrespo","title":"Kerastase Discipline Maskeratine Anti-Frizz Mask 200ml","description":"\u003cp\u003eMaskeratine is an intensive treatment mask from Kerastase's Discipline line that controls frizz and smooths the hair fiber. Formulated for unruly, thick, and difficult-to-manage hair that requires deep treatment.\u003c\/p\u003e\n\n\u003ch2\u003eWho is it for?\u003c\/h2\u003e\n\u003cp\u003eThis mask has been developed for those with very thick, voluminous, and frizz-prone hair. It is suitable for natural or chemically treated hair that requires discipline and softness. Particularly effective on lengths and ends that swell with humidity.\u003c\/p\u003e\n\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cp\u003eThe creamy texture penetrates deep into the hair fiber to nourish and restructure. It reduces excessive volume and makes styling easier. Hair appears smoother, more manageable, and protected from external agents. The anti-frizz effect lasts until the next wash.\u003c\/p\u003e\n\n\u003ch3\u003eMorpho-Kératine Technology\u003c\/h3\u003e\n\u003cp\u003eThe formula contains Morpho-Kératine technology which combines surface proteins and disciplining agents. These active ingredients envelop each hair, creating a protective barrier. The result is a fiber strengthened from within and smoothed on the outside.\u003c\/p\u003e\n\n\u003ch2\u003eHow to apply\u003c\/h2\u003e\n\u003cp\u003eAfter \u003ca href=\"\/en-in\/products\/kerastase-bain-fluidealiste-shampoo-anticrespo\" title=\"Kerastase Bain Fluidealiste Anti-Frizz Shampoo for unruly hair\"\u003eDiscipline shampoo\u003c\/a\u003e, towel-dry hair. Apply an adequate amount to lengths and ends. Leave on for 5-10 minutes. Comb to distribute evenly. Rinse thoroughly with lukewarm water.\u003c\/p\u003e\n\n\u003ch3\u003eComplete Anti-Frizz Routine\u003c\/h3\u003e\n\u003cp\u003eFor optimal results, use Maskeratine once or twice a week, alternating it with \u003ca href=\"\/en-in\/products\/kerastase-discipline-fondant-fluidealiste-200ml\" title=\"Kerastase Fondant Fluidealiste Disciplining Conditioner for smooth hair\"\u003eFondant Fluidealiste conditioner\u003c\/a\u003e. Complete the routine with \u003ca href=\"\/en-in\/products\/kerastase-fluidissime-discipline\" title=\"Kerastase Fluidissime Heat Protectant Spray\"\u003eFluidissime\u003c\/a\u003e before blow-drying for heat protection. This combination ensures long-lasting frizz control.\u003c\/p\u003e\n\n\u003ch2\u003eExpected Results\u003c\/h2\u003e\n\u003cp\u003eAfter the first use, hair appears visibly smoother and shinier. With regular use, the fiber strengthens and becomes more resistant to humidity. Styling lasts longer and requires less time. Hair maintains softness without being weighed down.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow much product is needed per application?\u003c\/strong\u003e It depends on hair length and density. For medium hair, 2-3 dollops of product are sufficient. For long and very thick hair, increase the amount.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use it on colored hair?\u003c\/strong\u003e Yes, the formula is compatible with chemical treatments. It does not alter color and helps maintain shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow often should I apply it?\u003c\/strong\u003e 1-2 times a week is sufficient. For very damaged hair, it can be used with every wash for 2-3 weeks.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Details\u003c\/h2\u003e\n\u003cp\u003eSize: 200ml\u003cbr\u003e\nLine: Discipline\u003cbr\u003e\nProduct type: Intensive treatment mask\u003cbr\u003e\nTexture: Thick cream\u003cbr\u003e\nProcessing time: 5-10 minutes\u003cbr\u003e\nFragrance: Characteristic of the Discipline line\u003c\/p\u003e\n\n\u003ch3\u003eWhy buy from Planethair.it\u003c\/h3\u003e\n\u003cp\u003eFree shipping for orders above the minimum threshold. Free samples with every purchase to try new products. Since 2000, we have supplied professionals and haircare enthusiasts. Specialized customer support available for personalized advice.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":31352862670961,"sku":"02010606-02010105","price":45.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-crespi-3474636400218-planethair-3399123_-_planethair-itmyshopifycom_-_Kerastase_019efb99cbfa4926.png?v=1777028482"},{"product_id":"kerastase-fluidissime-discipline","title":"Kerastase Fluidissime Disciplines 150ml","description":"\u003cp\u003eA multi-purpose leave-in fluid that disciplines, protects, and illuminates in a single step. \u003cstrong\u003eKérastase Fluidissime Discipline\u003c\/strong\u003e is formulated with Morpho-Keratine technology to restore hair fiber flexibility and provide up to \u003cstrong\u003e72 hours of frizz and humidity protection\u003c\/strong\u003e. Designed for those with unruly curly or frizzy hair looking for a product that simplifies their styling routine without weighing hair down.\u003c\/p\u003e\n\n\u003ch2\u003eWhat it is\u003c\/h2\u003e\n\u003cp\u003eIt is part of Kérastase's Discipline line, dedicated to frizz control and disciplining unruly hair. This spray fluid is applied to damp hair before styling and acts as a heat protectant, anti-frizz, and shine amplifier. The formula is lightweight and leaves no residue, making it suitable even for fine hair.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eIt is ideal for curly, frizzy, or wavy hair that tends to swell with humidity. Also suitable for those who use a straightener or hairdryer daily and need effective heat protection. If you're looking for a product that does it all — protect, smooth, and illuminate — without multiple steps, this is the right product for you.\u003c\/p\u003e\n\n\u003ch2\u003eBenefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFrizz protection for \u003cstrong\u003e72 hours\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eHeat protection for heat styling\u003c\/li\u003e\n\u003cli\u003eReduces static electricity and puffiness\u003c\/li\u003e\n\u003cli\u003eAmplifies shine thanks to Shine Amplifier\u003c\/li\u003e\n\u003cli\u003eStrengthens and repairs hair fiber\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, shiny, and with natural movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eActive ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMorpho-Keratine Technology\u003c\/strong\u003e: restores hair flexibility and discipline, tames frizz, and protects against humidity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eXylose\u003c\/strong\u003e: heat protection agent for styling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine Amplifier\u003c\/strong\u003e: provides intense and visible shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning agents\u003c\/strong\u003e: reduce static electricity and residual frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eShake the bottle before use. Apply to damp, towel-dried hair, distributing evenly from roots to ends. Proceed with your desired hairstyle — blow-dry, straighten, or air-dry. Do not rinse.\u003c\/p\u003e\n\n\u003ch2\u003eResult\u003c\/h2\u003e\n\u003cp\u003eDisciplined, shiny, and frizz-free hair. The style lasts longer and resists humidity throughout the day. The hair fiber appears healthier, and the movement is natural, without any sticky effect.\u003c\/p\u003e\n\n\u003ch2\u003eRelated products\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/en-in\/products\/kerastase-bain-fluidealiste-shampoo-anticrespo\" title=\"Kérastase Discipline Bain Fluidealiste anti-frizz shampoo\"\u003eKérastase Bain Fluidealiste\u003c\/a\u003e — the anti-frizz shampoo from the Discipline line to start your routine\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/en-in\/products\/kerastase-discipline-fondant-fluidealiste-200ml\" title=\"Kérastase Discipline Fondant Fluidealiste conditioner 200ml\"\u003eKérastase Fondant Fluidealiste\u003c\/a\u003e — complementary conditioner to complete the wash with an anti-frizz effect\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/en-in\/products\/kerastase-discipline-maskeratine-75ml\" title=\"Kérastase Discipline Maskeratine frizz-prone hair mask\"\u003eKérastase Maskeratine\u003c\/a\u003e — intensive mask to nourish and discipline frizzy hair\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/en-in\/products\/kerastase-oleo-curl-cream-150ml-discipline\" title=\"Kérastase Oleo-Curl Cream Discipline 150ml\"\u003eKérastase Oleo-Curl Cream\u003c\/a\u003e — defining cream for those who want to enhance curls instead of straightening them\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/en-in\/products\/kerastase-discipline-kit-capelli-crespi\" title=\"Kérastase Discipline Kit for frizzy hair\"\u003eKérastase Discipline Kit\u003c\/a\u003e — a complete kit to start your anti-frizz routine with the essential products from the line\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it on dry hair too?\u003c\/strong\u003e\u003cbr\u003eThe product is formulated for application on damp hair before styling. On dry hair, it can be used in a small amount as a finishing product, but optimal results are obtained by applying it before styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it really protect from straighteners?\u003c\/strong\u003e\u003cbr\u003eYes, the Xylose in the formula acts as a heat protection agent during heat styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for colored hair?\u003c\/strong\u003e\u003cbr\u003eYes, the formula does not contain ingredients that alter pigmentation and is compatible with color-treated hair.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLine: Discipline\u003c\/li\u003e\n\u003cli\u003eBrand: Kérastase\u003c\/li\u003e\n\u003cli\u003eFormat: 150ml\u003c\/li\u003e\n\u003cli\u003eProduct type: Leave-in anti-frizz spray fluid\u003c\/li\u003e\n\u003cli\u003eAnti-frizz protection: 72 hours\u003c\/li\u003e\n\u003cli\u003eApplication: on damp hair, before styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Planethair\u003c\/h2\u003e\n\u003cp\u003eSince 2000, we have been selecting professional products for hairdressers and end customers. The first Italian e-commerce specializing in salon brands, with over 25 years of experience and dedicated pre and post-sales assistance. Original Kérastase products with official guarantee. Free samples with every order.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":31352862802033,"sku":"02020710","price":26.97,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-ricci-3474630655201-planethair-5186486_-_planethair-itmyshopifycom_-_Kerastase_a80fea5dc8722fbd.png?v=1777028482"},{"product_id":"kerastase-resistance-bain-force-architecte-shampoo","title":"Kerastase Bain Force Architecte Reconstructing Shampoo 250ml","description":"\u003cp\u003eBain Force Architecte is a reconstructive shampoo from Kerastase's Resistance line, formulated for damaged, fragile hair with split ends. This cleansing treatment is designed for those whose hair has been subjected to mechanical, chemical, or thermal stress that has compromised its structure.\u003c\/p\u003e\n\u003ch2\u003eWhat is Bain Force Architecte\u003c\/h2\u003e\n\u003cp\u003eIt is a restructuring shampoo that acts deeply on damaged hair fiber. The formula combines Vita-Ciment® technology with regenerating active ingredients to rebuild hair from within. It can be used daily without weighing hair down.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis shampoo meets the needs of those with hair that is:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWeakened by chemical treatments (coloring, bleaching, perms)\u003c\/li\u003e\n\u003cli\u003eFrayed by frequent use of straighteners and blow dryers\u003c\/li\u003e\n\u003cli\u003eFragile with a tendency to break\u003c\/li\u003e\n\u003cli\u003eWith visible split ends\u003c\/li\u003e\n\u003cli\u003eIn need of structural reconstruction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eConcrete Benefits\u003c\/h2\u003e\n\u003cp\u003eRegular use brings measurable results from the first applications. Hair regains mechanical resistance, and breakage progressively reduces. The reconstructed fiber holds its style better and is more manageable during styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVisible results:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReduction of split ends\u003c\/li\u003e\n\u003cli\u003eIncreased resistance to tension\u003c\/li\u003e\n\u003cli\u003eRestored natural shine\u003c\/li\u003e\n\u003cli\u003eImproved elasticity\u003c\/li\u003e\n\u003cli\u003eEasier detangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTechnology and Active Ingredients\u003c\/h2\u003e\n\u003cp\u003eThe formula is based on the \u003cstrong\u003eVita-Ciment®\u003c\/strong\u003e complex, a patented system that replicates the natural intercellular cement of the hair.\u003c\/p\u003e\n\u003ch3\u003eKey Components\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePro-Keratin:\u003c\/strong\u003e A biomimetic protein that penetrates the hair cortex and fills damaged areas, restoring the original structure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCeramides:\u003c\/strong\u003e Lipids that rebuild the intercellular cement, sealing the cuticles and strengthening the fiber from within.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResurrection Plant Extract:\u003c\/strong\u003e A botanical active ingredient known for its regenerating properties, it protects hair from future stress.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eWet hair thoroughly with lukewarm water. Pour a small amount of product into your palm and distribute over the scalp. Massage in circular motions for 1-2 minutes, promoting the penetration of active ingredients. Slide the lather down the lengths to the ends. Rinse thoroughly. For optimal results, follow with \u003ca title=\"Kerastase Force Architecte reconstructive mask for damaged hair\" href=\"\/en-in\/products\/kerastase-force-architecte-masque-200ml-capelli-danneggiati\"\u003eMasque Force Architecte\u003c\/a\u003e or \u003ca title=\"Kerastase Ciment Anti-Usure strengthening conditioner\" href=\"\/en-in\/products\/kerastase-ciment-anti-usure-conditioner-200ml\"\u003eCiment Anti-Usure\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eExpected Result\u003c\/h2\u003e\n\u003cp\u003eAfter 4 weeks of consistent use, hair shows a visibly reconstructed structure. The fiber regains compactness, and split ends are reduced. Hair becomes stronger, shinier, and easier to manage. Style hold improves, and styling requires less time.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it every day?\u003c\/strong\u003e\u003cbr\u003eYes, the gentle formula allows for daily use without overburdening the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for color-treated hair?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. In fact, it is particularly recommended for chemically treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I have to use conditioner afterwards?\u003c\/strong\u003e\u003cbr\u003eTo maximize reconstructive results, it is recommended to combine it with a treatment from the same Resistance line.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow much product do I need per wash?\u003c\/strong\u003e\u003cbr\u003eA hazelnut-sized amount is sufficient for medium-length hair. Adjust according to length.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I alternate it with other shampoos?\u003c\/strong\u003e\u003cbr\u003eTo achieve visible results, it is preferable to use it continuously for at least a month.\u003c\/p\u003e\n\u003ch2\u003eTechnical Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFormat: 250ml, 500ml, 500ml refill\u003c\/li\u003e\n\u003cli\u003eLine: Resistance\u003c\/li\u003e\n\u003cli\u003eHair type: damaged, fragile, with split ends\u003c\/li\u003e\n\u003cli\u003eFrequency of use: daily\u003c\/li\u003e\n\u003cli\u003epH: balanced to respect the scalp\u003c\/li\u003e\n\u003cli\u003eTexture: creamy gel that transforms into a light foam\u003c\/li\u003e\n\u003cli\u003eAlso available in 500ml and eco-sustainable refill format (82% plastic saving)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Buy on Planethair.it\u003c\/h2\u003e\n\u003cp\u003ePlanethair has been an authorized Kerastase retailer since 2000. Every purchase includes free shipping, selected free samples, and specialized assistance. Receive personalized advice from our expert team to build the perfect routine for your hair.\u003c\/p\u003e\n\u003cp\u003eFor a complete treatment, discover the \u003ca title=\"Kerastase Resistance complete kit with shampoo and mask\" href=\"\/en-in\/products\/kerastase-box-duo-anniversary-resistance\"\u003eBox Duo Anniversary Resistance\u003c\/a\u003e which combines shampoo and mask in a value pack.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"250ml","offer_id":39494066176113,"sku":"02020402","price":22.32,"currency_code":"EUR","in_stock":true},{"title":"500ml","offer_id":39494066208881,"sku":"01000703","price":40.05,"currency_code":"EUR","in_stock":true},{"title":"500ml refill","offer_id":48988600631643,"sku":"02020106.1","price":30.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-danneggiati-3474636397945-planethair-8568570_-_planethair-itmyshopifycom_-_Kerastase_2838ebe9765df143.png?v=1777028482"},{"product_id":"kerastase-bain-volumifique-250ml-shampoo-volumizzante","title":"Kerastase Bain Volumifique 250ml volumizing shampoo","description":"\u003cp\u003e \u003cem\u003eIndicated for thin hair that tends to flatten\u003c\/em\u003e , a formula designed to give \u003cem\u003evolume\u003c\/em\u003e and \u003cem\u003ethickness to hair\u003c\/em\u003e that tends to flatten. Bain Volumifique is the ideal shampoo for hair looking for volume, its deep action acts on the roots, supports and redefines the hair structure without weighing it down. The hair thus \u003cem\u003erevitalized\u003c\/em\u003e and \u003cem\u003esoft\u003c\/em\u003e lends itself to being shaped and styled to the fullest.\u003c\/p\u003e\n\n \u003cp\u003eThe strength of this shampoo is in its Ampliflex system capable of combining the amplifying effect of cellulose with the texturizing effect of cationic polymers in a single product. Thanks to the exclusive Intra-Cylane technology the fiber is strengthened from within, for healthier and more beautiful hair from roots to ends.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eRepairs hair in depth\u003c\/li\u003e\n\n\u003cli\u003eThe hair is soft and voluminous\u003c\/li\u003e\n\n\u003cli\u003eIt doesn't flatten\u003c\/li\u003e\n\n\u003cli\u003eGives thickness to thin hair\u003c\/li\u003e\n\n\u003cli\u003eMore modelable hair\u003c\/li\u003e\n\n\u003cli\u003eNatural and brilliant result\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply to wet hair. \u003c\/li\u003e\n\n\u003cli\u003eEmulsify and rinse carefully.\u003c\/li\u003e\n\n\u003cli\u003eIf necessary, repeat the operation.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMain ingredients\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAmpliflex system\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCellulose powder\u003c\/strong\u003e : gives thickness to the hair in contact with water.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCationic polymers\u003c\/strong\u003e : restructure the surface of the hair fibre.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eIntra-Cylane\u003c\/strong\u003e : strengthens the hair structure for long-lasting hold.\u003c\/li\u003e\n\n \u003cli\u003e\n\n\u003cstrong\u003eStylight Texture\u003c\/strong\u003e : specifically designed to increase the diameter of fine hair, it enhances its volume without weighing it down.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/Kerastase\" title=\"Kerastase\"\u003e\u003cem\u003ePlanethair.it: Authorized Kerastase Reseller\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eKerastase Bain Volumifique 250ml volumizing shampoo\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003eSale reserved for individuals - limit per product 5 packs (not billable to companies)\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":31352865620081,"sku":"02020603","price":21.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-fini-3474636397891-planethair-6299385_-_planethair-itmyshopifycom_-_Kerastase_8b30e01436a8e568.png?v=1777028487"},{"product_id":"alterna-caviar-red-conditioner-250ml","title":"Alterna Caviar Red Conditioner 250ml ","description":"\u003cp\u003eAlterna Caviar Red Conditioner is the professional conditioner that protects and revitalizes red hair, whether natural or color-treated, preserving color intensity and providing lasting softness and shine.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eIdeal for red, copper, mahogany, or warm-toned hair that tends to fade quickly. Perfect if you're looking for a treatment that keeps color vibrant between colorings, protecting the hair fiber from environmental damage and oxidation.\u003c\/p\u003e\n\n\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eProtects red color from oxidation and premature fading\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes without weighing hair down, leaving it soft and silky\u003c\/li\u003e\n\u003cli\u003eRevitalizes warm tones and intensifies color brilliance\u003c\/li\u003e\n\u003cli\u003eStrengthens hair fiber thanks to caviar extract and antioxidants\u003c\/li\u003e\n\u003cli\u003eFacilitates detangling and reduces frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, distribute an adequate amount of conditioner through lengths and ends, avoiding the roots. Leave on for 2-3 minutes, then gently comb through to ensure even distribution of the product. Rinse thoroughly with lukewarm water. For optimal results, use in combination with \u003ca href=\"\/en-in\/products\/alterna-caviar-red-shampoo-250ml\" title=\"Alterna Caviar Protective Shampoo for Red Hair\"\u003eCaviar Red Shampoo\u003c\/a\u003e and complete the treatment with \u003ca href=\"\/en-in\/products\/alterna-caviar-red-leave-in-conditioner-250ml\" title=\"Leave-in conditioner for red hair\"\u003eCaviar Red Leave-In Conditioner\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cstrong\u003eActive Ingredients\u003c\/strong\u003e\n\u003cp\u003eThe formula contains \u003cstrong\u003ecaviar extract\u003c\/strong\u003e, rich in omega-3 and vitamins that nourish and strengthen the hair, \u003cstrong\u003eUVA\/UVB Sunscreen\u003c\/strong\u003e to protect color from sun rays, and \u003cstrong\u003eColor Hold Complex\u003c\/strong\u003e, a patented technology that seals cuticles and preserves red pigments within the hair fiber.\u003c\/p\u003e\n\n\u003ch3\u003eWhy buy it on Planethair\u003c\/h3\u003e\n\u003cp\u003ePlanethair specializes in professional hair products and has been operating online since 2000, with over 25 years of experience in distributing high-end salon brands. By purchasing on Planethair, you are guaranteed to receive original Alterna products with dedicated assistance and specialized advice for colored hair care.\u003c\/p\u003e\n\n\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use this conditioner on naturally red hair?\u003c\/strong\u003e\u003cbr\u003e\nYes, Caviar Red Conditioner is formulated for both color-treated and naturally red or auburn hair, helping to keep natural warm tones vibrant.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long does the 250ml bottle last?\u003c\/strong\u003e\u003cbr\u003e\nWith regular use 2-3 times a week on medium-length hair, the bottle lasts approximately 2-3 months, depending on the amount applied.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDoes this conditioner weigh down fine hair?\u003c\/strong\u003e\u003cbr\u003e\nNo, the formula is balanced to nourish without weighing hair down. If you have very fine hair, concentrate application only on lengths and ends, avoiding the root area.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I alternate it with other conditioners?\u003c\/strong\u003e\u003cbr\u003e\nTo keep red color vibrant for longer, we recommend using it consistently. If you want a volumizing treatment, you can alternate it with \u003ca href=\"\/en-in\/products\/alterna-caviar-multiplying-volume-conditioner\" title=\"Alterna Caviar Multiplying Volume Conditioner\"\u003eCaviar Multiplying Volume Conditioner\u003c\/a\u003e.\u003c\/p\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":31352867061873,"sku":"04050508.2","price":31.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/balsamo-colorato-873509012535-planethair-1598242_-_planethair-itmyshopifycom_-_Alterna_40d3321cbba1ad08.png?v=1777028487"},{"product_id":"alterna-caviar-replenishing-moisture-shampoo","title":"Alterna Caviar Replenishing Moisture Moisturizing Shampoo","description":"\u003cp\u003e\u003cem\u003eA luxurious moisturizing shampoo for people with dry, brittle hair\u003c\/em\u003e . Gently cleanses and works to restore hair's moisture while protecting hair from color fade, daily stresses and future damage. Formulated with luxurious Caviar Extract, rich in Omega Fatty Acids, vitamins and minerals to help defend and protect hair from the factors that make it feel and look older: physical, chemical and natural ageing. The result of \u003cstrong\u003eAlterna Caviar Replenishing Moisture Shampoo\u003c\/strong\u003e is stronger, healthier and younger looking hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eHydrates\u003c\/li\u003e\n\n\u003cli\u003eAdds softness and shine\u003c\/li\u003e\n\n\u003cli\u003eImproves the overall look of the hair\u003c\/li\u003e\n\n\u003cli\u003eWith caviar extract\u003c\/li\u003e\n\n \u003cli\u003eIt prevents and reduces the signs of aging, pollution and chemical treatments\u003c\/li\u003e\n\n\u003cli\u003eMakes hair healthy and strong\u003c\/li\u003e\n\n\u003cli\u003eWithout parabens and sulfates\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWet your hair well.\u003c\/li\u003e\n\n\u003cli\u003ePour a small amount into the palm of your hand and emulsify to create a rich lather.\u003c\/li\u003e\n\n\u003cli\u003eApply to the scalp and massage into the hair.\u003c\/li\u003e\n\n\u003cli\u003eFor best results, follow with the Conditioner.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eRelated products\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eToggle ( \u003ca title=\"toggle\" href=\"https:\/\/www.planethair.it\/collections\/alterna\"\u003esee here\u003c\/a\u003e ) \u003c\/li\u003e\n\n\u003cli\u003eShampoo for dry hair ( \u003ca href=\"https:\/\/www.planethair.it\/collections\/capelli-secchi?pf_t_tipo_prodotto=Prodotto%3AShampoo\" title=\"planet hair\"\u003esee here\u003c\/a\u003e )\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alterna\" title=\"toggle\"\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlanethair.it: Authorized Dealer - Buy Online Alterna Caviar Replenishing Moisture Moisturizing Shampoo ➽ Click here for other products\u003c\/span\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003ch2\u003e\u003cstrong\u003eAlterna Caviar Replenishing Moisture Moisturizing Shampoo\u003c\/strong\u003e\u003c\/h2\u003e","brand":"Alterna","offers":[{"title":"250ml","offer_id":39623763329137,"sku":"04050216","price":40.99,"currency_code":"EUR","in_stock":true},{"title":"40ml","offer_id":39623763361905,"sku":"04050418","price":9.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-secchi-873509015130-planethair-7416523_-_planethair-itmyshopifycom_-_Alterna_8635bd809f29c6d7.png?v=1777028494"},{"product_id":"alterna-caviar-replenishing-moisture-conditioner","title":"Alterna Caviar Replenishing Moisture Conditioner Moisturizing Hair Conditioner 250ml","description":"\u003cp\u003e \u003cem\u003eA moisturizing conditioner that revitalizes dry, brittle hair\u003c\/em\u003e . Rich in lipids that help nourish and rehydrate hair to make it noticeably softer, smoother and shinier after just one use. Formulated with Caviar Extract, rich in Omega-3 fatty acids, vitamins and minerals, and Sea Silk, it helps protect and defend against environmental aggressors, heat and chemical damage. \u003cstrong\u003eAlterna Caviar Replenishing Moisture Conditioner\u003c\/strong\u003e leaves hair hydrated, smooth and fortified.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eNourishes and strengthens hair\u003c\/li\u003e\n\n\u003cli\u003eSmoothes and softens hair \u003c\/li\u003e\n\n\u003cli\u003ePrevents dryness\u003c\/li\u003e\n\n\u003cli\u003eDecreases hair breakage\u003c\/li\u003e\n\n\u003cli\u003eMakes hair more manageable\u003c\/li\u003e\n\n\u003cli\u003eDelays hair ageing\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use moisturizing balm\u003c\/strong\u003e :\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWash hair with Moisture Shampoo and then apply the conditioner to the lengths and ends of damp hair.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 1 to 3 minutes.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eRelated products\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eToggle ( \u003ca href=\"https:\/\/www.planethair.it\/collections\/alterna\" title=\"toggle\"\u003esee here\u003c\/a\u003e )\u003c\/li\u003e\n\n \u003cli\u003eConditioner for dry hair ( \u003ca href=\"https:\/\/www.planethair.it\/collections\/capelli-secchi?pf_t_tipo_prodotto=Prodotto%3ABalsamo\" title=\"planet hair\"\u003esee here\u003c\/a\u003e )\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alterna\" title=\"toggle\"\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlanethair.it: Authorized Dealer - Buy Online Alterna Caviar Replenishing Moisture Conditioner 250ml ➽ Click here for other products\u003c\/span\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003ch2\u003eAlterna Caviar Replenishing Moisture Conditioner Moisturizing Hair Conditioner 250ml\u003c\/h2\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alterna\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":31352868110449,"sku":"04050406","price":39.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-secchi-873509015147-planethair-4721759_-_planethair-itmyshopifycom_-_Alterna_33ed457088e2da76.png?v=1777028494"},{"product_id":"american-crew-grooming-cream-100ml","title":"American Crew Grooming Cream 85gr","description":"\u003cp\u003e American Crew's Grooming Cream gives maximum shine and conditioning for soft straight hair even for curly hair.\u003c\/p\u003e\n\n \u003cp\u003eIngredients:Barbadensis Leaf Juice, Hydroabietyl Alcohol, Lanolin, Caprylic\/Capric\/Stearic Triglyceride, Hydrogenated Castor Oil, Hydrogenated Rosin, Beeswax (Cera Alba), PEG-40 Hydrogenated Castor Oil, PEG-40 Sorbitan Peroleate, Cocos Nucifera (Coconut) Oil , Lanolin Wax, Phenoxyethanol, PEG-10 Soy Sterol, Wheat Germ Glycerides, PEG-60 Almond Glycerides, Prunus Amygdalus Dulcis (Sweet Almond) Oil helianthus Annuus (Sunflower) Seed Oil\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch2\u003e American Crew Grooming Cream 85gr\u003c\/h2\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":31352872763505,"sku":"04030611.2","price":15.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/cere-738678002766-planethair-3589601_-_planethair-itmyshopifycom_-_American_Crew_a681cba2c9d719da.png?v=1777028507"},{"product_id":"american-crew-pomade-85gr","title":"American Crew Pomade 85gr","description":"\u003cp\u003e \u003cem\u003eHair wax that gives exceptional hold, shine and control\u003c\/em\u003e . Ideal for combing hair back and for emphasizing curly or straight hairstyles: it is easily removed and leaves no greasy residue. Thanks to its natural extracts, \u003cstrong\u003eAmerican Crew Pomade\u003c\/strong\u003e not only adds shine but makes hair incredibly manageable.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHair type\u003c\/strong\u003e : all hair types that need shine and softness, more suitable for shaping than for natural control. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eProperties\u003c\/strong\u003e : Water Base, Lanolin, Extremely Versatile, Strong Fixation, Low pH\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eIt is easily removed and leaves no residue\u003c\/li\u003e\n\n\u003cli\u003eProvides exceptional shine and hold\u003c\/li\u003e\n\n\u003cli\u003eHolds all hairstyles, curly or straight hair that remains soft and easy to comb\u003c\/li\u003e\n\n\u003cli\u003eIdeal for slicked back hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply to towel-dried hair.\u003c\/li\u003e\n\n\u003cli\u003eRub between palms and apply to hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003ePlanethair.it: American Crew Authorized Reseller\u003c\/p\u003e\n\n \u003ch2\u003e\u003cstrong\u003eAmerican Crew Pomade 85gr\u003c\/strong\u003e\u003c\/h2\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":31352872960113,"sku":"04030605.2","price":21.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/cere-738678002735-planethair-5223481_-_planethair-itmyshopifycom_-_American_Crew_e94470f7d2a4aef1.png?v=1777028507"},{"product_id":"american-crew-forming-cream-80gr","title":"American Crew Forming Cream 80gr","description":"\u003cp\u003e American Crew Forming Cream hold and flexibility. For classic, avant-garde or trendy hairstyles. Forming Cream offers hold, excellent flexibility and a matte finish.\u003c\/p\u003e\n\n\n\u003cp\u003e Apply a small amount of American Crew Forming Cream to the palm of your hand and distribute evenly through damp or dry hair.\u003c\/p\u003e\n\n\n\u003cp\u003e Planethair.it: American Crew Authorized Reseller\u003c\/p\u003e\n\n\n\u003ch2\u003e \u003cstrong\u003eAmerican Crew Forming Cream 80gr\u003c\/strong\u003e\n\u003c\/h2\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":31352873058417,"sku":"04030605.3","price":22.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/cere-738678002711-planethair-6499915_-_planethair-itmyshopifycom_-_American_Crew_7027d7609c735d57.png?v=1777028507"},{"product_id":"american-crew-molding-clay-85gr","title":"American Crew Molding Clay 85gr","description":"\u003cp\u003e American Crew Molding Clay provides strong hold with a medium shine finish. Concentrated styling power allows you to freely style your hair.\u003c\/p\u003e\n\n \u003cp\u003eAmerican Crew Molding Clay, a unique formula containing natural extracts and beeswax, creates a pleasant-to-the-touch shape and texture. Ideal for short cuts and for those seeking a product with a lighter, more natural fragrance.\u003c\/p\u003e\n\n\u003cp\u003e American Crew Molding Clay is also the answer for those who play sports.\u003c\/p\u003e\n\n\u003cp\u003e Ingredients: Beeswax. Kaolin. Bentonite. PEG-13 sunflower glycerides. Natural essential oils.\u003c\/p\u003e\n\n\u003cp\u003e Planethair.it: Authorized American Crew Reseller\u003c\/p\u003e\n\n\u003ch2\u003e \u003cstrong\u003eAmerican Crew Molding Clay 85gr\u003c\/strong\u003e\n\u003c\/h2\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":31352873386097,"sku":"04030605","price":22.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/cere-738678002728-planethair-3868573_-_planethair-itmyshopifycom_-_American_Crew_c4f11e4af921415c.png?v=1777028508"},{"product_id":"american-crew-precision-shave-gel","title":"American Crew Precision Shave Beard Gel 150ml","description":"\u003cp\u003e\u003cem\u003eShaving gel that works to soften the beard and improve razor glide for a quick, clean and close shave\u003c\/em\u003e . \u003cem\u003e\u003cstrong\u003eAmerican Crew Precision Shave Gel\u003c\/strong\u003e 's protective formula\u003c\/em\u003e also hydrates the skin, ensuring a smooth, effortless shave with reduced irritation.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Transparent and non-foaming gel\u003c\/li\u003e\n\n\u003cli\u003e With Aloe Vera and Glycerin to hydrate\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all types of normal or thin beards\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use American Crew Precision Shave Gel\u003c\/strong\u003e :\u003cbr\u003e Use for a close shave on normal or thin beards. Wet your face with warm water. Apply a thin layer of gel to your beard and shave as usual.\u003c\/p\u003e\n\n\u003ch2\u003e American Crew Precision Shave Beard Gel 150ml \u003c\/h2\u003e\n\n\u003cp\u003e\u003cimg height=\"56\" width=\"112\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/logo-AmericanCrew_88d7fd73-aae5-42e2-b180-6a2a5660aae9_480x480.jpg?v=1701685183\" alt=\"American\"\u003e\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":31352873451633,"sku":"04030701","price":13.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/barba-8007376061408-planethair-5918613_-_planethair-itmyshopifycom_-_American_Crew_03df845ed3ce59cd.png?v=1777028507"},{"product_id":"american-crew-daily-shampoo-1000ml","title":"American Crew Daily Cleansing Shampoo 1000ml","description":"\u003cp\u003e\u003cem\u003eSilicone-free shampoo for men that cleanses the hair and scalp of excess sebum and residues of styling products\u003c\/em\u003e . Deeply cleanses and thanks to \u003cstrong\u003evitamin B5\u003c\/strong\u003e moisturizes the scalp and gives the hair a healthy shine. The formula has been studied not to dry out the hair. Leaves hair refreshed, soft and more susceptible to styling. \u003cstrong\u003eAmerican Crew Daily Cleansing Shampoo\u003c\/strong\u003e is perfect for normal to oily hair.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eGently cleanses hair and scalp\u003c\/li\u003e\n\n\u003cli\u003eSafe and gentle for daily use\u003c\/li\u003e\n\n\u003cli\u003eEliminates excess sebum and residues of styling products\u003c\/li\u003e\n\n\u003cli\u003eVitamin B5 gives shine and hydration\u003c\/li\u003e\n\n\u003cli\u003eWith menthol to refresh the scalp\u003c\/li\u003e\n\n\u003cli\u003eSoft and healthier looking hair \u003c\/li\u003e\n\n\u003cli\u003eWith 91% natural ingredients\u003c\/li\u003e\n\n\u003cli\u003eWithout silicones\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eApply the shampoo to the scalp and damp hair.\u003c\/li\u003e\n\n\u003cli\u003eMassage.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e (Inci): Aqua\/water\/eau, Ammonium Lauryl Sulfate, Disodium Cocoamphodiacetate, Cocamidopropyl Betaine, Caprylyl Glycol, Citric Acid, Disodium Edta, Menthol,Panthenol, Polyquaternium-10, Sodium Acetate, Sodium Chloride, Sodium Glycolate, Parfum (Fragrance ), Limonene, Phenoxyethanol. B01119\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":31352873648241,"sku":"04030703.2","price":21.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-grassi-738678001004-planethair-6568498_-_planethair-itmyshopifycom_-_American_Crew_42926e9405f71dc8.png?v=1777028513"},{"product_id":"american-crew-daily-moisturizing-shampoo-1000ml","title":"American Crew Daily Deep Moisturizing Shampoo 1000ml","description":"\u003cp\u003e \u003cem\u003eMen's shampoo rich in emollients that cleanses all normal to dry or frizzy hair leaving it soft all day long\u003c\/em\u003e . The ultra-hydrating formula cleanses hair and scalp while its fresh fragrance energizes and invigorates. With moisturizing \u003cstrong\u003evitamin B5,\u003c\/strong\u003e it leaves hair looking healthy. \u003cstrong\u003eVegan shampoo\u003c\/strong\u003e , without silicones.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eCleanses scalp and hair\u003c\/li\u003e\n\n\u003cli\u003eProvides necessary hydration to dry hair\u003c\/li\u003e\n\n\u003cli\u003eVitamin B5 provides hydration\u003c\/li\u003e\n\n\u003cli\u003eFormulated with 84% ingredients of natural origin\u003c\/li\u003e\n\n\u003cli\u003eGives softness \u003c\/li\u003e\n\n\u003cli\u003eHealthy looking hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eApply \u003cstrong\u003eAmerican Crew Daily Deep Moisturizing Shampoo\u003c\/strong\u003e to damp scalp and hair.\u003c\/li\u003e\n\n\u003cli\u003eMassage.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e (Inci): AQUA\/WATER\/EAU, AMMONIUM LAURYL SULFATE, COCAMIDOPROPYL BETAINE, ACRYLATES COPOLYMER, CAPRYLYL GLYCOL, CITRIC ACID, DECYL GLUCOSIDE, DISODIUM EDTA, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE,LAURYL GLUCOSIDE, MENTHOL, PANTHENOL, PEGATE-150, POLYQUATERNIUM-39, SODIUM CHLORIDE, SODIUM HYDROXIDE, STYRENE\/ACRYLATES COPOLYMER, PARFUM (FRAGRANCE), LIMONENE, LINALOOL, PHENOXYETHANOL. B01133\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":31352873812081,"sku":"04030713.2","price":20.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-secchi-738678001059-planethair-7156798_-_planethair-itmyshopifycom_-_American_Crew_472d2a31ff7c119a.png?v=1777028512"},{"product_id":"american-crew-daily-moisturizing-balsamo-uomo","title":"American Crew Daily Moisturizing Balm for men 1000ml","description":"\u003cp\u003e \u003cem\u003eA sulphate-free conditioner suitable for men with normal to dry hair with triple action: repairs, strengthens and protects\u003c\/em\u003e . Effectively detangles and hydrates hair without weighing it down. Reduces hair breakage when combing. This \u003cstrong\u003emoisturizing hair conditioner\u003c\/strong\u003e provides the necessary hydration and protects the hair from drying out. Hair is left soft, manageable and ready to style\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eHydrates and detangles\u003c\/li\u003e\n\n\u003cli\u003eReduces hair breakage when combing\u003c\/li\u003e\n\n\u003cli\u003eIt doesn't weigh down\u003c\/li\u003e\n\n\u003cli\u003eEnvelops hair in an uplifting scent \u003c\/li\u003e\n\n\u003cli\u003eSoft and manageable hair\u003c\/li\u003e\n\n\u003cli\u003eSilicone-free and vegan\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eAfter shampooing, massage a small amount of \u003cstrong\u003eAmerican Crew Daily Moisturizing Conditioner for Men\u003c\/strong\u003e into hair and scalp.\u003c\/li\u003e\n\n\u003cli\u003eLeave for 2-3 minutes.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/american-crew\" title=\"american-crew\"\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlanethair.it: Authorized Dealer - Buy Online American Crew Daily Moisturizing Conditioner for men 1000ml ➽ Click here for other products\u003c\/span\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":31352873877617,"sku":"04030811","price":27.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/lavaggi-frequenti-738678001042-planethair-9097109_-_planethair-itmyshopifycom_-_American_Crew_d6b651ca65645789.png?v=1777028512"},{"product_id":"american-crew-3-in-1-tea-tree-450ml","title":"American Crew 3 in 1 Tea Tree 450ml","description":"\u003cp\u003e\u003cem\u003eShampoo, conditioner and body wash that cleanses and purifies scalp and skin\u003c\/em\u003e. Leaves hair soft and clean. Refreshes and deodorizes body skin. The 3-in-1 formula of \u003cstrong\u003eAmerican Crew 3 in 1 Tea Tree\u003c\/strong\u003e is perfect for daily use, convenient for travel, and for those who play sports.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoothes scalp and skin\u003c\/li\u003e\n\u003cli\u003eRefreshes and deodorizes the body\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for \u003c\/strong\u003ethose who want to cleanse and refresh their scalp and body skin.\u003c\/p\u003e\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/american-crew\"\u003e\u003cem\u003ePlanethair.it: Authorized Retailer - American Crew Online Shop 3 in 1 Tea Tree 450ml - Click here to purchase other American Crew products\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\u003ch2\u003eAmerican Crew 3 in 1 Tea Tree 450ml\u003c\/h2\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":31352874598513,"sku":"04030610.2","price":23.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/gel-doccia-669316214848-planethair-7123834_-_planethair-itmyshopifycom_-_American_Crew_1906bd4ad8079e0d.png?v=1777028513"},{"product_id":"amargan-shine-protect-spray-100ml","title":"Amargan Shine \u0026amp; Protect Spray 100ml","description":"\u003cp\u003e\u003c\/p\u003e\n\u003ch2\u003e \u003cstrong\u003eAmargan Shine \u0026amp; Protect Spray 100ml\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Amargan Shine \u0026amp; Protect Spray a light cloud of light enriched with Argan Oil, to be sprayed on dry hair, it gives brilliance and luminosity to all styling types, it is also an excellent thermal and UV protective.\u003c\/p\u003e\n\u003cp\u003e Applied generously, it defines and shapes curly hair. Sprayed on the hair before straightening, it guarantees effective protection against excessive direct heat from the straightener.\u003c\/p\u003e \u003cp\u003eAmargan Shine \u0026amp; Protect Spray: • Adds shine to hair after drying without leaving an oily residue • Protects against damage caused by straightening and curling • Smoothes and softens dry and frizzy hair • Protects against UV damage • Defines and enhances curly hair •\u003c\/p\u003e\n\u003cp\u003e Enriched with Argan Oil, it speeds up drying and strengthens the hair • Disciplines and softens the lengths\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e Planethair.it: Amargan Authorized Reseller\u003c\/p\u003e","brand":"Amargan","offers":[{"title":"Default Title","offer_id":31352875352177,"sku":"04040301","price":26.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Amargan-Shine-_-Protect-Spray-100ml-Amargan-295190076_-_planethair-itmyshopifycom_-_Amargan_a8493ab135f39716.png?v=1777026713"},{"product_id":"aveda-shampure-hand-body-wash-250ml","title":"Aveda Shampure Hand \u0026amp; Body Wash 250ml","description":"\u003cp\u003eNow you can have your favorite Shampure aroma from head to toe. The Shampure aroma, formulated with a calming blend of 25 pure essences of flowers and plants, has now become an icon for Aveda, it is easy to associate its aroma with the Aveda world. With Aveda Shampure Hand \u0026amp; Body Wash,\u003c\/p\u003e\n\u003cp\u003e Aveda creates a real luxury body care ritual that begins with Aveda Shampure Hand \u0026amp; Body Wash which, thanks to the Babassu nut, gently cleanses and is completed with Shampure Body Lotion based on olive oil which guarantees perfect skin soft, hydrated and supple all day long.\u003c\/p\u003e\n\u003cp\u003e In addition, it guarantees a pleasant aromatic experience by enveloping your body with the soothing Shampure aroma. The much loved Shampure aroma was formulated in 1989 in Aveda's Botanical Aroma Lab using aromalogy®. Aromalogy® is a science unique to Aveda explains Guy Vincent, Aveda head perfumer.\u003c\/p\u003e \u003cp\u003eThe result obtained from the combination of fragrance, the art of creating a pleasant fragrance, and aromatherapy, the practice of using essential oils for therapeutic purposes. The Shampure aroma is the combination of a blend of 25 pure flower and plant essences, including organic lavender from Bulgaria and ylang ylang from Madagascar. The flowers are hand-picked at dawn to ensure the high potency of their essential oils. Other aromatic and calming essences present are chamomile and petit grain. Final result: a feeling of calm and well-being.\u003c\/p\u003e \u003cp\u003eFor best results it is recommended to use Aveda Shampure Hand \u0026amp; Body Wash on damp skin and then rinse. After drying the skin, apply Shampure Body Lotion with circular movements. For the hand-picked organic lavender, Aveda has partnered with the Enio Bonchev essential oil distillery in Bulgaria, where organic farming, resource conservation and fair trade help improve the economic and social well-being of communities locals.\u003c\/p\u003e\n\u003cp\u003e Aveda is also one of the world's largest buyers of ylang ylang to support organic farming.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e Planethair.it: Aveda Authorized Reseller\u003c\/p\u003e\n\u003ch2\u003e \u003cstrong\u003eAveda Shampure Hand \u0026amp; Body Wash 250ml\u003c\/strong\u003e\n\u003c\/h2\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":31352875614321,"sku":"04010807","price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/luminosita-018084922187-planethair-9996329_-_planethair-itmyshopifycom_-_Aveda_da7fdfdd797fc2fa.png?v=1777028513"},{"product_id":"aveda-shampure-body-lotion-200ml","title":"Aveda Shampure Body Lotion 200ml","description":"\u003cp\u003eThe Shampure aroma, formulated with a calming blend of 25 pure essences of flowers and plants, has now become an icon for Aveda, it is easy to associate its aroma with the Aveda world. With Aveda Shampure Body Lotion, create a real luxury ritual for body care based on olive oil that guarantees soft, hydrated and supple skin all day long.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e \u003cp\u003eThe much loved Shampure aroma was formulated in 1989 in Aveda's Botanical Aroma Lab using aromalogy®. Aromalogy® is a science unique to Aveda explains Guy Vincent, Aveda head perfumer. It is the result obtained from the combination of perfuming, the art of creating a pleasant fragrance, and aromatherapy, the practice of using essential oils for therapeutic purposes. The Shampure aroma is the combination of a blend of 25 pure flower and plant essences, including organic lavender from Bulgaria and ylang ylang from Madagascar. The flowers are hand-picked at dawn to ensure the high potency of their essential oils. Other aromatic and calming essences present are chamomile and petit grain.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFinal result\u003c\/strong\u003e : Aveda Shampure Body Lotion a feeling of calm and well-being. For best results it is recommended to use Shampure Hand \u0026amp; Body Wash on damp skin and then rinse. After drying the skin, apply Shampure Body Lotion with circular movements. For hand-picking organic lavender,\u003c\/p\u003e\n\u003cp\u003e Aveda has partnered with the Enio Bonchev essential oil distillery in Bulgaria, where organic farming, resource conservation and fair trade help improve the economic and social well-being of local communities. Aveda is also one of the world's largest buyers of ylang ylang to support organic farming.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e Planethair.it: Aveda Authorized Reseller\u003c\/p\u003e\n\u003ch2\u003e \u003cstrong\u003eAveda Shampure Body Lotion 200ml\u003c\/strong\u003e\n\u003c\/h2\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":31352875745393,"sku":"04010415","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/luminosita-018084922194-planethair-3264881_-_planethair-itmyshopifycom_-_Aveda_31e360cfca6aa5e7.png?v=1777028513"},{"product_id":"aveda-stress-fix-body-lotion-200ml","title":"Aveda Stress-fix Body Lotion 200ml","description":"\u003cp\u003eAveda Stress-fix Body Lotion moisturizing body lotion with a clinically proven aroma to relieve the feeling of stress. A lavender aroma includes essences of lavender, lavandin and sage from organic farms and is formulated using the science of aromaology and the power of pure essential oils. Ecocert certified organic. Aroma with French lavender, lavandin and muscatel sage Spread on clean skin, over the entire body with delicate circular movements. Not to be used on the face.\u003c\/p\u003e\n\n\n\u003cp\u003e BODY LOTION RITUALS Perfect for people who type on the computer or perform repetitive movements using their hands all day.\u003c\/p\u003e\n\n\n \u003cp\u003eFOR HANDS Apply Aveda stress-fix body lotion on your hands, place it under your nose and breathe deeply. With your arms in a neutral position, rotate your wrists in both directions several times. Use the thumb of your left hand to massage the palm of your right hand in strong circular motions. Repeat with the palm of your left hand. Turn your hands over and use the thumb of your left hand to massage the back of your right hand by stroking from the knuckles to the wrist. finish by using a pinch and release motion to massage each finger. Repeat for the other hand.\u003c\/p\u003e\n\n\n \u003cp\u003eFOR THE BODY After the massage in the shower, apply Aveda stress-fix body lotion on your hands, place them under your nose and take a deep breath. Then massage the product on the most tense areas such as the neck, shoulders, forearms, using the Ayurvedic technique of circular movements near the joints and forward and backward movements between the joints. Apply on the abdomen using circular movements clockwise.\u003c\/p\u003e\n\n\n\u003cp\u003e Planethair.it: Authorized Aveda Reseller\u003c\/p\u003e\n\n\n\u003ch2\u003e \u003cstrong\u003eAveda Stress-fix Body Lotion 200ml\u003c\/strong\u003e\n\u003c\/h2\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":31352875942001,"sku":"04010414","price":35.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/crema-e-latte-018084905753-planethair-8171523_-_planethair-itmyshopifycom_-_Aveda_87e32f428d0e057e.png?v=1777028513"}],"url":"https:\/\/www.planethair.it\/en-in\/collections\/fbt.oembed?page=6","provider":"Planethair","version":"1.0","type":"link"}