{"product_id":"aveda-men-pure-formance-grooming-clay-75ml","title":"Aveda Men Pure-Formance Grooming Clay 75ml","description":"\u003cp\u003eA line of innovative products, formulated according to the dictates of botany, to meet male needs and provide a highly performing treatment for skin and hair care. Male skin is thicker than female skin and produces on average twice as much fat. It's a biological factor. This causes men to be more susceptible to sensitization, dandruff, dryness, irritation, redness and other unpleasant skin-related problems. Aveda Men is specifically designed to treat and prevent these problems, starting from the principle that healthy skin is the basic condition for thick, revitalized hair.\u003c\/p\u003e\n\n\n \u003cp\u003eClinical tests show that \u003cstrong\u003eAveda Pure-Formance Shampoo\u003c\/strong\u003e and \u003cstrong\u003eAveda Pure-Formance Conditioner\u003c\/strong\u003e used daily make the skin less red and sensitive and therefore healthier. As a result, the hair also appears more beautiful and stronger. It is proven that after two weeks Aveda Men allows for the reduction of fat, dryness and irritation, men declare that they have never had such healthy and invigorated skin.\u003c\/p\u003e\n\n\n \u003cp\u003eThe strength of Aveda Men lies in its phyto-active formulation. The Aveda Research and Development department, in collaboration with the famous aroma-therapist Pierre Franchomme, created this formula using only high-quality eco-sustainable ingredients, including boswellia, liquorice root, ursolic acid (extract of sage), plai oil (extracted from a variety of ginger and tamanu oil. The result is a line of products with highly calming and regenerating properties. The aroma is also designed to increase its effectiveness. Rich, spicy and refreshing, the aroma is created with kanuka essential oils and certified organic essential oils of lemongrass, mint, vetiver and lavender. Aveda Men was produced in Aveda factories, using only wind energy.\u003c\/p\u003e\n\n\n \u003cp\u003e\u003cstrong\u003eAveda Men Pure Formance Clay:\u003c\/strong\u003e Provides a strong yet flexible hold and excellent control. Its water-based formula hydrates without being greasy, giving body and definition.\u003c\/p\u003e\n\n\n\u003cp\u003e To use: Massage a small amount of \u003cstrong\u003eAveda Men Pure-Formance Grooming Clay\u003c\/strong\u003e between palms and apply evenly to wet or dry hair\u003c\/p\u003e\n\n\n\u003cp\u003e Planethair.it: Authorized Aveda Reseller\u003c\/p\u003e\n\n\n\u003ch2\u003e \u003cstrong\u003eAveda Men Pure-Formance Grooming Clay 75ml\u003c\/strong\u003e\n\u003c\/h2\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":31352881774705,"sku":"04010515","price":21.3,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/cere-018084851036-planethair-1616609_-_planethair-itmyshopifycom_-_Aveda_51b28f96980597ef.png?v=1777028518","url":"https:\/\/www.planethair.it\/en-fr\/products\/aveda-men-pure-formance-grooming-clay-75ml","provider":"Planethair","version":"1.0","type":"link"}