{"title":"Wella Professionals","description":"\u003cp\u003eWella Professionals is the go-to brand for hairdressers and hair care professionals worldwide. Founded in Germany in 1880, the company has built its reputation on continuous innovation, professional quality, and visible results. Whether you're looking for products for colored hair, restorative treatments, or salon-level styling, Wella Professionals offers technical solutions designed for every hair need.\u003c\/p\u003e\u003ch2\u003eBrand History and Values\u003c\/h2\u003e\u003cp\u003eWella Professionals was born from Franz Ströher's passion for hair care and has evolved into one of the most respected brands in the professional sector. The brand's philosophy is based on three pillars: scientific innovation, continuous training for professionals, and respect for hair structure. Every product is developed in German research laboratories with patented technologies such as Tri-Aqua-Save Technology for curly hair and the WellaPlex Bond Maker System for protection during chemical treatments.\u003c\/p\u003e\u003ch2\u003eMain Lines and Collections\u003c\/h2\u003e\u003cp\u003eThe Wella Professionals range is divided into several specialized collections. \u003cstrong\u003eColorMotion+\u003c\/strong\u003e is dedicated to color protection with the WellaPlex system that seals pigments and extends vibrancy for up to 8 weeks. \u003cstrong\u003eNutriCurls\u003c\/strong\u003e uses Nourish-In Complex technology to define curls and waves without weighing them down, while \u003cstrong\u003eUltimate Repair\u003c\/strong\u003e reconstructs damaged hair thanks to AHA and Omega-9. For those seeking sun protection, the \u003cstrong\u003eSun\u003c\/strong\u003e line offers specific UV filters for hair exposed to chlorine and salt water. Finally, \u003cstrong\u003eBrilliance\u003c\/strong\u003e maintains the luminosity of colored hair with orchid extracts and vitamin E.\u003c\/p\u003e\u003ch3\u003eWho Wella Professionals Products Are For\u003c\/h3\u003e\u003cp\u003eThese treatments are aimed at those who desire professional results at home: colored hair that loses shine, hair damaged by repeated chemical treatments, curls and waves that are difficult to manage, fine hair that needs volume without being weighed down. Wella Professionals is particularly appreciated by those with specific needs such as fantasy color protection, post-bleaching reconstruction, or the definition of natural textures. The products are formulated for daily use or as intensive weekly treatments, depending on the chosen line.\u003c\/p\u003e\u003ch2\u003eProfessional Advice for Choosing\u003c\/h2\u003e\u003cp\u003eFor best results, always pair shampoo and conditioner from the same line: this ensures synergy between the active ingredients. If you have colored hair, start with \u003ca href=\"\/de-in\/products\/wella-professionals-colormotion-shampoo-250ml-capelli-colorati\" title=\"Wella ColorMotion+ Protective Shampoo for Colored Hair\"\u003eColorMotion+ Shampoo\u003c\/a\u003e and complete with \u003ca href=\"\/de-in\/products\/wella-professionals-colormotion-scalp-protect-150ml\" title=\"Wella ColorMotion+ Scalp Protect Protective Scalp Treatment\"\u003eScalp Protect treatment\u003c\/a\u003e to also protect the scalp. For curly hair, the \u003ca href=\"\/de-in\/products\/wella-professionals-nutricurls-loose-curls-kit\" title=\"Wella NutriCurls Complete Kit for Wavy and Curly Hair\"\u003eNutriCurls Loose Curls Kit\u003c\/a\u003e offers a complete routine with shampoo, conditioner, and leave-in. Those seeking a long-lasting anti-frizz effect can opt for the \u003ca href=\"\/de-in\/products\/ultimate-smooth-shampoo-anticrespo-wella-professionals-copia\" title=\"Wella Ultimate Smooth Professional Anti-Frizz Kit\"\u003eUltimate Smooth Kit\u003c\/a\u003e, while for repairing deep structural damage, the \u003ca href=\"\/de-in\/collections\/ultimate-repair-wella-professionals\" title=\"Wella Ultimate Repair Intensive Repair Line\"\u003eUltimate Repair\u003c\/a\u003e collection is recommended. In summer, always integrate a product from the \u003ca href=\"\/de-in\/products\/wella-professionals-sun-spray-150ml\" title=\"Wella Sun Express Protective Sun Spray for Hair\"\u003eSun\u003c\/a\u003e line to prevent color fading and dehydration.\u003c\/p\u003e\u003ch3\u003eWhy Buy Wella Professionals on Planethair\u003c\/h3\u003e\u003cp\u003ePlanethair specializes in professional hair and dermocosmetic products and has been online since 2000 as the first Italian e-commerce dedicated to salon brands. Every Wella Professionals product you find in our catalog is original, with official warranty and certified origin. Thanks to over 25 years of experience in the sector, we offer dedicated assistance to help you choose the most suitable line for your hair type and specific needs. Our team has in-depth knowledge of Wella formulations and can advise you on effective combinations to maximize treatment results.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eIs Wella Professionals suitable for home use or only for hairdressers?\u003c\/strong\u003e\u003cbr\u003eAlthough developed for professional salon use, Wella Professionals products can be safely used at home by following the instructions. The formulations are safe and effective even without advanced technical skills.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow long does the color last with ColorMotion+ products?\u003c\/strong\u003e\u003cbr\u003eThe ColorMotion+ line is designed to extend color longevity up to 8 weeks thanks to WellaPlex technology, which seals pigments into the hair fiber and prevents premature fading.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use products from different lines together?\u003c\/strong\u003e\u003cbr\u003eYes, but for optimal results, it is advisable to complete at least the basic routine (shampoo + conditioner) with products from the same line. You can then integrate specific treatments from other Wella collections based on current needs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo Wella Professionals products contain sulfates or parabens?\u003c\/strong\u003e\u003cbr\u003eIt depends on the line: many recent collections such as NutriCurls and Ultimate Repair are formulated without aggressive sulfates. Always check the specific INCI of the product you are interested in to confirm its composition.\u003c\/p\u003e","products":[{"product_id":"wella-sp-luxe-oil-shampoo","title":"Wella SP Luxe Oil Shampoo Keratin 200ml","description":"\u003cp\u003e\u003cem\u003eLuxurious and light shampoo, prepares the hair for subsequent Luxe Oil treatments\u003c\/em\u003e . The lightweight formula of \u003cstrong\u003eWella SP Luxe Oil Shampoo\u003c\/strong\u003e gently cleanses impurities as proteins penetrate the hair to add strength and rebuild. Formulated with an expert blend of panthenol, keratin and jojoba, almond and argan oils, conditioning repairs, smoothes and nourishes the cuticles, leaving hair soft, supple and manageable.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eLightweight formula\u003c\/li\u003e\n\n\u003cli\u003eGently cleanses excess oil and impurities\u003c\/li\u003e\n\n\u003cli\u003eAbsolute keratin protection and natural shine\u003c\/li\u003e\n\n\u003cli\u003eWith almond, argan and jojoba oils\u003c\/li\u003e\n\n\u003cli\u003ePerfect for weak, damaged and dry hair\u003c\/li\u003e\n\n\u003cli\u003eSuitable for all hair types \u003c\/li\u003e\n\n\u003cli\u003eRepairs, smoothes and nourishes hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eDistribute evenly on wet hair\u003c\/li\u003e\n\n\u003cli\u003eMassage the shampoo.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch5\u003e\u003cbr\u003e\u003c\/h5\u003e\n\n\u003ch2\u003e\u003cstrong\u003eWella SP Luxe Oil Shampoo Keratin 200ml\u003c\/strong\u003e\u003c\/h2\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31352960122993,"sku":"01030209","price":13.86,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-danneggiati-4064666102634-planethair-7997660_-_planethair-itmyshopifycom_-_Wella_Professionals_fb53d1e95df80617.png?v=1777028609"},{"product_id":"wella-sp-luxe-oil-keratin-protection-shampoo-1lt","title":"Wella SP Luxe Oil Keratin Protection Shampoo 1lt","description":"\u003cp\u003e Keratin shampoo specially created for damaged hair, SP Luxe Oil Keratin Protection Shampoo thoroughly cleanses the hair and scalp from all\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eClean hair and scalp\u003c\/li\u003e\n\n\u003cli\u003eLightness and freshness\u003c\/li\u003e\n\n\u003cli\u003eProtection of hair keratin\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eWork evenly through damp hair.\u003c\/li\u003e\n\n\u003cli\u003eMassage.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cbr\u003e\u003c\/h5\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31352960155761,"sku":"01030401.2","price":36.06,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-danneggiati-8005610566849-planethair-2359683_-_planethair-itmyshopifycom_-_Wella_Professionals_20ae7eada26bf93a.png?v=1777028609"},{"product_id":"color-save-mask-wella-sp-400ml","title":"Color Save Mask Wella SP 400ml","description":"\u003cp\u003e \u003cem\u003eMask for long-lasting protection of color-treated hair\u003c\/em\u003e . It intensely nourishes and hydrates hair, providing optimal moisture levels. It also enhances the color and depth of colored hair, adding shine and life. The mask will restore the vitality of your color and protect it from fading and excessive pigment loss. If you don't want your hair to lose its vitality after coloring, use this excellent mask for color-treated hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Gives hair intensive nourishment\u003c\/li\u003e\n\n\u003cli\u003e Protects the color\u003c\/li\u003e\n\n\u003cli\u003e Fresh and bright color\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Apply \u003cstrong data-mce-fragment=\"1\"\u003eColor Save Mask Wella SP\u003c\/strong\u003e to washed, towel-dried hair.\u003c\/li\u003e\n\n\u003cli\u003e Leave on for 5 minutes.\u003c\/li\u003e\n\n\u003cli\u003e Rinse thoroughly.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch5\u003e\u003cbr\u003e\u003c\/h5\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31352961794161,"sku":"01040206","price":32.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-danneggiati-4064666097503-planethair-1114477_-_planethair-itmyshopifycom_-_Wella_Professionals_fd7fc10131d1a599.png?v=1777028609"},{"product_id":"system-professional-color-save-shampoo-250ml","title":"System Professional Color Save Shampoo 250ml","description":"\u003cp\u003e \u003cem\u003eThis shampoo protects the color of dyed hair\u003c\/em\u003e . Ensures long-lasting brilliant color and protects against fading and color change. \u003cstrong\u003eSystem Professional Color Save Shampoo\u003c\/strong\u003e restores a healthy feeling of care to colored hair.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eProtects colour\u003c\/li\u003e\n\n\u003cli\u003ePrevents fading\u003c\/li\u003e\n\n\u003cli\u003eHealthy and well-groomed hair\u003c\/li\u003e\n\n\u003cli\u003eDaily use\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eApply to wet hair and massage well.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\u003cli\u003eRepeat if necessary.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cbr\u003e\u003c\/h5\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31352970084465,"sku":"01040410","price":9.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-colorati-4064666097480-planethair-3865918_-_planethair-itmyshopifycom_-_Wella_Professionals_cd6396067176eea3.png?v=1777028608"},{"product_id":"wella-performance-tenuta-forte-500ml-lacca-per-capelli","title":"Wella Performance Strong Hold 500ml hairspray","description":"\u003cp\u003e \u003cem\u003eThe professional hairspray for effective and long-lasting hold\u003c\/em\u003e . Leaves hair \u003cem\u003eshiny\u003c\/em\u003e and pleasant to the touch. Special formula with UV protection. Does not wet, does not weigh down the hair, giving the hairstyle a natural effect. It is easily removed with a few strokes of the brush. Leaves no residue on hair. \u003cstrong\u003eWella Performance Tenuta Forte\u003c\/strong\u003e is suitable for all types of hairstyle.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e : Spray at a distance of about 25-30 cm from the hair.\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/wella%20professionals\" title=\"Wella Professionals\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353190350961,"sku":"04080112","price":16.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/grandi-formati-4056800065745-planethair-9139919_-_planethair-itmyshopifycom_-_Wella_Professionals_b50d604c6d17cad9.png?v=1777028819"},{"product_id":"wella-exclusiv-forte-250ml","title":"Wella Exclusive Forte 250ml","description":"\u003cp\u003e\u003cem\u003eEco-friendly hairspray for professionals seeking a product with impeccable performance\u003c\/em\u003e . Made with exclusive ingredients, it guarantees long-lasting hold. Dries quickly. Leaves hair \u003cem\u003esoft\u003c\/em\u003e , \u003cem\u003elightweight\u003c\/em\u003e , and completely free of residue. Rich in film-forming substances, it protects the hair structure and maintains its natural moisture. Excellent for any type of hairstyle.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e No-gas spray\u003c\/li\u003e\n\n\u003cli\u003e Strong hold\u003c\/li\u003e\n\n\u003cli\u003e Leaves no \u003cspan\u003eresidue\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cspan\u003eLeave your hair down\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cem\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003esoft and light\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cspan\u003eSpray\u003c\/span\u003e \u003cstrong\u003eWella Exclusiv Forte\u003c\/strong\u003e \u003cspan\u003efrom a distance of approximately 25-30 cm from the hair.\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eIt can also be used on washed, towel-dried hair. In this case, work it in with your fingers and dry.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eIf the nebulizer becomes blocked, rinse it with hot water.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch5\u003e \n\u003cem\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/wella%20professionals\" title=\"Wella Professionals\"\u003e\u003c\/a\u003e\u003c\/em\u003e\u003cbr\u003e\n\n\u003c\/h5\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353190416497,"sku":"04070701","price":18.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/spray-fissanti-4064666792828-planethair-9931776_-_planethair-itmyshopifycom_-_Wella_Professionals_cf39d7b73c5e3a07.png?v=1777028817"},{"product_id":"wella-exclusiv-extra-forte-250ml","title":"Wella Exclusive Extra Strong 250ml","description":"\u003cp\u003e \u003cem\u003eAn eco-friendly hairspray with extra-strong hold\u003c\/em\u003e for professionals seeking impeccable performance. Made with exclusive ingredients, it guarantees long-lasting hold. It dries quickly and leaves hair \u003cem\u003esoft,\u003c\/em\u003e \u003cem\u003elightweight\u003c\/em\u003e , and completely free of residue. Rich in film-forming substances, it protects the hair structure and maintains its natural moisture. Excellent for any type of hairstyle.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e No-gas spray\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eFixation that lasts over time\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eIt leaves hair soft and light.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eLeaves no residue\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003e\u003cspan\u003eSpray \u003cstrong\u003eWella Exclusiv Extra Forte\u003c\/strong\u003e from a distance of approximately 25-30 cm from the hair.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eIt can also be used on washed, towel-dried hair. In this case, work it in with your fingers and dry.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan\u003eIf the nebulizer becomes blocked, rinse it with hot water.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e \u003ca href=\"https:\/\/www.planethair.it\/collections\/wella-professionals\" title=\"Wella Exclusiv Extra Strength 250ml\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h2\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353190645873,"sku":"04070704","price":17.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/spray-fissanti-4064666792859-planethair-5663428_-_planethair-itmyshopifycom_-_Wella_Professionals_010b2bc9563652f2.png?v=1777028818"},{"product_id":"wella-enrich-shampoo-grossi-1lt","title":"Wella Enrich Thick Shampoo 1lt","description":"\u003cp\u003e\u003c\/p\u003e\n\u003ch2\u003e \u003cb\u003eEnrich Big Shampoo 1lt\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003cbr\u003e\u003cbr\u003e A shampoo rich in moisturizing agents that makes thick and unruly hair soft.\n1-Light or intense conditioning action\n2-Special Ingredient: Silk Extract\u003cbr\u003e\u003cbr\u003e Planethair.it: Authorized Wella Dealer","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353193365617,"sku":"04080110","price":22.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-secchi-4015600117986-planethair-7830096_-_planethair-itmyshopifycom_-_Wella_Professionals_3afe56f536d51bb4.png?v=1777028818"},{"product_id":"wella-mirror-polish-siero-di-lucentezza-40ml","title":"Wella Mirror Polish Serum of Shine 40ml","description":"\u003cp\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eMirror Polish - Shine Serum 40ml\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cbr\u003eMake your straight or wavy look beautiful, give a natural hold with an anti-frizz effect and create a finish full of light. On dry hair, apply one or two doses, depending on the length of the hair. Massage from base to tip until frizz is eliminated.\u003cbr\u003e\u003cbr\u003e Planethair.it: Authorized Wella Dealer\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353196937329,"sku":"04080507","price":13.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-crespi-4015600123420-planethair-5386695_-_planethair-itmyshopifycom_-_Wella_Professionals_411471e0acdc6fa0.png?v=1777028824"},{"product_id":"wella-enrich-maschera-ristrutturante-self-warm-150ml","title":"Wella Enrich Self Warm Restructuring Mask 150ml","description":"\u003cp\u003eExclusive self-heating formulation allows you to restructure all hair types leaving them instantly full of shine and soft to the touch. With rinsing 1-Multi level conditioning action 2-Special ingredient: Apricot oil\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353210601585,"sku":"04080212","price":13.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-danneggiati-4015600115784-planethair-8409627_-_planethair-itmyshopifycom_-_Wella_Professionals_ed807e899e08de2d.png?v=1777028834"},{"product_id":"wella-brilliance-balsamo-colorati-normali-fini-1lt","title":"Wella Brilliance Color Conditioner Normal-Fine 1lt","description":"\u003cp\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eBrilliance Color Conditioner Normal-Fine 1lt\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cbr\u003e\u003cbr\u003eBoth formulas hydrate colored hair, leaving fine hair full of vibrant light and flowing movement and thick, unruly hair full of vibrant light and soft to the touch. 1-light or intense conditioning action 2-special ingredient: diamond powder\u003cbr\u003e\u003cbr\u003e Planethair.it: Authorized Wella Dealer","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353221316721,"sku":"04080109","price":25.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-colorati-4015600117672-planethair-2391396_-_planethair-itmyshopifycom_-_Wella_Professionals_61a97a1bef13f7f6.png?v=1777028840"},{"product_id":"wella-illumina-color-9-60-biondo-chiarissimo-violetto-naturale-60ml","title":"Wella Illumina Color 9-60 Very Light Blonde Natural Violet 60ml","description":"\u003cp\u003e\u003cem\u003eIlluminating permanent hair color that can effectively lighten or cover gray hair leaving it soft and silky\u003c\/em\u003e . The patented \u003cem\u003eMicrolight\u003c\/em\u003e technology used in \u003cstrong\u003eWella Illumina Color\u003c\/strong\u003e protects the cuticle and keeps it smooth and clean, allowing light rays to freely penetrate the hair and reflect on the surface, giving incredible \u003cem\u003eshine\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eGives an intense color to the hair\u003c\/li\u003e\n\n\u003cli\u003eEffectively covers white hair\u003c\/li\u003e\n\n\u003cli\u003eNatural finish of the dye\u003c\/li\u003e\n\n\u003cli\u003eLeaves no unwanted reflections\u003c\/li\u003e\n\n\u003cli\u003eThe hair is soft and strong\u003c\/li\u003e\n\n\u003cli\u003eProtects hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e : \u003c\/p\u003e\n\n\u003cp\u003eFirst complete coloring - Tone-on-Tone coloring or darker:\u003c\/p\u003e\n\n\u003cp\u003eApply the color blend from base to tip.\u003c\/p\u003e\n\n\u003cp\u003eExposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 30–40 min.\u003c\/li\u003e\n\n\u003cli\u003eWith heat source: 15–25 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003eLightening:\u003cbr\u003e Apply the color mixture only on lengths and ends, leaving about 2 cm from the skin. Exposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 20 min.\u003c\/li\u003e\n\n\u003cli\u003eWith heat source 10 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003eBasis:\u003c\/p\u003e\n\n\u003cp\u003eApply the color blend to the base.\u003c\/p\u003e\n\n\u003cp\u003eExposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eWithout heat source: 30–40 min.\u003c\/li\u003e\n\n\u003cli\u003eWith heat source: 15–25 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem style=\"font-size: 1.4em;\"\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003c\/h5\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353224790129,"sku":"03000000","price":11.71,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8005610542515-planethair-2396764_-_planethair-itmyshopifycom_-_Wella_Professionals_1ec2a1c1e9fe1a73.png?v=1777028846"},{"product_id":"wella-illumina-color-5-43-castano-chiaro-rame-dorato-60ml","title":"Wella Illumina Color 5-43 Light Brown Golden Copper 60ml","description":"\u003cp\u003e\u003cem\u003eIlluminating permanent hair color that can effectively lighten or cover gray hair leaving it soft and silky\u003c\/em\u003e . The patented \u003cem\u003eMicrolight\u003c\/em\u003e technology used in \u003cstrong\u003eWella Illumina Color\u003c\/strong\u003e protects the cuticle and keeps it smooth and clean, allowing light rays to freely penetrate the hair and reflect on the surface, giving incredible \u003cem\u003eshine\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eGives an intense color to the hair\u003c\/li\u003e\n\n\u003cli\u003eEffectively covers white hair\u003c\/li\u003e\n\n\u003cli\u003eNatural finish of the dye\u003c\/li\u003e\n\n\u003cli\u003eLeaves no unwanted reflections\u003c\/li\u003e\n\n\u003cli\u003eThe hair is soft and strong\u003c\/li\u003e\n\n\u003cli\u003eProtects hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e : \u003c\/p\u003e\n\n\u003cp\u003eFirst complete coloring - Tone-on-Tone coloring or darker:\u003c\/p\u003e\n\n\u003cp\u003eApply the color blend from base to tip.\u003c\/p\u003e\n\n\u003cp\u003eExposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 30–40 min.\u003c\/li\u003e\n\n\u003cli\u003eWith heat source: 15–25 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003eLightening:\u003cbr\u003e Apply the color mixture only on lengths and ends, leaving about 2 cm from the skin. Exposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 20 min.\u003c\/li\u003e\n\n\u003cli\u003eWith heat source 10 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003eBasis:\u003c\/p\u003e\n\n\u003cp\u003eApply the color blend to the base.\u003c\/p\u003e\n\n\u003cp\u003eExposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eWithout heat source: 30–40 min.\u003c\/li\u003e\n\n\u003cli\u003eWith heat source: 15–25 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem style=\"font-size: 1.4em;\"\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/wella%20professionals\" title=\"Wella Professionals\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353224855665,"sku":"03000000","price":11.27,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8005610538686-planethair-1107353_-_planethair-itmyshopifycom_-_Wella_Professionals_39fa7b04f80c54f0.png?v=1777028846"},{"product_id":"wella-koleston-perfect-5-77","title":"Wella Koleston Perfect 5-77 Intense Light Sandy Brown 60ml","description":"\u003cp\u003e\u003cem\u003eProfessional permanent dye\u003c\/em\u003e for delicate and natural shades even for completely gray hair. At the same time, it reduces the risk of damage to the hair fibers from an allergic reaction during the dyeing process. Natural look on the hair. Covers white hair perfectly. Gives hair shine. Allows hair to be lightened up to 3 shades\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMix the dye of the desired shade with the activating emulsion (the activator is not included in the package).\u003c\/p\u003e\n\n\u003cp\u003eActivating emulsion to combine:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003elighten by 3 shades → 12% 40 vol. oxidant\u003c\/li\u003e\n\n\u003cli\u003elighten by 2 shades → 9% 30 vol. oxidizer\u003c\/li\u003e\n\n \u003cli\u003elighten by 1 shade or darken\/keep the previous shade with gray hair coverage → 6% 20 vol. oxidant\u003c\/li\u003e\n\n\u003cli\u003edarken\/maintain the previous shade without the need to cover gray hair → 4% 13 vol. oxidant\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353224921201,"sku":"03000000","price":10.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-4015600171148-planethair-7576058_-_planethair-itmyshopifycom_-_Wella_Professionals_6ae49068b4bdea44.png?v=1777028846"},{"product_id":"wella-eos-7-0-chili-biondo-medio-120-g","title":"Wella EOS 7-0 Chili Medium Blonde 120 g ","description":"\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003eSemi-permanent color without ammonia, peroxides and parabens which contains 89% of vegetable-based colored pigments\u003c\/em\u003e deriving from three plants such as henna, cassia and indigo. The non-volatile powder is enhanced with oils for a creamy texture and easy salon application. Up to 50% coverage of white hair and 35% increase in color durability and hold. The characteristic of \u003cstrong\u003eWella EOS\u003c\/strong\u003e is to obtain a natural color and an ultra shiny hair with a single application.\u003c\/p\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\n\u003cli\u003eWith vegetable raw materials, natural dyes\u003c\/li\u003e\n\n \u003cli\u003eColor result controllable\u003c\/li\u003e\n\n\u003cli\u003eIt protects the hair and strengthens the hair fiber\u003c\/li\u003e\n\n\u003cli\u003eProduces an intense shine\u003c\/li\u003e\n\n\u003cli\u003eFor more color brilliance\u003c\/li\u003e\n\n\u003cli\u003eNon-volatile powder\u003c\/li\u003e\n\n\u003cli\u003eAlready after the first application up to 50% coverage\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353224986737,"sku":"03000000","price":26.72,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-4056800519354-planethair-1020862_-_planethair-itmyshopifycom_-_Wella_Professionals_34350247774a66fe.png?v=1777028846"},{"product_id":"wella-color-touch-77-45-biondo-medio-intenso-rame-mogano-60ml","title":"Wella Color Touch 77-45 Medium Intense Blonde Copper Mahogany 60ml","description":"\u003cp\u003e \u003cem\u003eSemi-permanent color without ammonia that gives shine and reflections\u003c\/em\u003e . It allows for professional coloring with total precision. The professional formula that underlies \u003cstrong\u003eWella Color Touch\u003c\/strong\u003e helps smooth the hair structure, speeds up and makes the fixation of color pigments incredibly stable and gives hair incredibly \u003cem\u003evibrant\u003c\/em\u003e reflections, making them extraordinarily \u003cem\u003eshiny\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eGentle treatment\u003c\/li\u003e\n\n\u003cli\u003eEffectively covers white hair\u003c\/li\u003e\n\n\u003cli\u003eIt nourishes and hydrates\u003c\/li\u003e\n\n\u003cli\u003ePleasant fragrance\u003c\/li\u003e\n\n\u003cli\u003eLeave your hair shiny\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n \u003cul\u003e\n\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\n\u003cli\u003eApply using a brush and bowl.\u003c\/li\u003e\n\n\u003cli\u003eApply the dye to washed and towel-dried hair, distributing the product from the roots to the ends.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003eLeave on:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 20 minutes (or 15 minutes after a curling or ironing service)\u003c\/li\u003e\n\n\u003cli\u003eWith a heat source: 15 minutes (or 10 minutes after a ripple or ironing service)\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353225052273,"sku":"03000000","price":10.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8005610528861-planethair-1570728_-_planethair-itmyshopifycom_-_Wella_Professionals_55b75403405f6285.png?v=1777028846"},{"product_id":"wella-koleston-perfect-4-77-biondo-medio-sabbia-intenso-60ml","title":"Wella Koleston Perfect 4-77 Medium Sandy Blonde Intense 60ml","description":"\u003cp\u003e \u003cem\u003eProfessional permanent dye\u003c\/em\u003e for delicate and natural shades even for completely gray hair. At the same time, it reduces the risk of damage to the hair fibers from an allergic reaction during the dyeing process. Natural look on the hair. Covers white hair perfectly. Gives hair shine. Allows hair to be lightened up to 3 shades\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eMix the dye of the desired shade with the activating emulsion (the activator is not included in the package).\u003c\/p\u003e\n\n\u003cp\u003eActivating emulsion to combine:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003elighten by 3 shades → 12% 40 vol. oxidizer\u003c\/li\u003e\n\n\u003cli\u003elighten by 2 shades → 9% 30 vol. oxidant\u003c\/li\u003e\n\n\u003cli\u003elighten by 1 shade or darken\/keep the previous shade with gray hair coverage → 6% 20 vol. oxidizer\u003c\/li\u003e\n\n\u003cli\u003edarken\/maintain the previous shade without the need to cover gray hair → 4% 13 vol. oxidizer\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353225216113,"sku":"03000000","price":8.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-4056800094530-planethair-2920753_-_planethair-itmyshopifycom_-_Wella_Professionals_78d2cc911fa18700.png?v=1777028846"},{"product_id":"wella-koleston-perfect-4-75-biondo-medio-sabbia-mogano-60ml","title":"Wella Koleston Perfect 4-75 Medium Sand Mahogany Blonde 60ml","description":"\u003cp\u003e\u003cem\u003eProfessional permanent dye\u003c\/em\u003e for delicate and natural shades even for completely gray hair. At the same time, it reduces the risk of damage to the hair fibers from an allergic reaction during the dyeing process. Natural look on the hair. Covers white hair perfectly. Gives hair shine. Allows hair to be lightened up to 3 shades\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMix the dye of the desired shade with the activating emulsion (the activator is not included in the package).\u003c\/p\u003e\n\n\u003cp\u003eActivating emulsion to combine:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003elighten by 3 shades → 12% 40 vol. oxidizer\u003c\/li\u003e\n\n\u003cli\u003elighten by 2 shades → 9% 30 vol. oxidizer\u003c\/li\u003e\n\n \u003cli\u003elighten by 1 shade or darken\/keep the previous shade with gray hair coverage → 6% 20 vol. oxidizer\u003c\/li\u003e\n\n\u003cli\u003edarken\/maintain the previous shade without the need to cover gray hair → 4% 13 vol. oxidizer\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353225281649,"sku":"03000000","price":8.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-4015600177850-planethair-7482212_-_planethair-itmyshopifycom_-_Wella_Professionals_0d45f99852128754.png?v=1777028846"},{"product_id":"wella-koleston-perfect-5-3-castano-chiaro-dorato-60ml","title":"Wella Koleston Perfect 5\/3 Light Golden Brown 60ml","description":"\u003ch2\u003e \u003cstrong\u003eKoleston Perfect 5\/3 Light Golden Brown 60ml\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003ePure Naturals by Koleston Perfect is coloring with a special mix of pigments, differentiated according to your colour, to enhance the natural beauty of the hair. The new range is made up of five new nuances with intense, luminous and silky color, to offer a perfect color response and guarantee 100% coverage with a super-natural result. The five \"pure\" shades, without dominant reflections and in perfect fusion with the colors of the hair are: Medium Brown, Light Brown, Dark Blonde, Medium Blonde and Light Blonde.\u003c\/p\u003e\n\u003cp\u003e Planethair.it: Authorized Wella Dealer\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353225347185,"sku":"","price":8.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-4015600968052-planethair-6877220_-_planethair-itmyshopifycom_-_Wella_Professionals_5f55ab673b43de9e.png?v=1777028846"},{"product_id":"wella-koleston-perfect-9-17-biondo-chiarissimo-cenere-sabbia-60ml","title":"Wella Koleston Perfect 9-17 Very Light Blonde Ash Sand 60ml","description":"\u003cp\u003e \u003cem\u003eProfessional permanent dye\u003c\/em\u003e for delicate and natural shades even for completely gray hair. At the same time, it reduces the risk of damage to the hair fibers from an allergic reaction during the dyeing process. Natural look on the hair. Covers white hair perfectly. Gives hair shine. Allows hair to be lightened up to 3 shades\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMix the dye of the desired shade with the activating emulsion (the activator is not included in the package).\u003c\/p\u003e\n\n\u003cp\u003eActivating emulsion to combine:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003elighten by 3 shades → 12% 40 vol. oxidant \u003c\/li\u003e\n\n\u003cli\u003elighten by 2 shades → 9% 30 vol. oxidizer\u003c\/li\u003e\n\n\u003cli\u003elighten by 1 shade or darken\/keep the previous shade with gray hair coverage → 6% 20 vol. oxidizer\u003c\/li\u003e\n\n\u003cli\u003edarken\/maintain the previous shade without the need to cover gray hair → 4% 13 vol. oxidizer\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353225674865,"sku":"03000000","price":8.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-4015600172824-planethair-1185459_-_planethair-itmyshopifycom_-_Wella_Professionals_a45c16524c6ceb9b.png?v=1777028846"},{"product_id":"wella-koleston-perfect-9-1-biondo-chiarissimo-cenere-60ml","title":"Wella Koleston Perfect 9-1 Very Light Blonde Ash 60ml","description":"\u003cp\u003e \u003cem\u003eProfessional permanent dye\u003c\/em\u003e for delicate and natural shades even for completely gray hair. At the same time, it reduces the risk of damage to the hair fibers from an allergic reaction during the dyeing process. Natural look on the hair. Covers white hair perfectly. Gives hair shine. Allows hair to be lightened up to 3 shades\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMix the dye of the desired shade with the activating emulsion (the activator is not included in the package).\u003c\/p\u003e\n\n\u003cp\u003eActivating emulsion to combine:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003elighten by 3 shades → 12% 40 vol. oxidant \u003c\/li\u003e\n\n\u003cli\u003elighten by 2 shades → 9% 30 vol. oxidant\u003c\/li\u003e\n\n\u003cli\u003elighten by 1 shade or darken\/keep the previous shade with gray hair coverage → 6% 20 vol. oxidant\u003c\/li\u003e\n\n\u003cli\u003edarken\/maintain the previous shade without the need to cover gray hair → 4% 13 vol. oxidant\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353225707633,"sku":"03000000","price":10.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-4015600179151-planethair-4154846_-_planethair-itmyshopifycom_-_Wella_Professionals_2e271a0bb5cb650a.png?v=1777028846"},{"product_id":"wella-illumina-color-5-7-castano-chiaro-sabbia-60ml","title":"Wella Illumina Color 5-7 Light Brown Sand 60ml","description":"\u003cp\u003e\u003cem\u003eIlluminating permanent hair color that can effectively lighten or cover gray hair leaving it soft and silky\u003c\/em\u003e . The patented \u003cem\u003eMicrolight\u003c\/em\u003e technology used in \u003cstrong\u003eWella Illumina Color\u003c\/strong\u003e protects the cuticle and keeps it smooth and clean, allowing light rays to freely penetrate the hair and reflect on the surface, giving incredible \u003cem\u003eshine\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eGives an intense color to the hair\u003c\/li\u003e\n\n\u003cli\u003eEffectively covers white hair\u003c\/li\u003e\n\n\u003cli\u003eNatural finish of the dye\u003c\/li\u003e\n\n\u003cli\u003eLeaves no unwanted reflections\u003c\/li\u003e\n\n\u003cli\u003eThe hair is soft and strong\u003c\/li\u003e\n\n\u003cli\u003eProtects hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e : \u003c\/p\u003e\n\n\u003cp\u003eFirst complete coloring - Tone-on-Tone coloring or darker:\u003c\/p\u003e\n\n\u003cp\u003eApply the color blend from base to tip.\u003c\/p\u003e\n\n\u003cp\u003eExposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 30–40 min.\u003c\/li\u003e\n\n\u003cli\u003eWith heat source: 15–25 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003eLightening:\u003cbr\u003e Apply the color mixture only on lengths and ends, leaving about 2 cm from the skin. Exposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 20 min.\u003c\/li\u003e\n\n\u003cli\u003eWith heat source 10 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003eBasis:\u003c\/p\u003e\n\n\u003cp\u003eApply the color blend to the base.\u003c\/p\u003e\n\n\u003cp\u003eExposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eWithout heat source: 30–40 min.\u003c\/li\u003e\n\n\u003cli\u003eWith heat source: 15–25 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem style=\"font-size: 1.4em;\"\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003c\/h5\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353226100849,"sku":"03000000","price":11.27,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8005610538716-planethair-9799134_-_planethair-itmyshopifycom_-_Wella_Professionals_10ae353fe4832f86.png?v=1777028846"},{"product_id":"wella-illumina-color-5-castano-chiaro-60ml","title":"Wella Illumina Color 5 Light Brown 60ml","description":"\u003cp\u003e\u003cem\u003eIlluminating permanent hair color that can effectively lighten or cover gray hair leaving it soft and silky\u003c\/em\u003e . The patented \u003cem\u003eMicrolight\u003c\/em\u003e technology used in \u003cstrong\u003eWella Illumina Color\u003c\/strong\u003e protects the cuticle and keeps it smooth and clean, allowing light rays to freely penetrate the hair and reflect on the surface, giving incredible \u003cem\u003eshine\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eGives an intense color to the hair\u003c\/li\u003e\n\n\u003cli\u003eEffectively covers white hair\u003c\/li\u003e\n\n\u003cli\u003eNatural finish of the dye\u003c\/li\u003e\n\n\u003cli\u003eLeaves no unwanted reflections\u003c\/li\u003e\n\n\u003cli\u003eThe hair is soft and strong\u003c\/li\u003e\n\n\u003cli\u003eProtects hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e : \u003c\/p\u003e\n\n\u003cp\u003eFirst complete coloring - Tone-on-Tone coloring or darker:\u003c\/p\u003e\n\n\u003cp\u003eApply the color blend from base to tip.\u003c\/p\u003e\n\n\u003cp\u003eExposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 30–40 min.\u003c\/li\u003e\n\n\u003cli\u003eWith heat source: 15–25 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003eLightening:\u003cbr\u003e Apply the color mixture only on lengths and ends, leaving about 2 cm from the skin. Exposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 20 min.\u003c\/li\u003e\n\n\u003cli\u003eWith heat source 10 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003eBasis:\u003c\/p\u003e\n\n\u003cp\u003eApply the color blend to the base.\u003c\/p\u003e\n\n\u003cp\u003eExposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eWithout heat source: 30–40 min.\u003c\/li\u003e\n\n\u003cli\u003eWith heat source: 15–25 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem style=\"font-size: 1.4em;\"\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003c\/h5\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353226199153,"sku":"03000000","price":11.71,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8005610542096-planethair-8057668_-_planethair-itmyshopifycom_-_Wella_Professionals_656c472d5eef4807.png?v=1777028846"},{"product_id":"wella-eos-3-0-zenzero-120-g","title":"Wella EOS 3-0 Ginger 120 g","description":"\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003eSemi-permanent color without ammonia, peroxides and parabens which contains 89% of vegetable-based colored pigments\u003c\/em\u003e deriving from three plants such as henna, cassia and indigo. The non-volatile powder is enhanced with oils for a creamy texture and easy salon application. Up to 50% coverage of white hair and 35% increase in color durability and hold. The characteristic of \u003cstrong\u003eWella EOS\u003c\/strong\u003e is to obtain a natural color and an ultra shiny hair with a single application.\u003c\/p\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\n\u003cli\u003eWith vegetable raw materials, natural dyes\u003c\/li\u003e\n\n\u003cli\u003eColor result controllable\u003c\/li\u003e\n\n\u003cli\u003eIt protects the hair and strengthens the hair fiber\u003c\/li\u003e\n\n\u003cli\u003eProduces an intense shine\u003c\/li\u003e\n\n\u003cli\u003eFor more color brilliance \u003c\/li\u003e\n\n\u003cli\u003eNon-volatile powder\u003c\/li\u003e\n\n\u003cli\u003eAlready after the first application up to 50% coverage\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353226264689,"sku":"03000000","price":34.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-4056800519323-planethair-7731702_-_planethair-itmyshopifycom_-_Wella_Professionals_239ad275aa941dce.png?v=1777028846"},{"product_id":"wella-koleston-perfect-7-17-biondo-medio-cenere-sabbia-60ml","title":"Wella Koleston Perfect 7-17 Medium Ash Sand Blonde 60ml","description":"\u003cp\u003e\u003cem\u003eProfessional permanent dye\u003c\/em\u003e for delicate and natural shades even for completely gray hair. At the same time, it reduces the risk of damage to the hair fibers from an allergic reaction during the dyeing process. Natural look on the hair. Covers white hair perfectly. Gives hair shine. Allows hair to be lightened up to 3 shades\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMix the dye of the desired shade with the activating emulsion (the activator is not included in the package).\u003c\/p\u003e\n\n\u003cp\u003eActivating emulsion to combine:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003elighten by 3 shades → 12% 40 vol. oxidant\u003c\/li\u003e\n\n\u003cli\u003elighten by 2 shades → 9% 30 vol. oxidant\u003c\/li\u003e\n\n \u003cli\u003elighten by 1 shade or darken\/keep the previous shade with gray hair coverage → 6% 20 vol. oxidizer\u003c\/li\u003e\n\n\u003cli\u003edarken\/maintain the previous shade without the need to cover gray hair → 4% 13 vol. oxidant\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353226559601,"sku":"03000000","price":10.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-4015600172626-planethair-3812629_-_planethair-itmyshopifycom_-_Wella_Professionals_b96f805e96ff497c.png?v=1777028851"},{"product_id":"wella-koleston-perfect-7-47-biondo-medio-rame-sabbia-60ml","title":"Wella Koleston Perfect 7-47 Medium Copper Sand Blonde 60ml","description":"\u003cp\u003e\u003cem\u003eProfessional permanent dye\u003c\/em\u003e for delicate and natural shades even for completely gray hair. At the same time, it reduces the risk of damage to the hair fibers from an allergic reaction during the dyeing process. Natural look on the hair. Covers white hair perfectly. Gives hair shine. Allows hair to be lightened up to 3 shades\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMix the dye of the desired shade with the activating emulsion (the activator is not included in the package).\u003c\/p\u003e\n\n\u003cp\u003eActivating emulsion to combine:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003elighten by 3 shades → 12% 40 vol. oxidizer\u003c\/li\u003e\n\n\u003cli\u003elighten by 2 shades → 9% 30 vol. oxidizer\u003c\/li\u003e\n\n \u003cli\u003elighten by 1 shade or darken\/keep the previous shade with gray hair coverage → 6% 20 vol. oxidizer\u003c\/li\u003e\n\n\u003cli\u003edarken\/maintain the previous shade without the need to cover gray hair → 4% 13 vol. oxidant\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353226625137,"sku":"03000000","price":10.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-4015600173579-planethair-9035062_-_planethair-itmyshopifycom_-_Wella_Professionals_ef66a3e3b0c8e45e.png?v=1777028851"},{"product_id":"wella-koleston-perfect-7-4-biondo-medio-rame-60ml","title":"Wella Koleston Perfect 7-4 Medium Copper Blonde 60ml","description":"\u003cp\u003e\u003cem\u003eProfessional permanent dye\u003c\/em\u003e for delicate and natural shades even for completely gray hair. At the same time, it reduces the risk of damage to the hair fibers from an allergic reaction during the dyeing process. Natural look on the hair. Covers white hair perfectly. Gives hair shine. Allows hair to be lightened up to 3 shades\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMix the dye of the desired shade with the activating emulsion (the activator is not included in the package).\u003c\/p\u003e\n\n\u003cp\u003eActivating emulsion to combine:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003elighten by 3 shades → 12% 40 vol. oxidizer\u003c\/li\u003e\n\n\u003cli\u003elighten by 2 shades → 9% 30 vol. oxidizer\u003c\/li\u003e\n\n \u003cli\u003elighten by 1 shade or darken\/keep the previous shade with gray hair coverage → 6% 20 vol. oxidizer\u003c\/li\u003e\n\n\u003cli\u003edarken\/maintain the previous shade without the need to cover gray hair → 4% 13 vol. oxidizer\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353226657905,"sku":"03000000","price":10.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-4015600179670-planethair-6398989_-_planethair-itmyshopifycom_-_Wella_Professionals_462853e72023646c.png?v=1777028851"},{"product_id":"wella-koleston-perfect-7-73-biondo-medio-sabbia-dorato-60ml","title":"Wella Koleston Perfect 7-73 Medium Golden Sand Blonde 60ml","description":"\u003cp\u003e\u003cem\u003eProfessional permanent dye\u003c\/em\u003e for delicate and natural shades even for completely gray hair. At the same time, it reduces the risk of damage to the hair fibers from an allergic reaction during the dyeing process. Natural look on the hair. Covers white hair perfectly. Gives hair shine. Allows hair to be lightened up to 3 shades\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMix the dye of the desired shade with the activating emulsion (the activator is not included in the package).\u003c\/p\u003e\n\n\u003cp\u003eActivating emulsion to combine:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003elighten by 3 shades → 12% 40 vol. oxidant\u003c\/li\u003e\n\n\u003cli\u003elighten by 2 shades → 9% 30 vol. oxidant\u003c\/li\u003e\n\n \u003cli\u003elighten by 1 shade or darken\/keep the previous shade with gray hair coverage → 6% 20 vol. oxidant\u003c\/li\u003e\n\n\u003cli\u003edarken\/maintain the previous shade without the need to cover gray hair → 4% 13 vol. oxidizer\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353226756209,"sku":"03000000","price":10.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-4056800094356-planethair-3421134_-_planethair-itmyshopifycom_-_Wella_Professionals_928150b37a49038e.png?v=1777028852"},{"product_id":"wella-color-touch-3-0-castano-scuro-60ml","title":"Wella Color Touch 3-0 Dark Brown 60ml","description":"\u003cp\u003e\u003cem\u003eSemi-permanent color without ammonia that gives shine and reflections\u003c\/em\u003e . It allows for professional coloring with total precision. The professional formula that underlies \u003cstrong\u003eWella Color Touch\u003c\/strong\u003e helps smooth the hair structure, speeds up and makes the fixation of color pigments incredibly stable and gives hair incredibly \u003cem\u003evibrant\u003c\/em\u003e reflections, making them extraordinarily \u003cem\u003eshiny\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eGentle treatment\u003c\/li\u003e\n\n\u003cli\u003eEffectively covers white hair\u003c\/li\u003e\n\n\u003cli\u003eIt nourishes and hydrates\u003c\/li\u003e\n\n\u003cli\u003ePleasant fragrance\u003c\/li\u003e\n\n\u003cli\u003eLeave your hair shiny\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n \u003cul\u003e\n\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\n\u003cli\u003eApply using a brush and bowl.\u003c\/li\u003e\n\n\u003cli\u003eApply the dye to washed and towel-dried hair, distributing the product from the roots to the ends.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003eLeave on:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 20 minutes (or 15 minutes after a curling or ironing service)\u003c\/li\u003e\n\n\u003cli\u003eWith a heat source: 15 minutes (or 10 minutes after a ripple or ironing service)\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/wella%20professionals\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353226821745,"sku":"03000000","price":11.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8005610529561-planethair-5506612_-_planethair-itmyshopifycom_-_Wella_Professionals_4c4d9558da0f4835.png?v=1777028851"},{"product_id":"wella-koleston-perfect-9-00-biondo-chiarissimo-naturale-60ml","title":"Wella Koleston Perfect 9\/00 Very Light Natural Blonde 60ml","description":"\u003cp\u003e\u003c\/p\u003e\n\n\n\u003ch2\u003e \u003cb\u003eKoleston Perfect 9\/00 Very Light Natural Blonde 60ml\u003c\/b\u003e\n\u003c\/h2\u003e\n\n\n\u003cp\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cbr\u003e \nPure Naturals by Koleston Perfect is the coloring with a special mix of pigments, differentiated based on its color, to enhance the natural beauty of the hair. The new range is made up of five new nuances with intense, luminous and silky soft colour, to offer a perfect color response and guarantee 100% coverage with a super-natural result. The five \"pure\" shades, without dominant highlights and in perfect fusion with the colors of the hair are: Medium Brown, Light Brown, Dark Blonde, Medium Blonde and Light Blonde.\u003cbr\u003e\n\u003cbr\u003e\n Planethair.it: Authorized Wella Reseller\u003c\/p\u003e\n\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353226854513,"sku":"03000000","price":10.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-4015600178673-planethair-4514940_-_planethair-itmyshopifycom_-_Wella_Professionals_0ab2b2d9df1768be.png?v=1777028851"},{"product_id":"wella-koleston-perfect-9-03-biondo-chiarissimo-naturale-dorato-60ml","title":"Wella Koleston Perfect 9-03 Very Light Natural Golden Blonde 60ml","description":"\u003cp\u003e \u003cem\u003eProfessional permanent dye\u003c\/em\u003e for delicate and natural shades even for completely gray hair. At the same time, it reduces the risk of damage to the hair fibers from an allergic reaction during the dyeing process. Natural look on the hair. Covers white hair perfectly. Gives hair shine. Allows hair to be lightened up to 3 shades\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMix the dye of the desired shade with the activating emulsion (the activator is not included in the package).\u003c\/p\u003e\n\n\u003cp\u003eActivating emulsion to combine:\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003elighten by 3 shades → 12% 40 vol. oxidant\u003c\/li\u003e\n\n\u003cli\u003elighten by 2 shades → 9% 30 vol. oxidizer\u003c\/li\u003e\n\n\u003cli\u003elighten by 1 shade or darken\/keep the previous shade with gray hair coverage → 6% 20 vol. oxidant\u003c\/li\u003e\n\n\u003cli\u003edarken\/maintain the previous shade without the need to cover gray hair → 4% 13 vol. oxidant\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353226887281,"sku":"03000000","price":10.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-4015600178697-planethair-2180266_-_planethair-itmyshopifycom_-_Wella_Professionals_dda19b79572db872.png?v=1777028852"},{"product_id":"wella-koleston-perfect-9-8-biondo-chiarissimo-perla-60ml","title":"Wella Koleston Perfect 9-8 Very Light Blonde Pearl 60ml","description":"\u003cp\u003e \u003cem\u003eProfessional permanent dye\u003c\/em\u003e for delicate and natural shades even for completely gray hair. At the same time, it reduces the risk of damage to the hair fibers from an allergic reaction during the dyeing process. Natural look on the hair. Covers white hair perfectly. Gives hair shine. Allows hair to be lightened up to 3 shades\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMix the dye of the desired shade with the activating emulsion (the activator is not included in the package).\u003c\/p\u003e\n\n\u003cp\u003eActivating emulsion to combine:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003elighten by 3 shades → 12% 40 vol. oxidant \u003c\/li\u003e\n\n\u003cli\u003elighten by 2 shades → 9% 30 vol. oxidant\u003c\/li\u003e\n\n\u003cli\u003elighten by 1 shade or darken\/keep the previous shade with gray hair coverage → 6% 20 vol. oxidant\u003c\/li\u003e\n\n\u003cli\u003edarken\/maintain the previous shade without the need to cover gray hair → 4% 13 vol. oxidizer\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353226952817,"sku":"03000000","price":8.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-4015600179250-planethair-1873875_-_planethair-itmyshopifycom_-_Wella_Professionals_631a127d881ea117.png?v=1777028851"},{"product_id":"wella-illumina-color-9-7-biondo-chiarissimo-sabbia-60ml","title":"Wella Illumina Color 9-7 Very Light Blonde Sand 60ml","description":"\u003cp\u003e\u003cem\u003eIlluminating permanent hair color that can effectively lighten or cover gray hair leaving it soft and silky\u003c\/em\u003e . The patented \u003cem\u003eMicrolight\u003c\/em\u003e technology used in \u003cstrong\u003eWella Illumina Color\u003c\/strong\u003e protects the cuticle and keeps it smooth and clean, allowing light rays to freely penetrate the hair and reflect on the surface, giving incredible \u003cem\u003eshine\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eGives an intense color to the hair\u003c\/li\u003e\n\n\u003cli\u003eEffectively covers white hair\u003c\/li\u003e\n\n\u003cli\u003eNatural finish of the dye\u003c\/li\u003e\n\n\u003cli\u003eLeaves no unwanted reflections\u003c\/li\u003e\n\n\u003cli\u003eThe hair is soft and strong\u003c\/li\u003e\n\n\u003cli\u003eProtects hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e : \u003c\/p\u003e\n\n\u003cp\u003eFirst complete coloring - Tone-on-Tone coloring or darker:\u003c\/p\u003e\n\n\u003cp\u003eApply the color blend from base to tip.\u003c\/p\u003e\n\n\u003cp\u003eExposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 30–40 min.\u003c\/li\u003e\n\n\u003cli\u003eWith heat source: 15–25 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003eLightening:\u003cbr\u003e Apply the color mixture only on lengths and ends, leaving about 2 cm from the skin. Exposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 20 min.\u003c\/li\u003e\n\n\u003cli\u003eWith heat source 10 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003eBasis:\u003c\/p\u003e\n\n\u003cp\u003eApply the color blend to the base.\u003c\/p\u003e\n\n\u003cp\u003eExposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eWithout heat source: 30–40 min.\u003c\/li\u003e\n\n\u003cli\u003eWith heat source: 15–25 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem style=\"font-size: 1.4em;\"\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/wella%20professionals\" title=\"Wella Professionals\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353227051121,"sku":"","price":11.71,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8005610542577-planethair-5482300_-_planethair-itmyshopifycom_-_Wella_Professionals_b28ae450a23be47f.png?v=1777028851"},{"product_id":"wella-illumina-color-9-biondo-chiarissimo-60ml","title":"Wella Illumina Color 9 Very Light Blonde 60ml","description":"\u003cp\u003e\u003cem\u003ePermanent illuminating color that can effectively lighten or cover white hair, leaving it soft and silky\u003c\/em\u003e . The patented \u003cem\u003eMicrolight\u003c\/em\u003e technology used in \u003cstrong\u003eWella Illumina Color\u003c\/strong\u003e protects the cuticle and keeps it smooth and clean, allowing rays of light to freely penetrate the hair and reflect on the surface, giving incredible \u003cem\u003eshine\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Gives an intense color to the hair\u003c\/li\u003e\n\n\u003cli\u003e Effectively covers gray hair\u003c\/li\u003e\n\n\u003cli\u003e Natural finish of the dye\u003c\/li\u003e\n\n\u003cli\u003e It does not leave unwanted reflections\u003c\/li\u003e\n\n\u003cli\u003e The hair feels soft and strong\u003c\/li\u003e\n\n\u003cli\u003e Protects hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003e First complete coloring - Tone-on-Tone or darker coloring:\u003c\/p\u003e\n\n\u003cp\u003e Apply the color mixture from base to ends.\u003c\/p\u003e\n\n\u003cp\u003e Exposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Without heat source: 30–40 min.\u003c\/li\u003e\n\n\u003cli\u003e With heat source: 15–25 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e Lightening:\u003cbr\u003e Apply the color mixture only to the lengths and ends, leaving approximately 2 cm from the skin. Exposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Without heat source: 20 min.\u003c\/li\u003e\n\n \u003cli\u003eWith heat source 10 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Basic:\u003c\/p\u003e\n\n\u003cp\u003e Apply the color mixture to the base.\u003c\/p\u003e\n\n\u003cp\u003e Exposure time:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Without heat source: 30–40 min.\u003c\/li\u003e\n\n\u003cli\u003e With heat source: 15–25 min.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n \u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: to use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353227083889,"sku":"03000000","price":13.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8005610542546-planethair-3060336_-_planethair-itmyshopifycom_-_Wella_Professionals_69d308cf5429497a.png?v=1777028852"},{"product_id":"wella-color-touch-6-35-biondo-scuro-oro-mogano-60ml","title":"Wella Color Touch 6-35 Dark Blonde Gold Mahogany 60ml","description":"\u003cp\u003e\u003cem\u003eSemi-permanent color without ammonia that gives shine and reflections\u003c\/em\u003e . It allows for professional coloring with total precision. The professional formula that underlies \u003cstrong\u003eWella Color Touch\u003c\/strong\u003e helps smooth the hair structure, speeds up and makes the fixation of color pigments incredibly stable and gives hair incredibly \u003cem\u003evibrant\u003c\/em\u003e reflections, making them extraordinarily \u003cem\u003eshiny\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eGentle treatment\u003c\/li\u003e\n\n\u003cli\u003eEffectively covers white hair\u003c\/li\u003e\n\n\u003cli\u003eIt nourishes and hydrates\u003c\/li\u003e\n\n\u003cli\u003ePleasant fragrance\u003c\/li\u003e\n\n\u003cli\u003eLeave your hair shiny\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\n\u003cli\u003eApply using a brush and bowl.\u003c\/li\u003e\n\n\u003cli\u003eApply the dye to washed and towel-dried hair, distributing the product from the roots to the ends.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003eLeave on:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 20 minutes (or 15 minutes after a curling or ironing service)\u003c\/li\u003e\n\n\u003cli\u003eWith a heat source: 15 minutes (or 10 minutes after a ripple or ironing service)\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/wella%20professionals\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353227214961,"sku":"03000000","price":10.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8005610529141-planethair-9983154_-_planethair-itmyshopifycom_-_Wella_Professionals_dc818ccf1268b775.png?v=1777028852"},{"product_id":"wella-color-touch-5-66-castano-chiaro-violetto-intenso-60ml","title":"Wella Color Touch 5-66 Light Brown Intense Violet 60ml","description":"\u003cp\u003e\u003cem\u003eSemi-permanent color without ammonia that gives shine and reflections\u003c\/em\u003e . It allows for professional coloring with total precision. The professional formula that underlies \u003cstrong\u003eWella Color Touch\u003c\/strong\u003e helps smooth the hair structure, speeds up and makes the fixation of color pigments incredibly stable and gives hair incredibly \u003cem\u003evibrant\u003c\/em\u003e reflections, making them extraordinarily \u003cem\u003eshiny\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eGentle treatment\u003c\/li\u003e\n\n\u003cli\u003eEffectively covers white hair\u003c\/li\u003e\n\n\u003cli\u003eIt nourishes and hydrates\u003c\/li\u003e\n\n\u003cli\u003ePleasant fragrance\u003c\/li\u003e\n\n\u003cli\u003eLeave your hair shiny\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n \u003cul\u003e\n\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\n\u003cli\u003eApply using a brush and basin.\u003c\/li\u003e\n\n\u003cli\u003eApply the dye to washed and towel-dried hair, distributing the product from the roots to the ends.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003eLeave on:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 20 minutes (or 15 minutes after a curling or ironing service)\u003c\/li\u003e\n\n\u003cli\u003eWith a heat source: 15 minutes (or 10 minutes after a ripple or ironing service)\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353227247729,"sku":"03000000","price":10.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8005610526874-planethair-3535096_-_planethair-itmyshopifycom_-_Wella_Professionals_ce3657197249f886.png?v=1777028851"},{"product_id":"wella-color-touch-44-65-castano-medio-intenso-viola-mogano-60ml","title":"Wella Color Touch 44-65 Medium Intense Brown Mahogany Purple 60ml","description":"\u003cp\u003e\u003cem\u003eSemi-permanent color without ammonia that gives shine and reflections\u003c\/em\u003e . It allows for professional coloring with total precision. The professional formula that underlies \u003cstrong\u003eWella Color Touch\u003c\/strong\u003e helps smooth the hair structure, speeds up and makes the fixation of color pigments incredibly stable and gives hair incredibly \u003cem\u003evibrant\u003c\/em\u003e reflections, making them extraordinarily \u003cem\u003eshiny\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eGentle treatment\u003c\/li\u003e\n\n\u003cli\u003eEffectively covers white hair\u003c\/li\u003e\n\n\u003cli\u003eIt nourishes and hydrates\u003c\/li\u003e\n\n\u003cli\u003ePleasant fragrance\u003c\/li\u003e\n\n\u003cli\u003eLeave your hair shiny\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n \u003cul\u003e\n\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\n\u003cli\u003eApply using a brush and bowl.\u003c\/li\u003e\n\n\u003cli\u003eApply the dye to washed and towel-dried hair, distributing the product from the roots to the ends.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003eLeave on:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 20 minutes (or 15 minutes after a curling or ironing service)\u003c\/li\u003e\n\n\u003cli\u003eWith a heat source: 15 minutes (or 10 minutes after a ripple or ironing service)\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353227280497,"sku":"03000000","price":10.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8005610529103-planethair-5993964_-_planethair-itmyshopifycom_-_Wella_Professionals_88467dec767268ef.png?v=1777028852"},{"product_id":"wella-color-touch-4-77-castano-medio-sabbia-intenso-60ml","title":"Wella Color Touch 4-77 Medium Sandy Brown Intense 60ml","description":"\u003cp\u003e\u003cem\u003eSemi-permanent color without ammonia that gives shine and reflections\u003c\/em\u003e . It allows for professional coloring with total precision. The professional formula that underlies \u003cstrong\u003eWella Color Touch\u003c\/strong\u003e helps smooth the hair structure, speeds up and makes the fixation of color pigments incredibly stable and gives hair incredibly \u003cem\u003evibrant\u003c\/em\u003e reflections, making them extraordinarily \u003cem\u003eshiny\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eGentle treatment\u003c\/li\u003e\n\n\u003cli\u003eEffectively covers white hair\u003c\/li\u003e\n\n\u003cli\u003eIt nourishes and hydrates\u003c\/li\u003e\n\n\u003cli\u003ePleasant fragrance\u003c\/li\u003e\n\n\u003cli\u003eLeave your hair shiny\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n \u003cul\u003e\n\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\n\u003cli\u003eApply using a brush and bowl.\u003c\/li\u003e\n\n\u003cli\u003eApply the dye to washed and towel-dried hair, distributing the product from the roots to the ends.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003eLeave on:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 20 minutes (or 15 minutes after a curling or ironing service)\u003c\/li\u003e\n\n\u003cli\u003eWith a heat source: 15 minutes (or 10 minutes after a ripple or ironing service)\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353227313265,"sku":"03000000","price":10.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8005610529622-planethair-1410199_-_planethair-itmyshopifycom_-_Wella_Professionals_ea28ee46660b48c0.png?v=1777028851"},{"product_id":"wella-color-touch-plus-44-07-castano-medio-intenso-naturale-sabbia-60ml","title":"Wella Color Touch Plus 44-07 Medium Intense Brown Natural Sand 60ml","description":"\u003cp\u003e \u003cem\u003eSemi-permanent coloring that gives an effective result on white hair\u003c\/em\u003e . A special complex gives the hair an intense, uniform and long-lasting color. This hair dye gives a beautiful shine and care. \u003cstrong\u003eWella Color Touch Plus\u003c\/strong\u003e is a color full of life and joy that leaves hair healthy, soft and shiny. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eVery effective on white hair\u003c\/li\u003e\n\n\u003cli\u003eGives nourishment and hydration\u003c\/li\u003e\n\n\u003cli\u003eHealthy and shiny hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\n\u003cli\u003eApply using a brush and basin.\u003c\/li\u003e\n\n\u003cli\u003eApply the dye to freshly washed and towel-dried hair, distributing the product only on the base.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003eLeave on:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 20 minutes (or 15 minutes after a curling or ironing service)\u003c\/li\u003e\n\n \u003cli\u003eWith a heat source: 15 minutes (or 10 minutes after a ripple or ironing service)\u003c\/li\u003e\n\n\u003cli\u003eIf necessary, the exposure time can be extended by 5 minutes.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353227411569,"sku":"03000000","price":10.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/products\/wella-color-touch-plus-44-07-castano-medio-intenso-naturale-sabbia-60ml-8005610528403-riflessanti-470243.gif?v=1767518276"},{"product_id":"wella-koleston-perfect-6-73-biondo-scuro-sabbia-dorato-60ml","title":"Wella Koleston Perfect 6-73 Dark Golden Sand Blonde 60ml","description":"\u003cp\u003e \u003cem\u003eProfessional permanent dye\u003c\/em\u003e for delicate and natural shades even for completely gray hair. At the same time, it reduces the risk of damage to the hair fibers from an allergic reaction during the dyeing process. Natural look on the hair. Covers white hair perfectly. Gives hair shine. Allows hair to be lightened up to 3 shades\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMix the dye of the desired shade with the activating emulsion (the activator is not included in the package).\u003c\/p\u003e\n\n\u003cp\u003eActivating emulsion to combine:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003elighten by 3 shades → 12% 40 vol. oxidant\u003c\/li\u003e\n\n\u003cli\u003elighten by 2 shades → 9% 30 vol. oxidant\u003c\/li\u003e\n\n \u003cli\u003elighten by 1 shade or darken\/keep the previous shade with gray hair coverage → 6% 20 vol. oxidizer\u003c\/li\u003e\n\n\u003cli\u003edarken\/maintain the previous shade without the need to cover gray hair → 4% 13 vol. oxidizer\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353227509873,"sku":"03000000","price":10.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-4015600171209-planethair-8467768_-_planethair-itmyshopifycom_-_Wella_Professionals_81cb341279489728.png?v=1777028851"},{"product_id":"wella-color-touch-7-7-biondo-sabbia-medio-60ml","title":"Wella Color Touch 7-7 Medium Sand Blonde 60ml","description":"\u003cp\u003e \u003cem\u003eSemi-permanent color without ammonia that gives shine and reflections\u003c\/em\u003e . It allows for professional coloring with total precision. The professional formula that underlies \u003cstrong\u003eWella Color Touch\u003c\/strong\u003e helps smooth the hair structure, speeds up and makes the fixation of color pigments incredibly stable and gives hair incredibly \u003cem\u003evibrant\u003c\/em\u003e reflections, making them extraordinarily \u003cem\u003eshiny\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eGentle treatment\u003c\/li\u003e\n\n\u003cli\u003eEffectively covers white hair\u003c\/li\u003e\n\n\u003cli\u003eIt nourishes and hydrates\u003c\/li\u003e\n\n\u003cli\u003ePleasant fragrance \u003c\/li\u003e\n\n\u003cli\u003eLeave your hair shiny\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\n\u003cli\u003eApply using a brush and bowl.\u003c\/li\u003e\n\n\u003cli\u003eApply the dye to washed and towel-dried hair, distributing the product from the roots to the ends.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003eLeave on:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 20 minutes (or 15 minutes after a curling or ironing service)\u003c\/li\u003e\n\n\u003cli\u003eWith a heat source: 15 minutes (or 10 minutes after a ripple or ironing service)\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/wella%20professionals\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353228132465,"sku":"03000000","price":10.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8005610529400-planethair-4146201_-_planethair-itmyshopifycom_-_Wella_Professionals_c254b311cf0b6ce2.png?v=1777028852"},{"product_id":"wella-color-touch-7-47-biondo-medio-rame-sabbia-60ml","title":"Wella Color Touch 7-47 Medium Copper Blonde Sand 60ml","description":"\u003cp\u003e \u003cem\u003eSemi-permanent color without ammonia that gives shine and reflections\u003c\/em\u003e . It allows for professional coloring with total precision. The professional formula that underlies \u003cstrong\u003eWella Color Touch\u003c\/strong\u003e helps smooth the hair structure, speeds up and makes the fixation of color pigments incredibly stable and gives hair incredibly \u003cem\u003evibrant\u003c\/em\u003e reflections, making them extraordinarily \u003cem\u003eshiny\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eGentle treatment\u003c\/li\u003e\n\n\u003cli\u003eEffectively covers white hair\u003c\/li\u003e\n\n\u003cli\u003eIt nourishes and hydrates\u003c\/li\u003e\n\n\u003cli\u003ePleasant fragrance\u003c\/li\u003e\n\n\u003cli\u003eLeave your hair shiny\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n \u003cul\u003e\n\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\n\u003cli\u003eApply using a brush and bowl.\u003c\/li\u003e\n\n\u003cli\u003eApply the dye to washed and towel-dried hair, distributing the product from the roots to the ends.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003eLeave on:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 20 minutes (or 15 minutes after a curling or ironing service)\u003c\/li\u003e\n\n\u003cli\u003eWith a heat source: 15 minutes (or 10 minutes after a ripple or ironing service)\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353228394609,"sku":"03000000","price":10.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8005610527734-planethair-7202545_-_planethair-itmyshopifycom_-_Wella_Professionals_944268ddded20bd9.png?v=1777028851"},{"product_id":"wella-color-touch-7-03-biondo-medio-naturale-dorato-60ml","title":"Wella Color Touch 7-03 Medium Natural Golden Blonde 60ml","description":"\u003cp\u003e \u003cem\u003eSemi-permanent color without ammonia that gives shine and reflections\u003c\/em\u003e . It allows for professional coloring with total precision. The professional formula that underlies \u003cstrong\u003eWella Color Touch\u003c\/strong\u003e helps smooth the hair structure, speeds up and makes the fixation of color pigments incredibly stable and gives hair incredibly \u003cem\u003evibrant\u003c\/em\u003e reflections, making them extraordinarily \u003cem\u003eshiny\u003c\/em\u003e .\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eGentle treatment\u003c\/li\u003e\n\n\u003cli\u003eEffectively covers white hair\u003c\/li\u003e\n\n\u003cli\u003eIt nourishes and hydrates\u003c\/li\u003e\n\n\u003cli\u003ePleasant fragrance \u003c\/li\u003e\n\n\u003cli\u003eLeave your hair shiny\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\n\u003cli\u003eApply using a brush and basin.\u003c\/li\u003e\n\n\u003cli\u003eApply the dye to washed and towel-dried hair, distributing the product from the roots to the ends.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003eLeave on:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eWithout heat source: 20 minutes (or 15 minutes after a curling or ironing service)\u003c\/li\u003e\n\n\u003cli\u003eWith a heat source: 15 minutes (or 10 minutes after a ripple or ironing service)\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch5\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/wella%20professionals\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h5\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353230131313,"sku":"03000000","price":10.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8005610547053-planethair-1461030_-_planethair-itmyshopifycom_-_Wella_Professionals_97cca0f8421ff957.png?v=1777028856"},{"product_id":"wella-color-fresh-10-39-biondo-platino-dorato-cenere-75ml","title":"Wella Color Fresh 10-39 Platinum Blonde Golden Ash 75ml","description":"\u003cp\u003e\u003cem\u003eSemi-permanent color without ammonia, ideal for refreshing the color between services\u003c\/em\u003e . The mild formula with \u003cem\u003eacidic pH\u003c\/em\u003e pampers the hair with a nourishing vitamin complex and provides valuable \u003cem\u003emoisture\u003c\/em\u003e . \u003cstrong\u003eWella Color Fresh\u003c\/strong\u003e is easy to use as the bottle is ready to use directly on the hair for a brilliant and intense result. The hair will be soft, healthy and beautiful.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eReady to use bottle\u003c\/li\u003e\n\n\u003cli\u003eQuick and easy to apply\u003c\/li\u003e\n\n\u003cli\u003eCovers gray hair up to 35%\u003c\/li\u003e\n\n\u003cli\u003eIdeal for refreshing the brilliance of the colour\u003c\/li\u003e\n\n\u003cli\u003eAdds depth and nuances\u003c\/li\u003e\n\n\u003cli\u003eImproves combability\u003c\/li\u003e\n\n \u003cli\u003eBrighter and more intense color\u003c\/li\u003e\n\n\u003cli\u003eDoes not contain ammonia\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply to freshly washed and towel-dried hair.\u003c\/li\u003e\n\n\u003cli\u003eDistribute the liquid evenly over lengths and ends.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 5 to 20 minutes.\u003c\/li\u003e\n\n\u003cli\u003eAfter the processing time, emulsify and rinse.\u003c\/li\u003e\n\n\u003cli\u003eProceed with the desired styling.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003eTo gently intensify the natural color of the hair or to revive reflections between one color service and another, leave on for 3 to 10 minutes. A more intense coloring can be obtained with exposure to heat and\/or with a longer exposure time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353234227313,"sku":"03000000","price":10.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8005610584508-planethair-5569162_-_planethair-itmyshopifycom_-_Wella_Professionals_a39b07507aa8748a.png?v=1777028856"},{"product_id":"wella-color-fresh-6-7-biondo-scuro-sabbia-75ml","title":"Wella Color Fresh 6-7 Dark Blonde Sand 75ml","description":"\u003cp\u003e\u003cem\u003eSemi-permanent color without ammonia, ideal for refreshing the color between services\u003c\/em\u003e . The mild formula with \u003cem\u003eacidic pH\u003c\/em\u003e pampers the hair with a nourishing vitamin complex and provides valuable \u003cem\u003emoisture\u003c\/em\u003e . \u003cstrong\u003eWella Color Fresh\u003c\/strong\u003e is easy to use as the bottle is ready to use directly on the hair for a brilliant and intense result. The hair will be soft, healthy and beautiful.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eReady to use bottle\u003c\/li\u003e\n\n\u003cli\u003eQuick and easy to apply\u003c\/li\u003e\n\n\u003cli\u003eCovers gray hair up to 35%\u003c\/li\u003e\n\n\u003cli\u003eIdeal for refreshing the brilliance of the colour\u003c\/li\u003e\n\n\u003cli\u003eAdds depth and nuances\u003c\/li\u003e\n\n\u003cli\u003eImproves combability\u003c\/li\u003e\n\n \u003cli\u003eBrighter and more intense color\u003c\/li\u003e\n\n\u003cli\u003eDoes not contain ammonia\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply to freshly washed and towel-dried hair.\u003c\/li\u003e\n\n\u003cli\u003eDistribute the liquid evenly over lengths and ends.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 5 to 20 minutes.\u003c\/li\u003e\n\n\u003cli\u003eAfter the processing time, emulsify and rinse.\u003c\/li\u003e\n\n\u003cli\u003eProceed with the desired styling.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003eTo gently intensify the natural color of the hair or to revive reflections between one color service and another, leave on for 3 to 10 minutes. A more intense coloring can be obtained with exposure to heat and\/or with a longer exposure time.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353235406961,"sku":"03000000","price":10.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8005610584294-planethair-5139470_-_planethair-itmyshopifycom_-_Wella_Professionals_70eccb3bc4a21b97.png?v=1777028857"},{"product_id":"wella-eos-8-0-cannella-120-g","title":"Wella EOS 8-0 Cinnamon 120 g ","description":"\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003eSemi-permanent color without ammonia, peroxides and parabens which contains 89% of vegetable-based colored pigments\u003c\/em\u003e deriving from three plants such as henna, cassia and indigo. The non-volatile powder is enhanced with oils for a creamy texture and easy salon application. Up to 50% coverage of white hair and 35% increase in color durability and hold. The characteristic of \u003cstrong\u003eWella EOS\u003c\/strong\u003e is to obtain a natural color and an ultra shiny hair with a single application.\u003c\/p\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\n\u003cli\u003eWith vegetable raw materials, natural dyes\u003c\/li\u003e\n\n\u003cli\u003eColor result controllable\u003c\/li\u003e\n\n \u003cli\u003eIt protects the hair and strengthens the hair fiber\u003c\/li\u003e\n\n\u003cli\u003eProduces an intense shine\u003c\/li\u003e\n\n\u003cli\u003eFor more color brilliance\u003c\/li\u003e\n\n\u003cli\u003eNon-volatile powder\u003c\/li\u003e\n\n\u003cli\u003eAlready after the first application up to 50% coverage\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353237700721,"sku":"03000000","price":34.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-4056800519361-planethair-4042641_-_planethair-itmyshopifycom_-_Wella_Professionals_8f9b206c81472f5b.png?v=1777028857"},{"product_id":"wella-eos-9-0-cacao-120-g","title":"Wella EOS 9-0 Cocoa 120 g ","description":"\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003eSemi-permanent color without ammonia, peroxides and parabens which contains 89% of vegetable-based colored pigments\u003c\/em\u003e deriving from three plants such as henna, cassia and indigo. The non-volatile powder is enhanced with oils for a creamy texture and easy salon application. Up to 50% coverage of white hair and 35% increase in color durability and hold. The characteristic of \u003cstrong\u003eWella EOS\u003c\/strong\u003e is to obtain a natural color and an ultra shiny hair with a single application.\u003c\/p\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\n\u003cli\u003eWith vegetable raw materials, natural dyes\u003c\/li\u003e\n\n\u003cli\u003eColor result controllable\u003c\/li\u003e\n\n\u003cli\u003eIt protects the hair and strengthens the hair fiber\u003c\/li\u003e\n\n\u003cli\u003eProduces an intense shine\u003c\/li\u003e\n\n\u003cli\u003eFor more color brilliance \u003c\/li\u003e\n\n\u003cli\u003eNon-volatile powder\u003c\/li\u003e\n\n\u003cli\u003eAlready after the first application up to 50% coverage\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353238225009,"sku":"03000000","price":34.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-4056800519378-planethair-3954386_-_planethair-itmyshopifycom_-_Wella_Professionals_15f70854937b4435.png?v=1777028856"},{"product_id":"wella-eos-10-0-paprica-120-g","title":"Wella EOS 10-0 Paprika 120g","description":"\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003eSemi-permanent color without ammonia, peroxides and parabens which contains 89% of vegetable-based colored pigments\u003c\/em\u003e deriving from three plants such as henna, cassia and indigo. The non-volatile powder is enhanced with oils for a creamy texture and easy salon application. Up to 50% coverage of white hair and 35% increase in color durability and hold. The characteristic of \u003cstrong\u003eWella EOS\u003c\/strong\u003e is to obtain a natural color and an ultra shiny hair with a single application.\u003c\/p\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\n\u003cli\u003eWith vegetable raw materials, natural dyes\u003c\/li\u003e\n\n\u003cli\u003eColor result controllable\u003c\/li\u003e\n\n\u003cli\u003eIt protects the hair and strengthens the hair fiber\u003c\/li\u003e\n\n\u003cli\u003eProduces an intense shine\u003c\/li\u003e\n\n\u003cli\u003eFor more color brilliance \u003c\/li\u003e\n\n\u003cli\u003eNon-volatile powder\u003c\/li\u003e\n\n\u003cli\u003eAlready after the first application up to 50% coverage\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353239535729,"sku":"03000000","price":26.72,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-4056800519385-planethair-6460520_-_planethair-itmyshopifycom_-_Wella_Professionals_efb9f757b0c970df.png?v=1777028857"},{"product_id":"wella-eos-11-0-ginepro-120-g","title":"Wella EOS 11-0 Juniper 120 g","description":"\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003eSemi-permanent color without ammonia, peroxides and parabens which contains 89% of vegetable-based colored pigments\u003c\/em\u003e deriving from three plants such as henna, cassia and indigo. The non-volatile powder is enhanced with oils for a creamy texture and easy salon application. Up to 50% coverage of white hair and 35% increase in color durability and hold. The characteristic of \u003cstrong\u003eWella EOS\u003c\/strong\u003e is to obtain a natural color and an ultra shiny hair with a single application.\u003c\/p\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\n\u003cli\u003eWith vegetable raw materials, natural dyes\u003c\/li\u003e\n\n\u003cli\u003eColor result controllable\u003c\/li\u003e\n\n\u003cli\u003eIt protects the hair and strengthens the hair fiber\u003c\/li\u003e\n\n\u003cli\u003eProduces an intense shine\u003c\/li\u003e\n\n\u003cli\u003eFor more color brilliance \u003c\/li\u003e\n\n\u003cli\u003eNon-volatile powder\u003c\/li\u003e\n\n\u003cli\u003eAlready after the first application up to 50% coverage\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353239568497,"sku":"03000000","price":34.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-4056800519392-planethair-5454228_-_planethair-itmyshopifycom_-_Wella_Professionals_934b16015978107e.png?v=1777028856"},{"product_id":"wella-eos-12-0-chili-intenso-120-g","title":"Wella EOS 12-0 Chili Intense 120 g","description":"\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003eSemi-permanent color without ammonia, peroxides and parabens which contains 89% of vegetable-based colored pigments\u003c\/em\u003e deriving from three plants such as henna, cassia and indigo. The non-volatile powder is enhanced with oils for a creamy texture and easy salon application. Up to 50% coverage of white hair and 35% increase in color durability and hold. The characteristic of \u003cstrong\u003eWella EOS\u003c\/strong\u003e is to obtain a natural color and an ultra shiny hair with a single application.\u003c\/p\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\n\u003cli\u003eWith vegetable raw materials, natural dyes\u003c\/li\u003e\n\n\u003cli\u003eColor result controllable\u003c\/li\u003e\n\n\u003cli\u003eIt protects the hair and strengthens the hair fiber\u003c\/li\u003e\n\n\u003cli\u003eProduces an intense shine\u003c\/li\u003e\n\n\u003cli\u003eFor more color brilliance \u003c\/li\u003e\n\n\u003cli\u003eNon-volatile powder\u003c\/li\u003e\n\n\u003cli\u003eAlready after the first application up to 50% coverage\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use, the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart, the customer confirms that he has all the technical knowledge for use and is aware that this product is intended exclusively for professional use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":31353239928945,"sku":"03000000","price":34.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-4056800519408-planethair-7296188_-_planethair-itmyshopifycom_-_Wella_Professionals_8b88962cd7b1b9b3.png?v=1777028856"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/collections\/67ad09f01103b92604c5da5645bf372c.webp?v=1772348165","url":"https:\/\/www.planethair.it\/de-in\/collections\/wella-professionals.oembed?page=16","provider":"Planethair","version":"1.0","type":"link"}