{"product_id":"goldwell-elumen-light-sv-10-200ml","title":"Goldwell Elumen Light SV@10 200ml","description":"\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;\"\u003e \u003cem\u003eThe Goldwell Elumen SV treatment offers the possibility of coloring hair without the use of damaging acids, reducing the damage and deterioration of hair, unlike traditional perms\u003c\/em\u003e . The treatment's function is based on physical principles. The coloring particles partly penetrate deep into the hair and partly attach themselves physically to the outside of the hair, thanks to their strengthening effect, reconnecting the porous areas. A sort of magnetic attraction brings the negatively charged molecules closer to the positively charged hair particles, ensuring a perfect coloring result. Furthermore, the treatment is unrivaled in terms of the brightness and contrast of the color obtained. Coloring used only to tone or create tone-on-tone highlights does not cover gray hair but provides lasting shine for months.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eApplication\u003c\/strong\u003e :\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eApply the product to the roots and ends without touching the scalp, leave on for 20 minutes, rinse thoroughly\u003c\/li\u003e\n\n\u003cli\u003e apply 40 ml of \u003cstrong\u003eGoldwell Elumen Lock\u003c\/strong\u003e for 5 minutes, rinse\u003c\/li\u003e\n\n\u003cli\u003e proceed with two shampoos with \u003cstrong\u003eGoldwell Elumen Wash\u003c\/strong\u003e ,\u003c\/li\u003e\n\n\u003cli\u003e\n\n Apply \u003cstrong\u003eGoldwell Elumen Treat\u003c\/strong\u003e to the lengths for 5 minutes and rinse.\u003c\/li\u003e\n\n\u003cli\u003e We recommend purchasing the applicator and \u003cstrong\u003eGoldwell Elumen Clean\u003c\/strong\u003e to remove color residue after application.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cem style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; color: rgb(44, 44, 44); font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Ubuntu, 'Helvetica Neue', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003cspan style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important; font-size: 9px;\"\u003eProfessional product: this product requires technical expertise to use. Incorrect use may cause damage. By adding this product to the cart, the customer confirms that they have all the technical knowledge required to use it and is aware that this product is intended for professional use only.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":31353177407601,"sku":"04050216","price":20.44,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0026\/4011\/7873\/files\/riflessanti-4021609108283-planethair-7324051_-_planethair-itmyshopifycom_-_Goldwell_902e989d092bc00a.png?v=1777028795","url":"https:\/\/www.planethair.it\/de-en\/products\/goldwell-elumen-light-sv-10-200ml","provider":"Planethair","version":"1.0","type":"link"}