{"product_id":"medavita-keratin-miracle-smoothing-fluid","title":"Medavita Keratin Miracle Pure Chelating Chelating Shampoo 500ml","description":"\u003cp\u003e\u003cem\u003eAn alkaline pH chelating shampoo\u003c\/em\u003e . Deeply cleanses and prepares the hair, removing all substances from its surface that could act as a barrier with the ingredients of the following professional treatment. \u003cstrong\u003eWhat is chelating shampoo\u003c\/strong\u003e ? is a cleaner that is used to remove mineral buildup from hard water, residue from hair products and chemicals. The formula of \u003cstrong\u003eMedavita Keratin Miracle Pure Chelating Shampoo\u003c\/strong\u003e is enriched with the Amino Concentré complex.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is it for\u003c\/strong\u003e ?\u003cbr\u003e To prepare the hair for the subsequent straightening treatment.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow does it work\u003c\/strong\u003e ?\u003cbr\u003e Removes mineral residues and styling products from the surface of the hair.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eDeeply cleanses\u003c\/li\u003e\n\n \u003cli\u003ePrepare the hair for the straightening treatment\u003c\/li\u003e\n\n\u003cli\u003eRemoves all substances accumulated on the hair\u003c\/li\u003e\n\n\u003cli\u003ealkaline pH\u003c\/li\u003e\n\n\u003cli\u003eWith phytokeratin, macadamia, cotton and almond\u003c\/li\u003e\n\n\u003cli\u003eParaben free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply evenly to wet, towel-dried hair.\u003c\/li\u003e\n\n\u003cli\u003eGently massage.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 5 minutes.\u003c\/li\u003e\n\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\n\u003cli\u003eRepeat if necessary.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat are the main assets of the range\u003c\/strong\u003e ?\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003e\n\n\u003cstrong\u003ePhytokeratin\u003c\/strong\u003e : gives elasticity and strength, hair is more manageable, eliminates electrostatic charge, frizz and makes hair less prone to styling damage.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eMacadamia\u003c\/strong\u003e : coats the hair without weighing it down, favoring the compactness of the cuticle keratin, leading to smoothing and illuminating the shaft. Reduces frizz and makes hair silky and shiny.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCotton\u003c\/strong\u003e : highly emollient, conditioning, nourishing and protective for the hair, improves smoothness when combing through and reduces the likelihood of breakage and the formation of split ends.\u003c\/li\u003e\n\n \u003cli\u003e\n\n\u003cstrong\u003eSweet almonds\u003c\/strong\u003e : protect against the harmful effects of environmental stress. Counteracts humidity and frizz. Gives shine, softens and detangles. Contributes to volume control and smooth result.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e (Inci): AQUA (WATER), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, PARFUM (FRAGRANCE), PHENOXYETHANOL, TETRASODIUM GLUTAMATE DIACETATE, AMINOMETHYL PROPANOL, SERINE, THREONINE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, CITRIC ACID, ETHYLHEXEX.YCERIN.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/Medavita?pf_t_linee_di_prodotto=Collezioni+Medavita%3AKeratin+Miracle\" title=\"Medavita\"\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlanethair.it: Authorized Dealer - Buy Online Medavita Keratin Miracle Pure Chelating Shampoo 500ml ➽ Click here for other products\u003c\/span\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e\n\n\u003ch2\u003eMedavita Keratin Miracle Pure Chelating Chelating Shampoo 500ml\u003c\/h2\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":48635231994203,"sku":"03020804.2","price":215.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-crespi-8033928003688-planethair-6478234.png?v=1777030999","url":"https:\/\/www.planethair.it\/en-fr\/products\/medavita-keratin-miracle-smoothing-fluid","provider":"Planethair","version":"1.0","type":"link"}