{"product_id":"kerastase-blond-absolu-bain-ultra-violet-shampoo-antigiallo","title":"Kérastase Blond Absolu Bain Ultra-Violet Anti-Yellow Shampoo 250ml","description":"\u003cp\u003eBain Ultra-Violet is a professional purple shampoo that neutralizes yellow and orange tones on blonde, bleached, and gray hair. Formulated by Kérastase for those seeking a cool, luminous blonde without compromising hair health.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis treatment was developed for natural blonde, bleached, highlighted, or balayaged hair that tends to turn yellow. It also works on gray hair that develops unwanted warm tones. If you notice orange or brassy reflections a few weeks after coloring, this product will restore your blonde to its original cool shade.\u003c\/p\u003e\n\u003ch2\u003eConcrete Benefits\u003c\/h2\u003e\n\u003cp\u003eThe formula instantly neutralizes warm tones thanks to its high concentration of purple and blue pigments. After the first use, blonde hair appears cooler and brighter. With regular use, it protects color from daily oxidation caused by pollution and UV rays. Hair is 40% softer than with a traditional shampoo, thanks to the filling action of hyaluronic acid, which repairs areas damaged by bleaching.\u003c\/p\u003e\n\u003ch2\u003eTechnology and Active Ingredients\u003c\/h2\u003e\n\u003cp\u003eThe formula combines three scientifically tested components. \u003cstrong\u003eUltra-concentrated hyaluronic acid\u003c\/strong\u003e penetrates the hair fiber and fills micro-lesions created by chemical treatments, restoring body and strength. \u003cstrong\u003eEdelweiss flowers\u003c\/strong\u003e provide antioxidants that create a protective shield against external aggressions. \u003cstrong\u003eDirect ultraviolet pigments\u003c\/strong\u003e (purple and blue) deposit on the cuticle and chemically neutralize yellow and orange tones, according to the principle of complementary color theory.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply the product to wet hair, distributing it from roots to ends with massaging movements. Leave on for 2-3 minutes to allow the pigments to deposit. This processing time is essential to achieve the neutralizing effect. Rinse thoroughly until the product is completely removed. For very porous or extremely bleached hair, you can alternate it with \u003ca rel=\"noopener\" title=\"Illuminating shampoo for blonde hair Kérastase\" href=\"https:\/\/www.planethair.it\/products\/kerastase-blond-absolu-bain-lumiere\" target=\"_blank\"\u003eBain Lumière\u003c\/a\u003e as a second shampoo, to balance nourishment and color correction.\u003c\/p\u003e\n\u003ch2\u003eExpected Results\u003c\/h2\u003e\n\u003cp\u003eFrom the first application, you will notice a cooler blonde free of yellow tones. After 3-4 uses, the color will stabilize to an ash or platinum shade, depending on the starting base. Hair gains natural shine and is easier to comb. The anti-yellow effect lasts until the next wash, allowing you to maintain the desired tone with 1-2 applications per week.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow often should it be used?\u003c\/strong\u003e It depends on your hair's porosity. For very bleached hair, 1-2 times a week. For natural blondes or those with slight lightening, even once every 10 days.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it stain hair purple?\u003c\/strong\u003e No, if you follow the recommended processing times. For extremely porous or platinum hair, reduce the time to 1-2 minutes the first few times.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it work on brown hair with highlights?\u003c\/strong\u003e Yes, it acts selectively on lightened areas without altering the natural base.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShould it be combined with other products?\u003c\/strong\u003e For optimal results, complete the treatment with the \u003ca rel=\"noopener\" title=\"Anti-yellow mask for blonde hair Kérastase\" href=\"https:\/\/www.planethair.it\/products\/kerastase-blond-absolu-masque-ultra-violet\" target=\"_blank\"\u003eMasque Ultra-Violet\u003c\/a\u003e once a week and \u003ca rel=\"noopener\" title=\"Heat protection serum for damaged blonde hair\" href=\"https:\/\/www.planethair.it\/products\/kerastase-blond-absolu-cicaplasme-150ml\" target=\"_blank\"\u003eCicaplasme\u003c\/a\u003e as a heat protectant before blow-drying.\u003c\/p\u003e\n\u003ch2\u003eTechnical Details\u003c\/h2\u003e\n\u003cp\u003eSize: 250ml\u003cbr\u003eLine: Blond Absolu\u003cbr\u003eHair type: blonde, bleached, gray\u003cbr\u003eProblem treated: yellow and orange tones\u003cbr\u003eFrequency of use: 1-2 times a week\u003cbr\u003eProcessing time: 2-3 minutes\u003cbr\u003ePH: balanced for treated hair\u003cbr\u003eScent: delicate floral\u003c\/p\u003e\n\u003ch2\u003eOur Customer Reviews:\u003c\/h2\u003e\n\u003cp\u003e★★★★★\u003cbr\u003e\u003cstrong\u003eEXCELLENT!\u003c\/strong\u003e\u003cbr\u003eExcellent shampoo, very rich and with a good anti-yellow effect. After washing, hair has a much cooler shade. Perfect when combined with the mask from the same line\u003c\/p\u003e\n\u003cp\u003e★★★★★\u003cbr\u003e\u003cstrong\u003eExceptional\u003c\/strong\u003e\u003cbr\u003eI have finally found a shampoo that really eliminates yellow tones from blonde hair. My hair is now soft and shiny, and the scent is really pleasant. Just a few applications make a big difference. I highly recommend it!\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eWhy Buy from Planethair.it\u003c\/h3\u003e\n\u003cp\u003ePlanethair has been an authorized Kérastase retailer since 2000. Every order includes \u003cstrong\u003efree shipping\u003c\/strong\u003e above a certain threshold in Italy, \u003cstrong\u003ecomplimentary samples\u003c\/strong\u003e selected based on your hair type, and \u003cstrong\u003especialized assistance\u003c\/strong\u003e to help you choose the most suitable products. Receive your order in 24-48 hours, and if you have any questions, our team is available for personalized advice on blonde hair care.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":31832240062577,"sku":"02020701","price":21.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/capelli-colorati-3474636692231-planethair-7027242_-_planethair-itmyshopifycom_-_Kerastase_a65566517a289f22.png?v=1777029762","url":"https:\/\/www.planethair.it\/de-en\/products\/kerastase-blond-absolu-bain-ultra-violet-shampoo-antigiallo","provider":"Planethair","version":"1.0","type":"link"}