{"product_id":"selective-alpha-keratin-tone-control-100ml-neutralizzante","title":"Selective Alpha Keratin Tone Control 100ml neutralizing","description":"\u003cp\u003e\u003cem\u003eToning additive specifically formulated to customize and optimize the shades of light, blond or white hair and to neutralize unwanted reflections\u003c\/em\u003e by customizing the tones during the straightening treatment. All this with total protection of the hair fibre, thanks to its natural active ingredients such as \u003cem\u003eFision Kera Veg 18\u003c\/em\u003e , keratin of plant origin. \u003cstrong\u003eSelective Alpha Keratin Tone Control\u003c\/strong\u003e is to be used with Fluido 2.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e It deeply restructures the hair fibre. Glyoxylic acid, by interacting with the amino acids naturally present in the hair, activates the straightening action of the additive\u003c\/li\u003e\n\n\u003cli\u003e Shinier and softer hair has a more vital and renewed appearance\u003c\/li\u003e\n\n\u003cli\u003e The color is optimized and customized\u003c\/li\u003e\n\n\u003cli\u003e Unwanted reflections are canceled without any damage to the hair\u003c\/li\u003e\n\n\u003cli\u003e Hair appears stronger and healthier\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eAdd the product to the Disciplining Fluid 2 in a variable percentage depending on the desired result, considering that to keep the tone unchanged you need to use 10%.\u003c\/li\u003e\n\n\u003cli\u003e For warmer shades than the starting base use 5%.\u003c\/li\u003e\n\n\u003cli\u003e Colder than the starting point, use 15%.\u003c\/li\u003e\n\n\u003cli\u003e For an ash\/irise effect use 20% to 30%.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: to use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eActive principles\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e FISION KERA VEG18: keratin of plant origin, derived from wheat, soy and additional pure amino acids to imitate and replicate the function and characteristics of keratin naturally present in hair.\u003c\/li\u003e\n\n \u003cli\u003eGLYOXYLIC ACID: activates the straightening action of the product. Its functionality derives from the interaction with the natural amino acids of the hair, whose structure is modified but not negatively affected. The hair is restructured, strong and full of new life.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch5\u003e \u003ca href=\"..\/selective\" style=\"outline-width: 0px !important; user-select: auto !important;\" data-vivaldi-spatnav-clickable=\"1\" data-mce-style=\"outline-width: 0px !important; user-select: auto !important;\" data-mce-href=\"..\/selective\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h5\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":32261392433265,"sku":"05030508","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-biondi-8027483727080-planethair-7118601.png?v=1777030250","url":"https:\/\/www.planethair.it\/en-fr\/products\/selective-alpha-keratin-tone-control-100ml-neutralizzante","provider":"Planethair","version":"1.0","type":"link"}