{"title":"All","description":null,"products":[{"product_id":"kerastase-force-architecte-masque-200ml-capelli-danneggiati","title":"Kerastase Force Architecte Masque 200ml damaged hair","description":"\u003cp\u003e\u003cem\u003eHair mask that restructures and repairs damaged hair directly from within, reinforcing and revitalizing the fiber\u003c\/em\u003e . It protects hair from breakage and also prevents the formation of split ends while also assisting hair growth. The hair will immediately be softer and silkier and consequently also shinier and easier to untangle. \u003cstrong\u003eKerastase Force Architecte Masque\u003c\/strong\u003e is indicated for damaged hair, hair treated or frequently washed with too aggressive detergents.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eRefurbish and repair\u003c\/li\u003e\n\n\u003cli\u003eProtects hair from breakage\u003c\/li\u003e\n\n\u003cli\u003ePrevents the formation of split ends\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eApply 1 or 2 knobs of product on hair washed with the appropriate shampoo.\u003c\/li\u003e\n\n\u003cli\u003eMassage from lengths to ends.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 5 to 10 minutes.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003eThe main ingredients of the product are:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePro-keratin\u003c\/strong\u003e : it is a protein naturally contained in the hair which helps to restructure the fibers and repair the damaged ones.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCeramide\u003c\/strong\u003e : acts as a cement that repairs the cells inside the hair making it stronger and more robust.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eResurrection plant\u003c\/strong\u003e : natural element known for its regenerative properties. \u003c\/p\u003e\n\n\u003cp\u003eSale reserved for individuals - limit per product 5 packs (not billable to companies)\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":31352835899505,"sku":"02010307","price":43.16,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Kerastase-Force-Architecte-Masque-200ml-capelli-danneggiati-Kerastase-295136576.webp?v=1777031554"},{"product_id":"shu-uemura-muroto-volume-shampoo-300ml","title":"Shu Uemura Muroto Volume Shampoo 300ml","description":"\u003cp\u003e \u003cem\u003eVolumizing shampoo ideal for fine hair\u003c\/em\u003e . Precious ingredient Depsea Water, generated from the purest water of Greenland glaciers and extracted 320 meters below sea level at Capo Muroto. Extremely pure water, not exposed to UV rays, pollution and bacteria. Rich in oceanic minerals (such as magnesium) and nutrients to fortify the hair fiber. \u003c\/p\u003e\n\u003cdiv id=\"tabAnchor\"\u003e\u003cdiv class=\"sc-imABML fYdgKd\"\u003e\u003csection class=\"sc-kXeGPI sc-jqIZGH jXITSj\" id=\"pdDescription\"\u003e\u003cp\u003e \u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003ecleanses hair and scalp\u003c\/li\u003e\n\n\u003cli\u003eintensely hydrates\u003c\/li\u003e\n\n\u003cli\u003egives shine and volume\u003c\/li\u003e\n\n\u003cli\u003eleaves hair soft \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply an appropriate amount of \u003cstrong\u003eShu Uemura Muroto Volume Shampoo\u003c\/strong\u003e to wet hair.\u003c\/li\u003e\n\n\u003cli\u003eLather, then rinse thoroughly.\u003c\/li\u003e\n\n\u003cli\u003eIf necessary, repeat the operation.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003c\/section\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":31352835932273,"sku":"01080413","price":32.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/volume-3474636758555-planethair-4986131.webp?v=1777031559"},{"product_id":"shu-uemura-muroto-volume-masque-200ml","title":"Shu Uemura Muroto Volume Masque 200ml","description":"\u003cp\u003e \u003cem\u003eIdeal mask for fine hair\u003c\/em\u003e . Extremely pure water, not exposed to UV rays, pollution and bacteria. Rich in oceanic minerals (such as magnesium) and nutrients to fortify the hair fiber.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003egives a brilliant shine to the hair\u003c\/li\u003e\n\n\u003cli\u003eregenerates the hair along its entire length\u003c\/li\u003e\n\n\u003cli\u003eacts deep into the hair fiber\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply to damp hair washed with shampoo.\u003c\/li\u003e\n\n\u003cli\u003eLeave to act for the time indicated on the package.\u003c\/li\u003e\n\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":31352835997809,"sku":"01080307","price":64.32,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-fini-3474636758623-planethair-6727026.webp?v=1777031560"},{"product_id":"shu-uemura-shusu-sleek-shampoo-300ml","title":"Shu Uemura Shusu Sleek Shampoo 300ml","description":"\u003cp\u003e\u003cem\u003eIdeal shampoo for unruly hair\u003c\/em\u003e . Contains a precious ingredient, cumin oil, extracted from a mysterious flower, known as \"the oil of the pharaohs\". A key ingredient used for thousands of years in beauty secrets and remedies. Provides an optimal balance of nutrition and omegas, with the natural antioxidant ingredient nigellone.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eregenerates and nourishes the hair\u003c\/li\u003e\n\n\u003cli\u003estrengthens the hair fiber\u003c\/li\u003e\n\n\u003cli\u003egives shine and volume\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply an appropriate amount of shampoo to wet hair.\u003c\/li\u003e\n\n\u003cli\u003eForm the foam.\u003c\/li\u003e\n\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\n \u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eShu Uemura Shusu Sleek Shampoo 300ml\u003c\/strong\u003e\u003c\/h2\u003e","brand":"Planethair","offers":[{"title":"Default Title","offer_id":31352836194417,"sku":"01080305.2","price":30.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Shu-Uemura-Shusu-Sleek-Shampoo-300ml-Planethair-295137224.webp?v=1777031559"},{"product_id":"shu-uemura-shusu-sleek-masque-200ml","title":"Shu Uemura Shusu Sleek Masque 200ml","description":"\u003cp\u003e \u003cem\u003eIdeal mask for unruly hair\u003c\/em\u003e . Precious ingredient, Cumin Oil, extracted from a mysterious flower, known as \"the oil of the pharaohs\", a key ingredient used for thousands of years in remedies and beauty secrets. Provides an optimal balance of nutrition and omegas, with the natural antioxidant ingredient nigellone.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eintensely hydrates\u003c\/li\u003e\n\n\u003cli\u003eregenerates hair\u003c\/li\u003e\n\n\u003cli\u003eprotects against the harmful effects of the environment \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply to damp hair washed with shampoo.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 10 minutes.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":31352836259953,"sku":"01080411","price":49.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-crespi-3474630313477-planethair-1321465.webp?v=1777031559"},{"product_id":"shu-uemura-shusu-sleek-conditioner-250ml","title":"Shu Uemura Shusu Sleek Conditioner 250ml","description":"\u003cp\u003e \u003cem\u003eIdeal conditioner for unruly hair\u003c\/em\u003e . Contains a precious ingredient, cumin oil, extracted from a mysterious flower, known as \"the oil of the pharaohs\". It is a key ingredient used for thousands of years in remedies and beauty secrets. Provides an optimal balance of nutrition and omegas, with the natural antioxidant ingredient nigellone. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eregenerates and nourishes the hair\u003c\/li\u003e\n\n\u003cli\u003estrengthens the hair fiber\u003c\/li\u003e\n\n\u003cli\u003egives shine and volume\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply \u003cstrong\u003eShu Uemura Shusu Sleek Conditioner\u003c\/strong\u003e to washed, towel-dried hair.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 5 minutes.\u003c\/li\u003e\n\n\u003cli\u003eRinse carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Planethair","offers":[{"title":"Default Title","offer_id":31352836292721,"sku":"01080407.1","price":40.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Shu-Uemura-Shusu-Sleek-Conditioner-250ml-Planethair-295137672.webp?v=1777031559"},{"product_id":"shu-uemura-cleansing-oil-shampoo-400ml","title":"Shu Uemura Cleansing Oil Shampoo 400ml","description":"\u003cp\u003e\u003cem\u003eNourishing shampoo that gives shine with an exclusive formula \u003cstrong data-mce-fragment=\"1\"\u003ebased on oil\u003c\/strong\u003e and \u003cstrong data-mce-fragment=\"1\"\u003eferments\u003c\/strong\u003e\u003c\/em\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003cem\u003eprepared according to Onsen-inspired recipes, without silicones or parabens.\u003c\/em\u003e\u003c\/span\u003e This is the formula that characterizes Shu Uemura's star product philosophy. Created in 1967, \u003cstrong\u003eShu Uemura Cleansing Oil Shampoo\u003c\/strong\u003e is the first delicate cleanser as light as a veil, which respects and pampers the scalp. Since ancient times, Onsen in Japan were considered real places of worship for the care and beauty of the body, where deep purification rituals were performed. The ferments conceived by Shu Uemura, just as happened in the \u003cstrong\u003eOnsen\u003c\/strong\u003e , are designed to purify and revitalize the hair fiber.\u003c\/p\u003e \u003cp\u003eHowever, the most precious ingredient is the oil; acting by affinity, it captures and helps eliminate impurities \u003cstrong\u003ewhile nourishing\u003c\/strong\u003e the hair fiber. The result is a perfect cleansing that guarantees \u003cstrong\u003ebrightness\u003c\/strong\u003e , \u003cstrong\u003elightness\u003c\/strong\u003e and light \u003cstrong\u003econditioning\u003c\/strong\u003e of the hair. 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The nourishing and protective essence infused with camellia oil helps protect the hair fiber from dryness, frizz and UV damage while providing intense nutrition.\u003c\/p\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003egives the hair nutrition and hydration \u003c\/li\u003e\n\n\u003cli\u003ehas a regenerating effect\u003c\/li\u003e\n\n\u003cli\u003eimproves the quality of the hair structure\u003c\/li\u003e\n\n\u003cli\u003egives a velvety softness\u003c\/li\u003e\n\n\u003cli\u003epleasantly scented hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eApply to freshly washed hair.\u003c\/li\u003e\n\n\u003cli\u003eStyle your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e (Inci): They could be subject to changes by the manufacturer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eCyclopentasiloxane, Dimethiconol, Camellia Kissi \/ Camellia Kissi Seed Oil, Ethylhexyl Methoxycinnamate, Butylphenyl Methylpropional, Hexyl Cinnamal, Hydroxycitronellal, Parfum \/ Fragrance.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003c\/div\u003e\n\n\u003cdiv\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003ch2\u003eShu Uemura Essence Absolue Oil 150ml\u003c\/h2\u003e\n\n\n\n\u003c\/div\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":40042790420593,"sku":"01080107.1","price":50.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Shu-Uemura-Essence-Absolue-Oil-150ml-Planethair-295138481.webp?v=1777031559"},{"product_id":"shu-uemura-essence-absolue-cream-150ml","title":"Shu Uemura Essence Absolute Cream 150ml","description":"\u003cp\u003e \u003cstrong\u003ePlanethairNourishing\u003c\/strong\u003e cream enriched with camellia oil. \u003cstrong\u003eTames\u003c\/strong\u003e unruly or very dry hair. Give your hair maximum hydration thanks to \u003cstrong\u003ecamellia oil\u003c\/strong\u003e with essential oil from Shu Uemura Art Of Hair Essence Absolue. The silky, moisturizing cream is used by Japanese geishas to give their hair a soft, shiny look.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e controls and reduces frizz\u003c\/li\u003e\n\n\u003cli\u003e optimal hydration\u003c\/li\u003e\n\n\u003cli\u003e silky hair\u003c\/li\u003e\n\n\u003cli\u003e contains essential oils\u003c\/li\u003e\n\n\u003cli\u003e bright and soft hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eIt can be used as a leave-in treatment for intense hydration, frizz control and curl definition or as a finishing cream that provides long-lasting shine for straight, straight hair.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThe cream is the perfect antidote for all your hair problems and boasts a number of features that will leave your hair in tip-top condition.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e apply evenly to dry or towel-dried hair before styling. 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Precious ingredient: Depsea Water, generated from the purest water of Greenland glaciers and extracted 320 meters below sea level at Capo Muroto. Extremely pure water, not exposed to UV rays, pollution and bacteria. Rich in oceanic minerals (such as magnesium) and nutrients to fortify the hair fiber.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eShu Uemura Muroto Volume Kit\u003c\/strong\u003e contains:\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\u003cstrong\u003eShampoo 300ml\u003c\/strong\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003cstrong\u003eConditioner 250ml\u003c\/strong\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":31352837537905,"sku":"","price":63.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-fini-4390254608497-planethair-8288697.webp?v=1777031565"},{"product_id":"shu-uemura-muroto-volume-kit-maschera","title":"Shu Uemura Muroto Volume Kit Mask","description":"\u003cp\u003e \u003cem\u003eAn ideal volumizing shampoo and mask for fine hair\u003c\/em\u003e . Precious ingredient: Depsea Water, generated from the purest water of Greenland glaciers and extracted 320 meters below sea level at Capo Muroto. Extremely pure water, not exposed to UV rays, pollution and bacteria. Rich in oceanic minerals (such as magnesium) and nutrients to fortify the hair fiber.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe kit includes\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eMuroto Volume Shampoo 300ml\u003c\/li\u003e\n\n\u003cli\u003eMuroto Volume Mask 200ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":31352837963889,"sku":"","price":97.22,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-fini-4390254805105-planethair-6344378.webp?v=1777031564"},{"product_id":"shu-uemura-cleansing-oil-conditioner-250ml","title":"Shu Uemura Cleansing Oil Conditioner 250ml","description":"\u003cp\u003e Radiance and softness perfection treatment for all hair types, paraben-free. \u003cstrong\u003eShu Uemura Cleansing Oil Conditioner\u003c\/strong\u003e Ideal for frequent use, it guarantees a light and perfumed touch. Enriched with bergamot essential oils, known for their calming and soothing properties, it gives the hair great lightness and absolute shine.\u003c\/p\u003e\n\n\u003cp\u003eIncreases luminosity and softness for a sublime hair fiber.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003egives brightness to the hair\u003c\/li\u003e\n\n \u003cli\u003eideal for frequent use\u003c\/li\u003e\n\n\u003cli\u003edelicate on the hair and perfumed\u003c\/li\u003e\n\n\u003cli\u003ebased on bergamot essential oils\u003c\/li\u003e\n\n\u003cli\u003ecalming soothing properties\u003c\/li\u003e\n\n\u003cli\u003eit doesn't weigh down\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e : apply to washed, towel-dried hair and rinse thoroughly.\u003c\/p\u003e\n\n\u003cdiv\u003e\n\n\u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/shu-uemura\/\"\u003e\u003cem\u003e\u003cspan style=\"line-height: 1.45em; background-color: initial;\"\u003ePlanethair.it: Authorized Reseller Shu Uemura Cleansing Oil Conditioner 250ml - Shop Online\u003c\/span\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\n\u003ch2\u003eShu Uemura Cleansing Oil Conditioner 250ml\u003c\/h2\u003e\n\n\n\u003c\/div\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":31352838094961,"sku":"01080301","price":38.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Shu-Uemura-Cleansing-Oil-Conditioner-250ml-Planethair-295140860.webp?v=1777031565"},{"product_id":"shu-uemura-silk-bloom-shampoo-300ml","title":"Shu Uemura Silk Bloom Shampoo 300ml Anti-frizz","description":"\u003cp\u003e\u003cstrong\u003eShu Uemura Silk Bloom Shampoo 300ml\u003c\/strong\u003e is a professional anti-frizz shampoo that transforms unruly hair into pure silk. Formulated with precious ingredients, it gently cleanses while smoothing the cuticle, reducing frizz and imparting extraordinary shine. Ideal for those who desire soft, disciplined, and radiant hair with a silky finish.\u003c\/p\u003e\n\n\u003ch2\u003eWho Shu Uemura Silk Bloom is for\u003c\/h2\u003e\n\u003cp\u003eThis shampoo was specifically created for frizzy, unruly, and difficult-to-manage hair. If your hair tends to swell with humidity, appears dull, or has a rough texture, this professional formula is the solution you've been looking for. Particularly effective on medium to long hair that needs control and definition without weighing it down.\u003c\/p\u003e\n\n\u003ch2\u003eBenefits and visible results\u003c\/h2\u003e\n\u003cp\u003eThe anti-frizz formula delivers professional results from the very first use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 80% frizz reduction\u003c\/strong\u003e thanks to the smoothing technology that seals the cuticle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense and long-lasting shine\u003c\/strong\u003e that transforms dull hair into radiant locks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilky softness to the touch\u003c\/strong\u003e with a visibly smoother and more disciplined texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHumidity protection\u003c\/strong\u003e to maintain your style longer even on humid days\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle yet effective cleansing\u003c\/strong\u003e that respects the scalp's natural balance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use: professional tips\u003c\/h2\u003e\n\u003cp\u003eTo achieve the best results with this anti-frizz shampoo, apply a small amount to wet hair and gently massage the scalp in circular motions. The formula easily emulsifies, creating a creamy and enveloping lather. Leave on for 1-2 minutes to allow the active ingredients to penetrate the hair fiber, then rinse thoroughly with lukewarm water. For a complete anti-frizz treatment, pair it with the \u003ca href=\"\/de-in\/products\/shu-uemura-silk-bloom-kit-shampoo-balsamo\" title=\"Complete Silk Bloom kit with shampoo and conditioner\"\u003eSilk Bloom kit\u003c\/a\u003e which also includes the conditioner from the same line.\u003c\/p\u003e\n\n\u003ch3\u003eRecommended professional routine\u003c\/h3\u003e\n\u003cp\u003eFor particularly unruly hair, use the product 2-3 times a week, alternating with a more delicate shampoo. If you have fine hair that needs volume, consider alternating with \u003ca href=\"\/de-in\/products\/shu-uemura-muroto-volume-shampoo-300ml\" title=\"Muroto Volume Volumizing Shampoo\"\u003eMuroto Volume\u003c\/a\u003e to balance discipline and body. For a weekly deep cleanse, try the \u003ca href=\"\/de-in\/products\/shu-uemura-cleansing-oil-shampoo-400ml\" title=\"Oil-based cleansing shampoo\"\u003eCleansing Oil Shampoo\u003c\/a\u003e which removes product buildup without drying.\u003c\/p\u003e\n\n\u003ch2\u003eActive ingredients and technology\u003c\/h2\u003e\n\u003cp\u003eThe formula is based on a selection of \u003cstrong\u003epremium naturally-derived ingredients\u003c\/strong\u003e that work in synergy to tame frizz. The smoothing complex penetrates the hair cuticle, sealing the scales and creating a protective barrier against humidity. \u003cstrong\u003eNourishing agents\u003c\/strong\u003e restore optimal hydration without weighing hair down, while \u003cstrong\u003esmoothing polymers\u003c\/strong\u003e envelop each fiber for a silky, luminous finish that lasts until the next wash.\u003c\/p\u003e\n\n\u003ch2\u003eWhy choose Planethair for Shu Uemura\u003c\/h2\u003e\n\u003cp\u003ePlanethair has been online since 2000 as an Italian shop specializing in professional hair products. With over 25 years of experience in the haircare sector, we guarantee original Shu Uemura Art of Hair products with dedicated assistance to help you choose the perfect routine for your needs. Our team has in-depth knowledge of professional lines and can recommend the best combinations for salon-quality results at home.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\n\u003ch3\u003eHow long does the 300ml bottle last?\u003c\/h3\u003e\n\u003cp\u003eWith regular use 2-3 times a week, the 300ml size lasts approximately 2-3 months. The concentrated formula requires a small amount per wash, making the product very efficient.\u003c\/p\u003e\n\n\u003ch3\u003eCan I use it on color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes. The gentle formula respects color treatments and helps maintain color brilliance thanks to its smoothing action that better reflects light.\u003c\/p\u003e\n\n\u003ch3\u003eIs it also suitable for curly hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it's perfect for curly hair prone to frizz. It helps define curls, making them more compact and luminous without eliminating natural movement.\u003c\/p\u003e\n\n\u003ch3\u003eDo I have to use the matching conditioner?\u003c\/h3\u003e\n\u003cp\u003eFor optimal results, it is recommended to complete the treatment with the conditioner from the same line, but you can also combine it with other Shu Uemura conditioners based on your specific needs. The \u003ca href=\"\/de-in\/products\/shu-uemura-muroto-volume-masque-200ml\" title=\"Muroto Volume Volumizing Mask\"\u003eMuroto Volume Masque\u003c\/a\u003e is an excellent alternative if you are also looking for root volume.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":31352838258801,"sku":"01080415","price":39.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-crespi-3474630146549-planethair-9866252.webp?v=1777031565"},{"product_id":"shu-uemura-silk-bloom-masque-200ml","title":"Shu Uemura Silk Bloom Masque 200ml","description":"\u003cp\u003e \u003cem\u003eIdeal mask for brittle and damaged hair\u003c\/em\u003e . Precious ingredient - Argan Oil, a shrub native to extremely arid areas of North Africa, recognized for its repairing and regenerating properties, used for centuries by Berber women for its exceptional cosmetic virtues. Associated with Ceramides and Vitamin E, it helps repair the damaged hair structure, significantly improving the strength of the fiber.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":31352838324337,"sku":"01080506","price":61.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-danneggiati-3474630146570-planethair-5127979.webp?v=1777031565"},{"product_id":"shu-uemura-silk-bloom-conditioner-250ml","title":"Shu Uemura Silk Bloom Conditioner 250ml","description":"\u003cp\u003e\u003cem\u003eRestructuring conditioner ideal for brittle hair\u003c\/em\u003e . Precious ingredient, Argan oil, a shrub native to extremely arid areas of North Africa, recognized for its repairing and regenerating properties, used for centuries by Berber women for its exceptional cosmetic virtues. Associated with Ceramides and Vitamin E, it helps repair the damaged hair structure, significantly improving the strength of the fiber.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":31352838717553,"sku":"01080310","price":47.03,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-danneggiati-3474630146600-planethair-5209317.webp?v=1777031570"},{"product_id":"alfaparf-eoc-5-65-ametista-castano-chiaro-rosso-mogano-60ml","title":"Alfaparf EoC 5.65 Amethyst - Light Chestnut Red Mahogany 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352839340145,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EoC-5.webp?v=1777031570"},{"product_id":"alfaparf-eoc-7-46-erica-biondo-medio-rame-rosso-60ml","title":"Alfaparf EoC 7.46 Erica - Medium Copper Red Blonde 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352839503985,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8032679461952-planethair-7456897.webp?v=1777031570"},{"product_id":"alfaparf-eoc-6-biondo-scuro-60ml","title":"Alfaparf EOC 6 Dark Blonde 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency. \u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightening Enhancer (000SSS:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003ewith Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThe 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase \u003c\/p\u003e\n\n\u003cp\u003ethe lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003eMaximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThey are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003eThey can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e\n\n\u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\n\u003cp\u003eof red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\n\u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series. \u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003eRed Boosters:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\n\u003cp\u003eintensity to the tendency of red reflex.\u003c\/p\u003e\n\n\u003cp\u003eVariable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\n\u003cp\u003e› minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e› maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\n\u003cp\u003euse the natural series specifically indicated for the fantasy nuance you want to use: \u003c\/p\u003e\n\n\u003cp\u003eNatural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e(.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\n\u003cp\u003eBahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n\u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003eIntense Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\n\u003cp\u003ecompact.\u003c\/p\u003e\n\n\u003cp\u003eCover Reds\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eContrasts\u003c\/p\u003e\n\n\u003cp\u003eColor contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\n\u003cp\u003ePlatinum\u003c\/p\u003e\n\n\u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\n\u003ch2\u003e\u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":31352839667825,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-6-Biondo-Scuro-60ml-Alfaparf-Milano-295142731.webp?v=1777031570"},{"product_id":"alfaparf-eoc-7-biondo-medio-60ml","title":"Alfaparf EOC 7 Medium Blonde 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency. \u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightening Enhancer (000SSS:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003ewith Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThe 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase \u003c\/p\u003e\n\n\u003cp\u003ethe lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003eMaximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThey are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003eThey can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e\n\n\u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\n\u003cp\u003eof red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\n\u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series. \u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003eRed Boosters:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\n\u003cp\u003eintensity to the tendency of red reflex.\u003c\/p\u003e\n\n\u003cp\u003eVariable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\n\u003cp\u003e› minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e› maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\n\u003cp\u003euse the natural series specifically indicated for the fantasy nuance you want to use: \u003c\/p\u003e\n\n\u003cp\u003eNatural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e(.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\n\u003cp\u003eBahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n\u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003eIntense Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\n\u003cp\u003ecompact.\u003c\/p\u003e\n\n\u003cp\u003eCover Reds\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eContrasts\u003c\/p\u003e\n\n\u003cp\u003eColor contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\n\u003cp\u003ePlatinum\u003c\/p\u003e\n\n\u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\n\u003ch2\u003e\u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":31352839700593,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-7-Biondo-Medio-60ml-Alfaparf-Milano-295142849.webp?v=1777031570"},{"product_id":"alfaparf-eoc-9-biondo-chiarissimo-60ml","title":"Alfaparf EOC 9 Very Light Blonde 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":31352839766129,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-9-Biondo-Chiarissimo-60ml-Alfaparf-Milano-295142917.webp?v=1777031570"},{"product_id":"alfaparf-eoc-osp-super-rinforzatore-di-schiaritura-60ml","title":"Alfaparf Eoc OSP Super Lightening Strengthener 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency. \u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightening Enhancer (000SSS:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003ewith Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThe 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase \u003c\/p\u003e\n\n\u003cp\u003ethe lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003eMaximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThey are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003eThey can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e\n\n\u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\n\u003cp\u003eof red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\n\u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series. \u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003eRed Boosters:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\n\u003cp\u003eintensity to the tendency of red reflex.\u003c\/p\u003e\n\n\u003cp\u003eVariable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\n\u003cp\u003e› minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e› maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\n\u003cp\u003euse the natural series specifically indicated for the fantasy nuance you want to use: \u003c\/p\u003e\n\n\u003cp\u003eNatural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e(.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\n\u003cp\u003eBahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n\u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003eIntense Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\n\u003cp\u003ecompact.\u003c\/p\u003e\n\n\u003cp\u003eCover Reds\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eContrasts\u003c\/p\u003e\n\n\u003cp\u003eColor contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\n\u003cp\u003ePlatinum\u003c\/p\u003e\n\n\u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\n\u003ch2\u003e\u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":31352839798897,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-Eoc-OSP-Super-Rinforzatore-di-Schiaritura-60ml-Alfaparf-Milano-295143040.webp?v=1777031570"},{"product_id":"alfaparf-eoc-11-00-biondo-platino-60ml","title":"Alfaparf Eoc 11.00 Platinum Blonde 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency. \u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightening Enhancer (000SSS:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003ewith Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThe 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase \u003c\/p\u003e\n\n\u003cp\u003ethe lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003eMaximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThey are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003eThey can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e\n\n\u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\n\u003cp\u003eof red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\n\u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series. \u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003eRed Boosters:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\n\u003cp\u003eintensity to the tendency of red reflex.\u003c\/p\u003e\n\n\u003cp\u003eVariable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\n\u003cp\u003e› minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e› maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\n\u003cp\u003euse the natural series specifically indicated for the fantasy nuance you want to use: \u003c\/p\u003e\n\n\u003cp\u003eNatural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e(.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\n\u003cp\u003eBahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n\u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003eIntense Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\n\u003cp\u003ecompact.\u003c\/p\u003e\n\n\u003cp\u003eCover Reds\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eContrasts\u003c\/p\u003e\n\n\u003cp\u003eColor contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\n\u003cp\u003ePlatinum\u003c\/p\u003e\n\n\u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\n\u003ch2\u003e\u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":31352839831665,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-Eoc-11.webp?v=1777031570"},{"product_id":"alfaparf-color-wear-1-60ml","title":"Alfaparf Color Wear 1 60ml","description":"\u003cp\u003e \u003cem\u003eAlfaparf Color Wear Professional Tone-on-Tone Coloring\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/images\/companies\/3\/colorwear-alfaparf-scheda-tecnica.pdf?1481391989495\" target=\"_blank\"\u003eAlfaparf Color Wear Technical Data Sheet Color Chart\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\n\u003c\/h6\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352840224881,"sku":"04000000","price":6.29,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297039718-planethair-5500361.webp?v=1777031570"},{"product_id":"alfaparf-eoc-9-13-bio-chiaris-cenere-dorato-60ml","title":"Alfaparf EOC 9.13 Bio.Chiaris. Golden Ash 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":31352840487025,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-9.webp?v=1777031570"},{"product_id":"alfaparf-eoc-9-31-bio-chiaris-dorato-cenere-60ml","title":"Alfaparf EOC 9.31 Bio. Claris. Golden Ash 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352840650865,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297002163-planethair-5732399.webp?v=1777031576"},{"product_id":"alfaparf-eoc-1010ss-biondo-ultrachiaro-cenere-60ml","title":"Alfaparf EOC 1010SS Ultralight Ash Blonde 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":31352841044081,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8032679462201-planethair-8437718.webp?v=1777031576"},{"product_id":"alfaparf-color-wear-7-1-biondo-medio-cenere-60ml","title":"Alfaparf Color Wear 7.1 Medium Ash Blonde 60ml","description":"\u003cp\u003e\u003cem\u003e\u003cspan style=\"display: block;margin: 0 0 1em 0;line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\u003c\/p\u003e \u003ch6\u003e\n\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eProduct Color Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous professional color result\u003c\/span\u003e : \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear expertise is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Technical, \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e a \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for an incorrect homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e . \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e by adding \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Cart \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result for the\u003c\/span\u003e customer \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e confirmed \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Having \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e notions \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e techniques \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e that \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e exclusively \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e in use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a professional homogeneous color result\u003c\/span\u003e .\u003c\/h6\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":31352841273457,"sku":"04000000","price":8.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-Color-Wear-7.webp?v=1777031576"},{"product_id":"alfaparf-color-wear-viola-60ml","title":"Alfaparf Color Wear Purple 60ml","description":"\u003cp\u003e Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look PATENTED TECHNOLOGY BASED OF ARGININA Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/p\u003e \u003cp\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/p\u003e\n\u003ch6\u003e \u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\n\u003c\/h6\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":31352841961585,"sku":"04000000","price":8.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-Color-Wear-Viola-60ml-Alfaparf-Milano-295144479.webp?v=1777031576"},{"product_id":"alfaparf-color-wear-5-45-castano-chiaro-rame-mogano-60ml","title":"Alfaparf Color Wear 5.45 Light Brown Copper Mahogany 60ml","description":"\u003ch2\u003e\n\u003cspan style=\"display: block; margin: 0 0 1em 0; line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cbr style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003e\u003cem style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Ubuntu, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352841994353,"sku":"04000000","price":6.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8032679466742-planethair-6076288.webp?v=1777031575"},{"product_id":"alfaparf-color-wear-5-53-castano-chiaro-mogano-dorato-60ml","title":"Alfaparf Color Wear 5.53 Light Brown Mahogany Golden 60ml","description":"\u003cp\u003e\u003cem\u003e\u003cspan style=\"display: block;margin: 0 0 1em 0;line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eProduct Color Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous professional color result\u003c\/span\u003e : \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear expertise is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Technical, \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e a \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for an incorrect homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e . \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e by adding \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Cart \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result for the\u003c\/span\u003e customer \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e confirmed \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Having \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e notions \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e techniques \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e that \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e exclusively \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e in use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a professional homogeneous color result\u003c\/span\u003e .\u003c\/p\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT, TECHNICAL SKILL IS REQUIRED, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352842092657,"sku":"04000000","price":6.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297039985-planethair-4377219.webp?v=1777031576"},{"product_id":"alfaparf-color-wear-6-53-biondo-scuro-mogano-dorato-60ml","title":"Alfaparf Color Wear 6.53 Dark Mahogany Golden Blonde 60ml","description":"\u003cp\u003e\u003cem\u003e\u003cspan style=\"display: block;margin: 0 0 1em 0;line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eProduct Color Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous professional color result\u003c\/span\u003e : \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear expertise is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Technical, \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e a \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for an incorrect homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e . \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e by adding \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Cart \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result for the\u003c\/span\u003e customer \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e confirmed \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Having \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e notions \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e techniques \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e that \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e exclusively \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e in use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a professional homogeneous color result\u003c\/span\u003e .\u003c\/p\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352842125425,"sku":"04000000","price":6.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297039848-planethair-4577377.webp?v=1777031575"},{"product_id":"alfaparf-color-wear-7-32-biondo-dorato-irisee-60ml","title":"Alfaparf Color Wear 7.32 Golden Blonde Irisee 60ml","description":"\u003cp\u003e\u003cem\u003e\u003cspan style=\"display: block;margin: 0 0 1em 0;line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eProduct Color Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous professional color result\u003c\/span\u003e : \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear expertise is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Technical, \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e a \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for an incorrect homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e . \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e by adding \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Cart \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result for the\u003c\/span\u003e customer \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e confirmed \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Having \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e notions \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e techniques \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e that \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e exclusively \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e in use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a professional homogeneous color result\u003c\/span\u003e .\u003c\/p\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Planethair","offers":[{"title":"Default Title","offer_id":31352842190961,"sku":"04000000","price":9.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-Color-Wear-7_865dee6b-9a0e-4717-9d0a-de5b201f8937.webp?v=1777031576"},{"product_id":"alfaparf-color-wear-7-35-biondo-medio-dorato-mogano-60ml","title":"Alfaparf Color Wear 7.35 Medium Golden Mahogany Blonde 60ml","description":"\u003cp\u003e\u003cem\u003e\u003cspan style=\"display: block;margin: 0 0 1em 0;line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eProduct Color Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous professional color result\u003c\/span\u003e : \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear expertise is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Technical, \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e a \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for an incorrect homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e . \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e by adding \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Cart \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result for the\u003c\/span\u003e customer \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e confirmed \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Having \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e notions \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e techniques \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e that \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e exclusively \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e in use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a professional homogeneous color result\u003c\/span\u003e .\u003c\/p\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352842322033,"sku":"04000000","price":6.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297040004-planethair-7116266.webp?v=1777031576"},{"product_id":"alfaparf-color-wear-4-52-castano-medio-mogano-irise-60ml","title":"Alfaparf Color Wear 4.52 Medium Brown Mahogany Irise 60ml","description":"\u003ch2\u003e\n\u003cspan style=\"display: block; margin: 0 0 1em 0; line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cbr style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003e\u003cem style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Ubuntu, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352842354801,"sku":"04000000","price":6.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297039824-planethair-9245451.webp?v=1777031576"},{"product_id":"alfaparf-color-wear-5-5-castano-chiaro-mogano-60ml","title":"Alfaparf Color Wear 5.5 Light Brown Mahogany 60ml","description":"\u003cp\u003e\u003cem\u003e\u003cspan style=\"display: block;margin: 0 0 1em 0;line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eProduct Color Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous professional color result\u003c\/span\u003e : \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear expertise is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Technical, \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e a \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for an incorrect homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e . \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e by adding \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Cart \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result for the\u003c\/span\u003e customer \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e confirmed \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Having \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e notions \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e techniques \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e that \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e exclusively \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e in use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a professional homogeneous color result\u003c\/span\u003e .\u003c\/p\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352842387569,"sku":"04000000","price":8.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-Color-Wear-5.webp?v=1777031576"},{"product_id":"alfaparf-color-wear-6-4-biondo-scuro-rame-60ml","title":"Alfaparf Color Wear 6.4 Dark Copper Blonde 60ml","description":"\u003cp\u003e\u003cem\u003e\u003cspan style=\"display: block;margin: 0 0 1em 0;line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003e\u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eProduct Color Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous professional color result\u003c\/span\u003e : \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear expertise is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Technical, \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e a \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for an incorrect homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e . \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology. it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e by adding \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Cart \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result for the\u003c\/span\u003e customer \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e confirmed \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e of \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e Having \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e notions \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, an even more natural radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e techniques \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e for \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e The use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eof Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e that \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e This \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula that is even more natural thanks to its patented technology. stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e Product \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e and \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result.\u003c\/span\u003e \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e exclusively \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e in use \u003cspan\u003e\u003cem style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its technology patented is characterized by its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-sanitized-data-mce-fragment=\"1\" style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e \u003cspan style='color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \"San Francisco\", \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a professional homogeneous color result\u003c\/span\u003e .\u003c\/p\u003e \u003cp\u003e\u003cem style='-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: rgb(0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Ubuntu, \"Helvetica Neue\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Planethair","offers":[{"title":"Default Title","offer_id":31352843698289,"sku":"04000000","price":9.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-Color-Wear-6.webp?v=1777031582"},{"product_id":"alfaparf-color-wear-4-66-castano-rosso-intenso-60ml","title":"Alfaparf Color Wear 4.66 Intense Red Chestnut 60ml","description":"\u003cp\u003e Color Wear is the natural evolution of the tone-on-tone concept, even more natural a radically renewed formula, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look PATENTED TECHNOLOGY BASED OF ARGININA Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/p\u003e \u003cp\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352843763825,"sku":"04000000","price":6.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297040158-planethair-3890826.webp?v=1777031583"},{"product_id":"alfaparf-color-wear-5-66-castano-chiaro-rosso-intenso-60ml","title":"Alfaparf Color Wear 5.66 Light Brown Intense Red 60ml","description":"\u003ch2\u003e\n\u003cspan style=\"display: block; margin: 0 0 1em 0; line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cem style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003eColor Wear is the natural evolution of the tone-on-tone concept, a radically renewed formula even more natural, thanks to its patented technology it stands out for its delicacy on the hair and allows everyone to enhance and enjoy a new look\u003c\/em\u003e \u003cspan style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e. PATENTED ARGININE-BASED TECHNOLOGY Contains an alkalizing complex based on arginine, derived from vegetable sugars which allows it to replace the most used and widespread chemical alkalizing agents (ammonia and ethanolamine). Arginine is an amino acid, 100% of natural origin, very similar to the hair as it is already present in its protein structure Innovative texture in gel cream, it is easy to apply and rinse. Does not drip during application.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cbr style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" data-mce-fragment=\"1\"\u003e \u003cspan style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003eThanks to the presence of an emulsifying complex (patented), it allows a uniform distribution of color for a homogeneous color result\u003c\/span\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003e\u003cem style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Ubuntu, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 3px; orphans: 2; text-align: left; text-indent: 0px; text-transform: uppercase; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003ePROFESSIONAL PRODUCT: TO USE THE PRODUCT REQUIRES TECHNICAL SKILL, AN INCORRECT USE CAN CAUSE DAMAGE, BY ADDING THIS PRODUCT TO THE CART, THE CUSTOMER CONFIRMS THAT THEY HAVE ALL THE TECHNICAL KNOWLEDGES FOR USE AND THAT THIS PRODUCT IS INTENDED FOR PROFESSIONAL USE ONLY .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352843796593,"sku":"04000000","price":6.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-8022297040141-planethair-5777406.webp?v=1777031582"},{"product_id":"alfaparf-eoc-10-31-bio-extra-chi-dorato-cenere-60ml","title":"Alfaparf EOC 10.31 Bio Extra Chi. Golden Ash 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352843862129,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-10.webp?v=1777031583"},{"product_id":"alfaparf-eoc-7-13-biondo-medio-cenere-dorato-60ml","title":"Alfaparf EOC 7.13 Medium Golden Ash Blonde 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow to read a nuance\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency. \u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightening Enhancer (000SSS:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\n\u003cp\u003ewith Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThe 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase \u003c\/p\u003e\n\n\u003cp\u003ethe lightening power up to 5 tones.\u003c\/p\u003e\n\n\u003cp\u003eMaximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cp\u003eThey are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\n\u003cp\u003eThey can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e\n\n\u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\n\u003cp\u003eof red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\n\u003cp\u003euse to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series. \u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003eRed Boosters:\u003c\/p\u003e\n\n\u003cp\u003eIt can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\n\u003cp\u003eintensity to the tendency of red reflex.\u003c\/p\u003e\n\n\u003cp\u003eVariable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\n\u003cp\u003e› minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\n\u003cp\u003e› maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\n\u003cp\u003euse the natural series specifically indicated for the fantasy nuance you want to use: \u003c\/p\u003e\n\n\u003cp\u003eNatural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\n\u003cp\u003e(.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\n\u003cp\u003eBahia Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\n\u003cp\u003eCopper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\n\u003cp\u003eIntense Natural Series\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\n\u003cp\u003ecompact.\u003c\/p\u003e\n\n\u003cp\u003eCover Reds\u003c\/p\u003e\n\n\u003cp\u003eTo be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eContrasts\u003c\/p\u003e\n\n\u003cp\u003eColor contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\n\u003cp\u003ePlatinum\u003c\/p\u003e\n\n\u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\n\u003cp\u003e1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch6\u003e\u003ca href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\n\u003ch2\u003e\u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":31352844517489,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-7.webp?v=1777031583"},{"product_id":"alfaparf-eoc-7-31-biondo-medio-dorato-cenere-60ml","title":"Alfaparf EOC 7.31 Medium Golden Blonde Ash 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352844812401,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-7_a05a2786-9834-47c1-b6e9-58985d7256e5.webp?v=1777031583"},{"product_id":"alfaparf-eoc-8-13-biondo-chiaro-cenere-dorato-60ml","title":"Alfaparf EOC 8.13 Light Blonde Golden Ash 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":31352844845169,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-8.webp?v=1777031582"},{"product_id":"alfaparf-eoc-8-31-biondo-chiaro-dorato-cenere-60ml","title":"Alfaparf EOC 8.31 Light Blonde Golden Ash 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352844877937,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297002170-planethair-4192720.webp?v=1777031582"},{"product_id":"eoc-6-53-biondo-scuro-mogano-dorato-60ml","title":"EOC 6.53 Dark Mahogany Golden Blonde 60ml","description":"\u003cp\u003e\u003cem\u003eAlfaparf Evolution Of The Color Cube Permanent Coloring\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003ca href=\"https:\/\/www.planethair.it\/collections\/images\/companies\/3\/eoc-alfaparf-scheda-tecnica.pdf?1481388279916\" target=\"_blank\"\u003eRead the Technical Data Sheet\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003e\u003cspan style=\"font-size: 9px;\"\u003eProfessional product: this product requires technical expertise to use. Incorrect use may cause damage. By adding this product to the cart, the customer confirms that they have all the technical knowledge required to use it and that this product is intended for professional use only.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352845074545,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/EOC-6.webp?v=1777031583"},{"product_id":"alfaparf-eoc-7-53","title":"Alfaparf EOC 7.53 Medium Blonde Golden Mahogany 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352845107313,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297001715-planethair-5113125.webp?v=1777031582"},{"product_id":"alfaparf-eoc-6-5-biondo-scuro-mogano-60ml","title":"Alfaparf EOC 6.5 Dark Mahogany Blond 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352845205617,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8022297001777-planethair-4617798.webp?v=1777031582"},{"product_id":"alfaparf-eoc-7-5-sandalo-60ml","title":"Alfaparf EOC 7.5 Sandalwood 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano Professional","offers":[{"title":"Default Title","offer_id":31352845795441,"sku":"04000000","price":5.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/tinta-capelli-8032679461709-planethair-5774552.webp?v=1777031582"},{"product_id":"alfaparf-eoc-4nb-castano-medio-60ml","title":"Alfaparf EOC 4NB Medium Brown 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":31352845828209,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-4NB-Castano-Medio-60ml-Alfaparf-Milano-295147267.webp?v=1777031582"},{"product_id":"alfaparf-eoc-5nb-castano-chiaro-60ml","title":"Alfaparf EOC 5NB Light Brown 60ml","description":"\u003cp\u003eFor over 35 years, the world of \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e has been pure passion for \u003cstrong\u003eAlfaparf Milano\u003c\/strong\u003e that becomes an obsession when the goal is to achieve perfection. Every color created, every reflection with which it is enriched, everything is formulated to measure, thanks to the combination of the latest generation technologies of typically Italian taste and that doing things in a workmanlike manner, which ALFAPARF MILANO has always cultivated. Every second, on 5 continents, a woman leaves a salon bringing our color with her in her look and in her life.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE NUMBERING SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e How to read a nuance\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eThe first number of each nuance indicates the pitch of the nuance.\u003c\/li\u003e\n\n\u003cli\u003eThe second number indicates the primary reflex tendency.\u003c\/li\u003e\n\n\u003cli\u003eThe third number indicates the secondary reflex tendency.\u003c\/li\u003e\n\n \u003cli\u003eWhen the second and third number are equal it means that the nuance\u003c\/li\u003e\n\n\u003cli\u003ehas an intense reflex.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE SPECIAL SHADES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lightening Enhancer (000SSS:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all Evolution of the Color nuances, except the Platinum series. When mixed in equal parts\u003c\/p\u003e\n\u003cp\u003e with Evolution of the Color it increases its lightening power up to one tone.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSuper Lightening Enhancer (0SP)\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e The 0SP Lightening Super Strengthener can be mixed with all the nuances of the Platinum series to increase\u003c\/p\u003e\n\u003cp\u003e the lightening power up to 5 tones.\u003c\/p\u003e\n\u003cp\u003e Maximum mixing ratio 1:1 (30 g Platinum nuance + 30 g 0SP + 120 ml Oxid'o 40 Vol.).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCorrectors\u003c\/strong\u003e :\u003c\/p\u003e\n\u003cp\u003e They are dosed in variable quantities (measured in cm from 1 to 10) in relation to the intensity of the desired result.\u003c\/p\u003e\n\u003cp\u003e They can be mixed with each other. YELLOW: used to accentuate the golden series. BLUE: used as\u003c\/p\u003e \u003cp\u003ecounter-colour to attenuate the orange and yellow reflections. GRAPHITE: it is a gray shade ideal for reducing residues\u003c\/p\u003e\n\u003cp\u003e of red and orange and to reinforce the gray reflex tendencies of the Cenere, Nacré and Irisé series. PURPLE: yes\u003c\/p\u003e\n\u003cp\u003e use to accentuate the purple reflection of the Pure Violets, Mahogany and Rossi series.\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e Red Boosters:\u003c\/p\u003e\n\u003cp\u003e It can be mixed with all the nuances of Evolution of the Color, except the Platinum series, to give more\u003c\/p\u003e\n\u003cp\u003e intensity to the tendency of red reflex.\u003c\/p\u003e\n\u003cp\u003e Variable mixing ratio, depending on the desired intensity of red:\u003c\/p\u003e\n\u003cp\u003e › minimum 1:5 (10 g Red Booster + 50 g nuance + 90 ml Oxid'o)\u003c\/p\u003e\n\u003cp\u003e › maximum 1:1 (30 g Red Booster + 30 g nuance + 90 ml Oxid'o).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCUSTOMIZED COVERAGE OF GRAY HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e To obtain maximum coverage and total respect for the reflection tendency and the desired intensity,\u003c\/p\u003e\n\u003cp\u003e use the natural series specifically indicated for the fantasy nuance you want to use:\u003c\/p\u003e\n\u003cp\u003e Natural Series\u003c\/p\u003e \u003cp\u003eTo be used mixed with the cold nuances: Nacré (.01); Ash (.1); Black Blue (.11); Sand (.13); Irisé\u003c\/p\u003e\n\u003cp\u003e (.21); Pure Violets (.22); Matte (.7).\u003c\/p\u003e\n\u003cp\u003e Bahia Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with the warm nuances: Golden (.3); Marrons Glaces (.32); Beige (.31); Tropical (.35);\u003c\/p\u003e\n\u003cp\u003e Copper (.4); Bronze (.45); Mahogany (.5); Chocolate (.53).\u003c\/p\u003e\n\u003cp\u003e Intense Natural Series\u003c\/p\u003e\n\u003cp\u003e To be used mixed with warm or cold nuances if you want a more intense color result\u003c\/p\u003e\n\u003cp\u003e compact.\u003c\/p\u003e\n\u003cp\u003e Cover Reds\u003c\/p\u003e\n\u003cp\u003e To be used mixed with red nuances: Pure Reds (.66I); Rossi, (.65).\u003c\/p\u003e\n\u003cp data-empty=\"true\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE SPECIAL SERIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Contrasts\u003c\/p\u003e\n\u003cp\u003e Color contrasts on a dark or medium dark background (tone height from 1 to 6, natural or coloured) in 15'\/20' without bleaching. Mixing ratio: 1:1.5. Use the volumes of Oxid'o according to the intensity of the reflection desired.\u003c\/p\u003e\n\u003cp\u003e Platinum\u003c\/p\u003e \u003cp\u003eTo lighten up to 5 tones (if mixed with 0SP) and obtain extra-clear, natural and luminous blondes without bleaching. The Platinum series is applied over a base no lighter than light brown (5). dilution ratio\u003c\/p\u003e\n\u003cp\u003e 1:2 (60 g of Platinum + 120 ml of Oxid'o). Exposure time 50'-55'. Do not mix the Platinum series with nuances from the other series due to the different dilution ratio.\u003c\/p\u003e\n\u003cp\u003e \u003cem\u003eBy adding this product to the cart, the customer confirms that he is aware that this product is intended for professional use only, the use of which requires technical skills.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6\u003e \u003ca data-mce-href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\" href=\"https:\/\/www.planethair.it\/collections\/alfaparf\/\"\u003e\u003cem\u003ePlanethair.it Alfaparf Authorized Dealer\u003c\/em\u003e\u003c\/a\u003e\n\u003c\/h6\u003e\n\u003ch2\u003e \u003cstrong\u003eAlfaparf EOC\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size:9px;\"\u003eProfessional product: for use the product requires technical expertise, incorrect use can cause damage, by adding this product to the cart the customer confirms that he has all the technical knowledge for use and that this product is intended for professional use only .\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":31352845860977,"sku":"04000000","price":7.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/Alfaparf-EOC-5NB-Castano-Chiaro-60ml-Alfaparf-Milano-295147348_-_planethair-itmyshopifycom_-_Alfaparf_Milano_1ed9524edbbec81c.jpg?v=1777026373"}],"url":"https:\/\/www.planethair.it\/de-in\/collections\/all.oembed?page=9","provider":"Planethair","version":"1.0","type":"link"}