{"title":"Alfaparf Milan","description":"\u003cp\u003eAlfaparf Milano Professional represents Italian excellence in professional hair care, combining advanced scientific research and cosmetic tradition since 1980. The Milanese brand is internationally recognized for its innovative formulas that transform salon treatments into unique sensory experiences.\u003c\/p\u003e\u003ch2\u003eWho is Alfaparf Milano Professional\u003c\/h2\u003e\u003cp\u003eFounded in Milan over 40 years ago, Alfaparf Milano Professional is a leading Italian company in the professional haircare sector. The brand was born from a passion for beauty and a constant commitment to researching innovative ingredients and cutting-edge technologies. Each product is the result of in-depth studies conducted in Milanese laboratories, where science and creativity meet to offer effective and safe professional solutions.\u003c\/p\u003e\u003cp\u003eThe brand's philosophy is based on three fundamental pillars: \u003cstrong\u003etechnological innovation\u003c\/strong\u003e, \u003cstrong\u003equality of ingredients\u003c\/strong\u003e, and \u003cstrong\u003erespect for hair\u003c\/strong\u003e. Alfaparf collaborates with hair stylists and industry professionals worldwide to develop products that meet the real needs of salons and their clients.\u003c\/p\u003e\u003ch2\u003eAlfaparf Milano Professional Product Lines\u003c\/h2\u003e\u003ch3\u003eSemi di Lino - The Iconic Line\u003c\/h3\u003e\u003cp\u003eThe \u003ca href=\"\/en-fr\/products\/4390267420785\" title=\"Kit disciplinante per capelli crespi\"\u003eSemi di Lino Discipline\u003c\/a\u003e collection is Alfaparf's flagship. Enriched with organic flaxseed extracts grown in Italy, this line offers targeted treatments for every hair type: from deep reconstruction with \u003ca href=\"\/en-fr\/products\/4390267355249\" title=\"Kit riparatore intensivo\"\u003eSemi di Lino Reparative\u003c\/a\u003e to color protection, and anti-frizz discipline. Flaxseeds are naturally rich in Omega 3 and 6 fatty acids that nourish, protect, and impart extraordinary shine.\u003c\/p\u003e\u003cp\u003eAmong the most popular products in the line are the \u003ca href=\"\/en-fr\/products\/4390823788657\" title=\"Cristalli di seta effetto lucido\"\u003eCristalli di Seta\u003c\/a\u003e and the \u003ca href=\"\/en-fr\/products\/4390823624817\" title=\"Cristalli liquidi anti-crespo\"\u003eCristalli Liquidi\u003c\/a\u003e, perfect as a finishing touch for an immediate silk effect. For those seeking volume without weighing hair down, the \u003ca href=\"\/en-fr\/products\/4390267388017\" title=\"Kit volumizzante capelli fini\"\u003eSemi di Lino Volume Kit\u003c\/a\u003e is the ideal solution.\u003c\/p\u003e\u003ch3\u003eKeratin Treatments\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eKeratin\u003c\/strong\u003e products are formulated to reconstruct damaged hair structure. Hydrolyzed keratin deeply penetrates hair fibers, repairing damaged areas and restoring strength, elasticity, and softness. Ideal after chemical treatments, bleaching, or for hair stressed by heat and atmospheric agents.\u003c\/p\u003e\u003ch3\u003eProfessional Coloring\u003c\/h3\u003e\u003cp\u003eThe range of \u003cstrong\u003eprofessional colorings\u003c\/strong\u003e offers perfect coverage, brilliant and long-lasting colors with maximum respect for hair structure. Formulas enriched with precious oils guarantee professional results and visibly healthier hair even after coloring.\u003c\/p\u003e\u003ch3\u003eSpecific Treatments\u003c\/h3\u003e\u003cp\u003eFrom the Detox line to purify the scalp, to the Magnificient line for normal hair needing shine, to the Glorious line for colored hair requiring protection and brilliance - Alfaparf offers targeted solutions for every trichological need. For hair needing intense nourishment, the \u003ca href=\"\/en-fr\/products\/4390268665969\" title=\"Kit nutriente per capelli secchi\"\u003eSemi di Lino Nutritive Kit\u003c\/a\u003e is particularly effective.\u003c\/p\u003e\u003ch2\u003eWho Alfaparf Products Are Suitable For\u003c\/h2\u003e\u003cp\u003eThe products are ideal for those seeking \u003cstrong\u003eprofessional quality\u003c\/strong\u003e to use at home between salon appointments. They are particularly suitable for:\u003c\/p\u003e\u003cp\u003e- Chemically treated hair (colored, bleached, permed)\u003cbr\u003e- Damaged hair needing deep reconstruction\u003cbr\u003e- Those who want to maintain salon treatment results longer\u003cbr\u003e- Frizzy and unruly hair requiring control\u003cbr\u003e- Those seeking products with high-quality ingredients and dermatologically tested formulations\u003cbr\u003e- Industry professionals who want to offer clients salon-level retail products\u003c\/p\u003e\u003ch2\u003eProfessional Use Tips\u003c\/h2\u003e\u003cp\u003eTo achieve the \u003cstrong\u003ebest results\u003c\/strong\u003e, follow these expert tips:\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShampoo:\u003c\/strong\u003e Apply to wet hair, gently massage the scalp with circular motions, and rinse thoroughly. For very dirty hair or product buildup, shampoo twice.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMasks and treatments:\u003c\/strong\u003e After shampooing, towel-dry excess water and apply the product from mid-lengths to ends, avoiding the roots. Leave on for 5-10 minutes (or according to specific instructions) and rinse thoroughly. For intensive action, wrap hair in a warm towel.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLeave-in and finishing:\u003c\/strong\u003e Apply to damp or dry hair depending on the product. Use minimal amounts and gradually increase if necessary - professional products are highly concentrated.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFrequency:\u003c\/strong\u003e Alternate specific shampoos with gentle shampoos to avoid overload. Intensive masks can be used 1-2 times a week, while daily treatments follow product instructions.\u003c\/p\u003e\u003ch2\u003eWhy Shop at Planethair\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003ePlanethair, online since 2000,\u003c\/strong\u003e is your trusted partner for purchasing professional hair products. When you choose Planethair for your purchases, you are guaranteed:\u003c\/p\u003e\u003cp\u003e✓ \u003cstrong\u003e100% original products\u003c\/strong\u003e - Direct supply from official authorized channels\u003cbr\u003e✓ \u003cstrong\u003eOver 25 years of experience\u003c\/strong\u003e in the professional haircare industry\u003cbr\u003e✓ \u003cstrong\u003eFast shipping throughout Italy\u003c\/strong\u003e with reliable couriers\u003cbr\u003e✓ \u003cstrong\u003eSpecialized assistance\u003c\/strong\u003e - Our team is available to advise you on the most suitable products\u003cbr\u003e✓ \u003cstrong\u003eCompetitive prices\u003c\/strong\u003e on the entire professional range\u003cbr\u003e✓ \u003cstrong\u003eWide selection\u003c\/strong\u003e - All lines available in our catalog\u003cbr\u003e✓ \u003cstrong\u003eFree shipping\u003c\/strong\u003e for orders above the minimum threshold\u003cbr\u003e✓ \u003cstrong\u003eSecure payments\u003c\/strong\u003e and personal data protection\u003c\/p\u003e\u003cp\u003eOur twenty years of experience in the sector allow us to select only the best professional brands and to offer competent and personalized customer service. We specialize in products for hairdressers and haircare enthusiasts who seek salon quality at home. Discover our other premium collections such as \u003ca href=\"\/en-fr\/collections\/617069871451\" title=\"Trattamenti riparatori per capelli danneggiati\"\u003eKerastase Premiere\u003c\/a\u003e, \u003ca href=\"\/en-fr\/collections\/602261684571\" title=\"Linea nutriente per capelli secchi\"\u003eKerastase Nutritive\u003c\/a\u003e and \u003ca href=\"\/en-fr\/collections\/603580727643\" title=\"Riparazione profonda capelli\"\u003eWella Ultimate Repair\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions about Alfaparf Milano Professional\u003c\/h2\u003e\u003ch3\u003eAre the products suitable for home use or only professional?\u003c\/h3\u003e\u003cp\u003eThe products are formulated for salon use but can be safely used at home. They are more concentrated than supermarket products, so smaller quantities are needed, and results are longer-lasting. At Planethair, you'll find both professional and retail lines, all with the same quality.\u003c\/p\u003e\u003ch3\u003eWhat is the difference between Semi di Lino Sublime and Semi di Lino Diamante?\u003c\/h3\u003e\u003cp\u003eSemi di Lino Sublime is suitable for normal or slightly damaged hair needing nourishment and shine. Semi di Lino Diamante is specifically for normal hair seeking extreme brilliance and daily protection. Both contain flaxseed extracts but with different concentrations and complementary active ingredients.\u003c\/p\u003e\u003ch3\u003eHow long do keratin treatment results last?\u003c\/h3\u003e\u003cp\u003eKeratin treatments offer progressive and cumulative results. With consistent use of keratin shampoo and mask, hair shows visible improvements after just 2-3 applications. The benefits are maintained with regular use of the line's products. For intensive salon treatments, results can last 2-3 months.\u003c\/p\u003e\u003ch3\u003eAre the products tested on animals?\u003c\/h3\u003e\u003cp\u003eNo, Alfaparf Milano Professional does not test its products on animals and complies with European cosmetic regulations. The brand is committed to researching safe and effective formulations that respect the environment and animal welfare.\u003c\/p\u003e\u003ch3\u003eCan I use products from different lines together?\u003c\/h3\u003e\u003cp\u003eYes, you can combine products from different lines based on your specific hair needs. For example, you can use a Detox shampoo to purify and a Semi di Lino mask to nourish. Our support team can advise you on the most suitable personalized routine for your hair type.\u003c\/p\u003e\u003ch3\u003eHow can I know which line is best for my hair?\u003c\/h3\u003e\u003cp\u003eThe choice depends on your hair's condition and needs. For damaged hair, choose keratin lines or \u003ca href=\"\/en-fr\/products\/4390270304369\" title=\"Lozione riparatrice intensiva\"\u003eSemi di Lino Reparative Lotion\u003c\/a\u003e; for colored hair, opt for Semi di Lino Cristalli or Glorious; for oily hair or product buildup, the Detox line is ideal. Contact our customer service for a free personalized consultation.\u003c\/p\u003e","products":[{"product_id":"alfaparf-eoc-5-65-ametista-castano-chiaro-rosso-mogano-60ml","title":"Alfaparf EoC 5.65 Amethyst - Light Chestnut Red Mahogany 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352839340145,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EoC-5.webp?v=1777031570"},{"product_id":"alfaparf-eoc-7-46-erica-biondo-medio-rame-rosso-60ml","title":"Alfaparf EoC 7.46 Erica - Medium Copper Red Blonde 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352839503985,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8032679461952-planethair-7456897.webp?v=1777031570"},{"product_id":"alfaparf-color-wear-1-60ml","title":"Alfaparf Color Wear 1 60ml","description":"\u003cp\u003e \u003cem\u003eAlfaparf Color Wear Professional Tone-on-Tone Coloring\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/images\/companies\/3\/colorwear-alfaparf-scheda-tecnica.pdf?1481391989495\" target=\"_blank\"\u003eAlfaparf Color Wear Technical Data Sheet Color Chart\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\n\u003c\/h6\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352840224881,"sku":"04000000","price":10.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297039718-planethair-5500361.webp?v=1777031570"},{"product_id":"alfaparf-eoc-9-31-bio-chiaris-dorato-cenere-60ml","title":"Alfaparf EOC 9.31 Bio. Claris. Golden Ash 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352840650865,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297002163-planethair-5732399.webp?v=1777031576"},{"product_id":"alfaparf-color-wear-5-45-castano-chiaro-rame-mogano-60ml","title":"Alfaparf Color Wear 5.45 Light Brown Copper Mahogany 60ml","description":"\u003ch2\u003e\n\u003cspan style=\"display: block; margin: 0 0 1em 0; line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cbr style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003e\u003cem style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Ubuntu, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352841994353,"sku":"04000000","price":6.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8032679466742-planethair-6076288.webp?v=1777031575"},{"product_id":"alfaparf-color-wear-5-53-castano-chiaro-mogano-dorato-60ml","title":"Alfaparf Color Wear 5.53 Light Brown Mahogany Golden 60ml","description":"\u003cp\u003e\u003cem\u003e\u003cspan style=\"display: block;margin: 0 0 1em 0;line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eProduct Color Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous professional color result\u003c\/span\u003e : \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear expertise is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Technical, \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e a \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for an incorrect homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e . \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e by adding \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Cart \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result for the\u003c\/span\u003e customer \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e confirmed \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Having \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e notions \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e techniques \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e that \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e exclusively \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e in use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a professional homogeneous color result\u003c\/span\u003e .\u003c\/p\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT, TECHNICAL SKILL IS REQUIRED, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352842092657,"sku":"04000000","price":6.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297039985-planethair-4377219.webp?v=1777031576"},{"product_id":"alfaparf-color-wear-6-53-biondo-scuro-mogano-dorato-60ml","title":"Alfaparf Color Wear 6.53 Dark Mahogany Golden Blonde 60ml","description":"\u003cp\u003e\u003cem\u003e\u003cspan style=\"display: block;margin: 0 0 1em 0;line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eProduct Color Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous professional color result\u003c\/span\u003e : \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear expertise is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Technical, \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e a \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for an incorrect homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e . \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e by adding \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Cart \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result for the\u003c\/span\u003e customer \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e confirmed \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Having \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e notions \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e techniques \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e that \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e exclusively \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e in use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a professional homogeneous color result\u003c\/span\u003e .\u003c\/p\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352842125425,"sku":"04000000","price":6.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297039848-planethair-4577377.webp?v=1777031575"},{"product_id":"alfaparf-color-wear-7-35-biondo-medio-dorato-mogano-60ml","title":"Alfaparf Color Wear 7.35 Medium Golden Mahogany Blonde 60ml","description":"\u003cp\u003e\u003cem\u003e\u003cspan style=\"display: block;margin: 0 0 1em 0;line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eProduct Color Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous professional color result\u003c\/span\u003e : \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear expertise is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Technical, \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e a \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for an incorrect homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e . \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e by adding \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Cart \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result for the\u003c\/span\u003e customer \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e confirmed \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Having \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e notions \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e techniques \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e that \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e exclusively \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e in use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a professional homogeneous color result\u003c\/span\u003e .\u003c\/p\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352842322033,"sku":"04000000","price":6.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297040004-planethair-7116266.webp?v=1777031576"},{"product_id":"alfaparf-color-wear-4-52-castano-medio-mogano-irise-60ml","title":"Alfaparf Color Wear 4.52 Medium Brown Mahogany Irise 60ml","description":"\u003ch2\u003e\n\u003cspan style=\"display: block; margin: 0 0 1em 0; line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cbr style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003e\u003cem style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Ubuntu, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352842354801,"sku":"04000000","price":6.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297039824-planethair-9245451.webp?v=1777031576"},{"product_id":"alfaparf-color-wear-5-5-castano-chiaro-mogano-60ml","title":"Alfaparf Color Wear 5.5 Light Brown Mahogany 60ml","description":"\u003cp\u003e\u003cem\u003e\u003cspan style=\"display: block;margin: 0 0 1em 0;line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eProduct Color Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous professional color result\u003c\/span\u003e : \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear expertise is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Technical, \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e a \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for an incorrect homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e . \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e by adding \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Cart \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result for the\u003c\/span\u003e customer \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e confirmed \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Having \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e notions \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e techniques \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e that \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e exclusively \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e in use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a professional homogeneous color result\u003c\/span\u003e .\u003c\/p\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352842387569,"sku":"04000000","price":8.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-Color-Wear-5.webp?v=1777031576"},{"product_id":"alfaparf-color-wear-4-66-castano-rosso-intenso-60ml","title":"Alfaparf Color Wear 4.66 Intense Red Chestnut 60ml","description":"\u003cp\u003e Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look PATENTED TECHNOLOGY BASED OF ARGININA Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/p\u003e \u003cp\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352843763825,"sku":"04000000","price":6.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297040158-planethair-3890826.webp?v=1777031583"},{"product_id":"alfaparf-color-wear-5-66-castano-chiaro-rosso-intenso-60ml","title":"Alfaparf Color Wear 5.66 Light Brown Intense Red 60ml","description":"\u003ch2\u003e\n\u003cspan style=\"display: block; margin: 0 0 1em 0; line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cbr style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003e\u003cem style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Ubuntu, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352843796593,"sku":"04000000","price":6.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297040141-planethair-5777406.webp?v=1777031582"},{"product_id":"alfaparf-eoc-10-31-bio-extra-chi-dorato-cenere-60ml","title":"Alfaparf EOC 10.31 Bio Extra Chi. Golden Ash 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352843862129,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-10.webp?v=1777031583"},{"product_id":"alfaparf-eoc-7-31-biondo-medio-dorato-cenere-60ml","title":"Alfaparf EOC 7.31 Medium Golden Blonde Ash 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352844812401,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-7_a05a2786-9834-47c1-b6e9-58985d7256e5.webp?v=1777031583"},{"product_id":"alfaparf-eoc-8-31-biondo-chiaro-dorato-cenere-60ml","title":"Alfaparf EOC 8.31 Light Blonde Golden Ash 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352844877937,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297002170-planethair-4192720.webp?v=1777031582"},{"product_id":"eoc-6-53-biondo-scuro-mogano-dorato-60ml","title":"EOC 6.53 Dark Mahogany Golden Blonde 60ml","description":"\u003cp\u003e\u003cem\u003eAlfaparf Evolution Of The Color Cube Permanent Coloring\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003ca href=\"https:\/\/www.planethair.it\/collections\/images\/companies\/3\/eoc-alfaparf-scheda-tecnica.pdf?1481388279916\" target=\"_blank\"\u003eRead the Technical Data Sheet\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: this product requires technical expertise to use. Incorrect use may cause damage. By adding this product to the cart, the customer confirms that they have all the technical knowledge required to use it and that this product is intended for professional use only.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352845074545,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/EOC-6.webp?v=1777031583"},{"product_id":"alfaparf-eoc-7-53","title":"Alfaparf EOC 7.53 Medium Blonde Golden Mahogany 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352845107313,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297001715-planethair-5113125.webp?v=1777031582"},{"product_id":"alfaparf-eoc-6-5-biondo-scuro-mogano-60ml","title":"Alfaparf EOC 6.5 Dark Mahogany Blond 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352845205617,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297001777-planethair-4617798.webp?v=1777031582"},{"product_id":"alfaparf-eoc-7-5-sandalo-60ml","title":"Alfaparf EOC 7.5 Sandalwood 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352845795441,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8032679461709-planethair-5774552.webp?v=1777031582"},{"product_id":"alfaparf-eoc-6-4-biondo-scuro-rame-60ml","title":"Alfaparf EOC 6.4 Dark Copper Blonde 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352846188657,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-6_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_9287b094689f7c36.jpg?v=1777026459"},{"product_id":"alfaparf-eoc-4-45-diana-castano-medio-rame-mogano-60ml","title":"Alfaparf EoC 4.45 Diana- Medium Chestnut Copper Mahogany 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352846254193,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297001869-planethair-8305459_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_ebbd323d606751b0.png?v=1777028476"},{"product_id":"alfaparf-eoc-6-45-era-biondo-scuro-rame-mogano-60ml","title":"Alfaparf EoC 6.45 - Era - Dark Copper Mahogany Blonde 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352846286961,"sku":"04000000","price":6.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297001852-planethair-6069996_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_bd6a00c29ad48700.png?v=1777028476"},{"product_id":"alfaparf-eoc-7-45-atena-biondo-medio-rame-mogano-60ml","title":"Alfaparf EoC 7.45 Atena - Medium Blonde Copper Mahogany 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352846352497,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EoC-7_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_5305fa5bcb2efc44.jpg?v=1777026581"},{"product_id":"alfaparf-eoc-7-21-biondo-medio-irise-cenere-60ml","title":"Alfaparf EOC 7.21 Medium Blond Irise Ash 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352846549105,"sku":"0400000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-7_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_b6ac36df171b45cf.jpg?v=1777026751"},{"product_id":"alfaparf-eoc-8-01-biondo-chiaro-nacre-60ml","title":"Alfaparf EOC 8.01 - Light Blonde Nacre 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352846680177,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/products\/Alfaparf-EOC-8_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_1acc8e23faaa3bfa.jpg?v=1777024873"},{"product_id":"alfaparf-eoc-4-65-rubino-castano-medio-rosso-mogano-60ml","title":"Alfaparf EoC 4.65 Ruby - Medium Brown Mahogany Red 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352847368305,"sku":"04000000","price":6.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297001920-planethair-7213199_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_ab456ff97860e6d2.png?v=1777028476"},{"product_id":"alfaparf-eoc-5-64-castano-chiaro-rosso-rame-60ml","title":"Alfaparf EoC 5.64 Light Brown Copper Red 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352847401073,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8032679461891-planethair-9089204_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_c804bf2eabb1306b.png?v=1777028476"},{"product_id":"alfaparf-eoc-5-66-corallo-castano-chiaro-rosso-vivo-60ml","title":"Alfaparf EoC 5.66 Corallo - Light Brown Lively Red 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352847433841,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297166827-planethair-3325113_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_af93ada1c66b995e.png?v=1777028476"},{"product_id":"alfaparf-eoc-7-64-hawai-biondo-medio-rosso-rame-60ml","title":"Alfaparf EoC 7.64 Hawai - Medium Blonde Red Copper 60ml","description":"\u003cp\u003e For over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency. \u003c\/li\u003e\n\n\u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352847499377,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8032679461914-planethair-7933962_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_e986e988e2e795b8.png?v=1777028476"},{"product_id":"alfaparf-eoc-7-3-biondo-medio-dorato-60ml","title":"Alfaparf EOC 7.3 Medium Golden Blonde 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency. \u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightening Enhancer (000SSS:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003ewith Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThe 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase \u003c\/p\u003e\n\n\u003cp\u003ethe lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003eMaximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThey are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003eThey can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e\n\n\u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\n\u003cp\u003eof red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\n\u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series. \u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003eRed Boosters:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\n\u003cp\u003eintensity to the tendency of red reflex.\u003c\/p\u003e\n\n\u003cp\u003eVariable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\n\u003cp\u003e› minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e› maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\n\u003cp\u003euse the natural series specifically indicated for the fantasy nuance you want to use: \u003c\/p\u003e\n\n\u003cp\u003eNatural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e(.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\n\u003cp\u003eBahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n\u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003eIntense Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\n\u003cp\u003ecompact.\u003c\/p\u003e\n\n\u003cp\u003eCover Reds\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eContrasts\u003c\/p\u003e\n\n\u003cp\u003eColor contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\n\u003cp\u003ePlatinum\u003c\/p\u003e\n\n\u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\n\u003ch2\u003e\u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352850546801,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-7_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_54443305445b0130.jpg?v=1777026465"},{"product_id":"alfaparf-eoc-8-32-biondo-chiaro-dorato-irise-60ml","title":"Alfaparf EOC 8.32 Light Blonde Golden Irise 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352851234929,"sku":"04000000","price":7.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297001791-planethair-1725403_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_a4c0ec66411e1246.png?v=1777028476"},{"product_id":"alfaparf-eoc-1-11-nero-blu-60ml","title":"Alfaparf EOC 1.11 Black Blue 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional hair color\u003c\/strong\u003e has been a pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e , becoming an obsession when the goal is to achieve perfection. Every color created, every highlight enriched with it, is formulated to measure, thanks to the combination of cutting-edge technologies, typically Italian flair, and the craftsmanship that has always been cultivated at ALFAPARF MILANO. Every second, across five continents, a woman leaves a salon carrying our color with her in her look and her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e The first number of each shade indicates the tone level of the shade.\u003c\/li\u003e\n\n\u003cli\u003e The second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003e The third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003e When the second and third numbers are the same it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003e It has an intense reflection.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL NUANCES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\n \u003cp\u003eIt is mixable with all Evolution of the Color shades, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003e with Evolution of the Color it increases its lightening power by up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003e The Super Lightening Reinforcer 0SP can be mixed with all the shades of the Platinum series to increase their\u003c\/p\u003e\n\n\u003cp\u003e lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum shade + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003e They can be mixed together. YELLOW: It is used to accentuate the gold series. BLUE: It is used as\u003c\/p\u003e\n\n\u003cp\u003e countercolour to tone down orange and yellow reflections. GRAPHITE: is a grey shade ideal for toning down residues\u003c\/p\u003e\n\n\u003cp\u003e of red and orange and to strengthen the grey reflection tendencies of the Cenere, Nacré and Irisé series. VIOLET: yes\u003c\/p\u003e\n\n \u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e Red Booster:\u003c\/p\u003e\n\n\u003cp\u003e It can be mixed with all the Evolution of the Color shades, except the Platinum series, to give greater\u003c\/p\u003e\n\n\u003cp\u003e intensity of the tendency to red reflex.\u003c\/p\u003e\n\n\u003cp\u003e Variable mixing ratio, based on the desired red intensity:\u003c\/p\u003e\n\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e To obtain maximum coverage and total respect of the desired reflection tendency and intensity,\u003c\/p\u003e\n\n\u003cp\u003e use the natural series specifically indicated for the fantasy shade you want to use:\u003c\/p\u003e\n\n\u003cp\u003e Natural Series\u003c\/p\u003e\n\n\u003cp\u003e To be used in mixture with cold shades: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e (.21); Pure Violets (.22); Matt (.7).\u003c\/p\u003e\n\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003e To be used in mixture with warm shades: Golden (.3); Marrons Glacés (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n \u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\n\u003cp\u003e To be used in mixture with warm or cold shades if you want a more intense colour result and\u003c\/p\u003e\n\n\u003cp\u003e compact.\u003c\/p\u003e\n\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\n\u003cp\u003e To be used in mixture with red shades: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\n\u003cp\u003e Color contrasts on dark or medium-dark backgrounds (levels 1 to 6, natural or colored) in 15-20 minutes without bleaching. Mixing ratio: 1:1.5. Use Oxid'o volumes based on the desired tone intensity.\u003c\/p\u003e\n\n\u003cp\u003e Platinum\u003c\/p\u003e\n\n\u003cp\u003e To lighten up to 5 tones (if mixed with 0SP) and obtain extra-light, natural and luminous blondes without bleaching. The Platinum series is applied on a base no lighter than light brown (5). Dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Processing time 50'-55'. Do not mix the Platinum series with shades from other series due to the different dilution ratios.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he\/she is aware that this product is intended exclusively for professional use, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e \u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Authorized Alfaparf Reseller\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp\u003e \u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: this product requires technical expertise to use. Incorrect use may cause damage. By adding this product to the cart, the customer confirms that they have all the technical knowledge required to use it and that this product is intended for professional use only.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352851464305,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-1_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_a79e0349862bf644.jpg?v=1777026752"},{"product_id":"alfaparf-eoc-4-66-i-castano-medio-rosso-intenso-60ml","title":"Alfaparf EoC 4.66 I Medium Brown Intense Red 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency. \u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightening Enhancer (000SSS:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003ewith Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThe 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase \u003c\/p\u003e\n\n\u003cp\u003ethe lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003eMaximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThey are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003eThey can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e\n\n\u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\n\u003cp\u003eof red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\n\u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series. \u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003eRed Boosters:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\n\u003cp\u003eintensity to the tendency of red reflex.\u003c\/p\u003e\n\n\u003cp\u003eVariable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\n\u003cp\u003e› minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e› maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\n\u003cp\u003euse the natural series specifically indicated for the fantasy nuance you want to use: \u003c\/p\u003e\n\n\u003cp\u003eNatural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e(.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\n\u003cp\u003eBahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n\u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003eIntense Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\n\u003cp\u003ecompact.\u003c\/p\u003e\n\n\u003cp\u003eCover Reds\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eContrasts\u003c\/p\u003e\n\n\u003cp\u003eColor contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\n\u003cp\u003ePlatinum\u003c\/p\u003e\n\n\u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\n\u003ch2\u003e\u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352851988593,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297166834-planethair-5484282_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_bf2e9abcb5f01c02.png?v=1777028476"},{"product_id":"alfaparf-eoc-6-66-i-biondo-scuro-rosso-intenso-60ml","title":"Alfaparf EoC 6.66 I Dark Blonde Intense Red 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency. \u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightening Enhancer (000SSS:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003ewith Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThe 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase \u003c\/p\u003e\n\n\u003cp\u003ethe lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003eMaximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThey are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003eThey can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e\n\n\u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\n\u003cp\u003eof red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\n\u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series. \u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003eRed Boosters:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\n\u003cp\u003eintensity to the tendency of red reflex.\u003c\/p\u003e\n\n\u003cp\u003eVariable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\n\u003cp\u003e› minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e› maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\n\u003cp\u003euse the natural series specifically indicated for the fantasy nuance you want to use: \u003c\/p\u003e\n\n\u003cp\u003eNatural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e(.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\n\u003cp\u003eBahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n\u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003eIntense Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\n\u003cp\u003ecompact.\u003c\/p\u003e\n\n\u003cp\u003eCover Reds\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eContrasts\u003c\/p\u003e\n\n\u003cp\u003eColor contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\n\u003cp\u003ePlatinum\u003c\/p\u003e\n\n\u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\n\u003ch2\u003e\u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352852054129,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EoC-6_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_ed11f0ed1f4a7ff9.jpg?v=1777026751"},{"product_id":"alfaparf-eoc-5-35-castano-chiaro-dorato-mogano","title":"Alfaparf EoC 5.35 Light Brown Golden Mahogany 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency. \u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightening Enhancer (000SSS:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003ewith Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThe 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase \u003c\/p\u003e\n\n\u003cp\u003ethe lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003eMaximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThey are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003eThey can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e\n\n\u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\n\u003cp\u003eof red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\n\u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series. \u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003eRed Boosters:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\n\u003cp\u003eintensity to the tendency of red reflex.\u003c\/p\u003e\n\n\u003cp\u003eVariable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\n\u003cp\u003e› minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e› maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\n\u003cp\u003euse the natural series specifically indicated for the fantasy nuance you want to use: \u003c\/p\u003e\n\n\u003cp\u003eNatural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e(.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\n\u003cp\u003eBahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n\u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003eIntense Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\n\u003cp\u003ecompact.\u003c\/p\u003e\n\n\u003cp\u003eCover Reds\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eContrasts\u003c\/p\u003e\n\n\u003cp\u003eColor contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\n\u003cp\u003ePlatinum\u003c\/p\u003e\n\n\u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\n\u003ch2\u003e\u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352852217969,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297166933-planethair-4255876_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_ab16ce9668f7e90e.png?v=1777028476"},{"product_id":"alfaparf-eoc-7-35-biondo-medio-mogano-dorato-60ml","title":"Alfaparf EoC 7.35 Medium Mahogany Golden Blonde 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency. \u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightening Enhancer (000SSS:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003ewith Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThe 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase \u003c\/p\u003e\n\n\u003cp\u003ethe lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003eMaximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThey are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003eThey can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e\n\n\u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\n\u003cp\u003eof red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\n\u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series. \u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003eRed Boosters:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\n\u003cp\u003eintensity to the tendency of red reflex.\u003c\/p\u003e\n\n\u003cp\u003eVariable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\n\u003cp\u003e› minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e› maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\n\u003cp\u003euse the natural series specifically indicated for the fantasy nuance you want to use: \u003c\/p\u003e\n\n\u003cp\u003eNatural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e(.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\n\u003cp\u003eBahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n\u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003eIntense Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\n\u003cp\u003ecompact.\u003c\/p\u003e\n\n\u003cp\u003eCover Reds\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eContrasts\u003c\/p\u003e\n\n\u003cp\u003eColor contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\n\u003cp\u003ePlatinum\u003c\/p\u003e\n\n\u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\n\u003ch2\u003e\u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352852316273,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297166919-planethair-1639644_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_26ae5afc6c806624.png?v=1777028476"},{"product_id":"alfaparf-semi-di-lino-scalp-purifying-shampoo-250ml","title":"Alfaparf Semi Di Lino Scalp Purifying Shampoo 250ml","description":"\u003ch2\u003e \u003cstrong\u003eAlfaparf Semi di Di Lino Scalp Purifying Shampoo 250ml\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp\u003e Alfaparf Semi di Di Lino Scalp Purifying Shampoo 250ml: a daily moment of relaxation that eliminates dandruff from the first application and delays its reappearance. Alfaparf Semi di Di Lino Scalp Purifying Shampoo provides relief, reduces itching, and restores the scalp's balance, leaving hair shiny.\u003c\/p\u003e\n\n \u003cp\u003eAPPLICATION: Apply Alfaparf Semi di Di Lino Scalp Purifying Shampoo to damp hair and lather. Leave on for 2-3 minutes. Rinse thoroughly.\u003c\/p\u003e\n\n\u003cp\u003e Repeat if necessary. Also recommended for daily use.\u003c\/p\u003e\n\n\u003cp\u003e Planethair.it: Authorized Alfaparf Reseller\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352855724145,"sku":"03040505.3","price":6.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/forfora-8022297023250-planethair-8568799_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_940cebe90183745c.png?v=1777028476"},{"product_id":"alfaparf-neutralizer-1lt","title":"Alfaparf Neutralizer 1lt","description":"\u003cp\u003eRecreates the texture of the hair leaving it perfectly conditioned and shiny. Thanks to its technology, the Hydra Texture Neutralizer is ideal for use during waving, straightening and multi-texture services.\u003c\/p\u003e\n\u003cp\u003e How to use:\u003c\/p\u003e\n\u003cp\u003e For optimal and correct use, follow the application procedure of the Hydra Texture system shown in the Technical Manual and on the packaging.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e Planethair.it: Alfaparf Authorized Reseller\u003c\/p\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf Neutralizer 1lt\u003c\/strong\u003e\n\u003c\/h2\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352858673265,"sku":"03040115","price":16.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/attivatore-8032679465769-planethair-8647834_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_554b578a71d2d140.png?v=1777028477"},{"product_id":"alfaparf-color-wear-8-44-biondo-chiaro-rame-intenso-60ml","title":"Alfaparf Color Wear 8.44 Intense Light Copper Blonde 60ml ","description":"\u003cp style='margin: 0px 0px 1em; line-height: 1.4; color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch2\u003e\n\u003cspan style=\"display: block;margin: 0 0 1em 0;line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003e \u003cspan data-mce-style=\"text-decoration: underline;\" style=\"text-decoration: underline;\"\u003e\u003cbr data-mce-bogus=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan data-mce-style=\"text-decoration: underline;\" style=\"text-decoration: underline;\"\u003e\u003cbr data-mce-bogus=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan data-mce-style=\"text-decoration: underline;\" style=\"text-decoration: underline;\"\u003e\u003cbr data-mce-bogus=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e \u003ch6\u003e\n\u003cem\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\"\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003ePlanethair.it Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Reseller \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Alfaparf \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Color Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e .\u003c\/h6\u003e\n\u003cp\u003e\u003cem\u003e\u003cbr data-mce-bogus=\"1\"\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cbr data-mce-bogus=\"1\"\u003e\u003c\/em\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-bogus=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-bogus=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-bogus=\"1\"\u003e\u003c\/p\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31353643663473,"sku":"04000000","price":6.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297099774-planethair-3974652_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_520db1e043f848ab.png?v=1777029077"},{"product_id":"alfaparf-revolution-rich-purple-90ml","title":"Alfaparf Revolution Rich Purple 90ml","description":"\u003cp\u003eInfinite color possibilities, rEvolution JR is a direct cream coloring that guarantees a vibrant and intense result. FOR AN INTENSE COLOR RESULT: lighten until the ideal melanin residue is obtained for each color (see indication). Shampoo and apply rEvolutionJC directly to damp hair. Leave on for 10-20 minutes depending on the desired color intensity. Emulsify with water, then rinse thoroughly. Make a shampoo. ON NATURAL HAIR: to give reflections to natural hair, apply rEvolutionJC directly on dry hair. Leave on for 10-40 minutes depending on the intensity of the desired reflection. Emulsify with water, then rinse thoroughly. Make a shampoo. ON COLORED HAIR: to enrich the reflections of colored hair, apply rEvolutionJC directly on dry hair. Check the color result every 10-15 minutes until you get the desired result. Emulsify with water, then rinse thoroughly. Make a shampoo. CLEAR: to obtain a pastel color result and\/or lighten the color result, mix at least in a 5 to 1 ratio (5 parts of Clear and one part of the desired rEvolutionJC color).\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCharacteristics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eEnsures an even color from root to tip\u003c\/li\u003e\n\n\u003cli\u003ePerfect texture that guarantees a precise application and the realization of extremely sophisticated techniques\u003c\/li\u003e\n\n\u003cli\u003eFormula with a cream-gel consistency that allows for a perfect fusion of different nuances to create perfect mixes\u003c\/li\u003e\n\n\u003cli\u003eIncredibly soft and shiny hair after application\u003c\/li\u003e\n\n\u003cli\u003eNuances that can be mixed together to obtain infinite color possibilities\u003c\/li\u003e\n\n\n\u003c\/ul\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; outline: none; color: rgb(44, 44, 44); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31353664143473,"sku":"04000000","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/products\/alfaparf-revolution-rich-purple-90ml-8022297304335-riflessanti-473938_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_4475266ce7c43716.jpg?v=1777023109"},{"product_id":"alfaparf-revolution-true-blu-90ml","title":"Alfaparf Revolution True Blue 90ml","description":"\u003cp\u003eInfinite color possibilities, rEvolution JR is a direct cream coloring that guarantees a vibrant and intense result. FOR AN INTENSE COLOR RESULT: lighten until the ideal melanin residue is obtained for each color (see indication). Shampoo and apply rEvolutionJC directly to damp hair. Leave on for 10-20 minutes depending on the desired color intensity. Emulsify with water, then rinse thoroughly. Make a shampoo. ON NATURAL HAIR: to give reflections to natural hair, apply rEvolutionJC directly on dry hair. Leave on for 10-40 minutes depending on the intensity of the desired reflection. Emulsify with water, then rinse thoroughly. Make a shampoo. ON COLORED HAIR: to enrich the reflections of colored hair, apply rEvolutionJC directly on dry hair. Check the color result every 10-15 minutes until you get the desired result. Emulsify with water, then rinse thoroughly. Make a shampoo. CLEAR: to obtain a pastel color result and\/or lighten the color result, mix at least in a 5 to 1 ratio (5 parts of Clear and one part of the desired rEvolutionJC color).\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCharacteristics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eEnsures an even color from root to tip\u003c\/li\u003e\n\n\u003cli\u003ePerfect texture that guarantees a precise application and the realization of extremely sophisticated techniques\u003c\/li\u003e\n\n\u003cli\u003eFormula with a cream-gel consistency that allows for a perfect fusion of different nuances to create perfect mixes\u003c\/li\u003e\n\n\u003cli\u003eIncredibly soft and shiny hair after application\u003c\/li\u003e\n\n\u003cli\u003eNuances that can be mixed together to obtain infinite color possibilities\u003c\/li\u003e\n\n\n\u003c\/ul\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; outline: none; color: rgb(44, 44, 44); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31353664209009,"sku":"04000000","price":11.1,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/products\/alfaparf-revolution-true-blu-90ml-8022297304373-tinta-capelli-498861_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_131570fbf3c385bc.jpg?v=1777023184"},{"product_id":"alfaparf-revolution-yellow-90ml","title":"Alfaparf Revolution Yellow 90ml","description":"\u003cp\u003eInfinite color possibilities, rEvolution JR is a direct cream coloring that guarantees a vibrant and intense result. FOR AN INTENSE COLOR RESULT: lighten until the ideal melanin residue is obtained for each color (see indication). Shampoo and apply rEvolutionJC directly to damp hair. Leave on for 10-20 minutes depending on the desired color intensity. Emulsify with water, then rinse thoroughly. Make a shampoo. ON NATURAL HAIR: to give reflections to natural hair, apply rEvolutionJC directly on dry hair. Leave on for 10-40 minutes depending on the intensity of the desired reflection. Emulsify with water, then rinse thoroughly. Make a shampoo. ON COLORED HAIR: to enrich the reflections of colored hair, apply rEvolutionJC directly on dry hair. Check the color result every 10-15 minutes until you get the desired result. Emulsify with water, then rinse thoroughly. Make a shampoo. CLEAR: to obtain a pastel color result and\/or lighten the color result, mix at least in a 5 to 1 ratio (5 parts of Clear and one part of the desired rEvolutionJC color).\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCharacteristics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eEnsures an even color from root to tip\u003c\/li\u003e\n\n\u003cli\u003ePerfect texture that guarantees a precise application and the realization of extremely sophisticated techniques\u003c\/li\u003e\n\n\u003cli\u003eFormula with a cream-gel consistency that allows for a perfect fusion of different nuances to create perfect mixes\u003c\/li\u003e\n\n\u003cli\u003eIncredibly soft and shiny hair after application\u003c\/li\u003e\n\n\u003cli\u003eNuances that can be mixed together to obtain infinite color possibilities\u003c\/li\u003e\n\n\n\u003c\/ul\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; outline: none; color: rgb(44, 44, 44); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31353664340081,"sku":"0400000","price":11.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297304359-planethair-2178419_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_0e397c6b8cbe588e.png?v=1777029092"},{"product_id":"alfaparf-revolution-pink-90ml","title":"Alfaparf Revolution Pink 90ml","description":"\u003cp\u003eInfinite color possibilities, rEvolution JR is a direct cream coloring that guarantees a vibrant and intense result. FOR AN INTENSE COLOR RESULT: lighten until the ideal melanin residue is obtained for each color (see indication). Shampoo and apply rEvolutionJC directly to damp hair. Leave on for 10-20 minutes depending on the desired color intensity. Emulsify with water, then rinse thoroughly. Make a shampoo. ON NATURAL HAIR: to give reflections to natural hair, apply rEvolutionJC directly on dry hair. Leave on for 10-40 minutes depending on the intensity of the desired reflection. Emulsify with water, then rinse thoroughly. Make a shampoo. ON COLORED HAIR: to enrich the reflections of colored hair, apply rEvolutionJC directly on dry hair. Check the color result every 10-15 minutes until you get the desired result. Emulsify with water, then rinse thoroughly. Make a shampoo. CLEAR: to obtain a pastel color result and\/or lighten the color result, mix at least in a 5 to 1 ratio (5 parts of Clear and one part of the desired rEvolutionJC color).\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCharacteristics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eEnsures an even color from root to tip\u003c\/li\u003e\n\n\u003cli\u003ePerfect texture that guarantees a precise application and the realization of extremely sophisticated techniques\u003c\/li\u003e\n\n\u003cli\u003eFormula with a cream-gel consistency that allows for a perfect fusion of different nuances to create perfect mixes\u003c\/li\u003e\n\n\u003cli\u003eIncredibly soft and shiny hair after application\u003c\/li\u003e\n\n\u003cli\u003eNuances that can be mixed together to obtain infinite color possibilities\u003c\/li\u003e\n\n\n\u003c\/ul\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; outline: none; color: rgb(44, 44, 44); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31353664405617,"sku":"04000000","price":11.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-colorati-8022297304342-planethair-4638530_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_5c996ad4b03ad617.png?v=1777029093"},{"product_id":"alfaparf-revolution-deep-red-90ml","title":"Alfaparf Revolution Deep Red 90ml","description":"\u003cp\u003eInfinite color possibilities, rEvolution JR is a direct cream coloring that guarantees a vibrant and intense result. FOR AN INTENSE COLOR RESULT: lighten until the ideal melanin residue is obtained for each color (see indication). Shampoo and apply rEvolutionJC directly to damp hair. Leave on for 10-20 minutes depending on the desired color intensity. Emulsify with water, then rinse thoroughly. Make a shampoo. ON NATURAL HAIR: to give reflections to natural hair, apply rEvolutionJC directly on dry hair. Leave on for 10-40 minutes depending on the intensity of the desired reflection. Emulsify with water, then rinse thoroughly. Make a shampoo. ON COLORED HAIR: to enrich the reflections of colored hair, apply rEvolutionJC directly on dry hair. Check the color result every 10-15 minutes until you get the desired result. Emulsify with water, then rinse thoroughly. Make a shampoo. CLEAR: to obtain a pastel color result and\/or lighten the color result, mix at least in a 5 to 1 ratio (5 parts of Clear and one part of the desired rEvolutionJC color).\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCharacteristics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eEnsures an even color from root to tip\u003c\/li\u003e\n\n\u003cli\u003ePerfect texture that guarantees a precise application and the realization of extremely sophisticated techniques\u003c\/li\u003e\n\n\u003cli\u003eFormula with a cream-gel consistency that allows for a perfect fusion of different nuances to create perfect mixes\u003c\/li\u003e\n\n\u003cli\u003eIncredibly soft and shiny hair after application\u003c\/li\u003e\n\n\u003cli\u003eNuances that can be mixed together to obtain infinite color possibilities\u003c\/li\u003e\n\n\n\u003c\/ul\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; outline: none; color: rgb(44, 44, 44); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31353664503921,"sku":"04000000","price":11.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-colorati-8022297304366-planethair-8983819_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_e48cd7ba05a30a3c.png?v=1777029093"},{"product_id":"alfaparf-revolution-clear-90ml","title":"Alfaparf Revolution Clear 90ml","description":"\u003cp\u003eInfinite color possibilities, rEvolution JR is a direct cream coloring that guarantees a vibrant and intense result. FOR AN INTENSE COLOR RESULT: lighten until the ideal melanin residue is obtained for each color (see indication). Shampoo and apply rEvolutionJC directly to damp hair. Leave on for 10-20 minutes depending on the desired color intensity. Emulsify with water, then rinse thoroughly. Make a shampoo. ON NATURAL HAIR: to give reflections to natural hair, apply rEvolutionJC directly on dry hair. Leave on for 10-40 minutes depending on the intensity of the desired reflection. Emulsify with water, then rinse thoroughly. Make a shampoo. ON COLORED HAIR: to enrich the reflections of colored hair, apply rEvolutionJC directly on dry hair. Check the color result every 10-15 minutes until you get the desired result. Emulsify with water, then rinse thoroughly. Make a shampoo. CLEAR: to obtain a pastel color result and\/or lighten the color result, mix at least in a 5 to 1 ratio (5 parts of Clear and one part of the desired rEvolutionJC color).\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCharacteristics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eEnsures an even color from root to tip\u003c\/li\u003e\n\n\u003cli\u003ePerfect texture that guarantees a precise application and the realization of extremely sophisticated techniques\u003c\/li\u003e\n\n\u003cli\u003eFormula with a cream-gel consistency that allows for a perfect fusion of different nuances to create perfect mixes\u003c\/li\u003e\n\n\u003cli\u003eIncredibly soft and shiny hair after application\u003c\/li\u003e\n\n\u003cli\u003eNuances that can be mixed together to obtain infinite color possibilities\u003c\/li\u003e\n\n\n\u003c\/ul\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; outline: none; color: rgb(44, 44, 44); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31353664897137,"sku":"0400000","price":11.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297304397-planethair-3761117_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_fa08693c0e68a3ff.png?v=1777029093"},{"product_id":"solarium-alfaparf-maschera-nutriente-anti-aridita-150ml","title":"Solarium Alfaparf Nourishing Anti Dryness Mask 150ml","description":"\u003cp\u003e\u003cstrong\u003eSolarium Alfaparf Anti Dryness Nourishing Mask 150ml\u003c\/strong\u003e , immediate effect. A panacea for the hair fiber after exposure to sun and salt. Restores vitality to the hair, improving its beauty and brightness.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eGive healthy, shiny and silky hair\u003c\/li\u003e\n\n\u003cli\u003eAntioxidant against sun damage\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply after shampooing.\u003c\/li\u003e\n\n\u003cli\u003eLeave for 3-5 minutes.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e \u003cbr\u003eBAOBAB OIL: oil capable of deeply nourishing and protecting from atmospheric agents. 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line-height: 1.4; color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003ePigments Gold Alfaparf 90ml\u003c\/strong\u003e is the perfect color to revive warm blond reflections or enrich other natural bases with golden reflections.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eIntensify reflexes\u003c\/li\u003e\n\n\u003cli\u003eGives new reflections\u003c\/li\u003e\n\n\u003cli\u003eCorrects unwanted reflections\u003c\/li\u003e\n\n\u003cli\u003eGives new light to the hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHair type\u003c\/strong\u003e\u003cbr\u003e Suitable for all hair types\u003c\/p\u003e \u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\"\u003e\u003cem\u003ePlanethair.it: Authorized Reseller Pigments Gold Alfaparf 90ml\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\u003ch2\u003e Pigments Gold Alfaparf 90ml\u003c\/h2\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31353710477425,"sku":"03030408","price":20.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297042411-planethair-4363532_-_planethair-itmyshopifycom_-_Alfaparf_Milano_Professional_2d88ce1516a29621.png?v=1777029116"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/collections\/6a1856955f0da4965c62cca846d0a80e.webp?v=1772348164","url":"https:\/\/www.planethair.it\/en-fr\/collections\/alfaparf-milano-professional.oembed?page=3","provider":"Planethair","version":"1.0","type":"link"}