{"product_id":"selective-alpha-keratin-shampoo-1-cheratina-lisciante-ristrutturante-500ml","title":"Selective Alpha Keratin Shampoo 1 smoothing restructuring keratin 500ml","description":"\u003cp\u003e \u003cem\u003eShampoo that prepares stressed, dry hair and all types of frizzy hair for the technical regulating service\u003c\/em\u003e . A unique product as it cleans the hair shaft by gently cleansing the scalp in depth, ensuring clean and fresh hair. Thanks to the \u003cem\u003esmoothing keratin\u003c\/em\u003e , the hair will be soft and hydrated.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSelective Alpha Keratin Shampoo 1\u003c\/strong\u003e is the ideal pre-treatment as the hair, after cleansing is more receptive and ready to better absorb the products used immediately afterwards without suffering any aggression. The \u003cem\u003erestructuring keratin\u003c\/em\u003e shampoo is the first step \u003cem\u003ethat\u003c\/em\u003e allows you to say goodbye to frizzy and dull hair.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eDeeply cleanses the skin, preparing it for subsequent treatments\u003c\/li\u003e\n\n\u003cli\u003eWith keratin of vegetable origin\u003c\/li\u003e\n\n\u003cli\u003eClean, soft and shiny hair\u003c\/li\u003e\n\n\u003cli\u003eParaben free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eDistribute evenly on moistened scalp.\u003c\/li\u003e\n\n\u003cli\u003eMassage bringing the product all over the hair.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n \u003cli\u003eRepeat the operation 2 consecutive times.\u003c\/li\u003e\n\n\u003cli\u003eContinue treatment with fluid and mask.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eActive principles\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eFISION KERA VEG18: keratin of vegetable origin, derived from wheat, soy and other pure amino acids to imitate and replicate the function and characteristics of the keratin naturally present in the hair.\u003c\/li\u003e\n\n \u003cli\u003eCHELATING AGENTS: neutralize mineral residues and chlorine deposits, counteract the alkalinity of the water and prevent limescale deposits from making the hair hard, rough and dull.\u003c\/li\u003e\n\n\u003cli\u003ePANTHENOL: multifunctional vitamin, with moisturizing, nourishing and conditioning action.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Selective","offers":[{"title":"Default Title","offer_id":32261392269425,"sku":"05070705","price":20.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/stiratura-capelli-8027483727004-planethair-4913583.png?v=1777030245","url":"https:\/\/www.planethair.it\/en-fr\/products\/selective-alpha-keratin-shampoo-1-cheratina-lisciante-ristrutturante-500ml","provider":"Planethair","version":"1.0","type":"link"}